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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
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An SEO firm can provide you with valuable organic rankings, but only if you work alongside them. If you attempt to create your own campaigns, it is highly likely that you will fail. The truth of the matter is that most of the online marketing strategies used today simply do not work. However, a good SEO company knows that marketing online requires tactics that are unique and effective. They will provide you with tactics that will drive more traffic to your site while building brand awareness that will make your online presence memorable.
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In December 1630, the site of what would become Cambridge was chosen because it was safely upriver from Boston Harbor, making it easily defensible from attacks by enemy ships. Thomas Dudley, his daughter Anne Bradstreet, and her husband Simon Willard were the town's founders. The first houses were built in the spring of 1631. The settlement was initially referred to as "the newe towne". Official Massachusetts records show the name rendered as Newe Towne by 1632, and as Newtowne by 1638.
Located at the first convenient Charles River crossing west of Boston, Newtowne was one of a number of towns (including Boston, Dorchester, Watertown, and Weymouth) founded by the 700 original Puritan colonists of the Massachusetts Bay Colony under Governor John Winthrop. Its first preacher was Thomas Hooker, who led many of its original inhabitants west in 1636 to found Hartford and the Connecticut Colony; before leaving, they sold their plots to more recent immigrants from England. The original village site is now within Harvard Square. The marketplace where farmers sold crops from surrounding towns at the edge of a salt marsh (since filled) remains within a small park at the corner of John F. Kennedy and Winthrop Streets.
In 1636, the Newe College (later renamed Harvard College after benefactor John Harvard) was founded by the Massachusetts Bay Colony to train ministers. According to Cotton Mather, Newtowne was chosen for the site of the college by the Great and General Court (the Massachusetts legislature) primarily for its proximity to the popular and highly respected Puritan preacher Thomas Shepard. In May 1638, the settlement's name was changed to Cambridge in honor of the university in Cambridge, England.
The town comprised a much larger area than the present city, with various outlying parts becoming independent towns over the years: Cambridge Village (later Newtown and now Newton) in 1688, Cambridge Farms (now Lexington) in 1712 or 1713, and Little or South Cambridge (now Brighton) and Menotomy or West Cambridge (now Arlington) in 1807. In the late 19th century, various schemes for annexing Cambridge to Boston were pursued and rejected.
Newtowne's ministers, Hooker and Shepard, the college's first president, the college's major benefactor, and the first schoolmaster Nathaniel Eaton were all Cambridge alumni, as was the colony's governor John Winthrop. In 1629, Winthrop had led the signing of the founding document of the city of Boston, which was known as the Cambridge Agreement, after the university. In 1650, Governor Thomas Dudley signed the charter creating the corporation that still governs Harvard College.
Cambridge grew slowly as an agricultural village eight miles (13 km) by road from Boston, the colony's capital. By the American Revolution, most residents lived near the Common and Harvard College, with most of the town comprising farms and estates. Most inhabitants were descendants of the original Puritan colonists, but there was also a small elite of Anglican "worthies" who were not involved in village life, made their livings from estates, investments, and trade, and lived in mansions along "the Road to Watertown" (today's Brattle Street, still known as Tory Row).
Coming north from Virginia, George Washington took command of the volunteer American soldiers camped on Cambridge Common on July 3, 1775, now reckoned the birthplace of the U.S. Army. Most of the Tory estates were confiscated after the Revolution. On January 24, 1776, Henry Knox arrived with artillery captured from Fort Ticonderoga, which enabled Washington to drive the British army out of Boston.
Between 1790 and 1840, Cambridge grew rapidly, with the construction of the West Boston Bridge in 1792 connecting Cambridge directly to Boston, so that it was no longer necessary to travel eight miles (13 km) through the Boston Neck, Roxbury, and Brookline to cross the Charles River. A second bridge, the Canal Bridge, opened in 1809 alongside the new Middlesex Canal. The new bridges and roads made what were formerly estates and marshland into prime industrial and residential districts.
