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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A digital marketing agency can help you expand your business and improve the overall performance of your company. But, you have to make sure that you work with an agency that knows what they're doing. Not all agencies are equal, especially when it comes to digital marketing. Let's take a look at the traits of a great digital marketing agency.
First of all, a digital marketing agency isn't like your regular in-house agency. In-house agencies are usually focused on results - they know how to work with a certain demographic group to get the right kind of responses. A digital marketing agency, however, is a lead-generating and brand-development engine. This means that if you want to work with them, you have to be willing to do whatever it takes to get their attention. If you go into an agency without knowing what kind of results you want or what you plan on getting out of it, you might not find the right talent.
Digital marketing agencies have to be able to put the data and findings they collect to work for their client. If they aren't good with this, your business could very well be hurt because they wouldn't know which types of campaigns to pursue or which strategies to use to benefit from the data they collect. This means you need to have a good relationship with your digital marketing agency, or you'll just be throwing your money away on ineffective campaigns.
Another characteristic of a great digital marketing agency makes it easier to work together. You can tell if an agency has the right people by the way they talk to you. It's clear when someone isn't on the same page as you - and that's when it's time to move on and find someone who will. In a traditional marketing organization, the people who make the decisions are usually all on the same page; there is rarely a difference between the top person and the middle person. You don't want to work with someone who only knows his/her own opinion, and who has no interest in what you want to do or what you have to say.
When working with a digital marketing agency from the uk based scene, one thing you want to look for is an agency that values what you stand for. If they do, then they'll help you make all of your campaigns successful. From the moment you start talking about ideas, you need to focus on the value that you and your brand offer. Your values and goals should be what drives everything you do, from the content marketing to the promotions to the brand positioning. For example, your company's values may be centered around being environmentally friendly, but your brand may also be centered around using promotional tools that are printable, affordable, or unique. Both of these things are important to you, so you need to make sure your agency values both.
Finally, if you find an agency that will work closely with you, then you have found a great partner. You should never restrict your creative input to just one person, because you'll be missing out on a lot. Look for digital marketing agencies that will get multiple opinions, so you can weigh your options before making a final decision. Make sure that the people working with you understand what you stand for, what your goals are, and what you're willing to go through in order to achieve those goals. You need to trust your creative partner more than ever before if you want to work with an agency that will help grow your business.
ABOUT Chicopee Falls
In 1636, William Pynchon purchased land from the Agawam Indians on the east side of the Connecticut River. He moved from the Town of Roxbury to Springfield to found the first settlement in the area that comprises the territory of today's Chicopee Center (Cabotville). Both Cabotville and the Falls were developed as manufacturing centers (villages).
According to local historian Charles J. Seaver, the area above the falls was first settled in 1660. The land purchased from the Indians was divided into districts. Nayasett (Nipmuc for "at the small point/angle") was the name given to the area of what are now Chicopee Center and Chicopee Falls. The settlement in the upper district was at Skipmuck (possibly based on Nipmuc Skipmaug, meaning "chief fishing place" or Shipmuck, meaning "big watery place"), a place above the falls on the south side of the river.
Colonists built a sawmill as the first industrial site along the river. The mill was built at Skenungonuck (Nipmuc for "green fields") Falls (now Chicopee Falls) in 1678 by Japhet Chapin, John Hitchcock and Nathaniel Foote.
In 1786, what was called Factory Village began to develop when two acres of land was leased to 10 local men, with the understanding that they would build an iron foundry within two years. This was accomplished and the business flourished.
In 1823, Jonathan Dwight purchased the water privilege at Skenungonuck Falls in Chicopee. He built a textile mill and five years later, it operated 14,000 spindles and nearly 500 looms, making it the second-largest operation in the state. It processed cotton from the Deep South, becoming part of the extended slave economy and King Cotton. By 1831, settlers had developed two giant dams, two waterpower canals, and two manufacturing communities on the Chicopee River.
In 1848, Chicopee, which for more than two centuries had been a part of the Town of Springfield, was separated and organized as a distinct town. Political factions in Springfield wanted that jurisdiction to remain a town, rather than become a city and take on a mayoral form of government. By partitioning Chicopee, those political factions prevented Springfield from becoming a city until 1852. The result was that Springfield lost 2/5 of its land area and nearly half of its population when Chicopee was created.
Before and after the partition, eight Chicopee River companies gained product recognition around the globe: Ames, Belcher, Lamb, Dwight, Stevens, Spalding, Fisk, and Duryea. Below the falls, in the bend of the river at a place called Factory Village, an important chapter of the region's industrial history was played out.
Chicopee adopted the motto "Industriae Variae", which means "Various Industries". Chicopee's industries included cotton mills, woolen mills, textiles, brass and iron foundries, paper making, footwear factories, for leather boots and shoes, the first friction matches, and ship building. In nearby South Hadley Canal, the firearms company Crescent-Davis specialized in producing double-barrel shotguns.
The Ames Manufacturing Company made many machines and bronze cannons, and more swords than any other American manufacturer at the time. Ames cast a number of bronze statues, including Thomas Ball's monumental equestrian statue of President George Washington, installed in Boston's Public Garden. Ames was a major provider of cannon to the Union army during the Civil War. The Stevens Arms plant (later Savage) was responsible for most of the No. 4 Enfields manufactured for the British under Lend-Lease. Chicopee was home to production of the first gasoline-powered automobile made in the United States, the Duryea.
