Looking for a Digital Marketing Agency?
We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A digital marketing agency can help you expand your business and improve the overall performance of your company. But, you have to make sure that you work with an agency that knows what they're doing. Not all agencies are equal, especially when it comes to digital marketing. Let's take a look at the traits of a great digital marketing agency.
First of all, a digital marketing agency isn't like your regular in-house agency. In-house agencies are usually focused on results - they know how to work with a certain demographic group to get the right kind of responses. A digital marketing agency, however, is a lead-generating and brand-development engine. This means that if you want to work with them, you have to be willing to do whatever it takes to get their attention. If you go into an agency without knowing what kind of results you want or what you plan on getting out of it, you might not find the right talent.
Digital marketing agencies have to be able to put the data and findings they collect to work for their client. If they aren't good with this, your business could very well be hurt because they wouldn't know which types of campaigns to pursue or which strategies to use to benefit from the data they collect. This means you need to have a good relationship with your digital marketing agency, or you'll just be throwing your money away on ineffective campaigns.
Another characteristic of a great digital marketing agency makes it easier to work together. You can tell if an agency has the right people by the way they talk to you. It's clear when someone isn't on the same page as you - and that's when it's time to move on and find someone who will. In a traditional marketing organization, the people who make the decisions are usually all on the same page; there is rarely a difference between the top person and the middle person. You don't want to work with someone who only knows his/her own opinion, and who has no interest in what you want to do or what you have to say.
When working with a digital marketing agency from the uk based scene, one thing you want to look for is an agency that values what you stand for. If they do, then they'll help you make all of your campaigns successful. From the moment you start talking about ideas, you need to focus on the value that you and your brand offer. Your values and goals should be what drives everything you do, from the content marketing to the promotions to the brand positioning. For example, your company's values may be centered around being environmentally friendly, but your brand may also be centered around using promotional tools that are printable, affordable, or unique. Both of these things are important to you, so you need to make sure your agency values both.
Finally, if you find an agency that will work closely with you, then you have found a great partner. You should never restrict your creative input to just one person, because you'll be missing out on a lot. Look for digital marketing agencies that will get multiple opinions, so you can weigh your options before making a final decision. Make sure that the people working with you understand what you stand for, what your goals are, and what you're willing to go through in order to achieve those goals. You need to trust your creative partner more than ever before if you want to work with an agency that will help grow your business.
ABOUT West Lynn
Prior to European colonization, the area today known as Lynn was inhabited by the Naumkeag people. The English settled Lynn not long after the 1607 establishment of Jamestown, Virginia—the first successful English colony in North America—and the 1620 arrival of the Mayflower at Plymouth. European settlement of the area was begun in 1629 by Edmund Ingalls, followed by John Tarbox of Lancashire in 1631. The area today encompassing Lynn was originally incorporated in 1629 as Saugus, the Nipmuck name for the area. Three years after the settlement in Salem, five families pushed into the wilderness of Lynn, then Saugust, and the Tomlin family constructed a large mill between today's Sluice and Flax Ponds. The mill not only supplied grains and sustenance for the settlers and trade with the Naumkeag people, but was used to create brews and many fermented casks of hops and wines to send back to King George in England.
A noteworthy early Lynn colonist, Thomas Halsey, left Lynn to settle the East End of Long Island, where he and several others founded the Town of Southampton, New York. The resulting Halsey House—the oldest extant frame house in New York State (1648)—is now open to the public, under the aegis of the Southampton Colonial Society.
Further European settlement of Lynn led to several independent towns being formed, with Reading created in 1644; Lynnfield in 1782; Saugus in 1815; Swampscott in 1852; and Nahant in 1853. The City of Lynn was incorporated in 1850, taking its name from King's Lynn, Norfolk, England, in honor of Samuel Whiting.
Colonial Lynn was an early center of tannery and shoe-making, which began in 1635. The boots worn by Continental Army soldiers during the Revolutionary War were made in Lynn, and the shoe-making industry drove the city's growth into the early nineteenth century. This legacy is reflected in the city's seal, which features a colonial boot.
