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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A digital marketing agency can help you expand your business and improve the overall performance of your company. But, you have to make sure that you work with an agency that knows what they're doing. Not all agencies are equal, especially when it comes to digital marketing. Let's take a look at the traits of a great digital marketing agency.
First of all, a digital marketing agency isn't like your regular in-house agency. In-house agencies are usually focused on results - they know how to work with a certain demographic group to get the right kind of responses. A digital marketing agency, however, is a lead-generating and brand-development engine. This means that if you want to work with them, you have to be willing to do whatever it takes to get their attention. If you go into an agency without knowing what kind of results you want or what you plan on getting out of it, you might not find the right talent.
Digital marketing agencies have to be able to put the data and findings they collect to work for their client. If they aren't good with this, your business could very well be hurt because they wouldn't know which types of campaigns to pursue or which strategies to use to benefit from the data they collect. This means you need to have a good relationship with your digital marketing agency, or you'll just be throwing your money away on ineffective campaigns.
Another characteristic of a great digital marketing agency makes it easier to work together. You can tell if an agency has the right people by the way they talk to you. It's clear when someone isn't on the same page as you - and that's when it's time to move on and find someone who will. In a traditional marketing organization, the people who make the decisions are usually all on the same page; there is rarely a difference between the top person and the middle person. You don't want to work with someone who only knows his/her own opinion, and who has no interest in what you want to do or what you have to say.
When working with a digital marketing agency from the uk based scene, one thing you want to look for is an agency that values what you stand for. If they do, then they'll help you make all of your campaigns successful. From the moment you start talking about ideas, you need to focus on the value that you and your brand offer. Your values and goals should be what drives everything you do, from the content marketing to the promotions to the brand positioning. For example, your company's values may be centered around being environmentally friendly, but your brand may also be centered around using promotional tools that are printable, affordable, or unique. Both of these things are important to you, so you need to make sure your agency values both.
Finally, if you find an agency that will work closely with you, then you have found a great partner. You should never restrict your creative input to just one person, because you'll be missing out on a lot. Look for digital marketing agencies that will get multiple opinions, so you can weigh your options before making a final decision. Make sure that the people working with you understand what you stand for, what your goals are, and what you're willing to go through in order to achieve those goals. You need to trust your creative partner more than ever before if you want to work with an agency that will help grow your business.
Located where Catoctin Mountain (the easternmost ridge of the Blue Ridge mountains) meets the rolling hills of the Piedmont region, the Frederick area became a crossroads even before European explorers and traders arrived. Native American hunters possibly including the Susquehannocks, the Algonquian-speaking Shawnee, or the Seneca or Tuscarora or other members of the Iroquois Confederation) followed the Monocacy River from the Susquehanna River watershed in Pennsylvania to the Potomac River watershed and the lands of the more agrarian and maritime Algonquian peoples, particularly the Lenape of the Delaware valley or the Piscataway and Powhatan of the lower Potomac watershed and Chesapeake Bay. This became known as the Monocacy Trail or even the Great Indian Warpath, with some travelers continuing southward through the "Great Appalachian Valley" (Shenandoah Valley, etc.) to the western Piedmont in North Carolina, or traveling down other watersheds in Virginia toward the Chesapeake Bay, such as those of the Rappahannock, James and York Rivers.
The earliest European settlement was slightly north of Frederick in Monocacy, Maryland. Founded before 1730, when the Indian trail became a wagon road, Monocacy was abandoned before the American Revolutionary War, perhaps due to the river's periodic flooding or hostilities predating the French and Indian War, or simply Frederick's better location with easier access to the Potomac River near its confluence with the Monocacy.
Daniel Dulany—a land speculator—laid out "Frederick Town" by 1745. Three years earlier, All Saints Church had been founded on a hilltop near a warehouse/trading post. Sources disagree as to which Frederick the town was named for, but the likeliest candidates are Frederick Calvert, 6th Baron Baltimore (one of the proprietors of Maryland), Frederick Louis, Prince of Wales, and Frederick "The Great" of Prussia.