During the late nineteenth century, Chicopee Falls became a major manufacturing center of bicycles. The town was the site of at least two bicycle factories: The Overman Wheel Company (1882 to about 1899), and the Spalding sporting goods company.
Albert H. Overman moved his bicycle production from Hartford, Connecticut to Chicopee Falls in 1883. The Overman company benefited from the surging popularity of the safety bicycle during the bicycle boom of the 1890s. At its height in 1894, Overman's factory employed over 1,200 workers. The boom eventually went bust, as overproduction drove the price of bicycles down. By 1901 the Overman firm was out of business.
Chicopee was the first city west of Boston to form a publicly funded public library. The Chicopee Public Library was formed by a donation to the city by the Cabotville Institute.
As of the census of 2010, Chicopee was 3.1% black, 1.6% Asian, 18.5% Hispanic or Latino of any race, 75% white
As of the census of 2000, there were 54,653 people, 23,117 households, and 14,147 families residing in the city. The population density was 2,389.7 people per square mile (922.7/km2). There were 24,424 housing units at an average density of 1,067.9 per square mile (412.3/km2). The racial makeup of the city was 89.82% White, 2.28% African American, 0.20% Native American, 0.87% Asian, 0.10% Pacific Islander, 4.90% from other races, and 1.84% from two or more races. Hispanic or Latino of any race were 8.76% of the population (12.8% Puerto Rican, 0.5% Dominican, 0.4% Mexican, 0.2% Colombian). Chicopee is the second largest municipality in Western Massachusetts, after Springfield (defining Western Massachusetts as Hampden, Hampshire, Franklin, and Berkshire counties).
There were 23,117 households, out of which 26.5% had children under the age of 18 living with them, 42.6% were married couples living together, 14.2% had a female householder with no husband present, and 38.8% were non-families. 32.7% of all households were made up of individuals, and 14.1% had someone living alone who was 65 years of age or older. The average household size was 2.32 and the average family size was 2.96.
In the city, the population was spread out, with 22.6% under the age of 18, 8.5% from 18 to 24, 28.8% from 25 to 44, 22.5% from 45 to 64, and 17.6% who were 65 years of age or older. The median age was 39 years. For every 100 females, there were 90.7 males. For every 100 females age 18 and over, there were 87.1 males.
The median income for a household in the city was $35,672, and the median income for a family was $44,136. Males had a median income of $35,585 versus $25,975 for females. The per capita income for the city was $18,646. About 9.6% of families and 12.3% of the population were below the poverty line, including 19.5% of those under age 18 and 9.3% of those age 65 or over.
Massachusetts is certainly unique amongst states in that its geographical culture and history literally precede and embody the unique experiences of the state as a whole. It's widely known that the Pilgrims and the Puritans set the stage for ultimate independence of religious sentiment when they left a harsh governing government to settle down in the New World. At the time, New England was a very religiously turbulent area in which to live. The religious intolerance and lack of education experienced by the settlers would be a fundamental cause for much of the violence and mayhem they experienced along the way.
Massachusetts, despite being one of the oldest states in America, was created only in 1630. Because it was created from such a small population base, it was considered one of the most uncomplicated colonies to rule. Unlike other colonies that had massive populations, Massachusetts didn't even have a single royal representative until 1692. Despite these differences in population and complexity in rule, the Massachusetts settlers managed to form an incredibly cohesive society that was able to resist outside influence.
Today, there are two historic areas that are of critical importance to the history of Massachusetts. The first is the city of Boston, which was the center of American settlement during the Colonial era. The second is the well-known Old Town in present-day Cambridge, which was one of the primary centers of the English Revolution. Both cities play a significant role in the deeper historical context of Massachusetts. This article will focus on the latter, examining the role each city played in the tumultuous centuries that followed the Plymouth colony's departure.
Boston is located on the Charles River, on the east coast of Massachusetts. It was an important seaport during the early years of the colony. Its location put it at the crossroads between the Atlantic and the Pacific oceans, allowing merchants to access the New England ports easily. Boston was also a key stop for the first ships carrying fresh supplies to New England from the New World. And as one of the primary trading hubs, its harbor offered a rich variety of goods, including spices, manufactured goods, fish, and more.
Boston has always had a strong cultural and historical presence, dating back to the first known Boston Dutch settlement in 1637. While the city today is known for its status as a world-class metropolis and for being home to one of the oldest colleges in the country, its original role as a port and shipping haven meant that it was always a thriving community. Today, many of its settlements and local museums reflect this rich heritage.
Old Town is Boston's oldest continuous city settlement. It is also the site of one of America's earliest universities - Harvard University. This historic center is also home to many galleries, public buildings, and other cultural activities. It is considered to be the heart of the city, housing many historic buildings and neighborhoods. Many hotels are located here, along with harbor tours and cruises.
West End is an area of Boston that is currently undergoing a massive makeover. It is being torn down to make way for a multi-purpose arena and hotel. This section of town is also being developed. This section of Boston is the focus of much of the development. There are plans for a new ballpark for the Red Sox, a new hotel and retail center, and a possible convention center.
There are many historical sites in Massachusetts, from ancient towns to the colonial era, and from huge cities like Boston to small ones like Dedham. Travelers can enjoy all of them. In addition, there are many museums that offer a glimpse into local history and culture. Various cities throughout Massachusetts have also opened museums, like the Museum of Medical History in Boston, and the Science Museum in Cambridge.