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A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
Boston's early European settlers had first called the area Trimountaine (after its "three mountains", only traces of which remain today) but later renamed it Boston after Boston, Lincolnshire, England, the origin of several prominent colonists. The renaming on September 7, 1630 (Old Style), was by Puritan colonists from England who had moved over from Charlestown earlier that year in quest for fresh water. Their settlement was initially limited to the Shawmut Peninsula, at that time surrounded by the Massachusetts Bay and Charles River and connected to the mainland by a narrow isthmus. The peninsula is thought to have been inhabited as early as 4000 BC.
In 1629, the Massachusetts Bay Colony's first governor John Winthrop led the signing of the Cambridge Agreement, a key founding document of the city. Puritan ethics and their focus on education influenced its early history; America's first public school, Boston Latin School, was founded in Boston in 1635.
John Hull and the pine tree shilling played a central role in the establishment of the Massachusetts Bay Colony and the Old South Church in the 1600s. In 1652 the Massachusetts legislature authorized John Hull to produce coinage. "The Hull Mint produced several denominations of silver coinage, including the pine tree shilling, for over 30 years until the political and economic situation made operating the mint no longer practical."King Charles II for reasons which were mostly political deemed the "Hull Mint" high treason which had a punishment of being hung, drawn and quartered. "On April 6, 1681, Edward Randolph petitioned the king, informing him the colony was still pressing their own coins which he saw as high treason and believed it was enough to void the charter. He asked that a writ of Quo warranto (a legal action requiring the defendant to show what authority they have for exercising some right, power, or franchise they claim to hold) be issued against Massachusetts for the violations."
Boston was the largest town in the Thirteen Colonies until Philadelphia outgrew it in the mid-18th century. Boston's oceanfront location made it a lively port, and the city primarily engaged in shipping and fishing during its colonial days. However, Boston stagnated in the decades prior to the Revolution. By the mid-18th century, New York City and Philadelphia surpassed Boston in wealth. During this period, Boston encountered financial difficulties even as other cities in New England grew rapidly.
Many of the crucial events of the American Revolution occurred in or near Boston. Boston's penchant for mob action along with the colonists' growing lack of faith in either Britain or its Parliament fostered a revolutionary spirit in the city. When the British parliament passed the Stamp Act in 1765, a Boston mob ravaged the homes of Andrew Oliver, the official tasked with enforcing the Act, and Thomas Hutchinson, then the Lieutenant Governor of Massachusetts. The British sent two regiments to Boston in 1768 in an attempt to quell the angry colonists. This did not sit well with the colonists. In 1770, during the Boston Massacre, British troops shot into a crowd that had started to violently harass them. The colonists compelled the British to withdraw their troops. The event was widely publicized and fueled a revolutionary movement in America.
In 1773, Parliament passed the Tea Act. Many of the colonists saw the act as an attempt to force them to accept the taxes established by the Townshend Acts. The act prompted the Boston Tea Party, where a group of angered Bostonian citizens threw an entire shipment of tea sent by the East India Company into Boston Harbor. The Boston Tea Party was a key event leading up to the revolution, as the British government responded furiously with the Coercive Acts, demanding compensation for the destroyed tea from the Bostonians. This angered the colonists further and led to the American Revolutionary War. The war began in the area surrounding Boston with the Battles of Lexington and Concord.
Boston itself was besieged for almost a year during the Siege of Boston, which began on April 19, 1775. The New England militia impeded the movement of the British Army. Sir William Howe, then the commander-in-chief of the British forces in North America, led the British army in the siege. On June 17, the British captured the Charlestown peninsula in Boston, during the Battle of Bunker Hill. The British army outnumbered the militia stationed there, but it was a pyrrhic victory for the British because their army suffered irreplaceable casualties. It was also a testament to the skill and training of the militia, as their stubborn defence made it difficult for the British to capture Charlestown without suffering further irreplaceable casualties.