In 1816, a mail stage coach was operating through Lynn. By 1836, 23 stage coaches left the Lynn Hotel for Boston each day. The Eastern Railroad Line between Salem and East Boston opened on August 28, 1838. This was later merged with the Boston and Maine Railroad and called the Eastern Division. In 1847 telegraph wires passed through Lynn, but no telegraph service station was built until 1858.
During the middle of the nineteenth century, estates and beach cottages were constructed along Lynn's shoreline, and the city's Atlantic coastline became a fashionable summer resort. Many of the structures built during this period are today situated within the National Register-listed Diamond Historic District.
Further inland, industrial activity contemporaneously expanded in Lynn. Shoe manufacturers, led by Charles A. Coffin and Silas Abbott Barton, invested in the early electric industry, specifically in 1883 with Elihu Thomson, Edwin J. Houston, and their Thomson-Houston Electric Company. That company merged with Edison Electric Company of Schenectady, New York, forming General Electric in 1892, with the two original GE plants being in Lynn and Schenectady. Coffin served as the first president of General Electric.
Initially the General Electric plant specialized in arc lights, electric motors, and meters. Later it specialized in aircraft electrical systems and components, and aircraft engines were built in Lynn during WWII. That engine plant evolved into the current jet engine plant during WWII because of research contacts at MIT in Cambridge.Gerhard Neumann was a key player in jet engine group at GE in Lynn. The continuous interaction of material science research at MIT and the resulting improvements in jet engine efficiency and power have kept the jet engine plant in Lynn ever since.
One of the largest strikes of the early labor movement began in the shoe factories of Lynn on February 22, 1860, when Lynn shoemakers marched through the streets to their workplaces and handed in their tools, protesting reduced wages. Known as the New England Shoemakers Strike of 1860, it was one of the earliest strikes of its kind in the United States.
In 1841, abolitionist Frederick Douglass, moved to Lynn as a fugitive slave. Douglass wrote his first autobiography, Narrative of the Life of Frederick Douglass, an American Slave, while living in Lynn. The publication would become Douglass' best-known work. Douglass, his wife, and their five children lived in Lynn until 1848.
On February 1, 1866, Mary Baker Eddy experienced the "fall in Lynn", often referred to by Christian Scientists as significant to the birth of their religion.
Lynn experienced a wave of immigration during the late 1800s and early 1900s. During the 30 years between 1885 and 1915, Lynn's immigrant population increased from 9,800 to 29,500, representing nearly one-third of the city's total population. Polish and Russian Jews were the largest single group, numbering more than 6,000. The first Jewish settlers in Lynn, a group of twenty Hasidic European families, mostly from Russia, formed the Congregation Anshai Sfard, a Hasidic, conservative Jewish synagogue in 1888. Catholic churches catering to the needs of specific language and ethnic groups also testify to the waves of immigrants. St. Jean Baptiste parish, eventually including a grammar school and high school, was founded in 1886, primarily for French-Canadians. Holy Family Church conducted services in Italian beginning in 1922, and St. Michael's church also provided church services and a grammar school for the Polish-speaking community, beginning in 1906. St. Patrick's church and school was a focus of the Irish-American community in Lynn. St. George's Greek Orthodox Church was founded in Lynn in 1905. Later in the 20th century, the city became an important center of greater Boston's Latino community. Additionally, several thousand Cambodians settled in Lynn between 1975 and 1979 and in the early 1980s.
At the beginning of the 20th century, Lynn was the world-leader in the production of shoes. 234 factories produced more than a million pairs of shoes each day, thanks in part to mechanization of the process by an African-American immigrant named Jan Ernst Matzeliger. From 1924 until 1974, the Lynn Independent Industrial Shoemaking School operated in the city. However, production declined throughout the 20th century, and the last shoe factory closed in 1981.
In the early 1900s, the Metropolitan District Commission acquired several coastal properties in Lynn and Nahant, in order to create Lynn Shore and Nahant Beach Reservations, and to construct adjoining Lynn Shore Drive. When it opened to the public in 1910, Lynn Shore Drive catalyzed new development along Lynn's coastline, yielding many of the early 20th century structures that constitute a majority of the contributing resources found in the National Register-listed Diamond Historic District.
