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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT South Lowell
Founded in the 1820s as a planned manufacturing center for textiles, Lowell is located along the rapids of the Merrimack River, 25 mi (40 km) northwest of Boston in what was once the farming community of East Chelmsford, Massachusetts. The so-called Boston Associates, including Nathan Appleton and Patrick Tracy Jackson of the Boston Manufacturing Company, named the new mill town after their visionary leader, Francis Cabot Lowell, who had died five years before its 1823 incorporation. As Lowell's population grew, it acquired land from neighboring towns, and diversified into a full-fledged urban center. Many of the men who composed the labor force for constructing the canals and factories had immigrated from Ireland, escaping the poverty and Famines of the 1830s and 1840s. The mill workers, young single women called Mill Girls, generally came from the farm families of New England.
By the 1850s, Lowell had the largest industrial complex in the United States. The textile industry wove cotton produced in the South. In 1860, there were more cotton spindles in Lowell than in all eleven states combined that would form the Confederacy. Yet the city did not simply finish raw materials produced in the American South, but rather became involved in the South in another way, too. Many of the coarse cottons produced in Lowell eventually returned to the South to clothe enslaved people, and, according to historian Sven Beckert, "'Lowell' became the generic term slaves used to describe coarse cottons." The city continued to thrive as a major industrial center during the 19th century, attracting more migrant workers and immigrants to its mills. Next were the Catholic Germans, followed by a large influx of French Canadians during the 1870s and 1880s. Later waves of immigrants came to work in Lowell and settled in ethnic neighborhoods, with the city's population reaching almost 50% foreign-born by 1900. By the time World War I broke out in Europe, the city had reached its economic and population peak of over 110,000 people.
The Mill Cities' manufacturing base declined as companies began to relocate to the South in the 1920s. The city fell into hard times, and was even referred to as a "depressed industrial desert" by Harper's Magazine in 1931, as the Great Depression worsened. At this time, more than one-third of its population was "on relief", as only three of its major textile corporations remained active. Several years later, the mills were reactivated, making parachutes and other military necessities for the World War II effort. However, this economic boost was short-lived and the post-war years saw the last textile plants close.
Population Density: According to the 2010 Census, there were 106,519 people living in the city. The population density was 7,842.1 inhabitants per square mile (3,027.9/km2). There were 41,431 housing units at an average density of 2,865.5/sq mi (1,106.4/km2).
Household Size: 2010, there were 38,470 households, and 23,707 families living in Lowell; the average household size was 2.66 and the average family size was 3.31. Of those households, 34.9% had children under the age of 18 living with them, 35.9% were married couples living together, 14.7% had a female householder with no husband present, 38.4% were non-families, 29.4% of all households were made up of individuals, and 8.3% had someone living alone who was 65 years of age or older.
Age Distributions: Lowell has also experienced a significant increase in the number of residents between the ages of 50-69 while the percentages of residents under the age of 15 and over the age of 70 decreased. In 2010 the city's population had a median age of 32.6. The age distribution was 23.7% of the population under the age of 18, 13.5% from 18 to 24, 29.4% from 25 to 44, 23.3% from 45 to 64, and 10.1% who were 65 years of age or older. For every 100 females, there were 98.6 males; while for every 100 females age 18 and over, there were 97.6 males.
Median Income: for a household in the city was $51,714, according to the American Community Survey 5-year estimate ending in 2012. The median income for a family was $55,852. Males had a median income of $44,739 versus $35,472 for females. The per capita income for the city was $22,730. About 15.2% of families and 17.5% of individuals were below the poverty line, including 24.5% of those under age 18 and 13.2% of those age 65 or over.
Racial Makeup: In 2010, the ethnic diversity of the city was 60.3% White (49.3% Non-Hispanic White), 20.2% Asian American (12.5% Cambodian, 2.0% Indian, 1.7% Vietnamese, 1.4% Laotian), 6.8% African American, 0.3% Native American, 8.8% from other races, 3.6% from two or more races. Hispanic or Latino of any race were 17.3% of the population. The largest Hispanic group was those of Puerto Rican ancestry, comprising 11.3% of the population.
African Immigrants: In 2010 there were about 6,000 people of recent African heritage living in Lowell making up nearly the entire African American population of the city.
Cambodian-American Population: In 2010, Lowell had the highest proportion of residents of Cambodian origin of any place in the United States, at 12.5% of the population. The Government of Cambodia had opened up its third U.S. Consular Office in Lowell, on April 27, 2009, with Sovann Ou as current advisor to the Cambodian Embassy. The other consular offices are in Long Beach, California, and Seattle, Washington, which also have large Cambodian communities.
