Looking for a Facebook Ads Agency?
We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
Columbia was founded by James W. Rouse (1914-1996), a native of Easton, Maryland. In 1935, Rouse obtained a job in Baltimore with the Federal Housing Administration, a New Deal agency whose purpose was to promote home ownership and home construction. This position exposed Rouse to all phases of the housing industry. Later in the 1930s he co-founded a Baltimore mortgage banking business, the Moss-Rouse Company. In the 1950s his company, by then known as James W. Rouse and Company, branched out into developing shopping centers and malls. In 1957 Rouse formed Community Research and Development, Inc. (CRD) for the purpose of building, owning and operating shopping centers throughout the country. Community Research and Development, Inc., which was managed by James W. Rouse and Company, became a publicly traded company in 1961. In 1966, Community Research and Development, Inc. changed its name to The Rouse Company, after it had acquired James W. Rouse and Company in exchange for company stock.
By the early 1950s Rouse was also active in organizations whose goals were to combat blight and promote urban renewal. Along the way, he came to recognize the importance of comprehensive planning and action to address housing issues. A talented public speaker, Rouse's speeches on housing matters attracted media attention. By the mid-1950s he was espousing his belief that in order to be successful, cities had to be places where people succeeded. In a 1959 speech he declared that the purpose of cities is for people, and that the objective of city planning should be to make a city into neighborhoods where men, women, and their families can live and work, and, most importantly, grow in character, personality, religious fulfillment, brotherhood, and the capacity for joyous living.
In the early 1960s, Rouse decided to develop a new model city. Rouse's ideas about what a new model city should be like were informed by a number of factors, including his personal Christian faith as well as the goal for his company to earn a profit, influences that he did not consider to be incompatible with one another. After exploring possible new city locations near Atlanta, Georgia, and Raleigh-Durham, North Carolina, Rouse focused his attention between Baltimore and Washington, D.C., in Howard County, Maryland.
In April 1962, Mel Berman, a longtime Howard County resident who was also a member of the CRD's Board of Directors, saw a sign on Cedar Lane in Howard County advertising 1,309 acres (530 ha) for sale. Berman reported the option to the CRD and a decision was made to purchase the land. This was the first of 165 land purchases made by Rouse over the next year-and-a-half. In order to keep land costs low, Jack Jones, an attorney from Rouse's firm of Piper Marbury, set up a grid system to secretly buy land through dummy corporations like the "Alaska Iron Mines Company". Some of these straw purchasers included Columbia Industrial Development Corporation, 95-32 Corporation, 95-216 Corporation, Premble, Inc., Columbia Mall, Inc., Oakland Ridge Industrial Development Corporation, and Columbia Development Corporation. Robert Moxley's firm Security Realty Company (now Security Development Group Inc), negotiated many of the land deals for Jones, becoming his best client.:57 CRD accumulated 14,178 acres (57.38 km2), 10 percent of Howard County, from 140 separate owners. Rouse was turned down in financing from David Rockefeller, who had recently cancelled a planned Rouse "Village" concept called Pocantico Hills.:58 The $19,122,622 acquisition was then funded by Rouse's former employer Connecticut General Life Insurance in October 1962 at an average price of $1,500 per acre ($0.37/m2). The town center land of Oakland Manor was purchased from Isadore Guldesky who was turned down from building high-rises on the site by Rob Moxley's brother, County Commissioner and land developer Norman E. Moxley. Sensing that he had a key property, he requested $5 million for his 1,000 acres (400 ha), signing an agreement by hand on a land plat. The competition between Rouse and Guldesky carried over to the competing Tysons Corner Center and Tysons Galleria projects, with each hiring their competitor's employees.
