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A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
For many millennia, Native Americans inhabited the Great Plains of North America. From the 16th to the mid-18th centuries, the Kingdom of France laid claim to large parts of North America. In 1762, late in the French and Indian War, France secretly ceded Louisiana west of the Mississippi River to Spain in the Treaty of Fontainebleau. In 1800, Spain returned Louisiana to France. In 1803, the United States purchased the territory, which included most of the land of modern Kansas, from France for $15 million.
In the 1840s, wagon trains made their way west from Independence, Missouri, on a journey of 2,000 miles (3,000 km), following what would later be known as the Oregon Trail. About 60 miles (97 km) west of Kansas City, Missouri, three half Kansas Indian sisters married to the French-Canadian Pappan brothers established a ferry service allowing travelers to cross the Kansas River at what is now Topeka. During the 1840s and into the 1850s, travelers could reliably find a way across the river, but little else was in the area.
In the early 1850s, traffic along the Oregon Trail was supplemented by trade on a new military road stretching from Fort Leavenworth through Topeka to the newly established Fort Riley. In 1854, after completion of the first cabin, nine men established the Topeka Town Association. The group included Cyrus K. Holliday, an "idea man" who would become mayor of Topeka and founder of the Atchison, Topeka & Santa Fe Railroad. Soon, steamboats were regularly docking at the Topeka landing, depositing meat, lumber, and flour and returning eastward with potatoes, corn, and wheat. By the late 1860s, Topeka had become a commercial hub that offered many Victorian era comforts.
Topeka was a bastion for the free-state movement during the problems in Kansas Territory between abolitionist and pro-slavery settlers (the latter of whom controlled the legal government based out of Lecompton). After southern forces barricaded Topeka in 1856, Topeka's leaders took actions to defend the free-state town from invasion. A militia was organized and stone fortifications were built on Quincy Street. The fortifications seemed to consist of low-lying earthwork levies strengthened by the presence of at least one cannon. The militia manned the fortifications until at least September 1856, when the siege around the town was lifted.
After a decade of abolitionist and pro-slavery conflict that gave the territory the nickname Bleeding Kansas, Kansas was admitted to the Union in 1861 as the 34th state. Topeka was chosen as the capital, with Dr. Charles Robinson as the first governor. In 1862, Cyrus K. Holliday donated a tract of land to the state for the construction of a state capitol. Construction of the Kansas State Capitol began in 1866. It would take 37 years to build the capitol, first the east wing, and then the west wing, and finally the central building, using Kansas limestone. In fall 1864 a stockade fort, later named Fort Simple, was built in the intersection of 6th and Kansas Avenues to protect Topeka, should Confederate forces then in Missouri decide to attack the city. It was abandoned by April 1865 and demolished in April 1867.
State officers first used the state capitol in 1869, moving from Constitution Hall, what is now 427-429 S. Kansas Avenue. Besides being used as the Kansas statehouse from 1863 to 1869, Constitution Hall is the site where anti-slavery settlers convened in 1855 to write the first of four state constitutions, making it the "Free State Capitol." The National Park Service recognizes Constitution Hall - Topeka as headquarters in the operation of the Lane Trail to Freedom on the Underground Railroad, the chief slave escape passage and free trade road.
Although the drought of 1860 and the ensuing period of the Civil War slowed the growth of Topeka and the state, Topeka kept pace with the revival and period of growth Kansas enjoyed from the close of the war in 1865 until 1870. In the 1870s, many former slaves known as Exodusters, settled on the east side of Lincoln Street between Munson and Twelfth Streets. The area was known as Tennessee Town because so many of them were from the Volunteer state. Dr. Charles Sheldon, pastor of the Central Congregational Church, organized the first African American Kindergarten west of the Mississippi in 1893.
Lincoln College, now Washburn University, was established in 1865 in Topeka by a charter issued by the State of Kansas and the General Association of Congregational Ministers and Churches of Kansas. In 1869, the railway started moving westward from Topeka, where general offices and machine shops of the Atchison, Topeka & Santa Fe Railroad system were established in 1878.
During the late 1880s, Topeka passed through a boom period that ended in disaster. There was vast speculation on town lots. The 1889 bubble burst and many investors were ruined. Topeka, however, doubled in population during the period and was able to weather the depressions of the 1890s.
