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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
In 1839, with renewed conflict with the Ojibwa nation, Chief Cloud Man relocated his band of the Mdewakanton Sioux from Bde Maka Ska in Minneapolis to an area named Oak Grove in southern Bloomington, close to present-day Portland Avenue. In 1843, Peter and Louisa Quinn, the first European settlers to live in Bloomington, built a cabin along the Minnesota River in this area. The government had sent them to teach farming methods to the Native Americans. Gideon Hollister Pond, a missionary, who had been following and recording the Dakota language from Cloud Man's band, relocated later that year, establishing Oak Grove Mission, his log cabin. Pond and his family held church services and taught the local Dakota school subjects and farming. Passage across the Minnesota River in Bloomington came in 1849 when William Chambers and Joseph Dean opened the Bloomington Ferry. The ferry remained operational until 1889, when the Bloomington Ferry Bridge was built.
Following the Treaty of Traverse des Sioux in 1851, the territory west of the Mississippi River, including Bloomington, was opened to settlers. A group of pioneers settled Bloomington, including the Goodrich, Whalon, and Ames families. They named the area Bloomington after the city they were from, Bloomington, Illinois, which means "flowering field." Most early jobs were in farming, blacksmithing, and flour milling. The Oxborough family, who came from Canada, built a trading center on Lyndale Avenue and named it Oxboro Heath. Today, the Clover Shopping Center rests near the old trading center site and the nearby Oxboro Clinic is named after them. The Baliff family opened a grocery and general store at what is today Penn Avenue and Old Shakopee Road, and Hector Chadwick, after moving to the settlement, opened a blacksmith shop near the Bloomington Ferry. In 1855, the first public school for all children was opened in Miss Harrison's house with the first school, Gibson House, built in 1859. On May 11, 1858, the day the state of Minnesota was admitted into the union and officially became a state, 25 residents incorporated the Town of Bloomington. By 1880, the population had grown to 820. In 1892 the first town hall was built at Penn and Old Shakopee Road. By then, the closest Dakota to Minneapolis lived at the residence of Gideon Pond.
After 1900, the population surpassed a thousand and Bloomington began to transform into a city. With rising population came conflict among citizens over social issues. Among the major issues during this period were parents' unwillingness to dissolve the individual schools for a larger, consolidated school, and the fear of mounting taxes. By 1900, there were already six rural schools spread throughout the territory with over 200 students enrolled in grades first through eighth. By 1917, the school consolidation issue had been settled. That year voters approved the consolidation of the schools and a year later secondary education and school bus transportation began throughout the city. Telephone service and automobiles appeared.
From 1940 to 1960, the city's population increased to nine times that of the population at the turn of the century. During the 1940s the city's development vision was low-cost, low-density housing, each with its own well and septic system. The rapid growth in population was in part due to the post-World War II boom and subsequent birth of the baby boomer generation. In 1947, the first fire station was constructed and equipped at a cost of $24,000 and the Bloomington Volunteer Fire Department was established with 25 members.
The 1950s saw a considerable expansion of the city and its infrastructure, with the city shifting away from its small-town atmosphere and feel. In 1950, because of the increasing population, the first elementary school, Cedarcrest, was built. It was evident that one consolidated school could no longer serve the growing population, and ten new schools would be built in this decade as the school system expanded to meet the needs of the citizens. In 1952, the first large business Toro Manufacturing Company, moved to Bloomington. The significance of this can be seen in Bloomington today, which is home to hundreds of businesses of all types.
In 1953, Bloomington changed from a township to a village form of government. This more professional approach to government was accompanied by open council meetings, land use plans, and published budgets. The effects of this new form of government began immediately, first with the formation of the city police department (at a cost of $2 per taxpayer) and secondly with the first park land acquisition. Both Bush Lake Beach and Moir Park were established at a cost of one dollar to each residence. Today, about 1/3 of the city's land area is devoted to city and regional parks, playgrounds, and open space. In 1956, the first city land-use plan was initiated with the construction of Interstate 35W and Metropolitan Stadium.
In 1957, the new Bloomington High School opened at West 88th Street and Sheridan Avenue South.
