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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
Lexington was named in June 1775, in what was then considered Fincastle County, Virginia, 17 years before Kentucky became a state. A party of frontiersmen, led by William McConnell, camped on the Middle Fork of Elkhorn Creek (now known as Town Branch and rerouted under Vine Street) at the site of the present-day McConnell Springs. Upon hearing of the colonists' victory in the Battles of Lexington and Concord on April 19, 1775, they named the site Lexington. It was the first of many American places to be named after the Massachusetts town.
The town was chartered on May 6, 1782, by an act of the Virginia General Assembly. The First African Baptist Church was founded c. 1790 by Peter Durrett, a Baptist preacher and slave held by Joseph Craig. Durrett helped guide "The Travelling Church", a group migration of several hundred pioneers led by the preacher Lewis Craig and Captain William Ellis from Orange County, Virginia to Kentucky in 1781. It is the oldest black Baptist congregation in Kentucky and the third-oldest in the United States.
In the early 1800s, Lexington was a rising city of the vast territory to the west of the Appalachian Mountains; Josiah Espy described it in a published version of his notes as he toured Ohio and Kentucky:
In the early 19th century, Lexington planter John Wesley Hunt became the first millionaire west of the Alleghenies. Henry Clay, a lawyer who married into one of the wealthiest families of Kentucky and served as Speaker of the United States House of Representatives in 1812, helped to lead the War Hawks, pushing for war with Great Britain to bolster the markets of American products. Six companies of volunteers came from Lexington, with a rope-walk on James Erwin's farm on the Richmond Road used as a recruiting office and barracks until the war ended. Several Lexingtonians served with prominence as officers in the war. For example, Captain Nathaniel G.S. Hart commanded the Lexington Light Infantry (also known as the "Silk Stocking Boys") and was killed while a captive after the Battle of the River Raisin. Henry Clay also served as a negotiator at the Treaty of Ghent in 1814.
The growing town was devastated by a cholera epidemic in 1833, which had spread throughout the waterways of the Mississippi and Ohio valleys: 500 of 7,000 Lexington residents died within two months, including nearly one-third of the congregation of Christ Church Episcopal.London Ferrill, second preacher of First African Baptist, was one of three clergy who stayed in the city to serve the suffering victims.
Farmers in the areas around Lexington held slaves for use as field hands, laborers, artisans, and domestic servants. In the city, slaves worked primarily as domestic servants and artisans, although they also worked with merchants, shippers, and in a wide variety of trades. Farms raised commodity crops of tobacco and hemp, and thoroughbred horse breeding and racing became established in this part of the state. In 1850, one-fifth of the state's population were slaves, and Lexington had the highest concentration of slaves in the entire state. It also had a significant population of free blacks, who were usually of mixed race. By 1850, First African Baptist Church, led by London Ferrill, a free black from Virginia, had a congregation of 1,820 persons, the largest of any, black or white, in the entire state.
Amidst the tensions between black and white populations over the lack of affordable housing in the city, a race riot broke out on September 1, 1917. At the time, the Colored A. & M. Fair (one of the largest African American fairs in the South) on Georgetown Pike had attracted more African Americans from the surrounding area into the city. Also during this time, some United States National Guard troops were camping on the edge of the city. Three troops passed in front of an African American restaurant and shoved some people on the sidewalk. A fight broke out, reinforcements for the troops and civilians both appeared, and soon a riot began. The Kentucky National Guard was summoned, and once the riot had ended, armed soldiers and police patrolled the streets. All other National Guard troops were barred from the city streets until the fair ended.
On February 9, 1920, tensions flared up again, this time over the trial of Will Lockett, a black serial killer who murdered Geneva Hardman, a 10-year-old white girl. When a large mob gathered outside the courthouse where Lockett's trial was underway, Kentucky Governor Edwin P. Morrow massed the National Guard troops into the streets to work alongside local law enforcement. As the mob advanced on the courthouse, the National Guard opened fire, killing six and wounding 50 others. Fearing further retaliation from the mob, Morrow urged the United States Army to provide assistance. Led by Brigadier General Francis C. Marshall, approximately 1,200 federal troops from nearby Camp Zachary Taylor moved into the city the same day to assist National Guard forces and local police in bringing order and peace. Marshall declared martial law in the city and had soldiers positioned throughout the area for two weeks. Lockett was eventually executed on March 11 at the Kentucky State Penitentiary in Eddyville, after being found guilty of murdering Hardman.
In 1935, during the Great Depression, the Addiction Research Center (ARC) was created as a small research unit at the United States Public Health Service hospital in Lexington. Founded as one of the first drug rehabilitation clinics in the nation, the ARC was affiliated with a federal prison. Expanded as the first alcohol and drug rehabilitation hospital in the United States, it was known as "Narco" of Lexington. The hospital was later converted to operate as part of the federal prison system; it is known as the Federal Medical Center, Lexington and serves a variety of health needs for prisoners. Lexington also served as the headquarters for a pack horse library in the late 1930s and early 1940s.
The Lexington-Fayette Metropolitan Statistical Area (MSA) includes Bourbon, Clark, Fayette, Jessamine, Scott, and Woodford Counties. The MSA population in 2015 was estimated at 500,535.
The Lexington-Fayette-Frankfort-Richmond, KY Combined Statistical Area had an estimated population of 723,849 in 2015. This includes the metro area and an additional seven counties.
