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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
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An SEO firm can provide you with valuable organic rankings, but only if you work alongside them. If you attempt to create your own campaigns, it is highly likely that you will fail. The truth of the matter is that most of the online marketing strategies used today simply do not work. However, a good SEO company knows that marketing online requires tactics that are unique and effective. They will provide you with tactics that will drive more traffic to your site while building brand awareness that will make your online presence memorable.
It is important to understand that search engines love content. They love it when the content on your site is high-quality. Therefore, if you wish to ensure that your SEO campaigns succeed, make sure that you work towards producing content that is both original and high-quality. In addition to high-quality content, you should also work towards building relationships with the major search engines. Search engines love it when sites build relationships and this is why you should take care of developing healthy relationships with the major engines such as Google, Yahoo!, and Bing.
When you work with a great company, you will get a number of qualified leads. In turn, these leads will convert into loyal customers. In order to achieve success with your campaign, you must work with a great company that can give you the help you need to create the campaigns you need. If you do so, your search engine optimization efforts will be successful.
Archaeological evidence indicates human habitation near the confluence of the Arkansas and Little Arkansas Rivers, the site of present-day Wichita, as early as 3000 B.C. In 1541, a Spanish expedition led by explorer Francisco Vázquez de Coronado found the area populated by the Quivira, or Wichita, people. Conflict with the Osage in the 1750s drove the Wichita further south. Prior to European settlement of the region, the site was in the territory of the Kiowa.
Claimed first by France as part of Louisiana and later acquired by the United States with the Louisiana Purchase in 1803, it became part of Kansas Territory in 1854 and then the state of Kansas in 1861.
The Wichita people returned in 1863, driven from their land in Indian Territory by Confederate forces in the American Civil War, and established a settlement on the banks of the Little Arkansas. During this period, trader Jesse Chisholm established a trading post at the site, one of several along a trail extending south to Texas which became known as the Chisholm Trail. In 1867, after the war, the Wichita returned to Indian Territory.
In 1868, trader James R. Mead was among a group of investors who established a town company and surveyor Darius Munger built a log structure for the company to serve a hotel, community center, and post office. Business opportunities attracted area hunters and traders, and a new settlement began to form. That summer, Mead and others organized the Wichita Town Company, naming the settlement after the Wichita tribe. In 1870, Munger and German immigrant William "Dutch Bill" Greiffenstein filed plats laying out the city's first streets. Wichita formally incorporated as a city on July 21, 1870.
Wichita's position on the Chisholm Trail made it a destination for cattle drives traveling north from Texas to access railroads which led to markets in eastern U.S. cities. The Atchison, Topeka and Santa Fe Railway reached the city in 1872. As a result, Wichita became a railhead for the cattle drives, earning it the nickname "Cowtown". Across the Arkansas River, the town of Delano became an entertainment destination for cattlemen thanks to its saloons, brothels, and lack of law enforcement. The area had a reputation for violence until local lawmen, Wyatt Earp among them, began to assertively police the cowboys. By the middle of the decade, the cattle trade had moved west to Dodge City. Wichita annexed Delano in 1880.
Rapid immigration resulted in a speculative land boom in the late 1880s, stimulating further expansion of the city. Fairmount College, which eventually grew into Wichita State University, opened in 1886; Garfield University, which eventually became Friends University, opened in 1887. By 1890, Wichita had become the third-largest city in the state after Kansas City and Topeka with a population of nearly 24,000. After the boom, however, the city entered an economic recession, and many of the original settlers went bankrupt.
In 1914 and 1915, deposits of oil and natural gas were discovered in nearby Butler County. This triggered another economic boom in Wichita as producers established refineries, fueling stations, and headquarters in the city. By 1917, there were five operating refineries in Wichita with another seven built in the 1920s. The careers and fortunes of future oil moguls Archibald Derby, who later founded Derby Oil, and Fred C. Koch, who established what would become Koch Industries, both began in Wichita during this period.
The money generated by the oil boom enabled local entrepreneurs to invest in the nascent airplane manufacturing industry. In 1917, Clyde Cessna built his Cessna Comet in Wichita, the first aircraft built in the city. In 1920, two local oilmen invited Chicago aircraft builder Emil "Matty" Laird to manufacture his designs in Wichita, leading to the formation of the Swallow Airplane Company. Two early Swallow employees, Lloyd Stearman and Walter Beech, went on to found two prominent Wichita-based companies, Stearman Aircraft in 1926 and Beechcraft in 1932, respectively. Cessna, meanwhile, started his own company in Wichita in 1927. The city became such a center of the industry that the Aeronautical Chamber of Commerce dubbed it the "Air Capital of the World" in 1929.