Early in the 20th century, another kind of boom, this time the automobile industry, took off, and numerous pioneering companies appeared and disappeared. Topeka was not left out. The Smith Automobile Company was founded there in 1902, lasting until 1912.
Home to the first African-American kindergarten west of the Mississippi River, Topeka became the home of Oliver Brown, the named plaintiff in Brown v. Board of Education which was the case responsible for eliminating the standard of "separate but equal", and requiring racial integration in American public schools. In 1960, the Census Bureau reported Topeka's population as 91.8% white and 7.7% black.
At the time the suit was filed, only the elementary schools were segregated in Topeka, and Topeka High School had been fully integrated since its inception in 1871. Furthermore, Topeka High School was the only public high school in the city of Topeka. Other rural high schools existed, such as Washburn Rural High School—created in 1918—and Seaman High School—created in 1920. Highland Park High School became part of the Topeka school system in 1959 along with the opening of Topeka West High School in 1961. A Catholic high school —Assumption High School, later renamed Capitol Catholic High School, then in 1939 again renamed, to Hayden High School after its founder, Father Francis Hayden — also served the city beginning in 1911.
Monroe Elementary, a segregated school that figured in the historic Brown v. Board of Education decision, through the efforts of The Brown Foundation working with the Kansas Congressional delegation place in the early 1990s, is now Brown v. Board of Education National Historic Site. The Brown Foundation is largely responsible for the content of the interpretive exhibits at the Historic Site. The National Historic Site was opened by President George W. Bush on May 17, 2004.
Topeka has struggled with the burden of racial discrimination even after Brown. New lawsuits attempted unsuccessfully to force suburban school districts that ring the city to participate in racial integration with the inner city district. In the late 1980s a group of citizens calling themselves the Task Force to Overcome Racism in Topeka formed to address the problem in a more organized way.
On June 8, 1966, Topeka was struck by a tornado rated F5 on the Fujita scale. It started on the southwest side of town, moving northeast, passing over a local landmark named Burnett's Mound. According to a local Indian legend, this mound was thought to protect the city from tornadoes if left undisturbed. A few years prior to the tornado strike saw development near the mound including a water tank constructed near the top of the mound against the warnings of local Native Americans. The tornado went on to rip through the city, hitting the downtown area and Washburn University. Total dollar cost was put at $100 million making it, at the time, one of the most costly tornadoes in American history. Even to this day, with inflation factored in, the Topeka tornado stands as one of the most costly on record. It also helped bring to prominence future CBS and A&E broadcaster Bill Kurtis, who became well known for his televised admonition to "...take cover, for God's sake, take cover!" on WIBW-TV during the tornado. (The city is home of a National Weather Service Forecast Office that serves 23 counties in north-central, northeast, and east-central Kansas).
Topeka recovered from the 1966 tornado and has sustained steady economic growth. Washburn University, which lost several historic buildings, received financial support from the community and alumni to rebuild many school facilities. Today, university facilities offer more than one million square feet of modern academic and support space.
In 1974, Forbes Air Force Base closed and more than 10,000 people left Topeka, influencing the city's growth patterns for years to come. During the 1980s, Topeka citizens voted to build a new airport and convention center and to change the form of city government. West Ridge Mall opened in 1988, replacing the White Lakes Mall which opened in 1964.
In 1989, Topeka became a motorsports mecca with the opening of Heartland Park Topeka. The Topeka Performing Arts Center opened in 1991. In the early 1990s, the city experienced business growth with Reser's Fine Foods locating in Topeka and expansions for Santa Fe and Hill's Pet Nutrition.
During the 1990s voters approved bond issues for public school improvements including magnet schools, technology, air conditioning, classrooms, and a sports complex. Voters also approved a quarter-cent sales tax for a new Law Enforcement Center, and in 1996 approved an extension of the sales tax for the East Topeka Interchange connecting the Oakland Expressway, K-4, I-70, and the Kansas Turnpike. During the 1990s Shawnee county voters approved tax measures to expand the Topeka and Shawnee County Public Library. The Kansas Legislature and Governor also approved legislation to replace the majority of the property tax supporting Washburn University with a countywide sales tax.