In 1748, Frederick County was formed by carving a section off of Prince George's County. Frederick Town (now Frederick) was made the county seat of Frederick County. The county originally extended to the Appalachian mountains (areas further west being disputed between the colonies of Virginia and Pennsylvania until 1789). The current town's first house was built by a young German Reformed schoolmaster from the Rhineland Palatinate named Johann Thomas Schley (died 1790), who led a party of immigrants (including his wife, Maria Von Winz) to the Maryland colony. The Palatinate settlers bought land from Dulany on the banks of Carroll Creek, and Schley's house stood at the northwest corner of Middle Alley and East Patrick Street into the 20th century. Schley's settlers also founded a German Reformed Church (today known as Evangelical Reformed Church, and part of the UCC). Probably the oldest house still standing in Frederick today is Schifferstadt, built in 1756 by German settler Joseph Brunner and now the Schifferstadt Architectural Museum.
Schley's group was among the many Pennsylvania Dutch (ethnic Germans) (as well as Scots-Irish and French and later Irish) who migrated south and westward in the late-18th century. Frederick was an important stop along the migration route that became known as the Great Wagon Road, which came down from Gettysburg, Pennsylvania and Emmitsburg, Maryland and continued south following the Great Appalachian Valley through Winchester and Roanoke, Virginia. Another important route continued along the Potomac River from near Frederick, to Hagerstown, where it split. One branch crossed the Potomac River near Martinsburg, West Virginia and continued down into the Shenandoah valley. The other continued west to Cumberland, Maryland and ultimately crossed the Appalachian Mountains into the watershed of the Ohio River. Thus, British General Edward Braddock marched his troops (including the youthful George Washington) west in 1755 through Frederick on the way to their fateful ambush near Fort Duquesne (later Fort Pitt, then Pittsburgh) during the French and Indian War. However, the British after the Proclamation of 1763 restricted that westward migration route until after the American Revolutionary War. Other westward migrants continued south from Frederick to Roanoke along the Great Wagon Road, crossing the Appalachians into Kentucky and Tennessee at the Cumberland Gap near the Virginia/North Carolina border.
Other German settlers in Frederick were Evangelical Lutherans, led by Rev. Henry Muhlenberg. They moved their mission church from Monocacy to what became a large complex a few blocks further down Church Street from the Anglicans and the German Reformed Church. Methodist missionary Robert Strawbridge accepted an invitation to preach at Frederick town in 1770, and Francis Asbury arrived two years later, both helping to found a congregation which became Calvary Methodist Church, worshiping in a log building from 1792 (although superseded by larger buildings in 1841, 1865, 1910 and 1930). Frederick also had a Catholic mission, to which Rev. Jean DuBois was assigned in 1792, which became St. John the Evangelist Church (built in 1800).
To control this crossroads during the American Revolution, the British garrisoned a German Hessian regiment in the town; the war (the stone, L-shaped "Hessian Barracks" still stand).
As the county seat for Western Maryland, Frederick not only was an important market town, but also the seat of justice. Although Montgomery County and Washington County were split off from Frederick County in 1776, Frederick remained the seat of the smaller (though still large) county. Important lawyers who practiced in Frederick included John Hanson, Francis Scott Key and Roger B. Taney.
Frederick was also known during the nineteenth century for its religious pluralism, with one of its main thoroughfares, Church Street, hosting about a half dozen major churches. In 1793, All Saints Church hosted the first confirmation of an American citizen, by the newly consecrated Episcopal Bishop Thomas Claggett. That original colonial building was replaced in 1814 by a brick classical revival structure. It still stands today, although the principal worship space has become an even larger brick gothic church joining it at the back and facing Frederick's City Hall (so the parish remains the oldest Episcopal Church in western Maryland). The main Catholic church, dedicated to St. John the Evangelist, was built in 1800, then rebuilt in 1837 (across the street) one block north of Church Street on East Second Street, where it still stands along with a school and convent established by the Visitation Sisters. The stone Evangelical Lutheran Church of 1752 was also rebuilt and enlarged in 1825, then replaced by the current twin-spired structure in 1852.