The city is primarily policed and protected by the Lowell Police Department, the University Police: UMass Lowell, and the National Park Service Police. The Massachusetts State Police and Middlesex County Sheriff's Office also work with local law enforcement to set up driver checkpoints for alcohol awareness. With the growth of UMass Lowell and the impact of its faculty and students in areas of scientific research, engineering, and nursing, the city has seen rapid gentrification of several neighborhoods.
According to current FBI Crime Data Analysis, Lowell is the 46th most dangerous city in the Commonwealth of Massachusetts, for all sizes, the violent crime rate for Lowell was less than half of the violent crime rate in Boston, with no murders compared to 49 in Boston. Lowell's crime rate has dropped tremendously since the 1990s, and while the likelihood of becoming a victim of violent crime in Massachusetts are 1 in 265, the odds in Lowell are 1 in 289, making Lowell (approximately) 10% safer than the rest of the state, on average. Lowell's violent crime rate is comparable to Honolulu, HI and is less than one-quarter that of Washington, D.C.
In 2017, you were more likely to be a crime victim in Cambridge, MA than in Lowell (due to the high incidence of property crimes in Cambridge).
In the 1990s, Lowell had been locally notorious for being a place of high drug trafficking and gang activity, and was the setting for a real life documentary, High on Crack Street: Lost Lives in Lowell. In the years from 1994 to 1999, crime dropped 50 percent, the highest rate of decrease for any city in America with over 100,000 residents.
Within one generation, by 2009, Lowell was ranked as the 139th most dangerous city of over 75,000 residents in the United States, out of 393 communities. Out of Massachusetts cities, nine are larger than 75,000 residents, and Lowell was fifth. For comparison Lowell was still rated safer than Boston (104 of 393), Providence, RI (123), Springfield (51), Lynn (120), Fall River (103), and New Bedford (85), but rated more dangerous than Cambridge (303), Newton (388), Quincy (312), and Worcester (175).
See List of People from Lowell, Massachusetts
Massachusetts is certainly unique amongst states in that its geographical culture and history literally precede and embody the unique experiences of the state as a whole. It's widely known that the Pilgrims and the Puritans set the stage for ultimate independence of religious sentiment when they left a harsh governing government to settle down in the New World. At the time, New England was a very religiously turbulent area in which to live. The religious intolerance and lack of education experienced by the settlers would be a fundamental cause for much of the violence and mayhem they experienced along the way.
Massachusetts, despite being one of the oldest states in America, was created only in 1630. Because it was created from such a small population base, it was considered one of the most uncomplicated colonies to rule. Unlike other colonies that had massive populations, Massachusetts didn't even have a single royal representative until 1692. Despite these differences in population and complexity in rule, the Massachusetts settlers managed to form an incredibly cohesive society that was able to resist outside influence.
Today, there are two historic areas that are of critical importance to the history of Massachusetts. The first is the city of Boston, which was the center of American settlement during the Colonial era. The second is the well-known Old Town in present-day Cambridge, which was one of the primary centers of the English Revolution. Both cities play a significant role in the deeper historical context of Massachusetts. This article will focus on the latter, examining the role each city played in the tumultuous centuries that followed the Plymouth colony's departure.
Boston is located on the Charles River, on the east coast of Massachusetts. It was an important seaport during the early years of the colony. Its location put it at the crossroads between the Atlantic and the Pacific oceans, allowing merchants to access the New England ports easily. Boston was also a key stop for the first ships carrying fresh supplies to New England from the New World. And as one of the primary trading hubs, its harbor offered a rich variety of goods, including spices, manufactured goods, fish, and more.
Boston has always had a strong cultural and historical presence, dating back to the first known Boston Dutch settlement in 1637. While the city today is known for its status as a world-class metropolis and for being home to one of the oldest colleges in the country, its original role as a port and shipping haven meant that it was always a thriving community. Today, many of its settlements and local museums reflect this rich heritage.
Old Town is Boston's oldest continuous city settlement. It is also the site of one of America's earliest universities - Harvard University. This historic center is also home to many galleries, public buildings, and other cultural activities. It is considered to be the heart of the city, housing many historic buildings and neighborhoods. Many hotels are located here, along with harbor tours and cruises.
West End is an area of Boston that is currently undergoing a massive makeover. It is being torn down to make way for a multi-purpose arena and hotel. This section of town is also being developed. This section of Boston is the focus of much of the development. There are plans for a new ballpark for the Red Sox, a new hotel and retail center, and a possible convention center.
There are many historical sites in Massachusetts, from ancient towns to the colonial era, and from huge cities like Boston to small ones like Dedham. Travelers can enjoy all of them. In addition, there are many museums that offer a glimpse into local history and culture. Various cities throughout Massachusetts have also opened museums, like the Museum of Medical History in Boston, and the Science Museum in Cambridge.