In 1958, the city changed from a village government to a council-manager form. One of the first policies adopted by the council was the encouragement of commercial and industrial development, low-cost housing, and shopping centers. Due to the rapid population increase during this time, police and fire departments changed to a 24-hour dispatching system, and the fire department (now made up of 46 members) converted a garage into the second fire station.
The 1960s saw accelerated school and business growth throughout the city. On November 8, 1960, Bloomington officially became a city as voters approved the city's organizing document, the City Charter. The city charter provides for a Council-Manager form of government in which the city council exercises the legislative power of the city and determines all city policies (see City of Bloomington Government). In 1965, a second high school was built, John F. Kennedy High School and Bloomington High School was renamed Abraham Lincoln High School. In 1967, a second and third official fire station were approved and built to more effectively combat fires in the increasingly large city. In 1968, Normandale State Junior College opened with an initial enrollment of 1,358 students. In 1974, it changed to its present name, Normandale Community College, to reflect expanded courses of study.
From 1961 to 1981, the city of Bloomington was home to most of the major sports teams of Minnesota. In 1961, after the completion of Metropolitan Stadium in 1956, both the Minnesota Twins and Minnesota Vikings began regular-season play. Although Metropolitan Stadium was originally built for the American Association Minneapolis Millers, a minor league baseball team, Metropolitan Stadium was renovated and expanded for Major League Baseball and the National Football League. The first Twins game was held on April 21 (Washington 5, Twins 3) and the first Vikings game was held on September 17 (Vikings 37, Chicago Bears 13). On August 21, 1965, The Beatles played Metropolitan Stadium, their only stop ever in the Minneapolis-St. Paul Metropolitan Area. In 1967, with the expansion of the National Hockey League, the Metropolitan Sports Center was built near the site of the Metropolitan Stadium and the Minnesota North Stars began play later that year.
A number of new city buildings were constructed in the 1970s. In 1970, Thomas Jefferson High School, Bloomington Ice Garden rink one, and a fourth fire station were built. In 1971, school enrollment peaked with 26,000 students, and the fire department had grown to a force of 105 men. (In 1974, after a six-hour city council meeting, women were allowed to join the Bloomington Fire Department, but the city's first female firefighter, Ann Majerus Meyer, would not join the department until 1984; she retired in 2013). In 1975 a second rink was added to the Bloomington Ice Garden and a fifth fire station built, and subsequently a sixth in 1979.
The 1980s brought a radical change to Bloomington with the departure of the Minnesota Twins and Vikings. On September 30, 1981, the last baseball game was played at Metropolitan Stadium (Kansas City Royals 5, Twins 2) as the Twins and Vikings moved to the newly constructed Hubert H. Humphrey Metrodome in downtown Minneapolis. In 1985, the Bloomington Port Authority purchased the 86-acre (350,000 m2) Met Stadium site and in less than two years approved first site plans for Mall of America. Two years later, ground breaking took place for the new megamall, and in 1992, it was opened to the public. Today, tenants of Mall of America, when combined, constitute the largest private-sector employer in Bloomington, employing about 13,000 people.
In 1993, the Minnesota North Stars hockey team moved to Dallas, and a year later the Metropolitan Sports Center was demolished. In 2004, an IKEA store opened on the west end of the former Met Center site. The remainder of the property is planned to be the site for Mall of America Phase II. In May 2006 the Water Park of America opened, the ninth largest indoor waterpark in the United States.
As of the 2005–2007 American Community Survey conducted by the U.S. Census Bureau, White Americans made up 82.7% of Bloomington's population; of which 80.9% were non-Hispanic whites. Blacks or African Americans made up 6.6% of Bloomington's population. American Indians made up 0.3% of the city's population. Asian Americans made up 5.1% of the city's population. Pacific Islander Americans were non-existent in the city (0.0%). Individuals from some other race made up 3.9% of the city's population; of which 0.8% were non-Hispanic. Individuals from two or more races made up 1.4% of the city's population; of which 1.3% were non-Hispanic. In addition, Hispanics and Latinos made up 5.0% of Bloomington's population.
As of the census of 2010, there were 82,893 people, 35,905 households, and 21,618 families residing in the city. The population density was 2,390.2 inhabitants per square mile (922.9/km2). There were 37,641 housing units at an average density of 1,085.4 per square mile (419.1/km2). The racial makeup of the city was 79.7% White, 7.2% African American, 0.4% Native American, 5.9% Asian, 0.1% Pacific Islander, 3.7% from other races, and 3.1% from two or more races. Hispanic or Latino of any race were 6.8% of the population. East Bloomington is notably more diverse then West Bloomington.