Over the following decades, aviation and aircraft manufacturing continued to drive expansion of the city. In 1934, Stearman's Wichita facilities became part of Boeing which would become the city's largest employer. Initial construction of Wichita Municipal Airport finished southeast of the city in 1935. During World War II, the site hosted Wichita Army Airfield and Boeing Airplane Company Plant No. 1. The city experienced a population explosion during the war when it became a major manufacturing center for the Boeing B-29 bomber. In 1951, the U.S. Air Force announced plans to assume control of the airport to establish McConnell Air Force Base. By 1954, all non-military air traffic had shifted to the new Wichita Mid-Continent Airport west of the city. In 1962, Lear Jet Corporation opened with its plant adjacent to the new airport.
Throughout the late 19th and 20th centuries, several other prominent businesses and brands had their origins in Wichita. A. A. Hyde founded health care products maker Mentholatum in Wichita in 1889. Sporting goods and camping gear retailer Coleman started in the city in the early 1900s. A number of fast food franchises started in Wichita, beginning with White Castle in 1921 and followed by many more in the 1950s and 1960s including Pizza Hut in 1958. In the 1970s and 1980s, the city became a regional center of health care and medical research.
Wichita has been a focal point of national political controversy multiple times in its history. In 1900, famous temperance extremist Carrie Nation struck in Wichita upon learning the city was not enforcing Kansas's prohibition ordinance. The Dockum Drug Store sit-in took place in the city in 1958 with protesters pushing for desegregation. In 1991, thousands of anti-abortion protesters blockaded and held sit-ins at Wichita abortion clinics, particularly the clinic of George Tiller. Tiller was later killed in Wichita by Scott Roeder in 2009.
Except for a slow period in the 1970s, Wichita has continued to grow steadily into the 21st century. In the late 1990s and 2000s, the city government and local organizations began collaborating to re-develop downtown Wichita and older neighborhoods in the city.Intrust Bank Arena opened downtown in 2010.
Boeing ended its operations in Wichita in 2014. However, the city remains a national center of aircraft manufacturing with other companies including Spirit AeroSystems and Airbus maintaining facilities in Wichita.
Wichita Mid-Continent Airport was officially renamed Wichita Dwight D. Eisenhower National Airport after the Kansas native and U.S. President in 2015.
In terms of population, Wichita is the largest city in Kansas and the 51st largest city in the United States. It is racially more similar to the rest of the United States than any other major city.
As of the 2010 census, there were 382,368 people, 151,818 households, and 94,862 families residing in the city. The population density was 2,304.8 per square mile (889.9/km2). There were 167,310 housing units at an average density of 1,022.1 per square mile (475.9/km2). The racial makeup of the city was 71.9% White, 11.5% African American, 4.8% Asian, 1.2% American Indian, 0.1% Pacific Islander, 6.2% from other races, and 4.3% from two or more races. Hispanics and Latinos of any race were 15.3% of the population.
Of the 151,818 households, 33.4% had children under the age of 18 living with them, 44.1% were married couples living together, 5.2% had a male householder with no wife present, 13.1% had a female householder with no husband present, and 37.5% were non-families. 31.1% of all households were made up of individuals, and 9.1% had someone living alone who was 65 years of age or older. The average household size was 2.48, and the average family size was 3.14.
The median age in the city was 33.9 years. 26.6% of residents were under the age of 18; 10.1% were between the ages of 18 and 24; 26.9% were from 25 to 44; 24.9% were from 45 to 64; and 11.5% were 65 years of age or older. The gender makeup of the city was 49.3% male and 50.7% female.
The median income for a household in the city was $44,477, and the median income for a family was $57,088. Males had a median income of $42,783 versus $32,155 for females. The per capita income for the city was $24,517. About 12.1% of families and 15.8% of the population were below the poverty line, including 22.5% of those under age 18 and 9.9% of those age 65 or over.
Wichita is the principal city of both the Wichita Metropolitan Statistical Area (MSA) and the Wichita-Winfield Combined Statistical Area (CSA). The Wichita MSA encompasses Sedgwick, Butler, Harvey, and Sumner counties and, as of 2010, had a population of 623,061, making it the 84th largest MSA in the United States.
The larger Wichita-Winfield CSA also includes Cowley County and, as of 2013, had an estimated population of 673,598. Nearby Reno County is not a part of the Wichita MSA or Wichita-Winfield CSA, but, were it included, it would add an additional population of 64,511 as of 2010.
Wyatt Earp served as a lawman in several old west frontier towns, including Wichita. Other old west figures lived in Wichita for a while: James Earp, Cassius M. Hollister, Bat Masterson, Ed Masterson, James Masterson.