During the late 1970s and early 1980s, Lynn suffered several large fires. On November 28, 1981, a devastating inferno engulfed several former shoe factories, located at Broad and Washington Streets. Seventeen downtown buildings were destroyed, with property losses totaling in the tens of millions of dollars. (The affected area has since been largely redeveloped into a satellite campus of North Shore Community College, with many adjacent warehouses converted to loft apartments.)
A reputation for crime and vice gave rise to a taunting rhyme about Lynn which became popular throughout Eastern Massachusetts: "Lynn, Lynn, the city of sin, you'll never come out the way you went in, what looks like gold is really tin, the girls say 'no' but they'll give in, Lynn, Lynn, the city of sin." Another variation was "Lynn, Lynn the city of sin: if you ain't bad, you can't get in!"
In order to counter its reputation as "the city of sin", Lynn launched a "City Of Firsts" advertising campaign in the early 1990s, which promoted Lynn as having:
Some of these claims were subsequently found to be inaccurate or unprovable.
In a further effort to rebrand the municipality, city solicitor Michael Barry proposed renaming the city Ocean Park in 1997, but the initiative was unsuccessful.
Despite losing much of its industrial base during the 20th century, Lynn remained home to a division of General Electric Aviation; the West Lynn Creamery (now part of Dean Foods's Garelick Farms unit); C. L. Hauthaway & Sons, a polymer producer; Old Neighborhood Foods, a meat packer; Lynn Manufacturing, a maker of combustion chambers for the oil and gas heating industry; Sterling Machine Co.; and Durkee-Mower, makers of "Marshmallow Fluff".
In the early 2000s, the renovation and adaptive re-use of downtown historic structures, together with new construction, launched a revitalization of Lynn, which remains ongoing. Arts, culture, and entertainment have been at the forefront of this revitalization, with new arts organizations, cultural venues, public art projects, and restaurants emerging in the downtown area. In 2012, the Massachusetts Cultural Council named downtown Lynn one of the first state-recognized arts and culture districts in Massachusetts.
In 2015, Massachusetts Governor Charlie Baker established a task force, composed of representatives of multiple state and municipal public agencies, to further Lynn's revitalization.
Formerly vacant industrial buildings continue to be converted into loft spaces, and historic homes, particularly Lynn's Diamond Historic District, are being restored. In 2016, several large land parcels in Lynn were acquired by major developers. In November 2018, construction began on downtown Lynn's first luxury midrise—a 259-unit, 10-story building on Monroe Street. in December 2019, ground was broken on a 331-unit waterfront development on Carroll Parkway. Many of the recent and pending large real estate projects in Lynn are Transit-oriented developments, sited within a half-mile of Lynn station, which provides 20-minute train service to North Station.
Lynn's revitalization has been bolstered by the city's emergence as a center of creative placemaking. In 2017, swaths of the city's downtown were transformed by a series of large-scale murals, painted on buildings by local, national, and international artists, as part of the city's inaugural Beyond Walls festival. Light-based interventions, including projections onto High Rock Tower, the installation of vintage neon signs on downtown buildings, and large-scale LED-illuminations of the Massachusetts Bay Transportation Authority rail underpasses bisecting Lynn's Downtown, also have been deployed. In 2017, Mount Vernon Street, in the core of the downtown Central Square area, began to host block parties, food trucks, and other special events.
In recent years, Lynn has attracted a substantial and growing LGBT population.
In April 2018, The Boston Globe named Lynn one of the "Top spots to live in Greater Boston in 2018."
As of the census of 2010, there were 90,329 people, 33,310 households, and 20,988 families residing in the city.
The racial makeup of the city was:
Hispanic or Latino of any race were 32.1% of the population (10.5% Dominican, 6.3% Guatemalan, 5.4% Puerto Rican, 2.8% Salvadoran, 1.7% Mexican, 0.6% Honduran, 0.4% Colombian, 0.4% Spanish, 0.2% Peruvian, 0.2% Cuban).