Several weeks later, George Washington took over the militia after the Continental Congress established the Continental Army to unify the revolutionary effort. Both sides faced difficulties and supply shortages in the siege, and the fighting was limited to small-scale raids and skirmishes. The narrow Boston Neck, which at that time was only about a hundred feet wide, impeded Washington's ability to invade Boston, and a long stalemate ensued. A young officer, Rufus Putnam, came up with a plan to make portable fortifications out of wood that could be erected on the frozen ground under cover of darkness. Putnam supervised this effort, which successfully installed both the fortifications and dozens of cannon on Dorchester Heights that Henry Knox had laboriously brought through the snow from Fort Ticonderoga. The astonished British awoke the next morning to see a large array of cannons bearing down on them. General Howe is believed to have said that the Americans had done more in one night than his army could have done in six months. The British Army attempted a cannon barrage for two hours, but their shot could not reach the colonists' cannons at such a height. The British gave up, boarded their ships and sailed away. Boston still celebrates "Evacuation Day" each year. Washington was so impressed, he made Rufus Putnam his chief engineer.
After the Revolution, Boston's long seafaring tradition helped make it one of the world's wealthiest international ports, with the slave trade, rum, fish, salt, and tobacco being particularly important. Boston's harbor activity was significantly curtailed by the Embargo Act of 1807 (adopted during the Napoleonic Wars) and the War of 1812. Foreign trade returned after these hostilities, but Boston's merchants had found alternatives for their capital investments in the interim. Manufacturing became an important component of the city's economy, and the city's industrial manufacturing overtook international trade in economic importance by the mid-19th century. A network of small rivers bordering the city and connecting it to the surrounding region facilitated shipment of goods and led to a proliferation of mills and factories. Later, a dense network of railroads furthered the region's industry and commerce.
During this period, Boston flourished culturally, as well, admired for its rarefied literary life and generous artistic patronage, with members of old Boston families—eventually dubbed Boston Brahmins—coming to be regarded as the nation's social and cultural elites.
Boston was an early port of the Atlantic triangular slave trade in the New England colonies, but was soon overtaken by Salem, Massachusetts and Newport, Rhode Island. Boston eventually became a center of the abolitionist movement. The city reacted strongly to the Fugitive Slave Act of 1850, contributing to President Franklin Pierce's attempt to make an example of Boston after the Anthony Burns Fugitive Slave Case.
In 1822, the citizens of Boston voted to change the official name from the "Town of Boston" to the "City of Boston", and on March 19, 1822, the people of Boston accepted the charter incorporating the city. At the time Boston was chartered as a city, the population was about 46,226, while the area of the city was only 4.8 square miles (12 km2).
In the 1820s, Boston's population grew rapidly, and the city's ethnic composition changed dramatically with the first wave of European immigrants. Irish immigrants dominated the first wave of newcomers during this period, especially following the Great Famine; by 1850, about 35,000 Irish lived in Boston. In the latter half of the 19th century, the city saw increasing numbers of Irish, Germans, Lebanese, Syrians,French Canadians, and Russian and Polish Jews settling in the city. By the end of the 19th century, Boston's core neighborhoods had become enclaves of ethnically distinct immigrants with their residence yielding lasting cultural change. Italians became the largest inhabitants of the North End,Irish dominated South Boston and Charlestown, and Russian Jews lived in the West End. Irish and Italian immigrants brought with them Roman Catholicism. Currently, Catholics make up Boston's largest religious community, and the Irish have played a major role in Boston politics since the early 20th century; prominent figures include the Kennedys, Tip O'Neill, and John F. Fitzgerald.
Between 1631 and 1890, the city tripled its area through land reclamation by filling in marshes, mud flats, and gaps between wharves along the waterfront. The largest reclamation efforts took place during the 19th century; beginning in 1807, the crown of Beacon Hill was used to fill in a 50-acre (20 ha) mill pond that later became the Haymarket Square area. The present-day State House sits atop this lowered Beacon Hill. Reclamation projects in the middle of the century created significant parts of the South End, the West End, the Financial District, and Chinatown.