By late 1962, citizens had elected an all-Republican three-member council. J. Hubert Black, Charles E. Miller, and David W. Force campaigned on a slow-growth ballot, but later approved the Columbia project. The Howard County Planning Commission Chairman Wilmer Sanner declared, "if this adds to the orderly development of the county, that's what we are looking for." That July, Sanner sold the majority of his 73-acre (30 ha) Simpsonville farm to Howard Research prior to the public announcement. In October 1963, the acquisition was revealed to the residents of Howard County, putting to rest rumors about the mysterious purchases. These had included theories that the site was to become a medical research laboratory or a giant compost heap. Despite the moniker of being a "planned city", the planning for the city occupied Rouse officials for most of 1964 after the announcement while marketing director Scott Ditch was brought from Baltimore's Cross Keys development to promote the project to community groups.:56
In December 1964 the zoning was rejected by planning director Tom Harris Jr. for handing nearly all planning control to the developer. A media push was instituted to approve the zoning by Dorris Thompson of The Howard County Times, Seymour Barondes of the Howard County Civic Association, and Anita Iribe of the League of Women Voters.:64 In June 1965 zoning was approved for the project, and Howard Research and Development entered into a $37.5 million construction deed backed by the property. Development was temporarily stalled in October 1965 when James and Anna Hepding of Simpsonville sued the planning board, stating New Town zoning was a form of spot zoning benefiting a sole property owner. The case was dropped when developer Homer Gudelsky purchased the estate. Ten years later, former Councilman Charles E. Miller stated that if he could do it over again, he wouldn't have voted to approve Columbia. He felt exploited and felt the subsidized housing would become a problem for the rest of the county. Miller had been defeated in the November 1974 Howard County Council elections, in part as a result of the changed political landscape that Columbia's development brought. In early 1976, a Columbia Flier editorial charged that Miller was a fear-mongering reactionary who had a personal vendetta against Columbia, Rouse and Columbia residents.
At the unveiling on June 21, 1967, James Rouse described Columbia as a planned new city which would avoid the leap-frog and spot development threatening the county. The new city would be complete with jobs, schools, shopping, and medical services, and a range of housing choices. Property taxes from commercial development would cover the additional services with which housing would burden the county. The urban planning process for Columbia included not only planners, but also a convened panel of nationally recognized experts in the social sciences, known as the Work Group. The fourteen member group of men and one woman, Antonia Handler Chayes, met for two days, twice a month, for half a year starting in 1963.:68 The Work Group suggested innovations for planners in education, recreation, religion, and health care, as well as ways of improving social interactions. Columbia's open classrooms, interfaith centers, and the then-novel idea of a health maintenance organization (HMO) with a group practice of medical doctors (the Columbia Medical Plan) sprung from these meetings. The community's physical plan, with neighborhood and village centers, was also decided. Columbia's "New Town District" zoning ordinance gave developers great flexibility about what to put where, without requiring county approval for each specific project.
In 1968, vice-presidential candidate Spiro Agnew referenced Columbia to reporters, saying, "Government should act as a catalyst to encourage the local governments to encourage industry and business to move next to a planned community," and "I want to lessen the density in the ghettos, and concurrently rebuild the ghetto areas." In 1969, County Executive Omar J. Jones felt that the increase in tax base was lagging behind the need for infrastructure as the operating budget doubled to $15 million in three years. Crime rates shot up around the county by 30-50% a year, with hot spots around the development. By 1970, the project required additional financing to continue, borrowing $30 million from Connecticut General, Manufacturers Hanover Trust, and Morgan Guaranty. In 1972, amendments to New Town zoning proposing to place a maximum height for buildings and maintain the original density limit of 2.2 units per acre were opposed by Rouse allies including the Columbia Association, the Ellicott City Businessman's Association and the Columbia Democratic Club. By 1974, the amount owed reached $100,000 million,[dubious ] prompting partner Connecticut General to consider bankruptcy. An effort to create a special taxing district in 1978 and an effort to incorporate with a mayor in 1979 failed. In 1985 Cigna (Connecticut General) divested itself of the project for $120 million. By 1990 Howard Research and Development owed $125,162,689.> In 2004 the project was sold to General Growth Properties, which went bankrupt in 2008. General Growth Properties submitted a plan for increasing density throughout Columbia in 2004 which was unanimously voted down. Ownership of the project fell to the previous Rouse subsidiary the Howard Hughes Corporation. Howard Hughes submitted a new plan to increase density in 2010 under the Ulman administration that passed unanimously.
Columbia has never incorporated; some governance, however, is provided by the non-profit Columbia Association, which manages common areas and functions as a homeowner association with regard to private property. The first boards were filled entirely with Rouse Company appointees. The first manager of the Columbia Association was John Estabrook Slayton (d. 1967). For Slayton's contributions to the early planning of Columbia, the community center in the Wilde Lake village, Slayton House, was named for him. Wilde Lake was the first village area to be developed in Columbia; accordingly, the town's first high school was Wilde Lake High School, which opened in 1971 as a "model school for the nation". Constructed in the open classroom style, it was razed in 1994 but reconstructed on the same site in 1996.