The oldest African-American church in the town is Asbury United Methodist Church, founded as the Old Hill Church, a mixed congregation in 1818. It became an African-American congregation in 1864, renamed Asbury Methodist Episcopal Church in 1870, and built its current building on All Saints Street in 1921.
Together, these churches dominated the town, set against the backdrop of the first ridge of the Appalachians, Catoctin Mountain. The abolitionist poet John Greenleaf Whittier later immortalized this view of Frederick in his poem to Barbara Fritchie: "The clustered spires of Frederick stand / Green-walled by the hills of Maryland."
When U.S. President Thomas Jefferson commissioned the building of the National Road from Baltimore toward St. Louis (eventually built to Vandalia, then the state capital of Illinois), the "National Pike" ran through Frederick along Patrick Street. (This later became U.S. Route 40.) Frederick's Jacob Engelbrecht corresponded with Jefferson in 1824 (receiving a transcribed psalm in return), and kept a diary from 1819-1878 which remains an important first-hand account of 19th century life from its viewpoint on the National Road. An important house remaining from this era is the Tyler Spite House, built in 1814 at 112 W. Church Street by a local doctor to prevent the city from extending Record Street south through his land to meet West Patrick Street.
Frederick also became one of the new nation's leading mining counties in the early 19th century. It exported gold, copper, limestone, marble, iron and other minerals. As early as the American Revolution, Catoctin Furnace near Thurmont became important for iron production. Other mining areas split off into Washington County, Maryland and Allegheny County, Maryland but continued to ship their ore through Frederick to Eastern cities and ports.
Frederick had easy access to the Chesapeake and Ohio Canal, which began operations in 1831 and continued hauling freight until 1924. Also in 1831, the Baltimore and Ohio Railroad (B&O) completed its Frederick Branch line from the Frederick (or Monocacy) Junction off the main Western Line from Baltimore to Harpers Ferry, Cumberland, and the Ohio River. The railroad reached Chicago and St. Louis by the 1850s.
Frederick became Maryland's capital city briefly in 1861, as the legislature moved from Annapolis to vote on the secession question. President Lincoln arrested several members, and the assembly was unable to convene a quorum to vote on secession.
As a major crossroads, Frederick, like Winchester, Virginia, and Martinsburg, West Virginia, saw considerable action during the American Civil War.Slaves also escaped from or through Frederick (since Maryland was still a "slave state" although an unseceded border state) to join the Union forces, work against the Confederacy and seek freedom. During the Maryland campaigns, both Union and Confederate troops marched through the city. Frederick also hosted several hospitals to nurse the wounded from those battles, as is related in the National Museum of Civil War Medicine on East Patrick Street.
A legend related by John Greenleaf Whittier claimed that Frederick's Pennsylvania Dutch women (including Barbara Fritchie who reportedly waved a flag) booed the Confederates in September 1862, as General Stonewall Jackson led his light infantry division through Frederick on his way to the battles of Crampton's, Fox's and Turner's Gaps on South Mountain and Antietam near Sharpsburg. Union Major General Jesse L. Reno's IX Corps followed Jackson's men through the city a few days later on the way to the Battle of South Mountain, where Reno died. The sites of the battles are due west of the city along the National Road, west of Burkittsville. Confederate troops under Jackson and Walker unsuccessfully attempted to halt the Federal army's westward advance into the Cumberland Valley and towards Sharpsburg. Gathland State Park has the War Correspondents' Memorial stone arch erected by reporter/editor George Alfred Townsend (1841–1914). The 1889 memorial commemorating Major General Reno and the Union soldiers of his IX Corps is on Reno Monument Road west of Middletown, just below the summit of Fox's Gap, as is a 1993 memorial to slain Confederate Brig. Gen. Samuel Garland Jr., and the North Carolina troops who held the line.