After the Great Boston fire of 1872, workers used building rubble as landfill along the downtown waterfront. During the mid-to-late 19th century, workers filled almost 600 acres (2.4 km2) of brackish Charles River marshlands west of Boston Common with gravel brought by rail from the hills of Needham Heights. The city annexed the adjacent towns of South Boston (1804), East Boston (1836), Roxbury (1868), Dorchester (including present-day Mattapan and a portion of South Boston) (1870), Brighton (including present-day Allston) (1874), West Roxbury (including present-day Jamaica Plain and Roslindale) (1874), Charlestown (1874), and Hyde Park (1912). Other proposals were unsuccessful for the annexation of Brookline, Cambridge, and Chelsea.
Fenway Park, home of the Boston Red Sox, opened in 1912.
Many architecturally significant buildings were built during these early years of the 20th century: Horticultural Hall, the Tennis and Racquet Club,Isabella Stewart Gardner Museum,Fenway Studios,Jordan Hall, and the Boston Opera House. The Longfellow Bridge, built in 1906, was mentioned by Robert McCloskey in Make Way for Ducklings, describing its "salt and pepper shakers" feature.
Logan International Airport opened on September 8, 1923. The Boston Bruins were founded in 1924 and played their first game at Boston Garden in November 1928.
Boston went into decline by the early to mid-20th century, as factories became old and obsolete and businesses moved out of the region for cheaper labor elsewhere. Boston responded by initiating various urban renewal projects, under the direction of the Boston Redevelopment Authority (BRA) established in 1957. In 1958, BRA initiated a project to improve the historic West End neighborhood. Extensive demolition was met with strong public opposition, and thousands of families were displaced.
The BRA continued implementing eminent domain projects, including the clearance of the vibrant Scollay Square area for construction of the modernist style Government Center. In 1965, the Columbia Point Health Center opened in the Dorchester neighborhood, the first Community Health Center in the United States. It mostly served the massive Columbia Point public housing complex adjoining it, which was built in 1953. The health center is still in operation and was rededicated in 1990 as the Geiger-Gibson Community Health Center. The Columbia Point complex itself was redeveloped and revitalized from 1984 to 1990 into a mixed-income residential development called Harbor Point Apartments.
By the 1970s, the city's economy had begun to recover after 30 years of economic downturn. A large number of high-rises were constructed in the Financial District and in Boston's Back Bay during this period. This boom continued into the mid-1980s and resumed after a few pauses. Hospitals such as Massachusetts General Hospital, Beth Israel Deaconess Medical Center, and Brigham and Women's Hospital lead the nation in medical innovation and patient care. Schools such as the Boston Architectural College, Boston College, Boston University, the Harvard Medical School, Tufts University School of Medicine, Northeastern University, Massachusetts College of Art and Design, Wentworth Institute of Technology, Berklee College of Music, the Boston Conservatory, and many others attract students to the area. Nevertheless, the city experienced conflict starting in 1974 over desegregation busing, which resulted in unrest and violence around public schools throughout the mid-1970s.
Boston is an intellectual, technological, and political center but has lost some important regional institutions, including the loss to mergers and acquisitions of local financial institutions such as FleetBoston Financial, which was acquired by Charlotte-based Bank of America in 2004. Boston-based department stores Jordan Marsh and Filene's have both merged into the New York City–based Macy's. The 1993 acquisition of The Boston Globe by The New York Times was reversed in 2013 when it was re-sold to Boston businessman John W. Henry. In 2016, it was announced General Electric would be moving its corporate headquarters from Connecticut to the Seaport District in Boston, joining many other companies in this rapidly developing neighborhood.
Boston has experienced gentrification in the latter half of the 20th century, with housing prices increasing sharply since the 1990s. Living expenses have risen; Boston has one of the highest costs of living in the United States and was ranked the 129th-most expensive major city in the world in a 2011 survey of 214 cities. Despite cost-of-living issues, Boston ranks high on livability ratings, ranking 36th worldwide in quality of living in 2011 in a survey of 221 major cities.