There were 35,905 households, of which 24.7% had children under the age of 18 living with them, 46.6% were married couples living together, 9.7% had a female householder with no husband present, 3.9% had a male householder with no wife present, and 39.8% were non-families. Of all households 32.2% were made up of individuals, and 12.2% had someone living alone who was 65 years of age or older. The average household size was 2.28 and the average family size was 2.89.
The median age in the city was 42.7 years. 19.7% of residents were under the age of 18; 7.9% were between the ages of 18 and 24; 25.1% were from 25 to 44; 28.9% were from 45 to 64; and 18.4% were 65 years of age or older. The gender makeup of the city was 48.4% male and 51.6% female.
Of the 19.7% of the population under 18, much of the young population is considerably more diverse than the mostly white adult population.
Minnesota is the state of Minnesota, a state which is bordered by the North & Western rivers and runs along the shoreline of Lake Vermillion. It is bordered on two sides by the Gulf of Minnesota and on the east by the North Dakota border. In modern times Minnesota is the largest county in Minnesota, lying along the western edge of the Minnesota River and bordered on the south by the Gulf of Minnesota and on the west by the North Dakota border. The major urban areas of Minneapolis & St. Paul are situated on the North side of the river while Omaha & Des Moines on the South side. Between these two large metropolitan areas are smaller rural areas such as Maple Lake, Shaklee, Shakope, Coon Rapids, and South Riding.
Minnesota is an extremely wealthy state. The median household income is around sixty-five thousand dollars and the per capita income is around fifteen thousand dollars. Demographics show that this level of wealth is at the very top of the national average. Minnesota has a low population density, which makes it one of the easiest states to politically and economically dominate when it comes to turnout and vote counting.
Geology indicates that Minnesota is made up of three major geological formations. The third formation, the Ice age formation, dates back to fourteen thousand years ago. During this time Minnesota was populated and developed into a state, but was not quite a modern nation until the eleven seventeenth century. During this time Minnesota was part of the fur trade and also was an important trading post for the Native Americans. Minnesota was also a significant role in North American wildlife history; as such, it has a significant fossil record.
The fourth major geological formation in Minnesota is glacial Lake Vermillion. This massive lake, formed from ice during the last Ice age, covered much of Minnesota and the rest of the upper Midwest. This massive lake allowed for easy transportation of ice to other areas of the country. It also left behind large amounts of sand and silt. The sand and silt have eroded away due to the seasonal weather, and there is now a sandy bed between the western edge of Minnesota and the southern end of Lake Vermillion. Sand and silt are very important for groundwater recharge and to monitor and regulate the water levels of lakes and rivers.
The fifth major geology fact is the existence of tundra. While Minnesota is far from the arctic, it does have some prominent tundra where plants and forests grow. This tundra includes the central part of Minnesota, a belt of southern Minnesota, the northern part of northeastern Minnesota, and the southern edge of southern Minnesota. Geologists believe that this tundra was important in the development of wildlife and plant species. Examples of plants that grow well in this area include conifers, alder, blueberries, blackberries, raspberries, and pinonwood.
Sixth, there is Minnesota's largest city, Minneapolis. There are many interesting sites including the Minneapolis Museum of Art, the Minneapolis Aquarium, Cityplace, the Minnesota Zoo, and the Minnesota Center for the Arts. In addition, it is also home to the state's largest university, the University of Minnesota.
The last major geology fact is the formation of Lake Calhoun. This lake lies in northern Minnesota, not far from the Twin Cities. It was formed by an ancient fracture in the Earth's crust. The fracture resulted in islands and Lake Calhoun. Some islands have disappeared and some lakes have become too acidic and are no longer suitable for fish or other wildlife populations.
Geology is an important subject for students studying the Northwoods. Learning about Minnesota's geology helps them learn more about nature and its delicate relationship with man. In order to understand Minnesota, it is necessary to explore the landscape and how each geological formation is formed. Studying Minnesota's geology will give students an idea of how we got here and why we're here. It will also help them better appreciate all that is beautiful and natural in our world.