Cambodians form the largest Asian origin group in Lynn, with 3.9% of Lynn's total population of Cambodian ancestry. Other large Asian groups are those of Vietnamese (1.0%), Indian (0.4%), Chinese (0.3%), and Laotian (0.2%) ancestry.
In the city, the population was spread out, with 24.9% under the age of 18 and 75.1% over 18. Males accounted for 49% and females 51%.
Between 2009 and 2013, the median household income in Lynn was $44,849. The per capita income was $22,982. About 21.0% of the population was considered below the poverty line.
In 1990 Lynn had 2,993 persons of Asian origin. In 2000 Lynn had 5,730 Asians, an increase of over 91%, making it one of ten Massachusetts cities with the largest Asian populations. In 2000 the city had 3,050 persons of Cambodian origin, making them the largest Asian subgroup in Lynn. That year the city had 1,112 persons of Vietnamese origin and 353 persons of Indian origin. From 1990 to 2000 the Vietnamese and Indian populations increased by 192% and 264%, respectively.
By 2004 the Cambodian community in Lynn was establishing the Khmer Association of the North Shore.
Data is from the 2009–2013 American Community Survey 5-Year Estimates.
Massachusetts is certainly unique amongst states in that its geographical culture and history literally precede and embody the unique experiences of the state as a whole. It's widely known that the Pilgrims and the Puritans set the stage for ultimate independence of religious sentiment when they left a harsh governing government to settle down in the New World. At the time, New England was a very religiously turbulent area in which to live. The religious intolerance and lack of education experienced by the settlers would be a fundamental cause for much of the violence and mayhem they experienced along the way.
Massachusetts, despite being one of the oldest states in America, was created only in 1630. Because it was created from such a small population base, it was considered one of the most uncomplicated colonies to rule. Unlike other colonies that had massive populations, Massachusetts didn't even have a single royal representative until 1692. Despite these differences in population and complexity in rule, the Massachusetts settlers managed to form an incredibly cohesive society that was able to resist outside influence.
Today, there are two historic areas that are of critical importance to the history of Massachusetts. The first is the city of Boston, which was the center of American settlement during the Colonial era. The second is the well-known Old Town in present-day Cambridge, which was one of the primary centers of the English Revolution. Both cities play a significant role in the deeper historical context of Massachusetts. This article will focus on the latter, examining the role each city played in the tumultuous centuries that followed the Plymouth colony's departure.
Boston is located on the Charles River, on the east coast of Massachusetts. It was an important seaport during the early years of the colony. Its location put it at the crossroads between the Atlantic and the Pacific oceans, allowing merchants to access the New England ports easily. Boston was also a key stop for the first ships carrying fresh supplies to New England from the New World. And as one of the primary trading hubs, its harbor offered a rich variety of goods, including spices, manufactured goods, fish, and more.
Boston has always had a strong cultural and historical presence, dating back to the first known Boston Dutch settlement in 1637. While the city today is known for its status as a world-class metropolis and for being home to one of the oldest colleges in the country, its original role as a port and shipping haven meant that it was always a thriving community. Today, many of its settlements and local museums reflect this rich heritage.
Old Town is Boston's oldest continuous city settlement. It is also the site of one of America's earliest universities - Harvard University. This historic center is also home to many galleries, public buildings, and other cultural activities. It is considered to be the heart of the city, housing many historic buildings and neighborhoods. Many hotels are located here, along with harbor tours and cruises.
West End is an area of Boston that is currently undergoing a massive makeover. It is being torn down to make way for a multi-purpose arena and hotel. This section of town is also being developed. This section of Boston is the focus of much of the development. There are plans for a new ballpark for the Red Sox, a new hotel and retail center, and a possible convention center.
There are many historical sites in Massachusetts, from ancient towns to the colonial era, and from huge cities like Boston to small ones like Dedham. Travelers can enjoy all of them. In addition, there are many museums that offer a glimpse into local history and culture. Various cities throughout Massachusetts have also opened museums, like the Museum of Medical History in Boston, and the Science Museum in Cambridge.