President Abraham Lincoln, on his way to visit Gen. George McClellan after the Battle of South Mountain and the Battle of Antietam, delivered a short speech at what was then the B. & O. Railroad depot at the current intersection of East All Saints and South Market Streets. A plaque commemorates the speech (at what is today the Frederick Community Action Agency, a Social Services office).
At the Prospect Hall mansion off Jefferson Street to Buckeystown Pike near what is now Butterfly Lane, in the early morning hours of June 28, 1863, a messenger arrived from President Abraham Lincoln and General-in-Chief Henry Halleck, informing General George Meade that he would be replacing General Joseph Hooker after the latter's disastrous performance at Chancellorsville in May. The Army of the Potomac camped around the Prospect Hall property for the several days as skirmishers pursued Lee's Confederate Army of Northern Virginia prior to Gettysburg. A large granite rectangular monument made from one of the boulders at the "Devil's Den" in Gettysburg to the east along the driveway commemorates the midnight change-of-command.
In July 1864, in the third Southern invasion, Confederate troops led by Lieutenant General Jubal Early occupied Frederick and extorted $200,000 ($3.27 million in 2019 dollars) from citizens for not razing the city on their way to Washington D.C. Union troops under Major General Lew Wallace fought a successful delaying action, in what became the last significant Confederate advance at the Battle of Monocacy, also known as the "Battle that saved Washington." The Monocacy National Battlefield lies just southeast of the city limits, along the Monocacy River at the B. & O. Railroad junction where two bridges cross the stream - an iron-truss bridge for the railroad and a covered wooden bridge for the Frederick-Urbana-Georgetown Pike, which was the site of the main battle of July 1864. Some skirmishing occurred further northeast of town at the stone-arched "Jug Bridge" where the National Road crossed the Monocacy; and an artillery bombardment occurred along the National Road west of town near Red Man's Hill and Prospect Hall mansion as the Union troops retreated eastward. Antietam National Battlefield and South Mountain State Battlefield Park which commemorates the 1862 battles are located 23 miles and 35 miles respectively to the west-northwest. While Gettysburg National Battlefield of 1863 lies approximately 35 miles (56 km) to the north-northeast.
The reconstructed home of Barbara Fritchie stands on West Patrick Street, just past Carroll Creek linear park. Fritchie, a significant figure in Maryland history in her own right, is buried in Frederick's Mount Olivet Cemetery. British Prime Minister Winston Churchill quoted Whittier's poem to President Franklin D. Roosevelt when they stopped here in 1941 on a car trip to the presidential retreat, then called "Shangra-La" (now "Camp David") within the Catoctin Mountains near Thurmont.
Admiral Winfield Scott Schley (1839–1911) was born at "Richfields", the mansion home of his father. He became an important naval commander of the American fleet on board his flagship and heavy cruiser USS Baltimore along with Admiral William T. Sampson in the Battle of Santiago de Cuba off the shores of the Spanish island colony of Cuba in the Spanish–American War in 1898. Major Henry Schley's son, Dr. Fairfax Schley, was instrumental in setting up the Frederick County Agricultural Society and the Great Frederick Fair.Gilmer Schley served as Mayor from 1919 to 1922, and the Schleys remained one of the town's leading families into the late-20th century.
Nathaniel Wilson Schley, a prominent banker, and his wife Mary Margaret Schley helped organize and raise funds for the annual Great Frederick Fair, one of the two largest agricultural fairs in the State. Since the 1960s, the fair has featured many outstanding country-western singers and become a major music festival. Schley Avenue commemorates the family's role in the city's heritage.
The Frederick and Pennsylvania Line railroad ran from Frederick to the Pennsylvania–Maryland State line, a/k/a Mason–Dixon line. Chartered in 1867, construction began in 1869 and the line opened October 8, 1872. However, it defaulted on its interest payments in 1874 and acquired by the Pennsylvania Railroad in 1875, which formed a new division to operate the rail line. In the spring of 1896, the Frederick and Pennsylvania Line railroad was liquidated in a judicial sale to the Pennsylvania Railroad for $150,000. The railroad survived through mergers and the Penn-Central bankruptcy. However, the State of Maryland acquired the Frederick and Pennsylvania Line in 1982. As of 2013, all but two miles (3.2 km) at the southern terminus at Frederick still exist, operated by either the Walkersville Southern, or the Maryland Midland Railway (MMID) railroads.