In the mid-19th century, Cambridge was the center of a literary revolution. It was home to some of the famous Fireside Poets—so called because their poems would often be read aloud by families in front of their evening fires. The Fireside Poets—Henry Wadsworth Longfellow, James Russell Lowell, and Oliver Wendell Holmes—were highly popular and influential in their day.
Soon after, turnpikes were built: the Cambridge and Concord Turnpike (today's Broadway and Concord Ave.), the Middlesex Turnpike (Hampshire St. and Massachusetts Ave. northwest of Porter Square), and what are today's Cambridge, Main, and Harvard Streets connected various areas of Cambridge to the bridges. In addition, the town was connected to the Boston & Maine Railroad, leading to the development of Porter Square as well as the creation of neighboring Somerville from the formerly rural parts of Charlestown.
Cambridge was incorporated as a city in 1846 despite persistent tensions between East Cambridge, Cambridgeport, and Old Cambridge stemming from differences in culture, sources of income, and the national origins of the residents. The city's commercial center began to shift from Harvard Square to Central Square, which became the city's downtown around that time.
Between 1850 and 1900, Cambridge took on much of its present character—streetcar suburban development along the turnpikes, with working-class and industrial neighborhoods focused on East Cambridge, comfortable middle-class housing on the old Cambridgeport and Mid-Cambridge estates, and upper-class enclaves near Harvard University and on the minor hills. The coming of the railroad to North Cambridge and Northwest Cambridge led to three major changes: the development of massive brickyards and brickworks between Massachusetts Ave., Concord Ave. and Alewife Brook; the ice-cutting industry launched by Frederic Tudor on Fresh Pond; and the carving up of the last estates into residential subdivisions to house the thousands of immigrants who arrived to work in the new industries.
For many decades, the city's largest employer was the New England Glass Company, founded in 1818. By the middle of the 19th century, it was the world's largest and most modern glassworks. In 1888, Edward Drummond Libbey moved all production to Toledo, Ohio, where it continues today under the name Owens-Illinois. The company's flint glassware with heavy lead content is prized by antique glass collectors. There is none on public display in Cambridge, but the Toledo Museum of Art has a large collection. The Museum of Fine Arts, Boston and the Sandwich Glass Museum on Cape Cod also have a few pieces.
In 1895, Edwin Ginn, founder of Ginn and Company built the Athenaeum Press Building for his publishing text book empire.
By 1920, Cambridge was one of New England's main industrial cities, with nearly 120,000 residents. Among the largest businesses in Cambridge during the period of industrialization was Carter's Ink Company, whose neon sign long adorned the Charles River and which was for many years the world's largest ink manufacturer. Next door was the Athenaeum Press. Confectionery and snack manufacturers in the Cambridgeport-Area 4-Kendall corridor included the Kennedy Biscuit Factory (later part of Nabisco and originator of the Fig Newton),Necco, Squirrel Brands, George Close Company (1861–1930s),Page & Shaw, Daggett Chocolate (1892–1960s, recipes bought by Necco), Fox Cross Company (1920–1980, originator of the Charleston Chew, and now part of Tootsie Roll Industries), Kendall Confectionery Company, and James O. Welch (1927–1963, originator of Junior Mints, Sugar Daddies, Sugar Mamas and Sugar Babies, now part of Tootsie Roll Industries).
Only the Cambridge Brands subsidiary of Tootsie Roll Industries remains in town, still manufacturing Junior Mints in the old Welch factory on Main Street. The Blake and Knowles Steam Pump Company (1886), the Kendall Boiler and Tank Company (1880, now in Chelmsford, Massachusetts) and the New England Glass Company (1818–1878) were among the industrial manufacturers in what are now Kendall Square and East Cambridge.
In 1935, the Cambridge Housing Authority and the Public Works Administration demolished an integrated low-income tenement neighborhood with African Americans and European immigrants, built in its place the whites-only "Newtowne Court" public housing development and the adjoining segregated "Washington Elms" project for Black people in 1940, and the city required segregation in its other public housing projects as well.