To achieve the goals set forth by the Work Group, Columbia's Master Plan called for a series of ten self-contained villages, around which day-to-day life would revolve. The centerpiece of Columbia would be The Mall in Columbia and man-made Lake Kittamaqundi.
The village concept aimed to provide Columbia a small-town feel (like Easton, Maryland, where James Rouse grew up). Each village comprises several neighborhoods. The village center may contain middle and high schools. All villages have a shopping center, recreational facilities, a community center, a system of bike/walking paths, and homes. Four of the villages have interfaith centers, common worship facilities which are owned and jointly operated by a variety of religious congregations working together.
Most of Columbia's neighborhoods contain single-family homes, townhomes, condominiums and apartments, though some are more exclusive than others. The original plan, following the neighborhood concept of Clarence Perry, would have had all the children of a neighborhood attend the same school, melding neighborhoods into a community and ensuring that all of Columbia's children get the same high-quality education. Rouse marketed the city as being "color blind" as a proponent of Senator Clark's fair housing legislation. If a neighborhood was filled with too many purchasers of a single race, houses would be blocked until the desired ratio was met.:85
Columbia takes its street names from famous works of art and literature: for example, the neighborhood of Hobbit's Glen takes its street names from the work of J. R. R. Tolkien; Running Brook, from the poetry of Robert Frost; and Clemens Crossing, from the work of Mark Twain. The book Oh, You Must Live in Columbia! chronicles the artistic, poetic, and historical origins of the street and place names in Columbia.
"The Downtown Columbia Plan" is a 2010 amendment to the county's General Plan of expansion. It is a framework for the revitalization of Downtown Columbia over the next thirty years. Development plans for downtown projects in the years ahead will include details for that project such as neighborhood design guidelines, environmental restoration, public amenities and infrastructure. These development plans must adhere to the framework of the Downtown Columbia Plan as required by the zoning legislation. Over the life of the Downtown Columbia development project, as much as 13 million square feet of retail, commercial, residential, hotel and cultural development is planned.
To be accomplished in three phases, the plan calls for the formation of the non-profit Columbia Downtown Housing Corporation to build an additional 5,500 units of low income housing placed downtown in exchange for increased zoning density for other projects. Additional development includes 4.3 million square feet of commercial office space, 1.25 million square feet of retail space, 640 hotel rooms, Merriweather Post Pavilion redevelopment and a multi-modal transportation system.
The Downtown Columbia Plan also has sustainability features, including goals for saving water and energy, and for ecology and livability.
Columbia's master developer, the Howard Hughes Corporation, is heading up the expansion project. The project is projected to cost $90 million and will outline development in the community for the next 40 years.
NOTE: The CDP includes considerable areas which are not part of the planned community.
As of July 2019, Columbia is a majority minority community, with non-Hispanic whites constituting 47.3% of the population.
The 2009-2013 census estimates report the median income for a household in the CDP was $99,877. The per capita income for the CDP was $46,374. About 4.1% of families and 6.6% of the population were below the poverty line, including 8.8% of those under age 18 and 6.4% of those age 65 or over.
As of the census of 2000, there were 88,254 people, 34,199 households, and 23,118 families residing in the CDP. The population density was 3,202.0 people per square mile (1,236.4/km2). There were 35,281 housing units at an average density of 1,280.0 per square mile (494.3/km2). The racial makeup of the CDP was 66.52% White, 21.47% Black or African American, 0.26% Native American, 7.30% Asian, 0.05% Pacific Islander, 1.63% from other races, and 2.76% from two or more races. 4.12% of the population were Hispanic or Latino of any race. 14% of Columbia's residents were German, 11% Irish, 10% English, 5% Italian, 4% Polish, 2% Russian, 2% Scottish, 2% Indian, 2% Chinese, 2% Korean, 2% Sub-Saharan African, 2% French, and 2% West Indian.
There were 34,199 households, out of which 35.9% had children under the age of 18 living with them, 53.4% were married couples living together, 11.2% had a female householder with no husband present, and 32.4% were non-families. 25.6% of all households were made up of individuals, and 5.1% had someone living alone who was 65 years of age or older. The average household size was 2.54 and the average family size was 3.09.