Jewish pioneers Henry Lazarus and Levy Cohan settled in Frederick in the 1740s as merchants. Mostly German Jewish immigrants organized a community in the mid-19th century, creating the Frederick Hebrew Congregation in 1858. Later the congregation lapsed, but was reorganized in 1917 as a cooperative effort between the older settlers and more recently arrived Eastern European Jews under the name Beth Sholom Congregation.
In 1905, Rev. E. B. Hatcher started the First Baptist Church of Frederick.
After the Civil War, the Maryland legislature established racially segregated public facilities by the end of the 19th century, re-imposing white supremacy. Black institutions were typically underfunded in the state, and it was not until 1921 that Frederick established a public high school for African Americans. First located at 170 West All Saints Street, it moved to 250 Madison Street, where it eventually was adapted as South Frederick Elementary. The building presently houses the Lincoln Elementary School. The Laboring Sons Memorial Grounds, a cemetery for free blacks, was founded in 1851.
As of the 2010 U.S. census, there were 65,239 people residing in Frederick city and roughly 27,000 households. The city's population grew by 23.6% in the ten years since the 2000 census, making it the fastest growing incorporated area in the state of Maryland with a population of over 50,000 for 2010.
2010 census data put the racial makeup of the city at 61% White, 18.6% Black or African American, 0.2% Native American, 5.8% Asian American, and 14.4% Hispanic or Latino of any race. Roughly 4% of the city's population was of two or more races.
In regard to minority group growth, the 2010 census data show the city's Hispanic population at 9,402, a 271 percent increase compared with 2,533 in 2000, making Hispanics/Latinos the fastest growing race group in the city and in Frederick county (267 percent increase). Frederick city had 3,800 Asian residents in 2010, a 128 percent increase from the city's 1,664 Asian residents in 2000. The city's black or African-American population increased 56 percent, from 7,777 in 2000 to 12,144 in 2010.
For the roughly 27,000 households in the city, 30.6% had children under the age of 18 living with them, 41.7% were married couples living together, 12.8% had a female householder with no husband present, and 41% were non-families. Approximately 31% of all households were made up of individuals living alone and 8.1% had someone living alone who was 65 years of age or older. The average household size was 2.46 and the average family size was 3.11.
As of 2009, 27.5% of the city's population was under the age of 19, 24.5% were between 20 and 34, 28.1% were between 35 and 54, 9.0% were between 55 and 64, and 10.5% were 65 years of age or older. The median age of a Frederick city resident for 2009 was 34 years. For adults aged 18 or older, the population was 48.6% male and 51.4% female.
According to U.S. census data for 2009, the median annual income for a household in Frederick city was $64,833, and the median annual income for a family was $77,642. Males had a median annual income of $49,129 versus $41,986 for females. The per capita income for the city was $31,123. Approximately 7.7% of the total population, 5.3% of families, and 5.2% of adults aged 65 and older were living below the poverty line. The unemployment rate in the city for adults over the age of 18 was 5.1%.
In regard to educational attainment for individuals aged 25 or older as of 2009, 34% of the city's residents had a bachelor's or advanced professional degree, 29.6% had some college or an associate degree, 21.6% had a high school diploma or equivalency, 6.8% had between a 9th and 12th grade level of education, and 3.6% had an 8th grade or lower level of education.
The median value of a home in Frederick city as of 2009 was $303,900, with the bulk of owner-occupied homes valued at between $300,000 and $500,000. The median cost of a rental unit was $1,054 per month, with the bulk of rental units priced between $1,000 and $1,500 per month.