Numerous politicians and government employees were born, raised, lived in Wichita. Mike Pompeo, U.S. Secretary of State, and former Director of the U.S. Central Intelligence Agency both under Donald Trump, began his political career in the Wichita area as 4th district Congressman. Robert Gates, former U.S. Secretary of Defense, and former Director of the U.S. Central Intelligence Agency, is a Wichita native and graduate of Wichita schools.Dan Glickman, former Secretary of Agriculture, began his political career in Wichita, first on the local school board, then as 4th district Congressman.
The Koch family, specifically Charles and David Koch (Koch Industries), prominent billionaires, political activists, philanthropists, were born and raised in Wichita. Additionally, Dan and Frank Carney (Pizza Hut), Clyde Cessna (Cessna Aircraft), Walter Beech and Olive Ann Beech (Beech Aircraft), Bill Lear (Lear Jet), Lloyd Stearman (Stearman Aircraft), William Coleman (Coleman Company), billionaire Phil Ruffin (Treasure Island Hotel and Casino) all were raised or lived in Wichita.
Athletes including Pro Football Hall of Fame running backs Barry Sanders and Gale Sayers, Basketball Hall of Famer Lynette Woodard, and UFC flyweight fighter Tim Elliott were all born and/or raised in Wichita. Summer Olympic medal winning athletes Jim Ryun and Nico Hernandez are both from Wichita.
Actress Kirstie Alley, known for her role in the TV show Cheers, was born and raised in Wichita and lives in the city part-time. Actor Don Johnson, lead actor in the TV series Miami Vice and Nash Bridges, lived in Wichita for most of his childhood. Musician Joe Walsh, founding member of the band James Gang and later member of The Eagles, is from Wichita. Jim Lehrer, who was a journalist, novelist, and news anchor for PBS NewsHour, was born and attended grade school in Wichita. American Idol finalists Phil Stacey and Arthur Gunn have lived in Wichita.
Kansas is the home of some of the most famous names in American history, including Heman Ely, Attanasia Hanks, Lawrence Wethington, Atta Mills and many more. Kansas City is where many of the "Greatest Names in History" were born, like Sam Langhorne Clemens, Atta Mills, Lawrence Lasker and the aforementioned individuals. Kansas has also been a destination for musical artists, including Jelly Belly, Percy Sledge and Aretha Franklin. Kansas City has played a crucial role in shaping the country's culture and today, Kansas City is again, making it a hot destination for immigrants to the country.
The state of Kansas has been described as a place filled with excitement since the early days of the nation. Its territory stretched from the western portions of Texas into present-day northern Louisiana. This "American West" region was a center of growth for both fur traders with their African horses. It was also a major trading post in the Heartland during the 1800s. When the nation was experiencing a "grain depression," Kansas was one of the few states that prospered, thanks in large part to the abundance of fertile land, paired with an excellent climate and the ability to railroads through much of the state.
Kansas had been a center for one of the biggest and most important trade disputes in modern history. At the time, Kansas was the very heart of the transcontinental railroad and, later, the state's biggest market for grain. Kansas became a pro-slavery state when the Kansas territory was split among slave-holding Missouri settlers and free states. Kansas was the final destination for both free blacks and white slave-holding Missourians in the United States' vast slave-holding south.
The pro-slavery element in Kansas was a significant one. Kansas was under the thumb of a man named Aaron Henry Powlegs. He organized and led what was known as the "Kansas Free State Party" and was instrumental in getting Kansas into the union. This group was considered a dangerous fringe by many of its Southerners and other people in the north. The Kansas Free State Party later splintered and was absorbed into the larger anti-slavery movement.
Kansas was also the home of some of the nation's biggest popular comedians. Kansas City has been the home of Dick Gregory, Larry the Cable Guy, and several other notable comedians who have made a name for themselves in Kansas City. In fact, Kansas City is the home of the "Kansas City Chainsaw Massacre" where a dispute between citizens resulted in a horrific killing. Bill Kansas was the Kansas Governor at the time, and he ordered the execution of the victims because they were African-Americans.
Basketball was a big part of Kansas during the early years. Kansas was one of the first colleges to offer professional basketball programs. A lot of good basketball players have come out of Kansas including Clyde Drexler, Scottie Pippen and Bruce Maxwell. They are just a few of the many that have gone on to become professional basketball players all over the world.
The University of Kentucky has also held the title of "Famous Five." This was back in 1960. These included such notables as John Wooden, George Mason, Oscar Robertson, and John Ringo. The "Famous Five" is still popular today as a fun class to take in college.
As you can see, Kentucky is both a world-famous place in which to live and also a popular place for entertainment. You can find a variety of events taking place in Kansas City throughout the year. From the large annual Jazz Fest in January to the amateur basketball leagues throughout the summer, Kansas City is an interesting and vibrant place to visit.