As industry in New England began to decline during the Great Depression and after World War II, Cambridge lost much of its industrial base. It also began to become an intellectual, rather than an industrial, center. Harvard University had always been important as both a landowner and an institution, but it began to play a more dominant role in the city's life and culture. When Radcliffe College was established in 1879 the town became a mecca for some of the nation's most academically talented female students. The Massachusetts Institute of Technology's move from Boston in 1916 reinforced Cambridge's status as an intellectual center of the United States.
After the 1950s, the city's population began to decline slowly as families tended to be replaced by single people and young couples. In Cambridge Highlands, the technology company Bolt, Beranek, & Newman produced the first network router in 1969, and hosted the invention of computer-to-computer email in 1971. The 1980s brought a wave of high-technology startups. Those selling advanced minicomputers were overtaken by the microcomputer. Cambridge-based VisiCorp made the first spreadsheet software for personal computers, Visicalc, and helped propel the Apple II to major consumer success. It was overtaken and purchased by Cambridge-based Lotus Development, maker of Lotus 1-2-3. (This was in turn replaced in the market by Microsoft Excel).
The city continues to be home to many startups. Kendall Square was a major software hub through the dot-com boom and today hosts offices of such technology companies as Google, Microsoft, and Amazon. The Square also now houses the headquarters of Akamai.
In 1976, Harvard's plans to start experiments with recombinant DNA led to a three-month moratorium and a citizen review panel. In the end, Cambridge decided to allow such experiments but passed safety regulations in 1977. This led to regulatory certainty and acceptance when Biogen opened a lab in 1982, in contrast to the hostility that caused the Genetic Institute (a Harvard spinoff) to abandon Somerville and Boston for Cambridge. The biotech and pharmaceutical industries have since thrived in Cambridge, which now includes headquarters for Biogen and Genzyme; laboratories for Novartis, Teva, Takeda, Alnylam, Ironwood, Catabasis, Moderna Therapeutics, Editas Medicine; support companies such as Cytel; and many smaller companies.
By the end of the 20th century, Cambridge had one of the most costly housing markets in the Northeastern United States. While considerable class, race, and age diversity persisted, it became harder for those who grew up in the city to afford to stay. The end of rent control in 1994 prompted many Cambridge renters to move to more affordable housing in Somerville and other cities or towns.
Until recently, Cambridge's mix of amenities and proximity to Boston kept housing prices relatively stable despite the bursting of the United States housing bubble. Cambridge has been a sanctuary city since 1985 and reaffirmed its status as such in 2006.
As of the census of 2010, there were 105,162 people, 44,032 households, and 17,420 families residing in the city. The population density was 16,354.9 people per square mile (6,314.6/km2). There were 47,291 housing units at an average density of 7,354.7 per square mile (2,840.3/km2). The racial makeup of the city was 66.60% White, 11.70% Black or African American, 0.20% Native American, 15.10% Asian (3.7% Chinese, 1.4% Asian Indian, 1.2% Korean, 1.0% Japanese), 0.01% Pacific Islander, 2.10% from other races, and 4.30% from two or more races. 7.60% of the population were Hispanic or Latino of any race (1.6% Puerto Rican, 1.4% Mexican, 0.6% Dominican, 0.5% Colombian & Salvadoran, 0.4% Spaniard). Non-Hispanic Whites were 62.1% of the population in 2010, down from 89.7% in 1970. An individual resident of Cambridge is known as a Cantabrigian.
In 2010, there were 44,032 households, out of which 16.9% had children under the age of 18 living with them, 28.9% were married couples living together, 8.4% had a female householder with no husband present, and 60.4% were non-families. 40.7% of all households were made up of individuals, and 9.6% had someone living alone who was 65 years of age or older. The average household size was 2.00 and the average family size was 2.76.
In the city, the population was spread out, with 13.3% of the population under the age of 18, 21.2% from 18 to 24, 38.6% from 25 to 44, 17.8% from 45 to 64, and 9.2% who were 65 years of age or older. The median age was 30.5 years. For every 100 females, there were 96.1 males. For every 100 females age 18 and over, there were 94.7 males.