2009 census data indicated that roughly 89% of the workforce commuted to work by automobile, with an average commute time of approximately 30 minutes.
Maryland is a Mid-Atlantic region that is defined by its rich coastal and waterways on the Eastern Shore and Bay Bridge. Its biggest city, Baltimore, also has a long history as an important seaport. A trip to Baltimore will reveal the influence of British settlement and Navy presence. Fort McHenry, the original home of the US national anthem, is at the mouth of Baltimore's Inner Harbor. Baltimore's Southwestern waterfront features beautiful harbor views, including one known as the Chesapeake Bay Bridge by boat. A walking trail from the harbor to Fells Point reveals a complex network of residential neighborhoods, industrial sites, and public park that are the product of years of development and revitalization.
Maryland is the second most densely populated state in the country, following only California. Because of this high population density, there are many large concentrations of people (including many large cities) that can be a hassle to commute between. The problem becomes exacerbated when you consider that Maryland, like many Southern states, is an often-skewed state, with highly concentrated urban areas surrounded by less densely populated rural areas. Because of these populations, the amount of driving time spent commuting each day is considerable.
Maryland's two most populous cities, Baltimore and Annapolis, are very urbanized. They contain a wide range of cultural and professional backgrounds and have a close proximity to each other. The Maryland cities of Landover and Springfield are also very urbanized, but they are relatively suburban in nature and are located outside the central business district.
Maryland's overall demography is an interesting mix of a multitude of ethnic groups, native Americans, European immigrants, African Americans, and a large concentration of retirees. The major ethnic groups in the state include Black and Hispanic Americans, Irish and German immigrants, Chinese, Korean, and some Middle Easterners. In addition, there are a substantial number of senior citizens in the Maryland cities of Howard County, Anne Arundel, and Charles County. In addition, there are also sizeable numbers of senior citizen populations living in cities like Towson, College Park, Salisbury, Cumberland, Harrow, Anne Grafton, Gaithersburg, western Maryland, Salisbury, Springfield, Fairmount, Broadview, Wheaton, and Annapolis. As you can see, there is definitely a high concentration of people who are older, especially in the cities of Annapolis and College Park.
One of the most important things to remember when considering moving to or living in Maryland is that it is a large state with a lot of scenery to see. While cities like College Park and Annapolis are certainly a great place to work, live, and play, you may want to think about the surrounding countryside. Because of its small size, Maryland does have a number of rural areas, especially in the Washington County area. Some of the more prominent rural areas to check out include Old Lineage, Wicomaw, Peninsular North, Stone Mountain, Valley Forge, Fort McHenry, and Centreville. As for the urban cities of Baltimore, Silver Spring, Towson, Springfield, Carlisle, Georgetown, West Springfield, Reisterstown, Mount Vernon, College Park, Harford, and Ocean View.
The Maryland real estate scene is certainly diverse with a wide range of home choices including single family homes, apartments, condos, townhouses, and multi-unit dwellings. Homes for sale come in all price ranges, from single-family homes to highly-affordable multi-unit dwellings. Most Maryland towns and cities are also conveniently located to Maryland attractions such as the Chesapeake Bay, Eastern Shore, and Annapolis. For residents of Maryland, it is easy to commute to work in a big city such as Baltimore. Meanwhile, for out-of-state visitors, it is easy to find a Maryland real estate house to purchase.
A number of Maryland cities also offer an easy commute for residents of other states. Because the Maryland cities are located near key Maryland attractions, such as the Chesapeake Bay, Eastern Shore, and Annapolis, they also make good destinations for Maryland tourists. In fact, travelers from around the country actually look at Maryland as a top destination state. That is why real estate in Maryland is thriving, despite the recent recession.
If you are looking for a new home in Maryland, consider checking out some of the Maryland towns and cities listed above. Although real estate prices may be on the decline in some areas, you are still likely to find a better home than what you could get elsewhere. So, if you are thinking about buying a house in Maryland, now is definitely the time to act. With all the current trends in the market, you really can't go wrong.