On April 15, 2013, two Chechen Islamist brothers detonated a pair of bombs near the finish line of the Boston Marathon, killing three people and injuring roughly 264.
In 2016, Boston briefly shouldered a bid as the US applicant for the 2024 Summer Olympics. The bid was supported by the mayor and a coalition of business leaders and local philanthropists, but was eventually dropped due to public opposition. The USOC then selected Los Angeles to be the American candidate with Los Angeles ultimately securing the right to host the 2028 Summer Olympics.
In 2019, Boston was estimated to have 692,600 residents living in 266,724 households—a 9% population increase over 2010. The city is the third-most densely populated large U.S. city of over half a million residents, and the most densely populated state capital. Some 1.2 million persons may be within Boston's boundaries during work hours, and as many as 2 million during special events. This fluctuation of people is caused by hundreds of thousands of suburban residents who travel to the city for work, education, health care, and special events.
In the city, the population was spread out, with 21.9% at age 19 and under, 14.3% from 20 to 24, 33.2% from 25 to 44, 20.4% from 45 to 64, and 10.1% who were 65 years of age or older. The median age was 30.8 years. For every 100 females, there were 92.0 males. For every 100 females age 18 and over, there were 89.9 males. There were 252,699 households, of which 20.4% had children under the age of 18 living in them, 25.5% were married couples living together, 16.3% had a female householder with no husband present, and 54.0% were non-families. 37.1% of all households were made up of individuals, and 9.0% had someone living alone who was 65 years of age or older. The average household size was 2.26 and the average family size was 3.08. Boston has one of the largest LGBT populations in the United States.
The median household income in Boston was $51,739, while the median income for a family was $61,035. Full-time year-round male workers had a median income of $52,544 versus $46,540 for full-time year-round female workers. The per capita income for the city was $33,158. 21.4% of the population and 16.0% of families were below the poverty line. Of the total population, 28.8% of those under the age of 18 and 20.4% of those 65 and older were living below the poverty line. Boston has a significant racial wealth gap with white Bostonians having an average net worth of $247,500 compared to an $8 average net worth for non-immigrant Black residents and $0 for Dominican immigrant residents.
In 1950, whites represented 94.7% of Boston's population. From the 1950s to the end of the 20th century, the proportion of non-Hispanic whites in the city declined. In 2000, non-Hispanic whites made up 49.5% of the city's population, making the city majority minority for the first time. However, in the 21st century, the city has experienced significant gentrification, during which affluent whites have moved into formerly non-white areas. In 2006, the US Census Bureau estimated non-Hispanic whites again formed a slight majority but as of 2010, in part due to the housing crash, as well as increased efforts to make more affordable housing more available, the non-white population has rebounded. This may also have to do with increased Latin American and Asian populations and more clarity surrounding US Census statistics, which indicate a non-Hispanic white population of 47 percent (some reports give slightly lower figures).
People of Irish descent form the largest single ethnic group in the city, making up 15.8% of the population, followed by Italians, accounting for 8.3% of the population. People of West Indian and Caribbean ancestry are another sizable group, at 6.0%.
In Greater Boston, these numbers grew significantly, with Dominicans 170,000+ according to 2018 estimates, Puerto Ricans numbering 145,000+, Salvadorans 45,000+, Guatemalans 40,000+, and Colombians 35,000+. East Boston has a diverse Hispanic/Latino population of Colombians, Salvadorans, Dominicans, Guatemalans, Mexicans, Puerto Ricans, and even Portuguese-speaking people from Portugal and Brazil. Hispanic populations in southwest Boston neighborhoods are mainly made up of Dominicans and Puerto Ricans, usually sharing neighborhoods in this section with African Americans and Blacks with origins from the Caribbean and Africa especially Cape Verdeans and Haitians. Neighborhoods such as Jamaica Plain and Roslindale have experienced a growing number of Dominican Americans. Large Portuguese-speaking communities of Portuguese, Brazilians, and Cape Verdeans are present in areas like East Boston, Roxbury, and Jamaica Plain, usually blending in with Hispanics, blacks, and whites.