The median income for a household in the city was $47,979, and the median income for a family was $59,423 (these figures had risen to $58,457 and $79,533 respectively as of a 2007 estimate). Males had a median income of $43,825 versus $38,489 for females. The per capita income for the city was $31,156. About 8.7% of families and 12.9% of the population were below the poverty line, including 15.1% of those under age 18 and 12.9% of those age 65 or over.
Cambridge has been ranked as one of the most liberal cities in America. Locals living in and near the city jokingly refer to it as "The People's Republic of Cambridge." For 2016, the residential property tax rate in Cambridge was $6.99 per $1,000. Cambridge enjoys the highest possible bond credit rating, AAA, with all three Wall Street rating agencies.
In 2000, 11.0% of city residents were of Irish ancestry; 7.2% were of English, 6.9% Italian, 5.5% West Indian and 5.3% German ancestry. 69.4% spoke only English at home, while 6.9% spoke Spanish, 3.2% Chinese or Mandarin, 3.0% Portuguese, 2.9% French Creole, 2.3% French, 1.5% Korean, and 1.0% Italian.
Data is from the 2009–2013 American Community Survey 5-Year Estimates.
Massachusetts is certainly unique amongst states in that its geographical culture and history literally precede and embody the unique experiences of the state as a whole. It's widely known that the Pilgrims and the Puritans set the stage for ultimate independence of religious sentiment when they left a harsh governing government to settle down in the New World. At the time, New England was a very religiously turbulent area in which to live. The religious intolerance and lack of education experienced by the settlers would be a fundamental cause for much of the violence and mayhem they experienced along the way.
Massachusetts, despite being one of the oldest states in America, was created only in 1630. Because it was created from such a small population base, it was considered one of the most uncomplicated colonies to rule. Unlike other colonies that had massive populations, Massachusetts didn't even have a single royal representative until 1692. Despite these differences in population and complexity in rule, the Massachusetts settlers managed to form an incredibly cohesive society that was able to resist outside influence.
Today, there are two historic areas that are of critical importance to the history of Massachusetts. The first is the city of Boston, which was the center of American settlement during the Colonial era. The second is the well-known Old Town in present-day Cambridge, which was one of the primary centers of the English Revolution. Both cities play a significant role in the deeper historical context of Massachusetts. This article will focus on the latter, examining the role each city played in the tumultuous centuries that followed the Plymouth colony's departure.
Boston is located on the Charles River, on the east coast of Massachusetts. It was an important seaport during the early years of the colony. Its location put it at the crossroads between the Atlantic and the Pacific oceans, allowing merchants to access the New England ports easily. Boston was also a key stop for the first ships carrying fresh supplies to New England from the New World. And as one of the primary trading hubs, its harbor offered a rich variety of goods, including spices, manufactured goods, fish, and more.
Boston has always had a strong cultural and historical presence, dating back to the first known Boston Dutch settlement in 1637. While the city today is known for its status as a world-class metropolis and for being home to one of the oldest colleges in the country, its original role as a port and shipping haven meant that it was always a thriving community. Today, many of its settlements and local museums reflect this rich heritage.
Old Town is Boston's oldest continuous city settlement. It is also the site of one of America's earliest universities - Harvard University. This historic center is also home to many galleries, public buildings, and other cultural activities. It is considered to be the heart of the city, housing many historic buildings and neighborhoods. Many hotels are located here, along with harbor tours and cruises.
West End is an area of Boston that is currently undergoing a massive makeover. It is being torn down to make way for a multi-purpose arena and hotel. This section of town is also being developed. This section of Boston is the focus of much of the development. There are plans for a new ballpark for the Red Sox, a new hotel and retail center, and a possible convention center.
There are many historical sites in Massachusetts, from ancient towns to the colonial era, and from huge cities like Boston to small ones like Dedham. Travelers can enjoy all of them. In addition, there are many museums that offer a glimpse into local history and culture. Various cities throughout Massachusetts have also opened museums, like the Museum of Medical History in Boston, and the Science Museum in Cambridge.