In the CDP, the population was spread out, with 26.3% under the age of 18, 6.7% from 18 to 24, 34.1% from 25 to 44, 25.5% from 45 to 64, and 7.5% who were 65 years of age or older. The median age was 36 years. For every 100 females, there were 93.1 males. For every 100 females age 18 and over, there were 88.7 males.
Maryland is a Mid-Atlantic region that is defined by its rich coastal and waterways on the Eastern Shore and Bay Bridge. Its biggest city, Baltimore, also has a long history as an important seaport. A trip to Baltimore will reveal the influence of British settlement and Navy presence. Fort McHenry, the original home of the US national anthem, is at the mouth of Baltimore's Inner Harbor. Baltimore's Southwestern waterfront features beautiful harbor views, including one known as the Chesapeake Bay Bridge by boat. A walking trail from the harbor to Fells Point reveals a complex network of residential neighborhoods, industrial sites, and public park that are the product of years of development and revitalization.
Maryland is the second most densely populated state in the country, following only California. Because of this high population density, there are many large concentrations of people (including many large cities) that can be a hassle to commute between. The problem becomes exacerbated when you consider that Maryland, like many Southern states, is an often-skewed state, with highly concentrated urban areas surrounded by less densely populated rural areas. Because of these populations, the amount of driving time spent commuting each day is considerable.
Maryland's two most populous cities, Baltimore and Annapolis, are very urbanized. They contain a wide range of cultural and professional backgrounds and have a close proximity to each other. The Maryland cities of Landover and Springfield are also very urbanized, but they are relatively suburban in nature and are located outside the central business district.
Maryland's overall demography is an interesting mix of a multitude of ethnic groups, native Americans, European immigrants, African Americans, and a large concentration of retirees. The major ethnic groups in the state include Black and Hispanic Americans, Irish and German immigrants, Chinese, Korean, and some Middle Easterners. In addition, there are a substantial number of senior citizens in the Maryland cities of Howard County, Anne Arundel, and Charles County. In addition, there are also sizeable numbers of senior citizen populations living in cities like Towson, College Park, Salisbury, Cumberland, Harrow, Anne Grafton, Gaithersburg, western Maryland, Salisbury, Springfield, Fairmount, Broadview, Wheaton, and Annapolis. As you can see, there is definitely a high concentration of people who are older, especially in the cities of Annapolis and College Park.
One of the most important things to remember when considering moving to or living in Maryland is that it is a large state with a lot of scenery to see. While cities like College Park and Annapolis are certainly a great place to work, live, and play, you may want to think about the surrounding countryside. Because of its small size, Maryland does have a number of rural areas, especially in the Washington County area. Some of the more prominent rural areas to check out include Old Lineage, Wicomaw, Peninsular North, Stone Mountain, Valley Forge, Fort McHenry, and Centreville. As for the urban cities of Baltimore, Silver Spring, Towson, Springfield, Carlisle, Georgetown, West Springfield, Reisterstown, Mount Vernon, College Park, Harford, and Ocean View.
The Maryland real estate scene is certainly diverse with a wide range of home choices including single family homes, apartments, condos, townhouses, and multi-unit dwellings. Homes for sale come in all price ranges, from single-family homes to highly-affordable multi-unit dwellings. Most Maryland towns and cities are also conveniently located to Maryland attractions such as the Chesapeake Bay, Eastern Shore, and Annapolis. For residents of Maryland, it is easy to commute to work in a big city such as Baltimore. Meanwhile, for out-of-state visitors, it is easy to find a Maryland real estate house to purchase.
A number of Maryland cities also offer an easy commute for residents of other states. Because the Maryland cities are located near key Maryland attractions, such as the Chesapeake Bay, Eastern Shore, and Annapolis, they also make good destinations for Maryland tourists. In fact, travelers from around the country actually look at Maryland as a top destination state. That is why real estate in Maryland is thriving, despite the recent recession.
If you are looking for a new home in Maryland, consider checking out some of the Maryland towns and cities listed above. Although real estate prices may be on the decline in some areas, you are still likely to find a better home than what you could get elsewhere. So, if you are thinking about buying a house in Maryland, now is definitely the time to act. With all the current trends in the market, you really can't go wrong.