As of the census of 2010, 295,803 people, 125,752 households, and 62,915 families resided in the city. The population density was 1,042.8 people per square mile (353.5/km2). The 135,160 housing units averaged 408.3/mi2 (157.6/km2). The racial makeup of the city was 75.7% White, 14.5% Black or African American, 0.3% Native American, 3.2% Asian, 0.03% Pacific Islander, 1.21% from other races, and 2.5% from two or more races. Hispanic or Latinos of any race were 6.9% of the population.
Of the 125,752 households, 27.3% had children under the age of 18 living with them, 43.5% were married couples living together, 11.5% had a female householder with no husband present, and 41.9% were not families; 31.7% of all households were made up of individuals, and 7.5% had someone living alone who was 65 years of age or older. The average household size was 2.29, and the average family size was 2.90.
In the city, the population was distributed as 21.3% under the age of 18, 14.6% from 18 to 24, 33.2% from 25 to 44, 20.9% from 45 to 64, and 10.0% who were 65 years of age or older. The median age was 33 years. For every 100 females, there were 96.5 males. For every 100 females age 18 and over, there were 94.3 males.
The median income for a household in the city was $49,778 and for a family was $53,264. Males had a median income of $36,166 versus $26,964 for females. The per capita income for the city was $30,031. About 8.2% of families and 18.9% of the population were below the poverty line, including 14.3% of those under the age of 18 and 8.6% of those ages 65 and older.
The table below illustrates the population growth of Fayette County since the first U.S. Census in 1790. Lexington city limits became coterminous with Fayette County in 1974.
Kentucky is a historic southern state bordered by the Appalachian Mountains in the south and the Ohio River in the west. The largest city, Louisville, is also home to the Kentucky Derby, America's largest horse race. The three-day festival, celebrated at Churchill Downs in Louisville, is followed by a two-week festival. Here you'll see the beautiful and historic Churchill Downs Race Course, the home of the Kentucky Derby.
Kentucky is one of the most popular southern states for a number of reasons. It is an attractive southern state with a lot of southern charm. Kentucky's economy is based around its coal and steel companies. There is also a major wine industry in Kentucky. Kentucky's history is also very rich, which gives visitors a fascinating glimpse into this interesting southern American culture.
Demography. Kentucky is the most densely populated southern state in America. The last decade saw the fastest population growth in any state of the Union, with an addition of more than one million people. As the country grows, the trend is expected to continue upward. The growing population is due in large part to an increase in immigration, especially from southern Mexico and other Latin American countries.
History. One of America's oldest cities, Louisville is one of the oldest cities in all of the South. A Civil War reunion will celebrate the Second City, which is close to downtown. This area was one of the best army training and combat zones in the nation.
Geography. Kentucky has a coastline that provides opportunities for great fishing and surfing. There are opportunities for many types of water sports as well, including boating and kayaking. For those interested in more natural wildlife, there are several national parks in Kentucky. With over 400 species of birds and over one million acres of forests and grasslands, nature lovers will want to visit frequently.
Historic Landmarks. One of the most important parts of Kentucky's heritage is its history. From its early pioneer beginnings through the Civil War, Kentucky has had many memorable moments that can be enjoyed today. From the Kentucky Derby to the historic Martin Luther King Jr. Papers, there are several famous landmarks in Kentucky that draw millions of visitors each year.
Historical Museums. There are many excellent historical museums in Kentucky, including the Kentucky Historical Museum and the Kentucky State Museum. These are just two of many in this charming southern state. They are home to numerous artifacts, such as original maps, weapons, and other fascinating items. Many of these are also on display at various galleries around the state.
Landmarks and Monuments. In addition to having many beautiful landmarks in Kentucky, it also has a few very important historic monuments. The Kentucky State Capitol is one of the most important, as it represents one of the most important periods in Kentucky's history. Other popular monuments include the Kentucky Supreme Court and the Louisville courthouse. Visitors to these landmarks will be able to take part in tours, view a special evening program or presentation or even take part in a round table discussion.
Great Restaurants. Kentucky has a great selection of fine dining restaurants, from family-friendly country clubs to elegant fine dining locations. You will also find an incredible variety of casual restaurants, from country clubs to bar-b-q themed restaurants. You will be able to enjoy all of the great food and entertainment any time you choose.
Kentucky Aquarium and Botanical Garden. If you are looking for an activity that everyone can enjoy, Kentucky's state parks are filled with fun for all ages and skill levels. There are several different types of parks, including nature preserves, historic sites and aquatic parks. You will also find the Kentucky Aquarium and Botanical Garden, which are perfect for families. In this park, you can enjoy waterfalls, live animals and more. This park also offers several fitness clubs and kid-friendly activities.
Kentucky Zoo and Memorial. When you visit Kentucky, you should also stop by the Kentucky Zoo and Memorial. This park offers a number of different attractions for all ages, from a number of animal shows to hands-on experiences with some of the most unique animals on earth. You will also find several great food vendors and food shops in the area. This is one attraction that is not to be missed. There are also several other exciting experiences to be found at the zoo.
Kentucky's largest city, Louisville, is located within close proximity to several other major cities. If you are looking for a great weekend trip, consider traveling to Louisville. With several different attractions, great shopping and family-friendly locales, you will be glad that you called Kentucky home.