Over 27,000 Chinese Americans made their home in Boston city proper in 2013.
According to the 2012–2016 American Community Survey 5-Year Estimates, the largest ancestry groups in Boston, Massachusetts are:
Data is from the 2008–2012 American Community Survey 5-Year Estimates.
According to a 2014 study by the Pew Research Center, 57% of the population of the city identified themselves as Christians, with 25% attending a variety of Protestant churches and 29% professing Roman Catholic beliefs; 33% claim no religious affiliation, while the remaining 10% are composed of adherents of Judaism, Buddhism, Islam, Hinduism, Baháʼí and other faiths.
As of 2010, the Catholic Church had the highest number of adherents as a single denomination in the Greater Boston area, with more than two million members and 339 churches, followed by the Episcopal Church with 58,000 adherents in 160 churches. The United Church of Christ had 55,000 members and 213 churches.
The city has a Jewish population of an estimated 248,000 Jews within the Boston metro area. More than half of Jewish households in the Greater Boston area reside in the city itself, Brookline, Newton, Cambridge, Somerville, or adjacent towns.
Massachusetts is certainly unique amongst states in that its geographical culture and history literally precede and embody the unique experiences of the state as a whole. It's widely known that the Pilgrims and the Puritans set the stage for ultimate independence of religious sentiment when they left a harsh governing government to settle down in the New World. At the time, New England was a very religiously turbulent area in which to live. The religious intolerance and lack of education experienced by the settlers would be a fundamental cause for much of the violence and mayhem they experienced along the way.
Massachusetts, despite being one of the oldest states in America, was created only in 1630. Because it was created from such a small population base, it was considered one of the most uncomplicated colonies to rule. Unlike other colonies that had massive populations, Massachusetts didn't even have a single royal representative until 1692. Despite these differences in population and complexity in rule, the Massachusetts settlers managed to form an incredibly cohesive society that was able to resist outside influence.
Today, there are two historic areas that are of critical importance to the history of Massachusetts. The first is the city of Boston, which was the center of American settlement during the Colonial era. The second is the well-known Old Town in present-day Cambridge, which was one of the primary centers of the English Revolution. Both cities play a significant role in the deeper historical context of Massachusetts. This article will focus on the latter, examining the role each city played in the tumultuous centuries that followed the Plymouth colony's departure.
Boston is located on the Charles River, on the east coast of Massachusetts. It was an important seaport during the early years of the colony. Its location put it at the crossroads between the Atlantic and the Pacific oceans, allowing merchants to access the New England ports easily. Boston was also a key stop for the first ships carrying fresh supplies to New England from the New World. And as one of the primary trading hubs, its harbor offered a rich variety of goods, including spices, manufactured goods, fish, and more.
Boston has always had a strong cultural and historical presence, dating back to the first known Boston Dutch settlement in 1637. While the city today is known for its status as a world-class metropolis and for being home to one of the oldest colleges in the country, its original role as a port and shipping haven meant that it was always a thriving community. Today, many of its settlements and local museums reflect this rich heritage.
Old Town is Boston's oldest continuous city settlement. It is also the site of one of America's earliest universities - Harvard University. This historic center is also home to many galleries, public buildings, and other cultural activities. It is considered to be the heart of the city, housing many historic buildings and neighborhoods. Many hotels are located here, along with harbor tours and cruises.
West End is an area of Boston that is currently undergoing a massive makeover. It is being torn down to make way for a multi-purpose arena and hotel. This section of town is also being developed. This section of Boston is the focus of much of the development. There are plans for a new ballpark for the Red Sox, a new hotel and retail center, and a possible convention center.
There are many historical sites in Massachusetts, from ancient towns to the colonial era, and from huge cities like Boston to small ones like Dedham. Travelers can enjoy all of them. In addition, there are many museums that offer a glimpse into local history and culture. Various cities throughout Massachusetts have also opened museums, like the Museum of Medical History in Boston, and the Science Museum in Cambridge.