In 2000 the citizens again voted to extend the quarter-cent sales tax, this time for the economic development of Topeka and Shawnee County. In August, 2004, Shawnee County citizens voted to repeal the 2000 quarter-cent sales tax and replace it with a 12- year half-cent sales tax designated for economic development, roads, and bridges. Each year the sales tax funds provide $5 million designated for business development job creation incentives, and $9 million for roads and bridges. Planning is under way to continue to redevelop areas along the Kansas River, which runs west to east through Topeka. In the Kansas River Corridor through the center of town, Downtown Topeka has experienced apartment and condominium loft development, and façade and streetscape improvements.
On March 1, 2010, Topeka Mayor Bill Bunten issued a proclamation calling for Topeka to be known for the month of March as "Google, Kansas, the capital city of fiber optics." The name change came from Ryan Gigous, who wanted to "re-brand" the city with a simple gesture. This was to help "support continuing efforts to bring Google's fiber experiment" to Topeka, though it was not a legal name change. Lawyers advised the city council and mayor against an official name change.Google jokingly announced it would change its name to Topeka to "honor that moving gesture" on April 1, 2010 (April Fools' Day) and changed its home page to say Topeka. In its official blog, Google announced this change thus affected all of its services as well as its culture, e.g. "Googlers" to "Topekans", "Project Virgle" to "Project Vireka", and proper usage of "Topeka" as an adjective and not a verb, to avoid the trademark becoming genericized.
As of the census of 2010, the city had 127,473 people, 53,943 households, and 30,707 families. The population density was 2,118.5 inhabitants per square mile (818.0/km2). There were 59,582 housing units at an average density of 990.2 per square mile (382.3/km2). The city's racial makeup was 76.2% White, 11.3% African American, 1.4% Native American, 1.3% Asian, 0.1% Pacific Islander, 4.7% from other races, and 4.9% from two or more races. Hispanic or Latino of any race were 13.4% of the population. Non-Hispanic Whites were 69.7% of the population in 2010, down from 86.3% in 1970.
There were 53,943 households, of which 29.5% had children under the age of 18 living with them, 37.9% were married couples living together, 14.2% had a female householder with no husband present, 4.8% had a male householder with no wife present, and 43.1% were non-families. 35.9% of all households were made up of individuals, and 12% had someone living alone who was 65 years of age or older. The average household size was 2.29 and the average family size was 2.99.
24.4% of the city's population was under age 18; 9.8% was from age 18 to 24; 26.1% was from age 25 to 44; 25.4% was from age 45 to 64; and 14.3% was age 65 or older. The median age in the city was 36 years. The city's gender makeup was 47.8% male and 52.2% female.
As of the 2000 census, there were 122,377 people, 52,190 households, and 30,687 families residing in the city. The population density was 2,185.0 people per square mile (843.6/km2). There were 56,435 housing units at an average density of 1,007.6 per square mile (389.0/km2). The city's racial makeup was 78.5% White, 11.7% Black or African American, 1.31% Native American, 1.09% Asian, 0.04% Pacific Islander, 4.06% from other races, and 3.26% from two or more races. Hispanic or Latino of any race were 8.9% of the population.
There were 52,190 households, of which 28.0% had children under the age of 18 living with them, 41.8% were married couples living together, 13.1% had a female householder with no husband present, and 41.2% were non-families. 35.0% of all households were made up of individuals, and 11.7% had someone living alone who was 65 years of age or older. The average household size was 2.27 and the average family size was 2.94.
24.3% of the city's population was under age 18, 9.9% was from age 18 to 24, 28.9% was from age 25 to 44, 21.9% was from age 45 to 64, and 15.1% was age 65 or older. The median age was 36 years. For every 100 females, there were 92.4 males. For every 100 females age 18 and over, there were 88.4 males.
As of 2000 the city's median household income was $35,928, and the median family income was $45,803. Males had a median income of $32,373 versus $25,633 for females. The city's per capita income was $19,555. About 8.5% of families and 12.4% of the population were below the poverty line, including 16.7% of those under age 18 and 8.2% of those age 65 or over.
Although Topeka experienced problems with crime in the 1990s, the city's crime rates have improved in the past decade. The city is now breaking trends when it comes to violent crime, so much so it has gained the interest of researchers from Michigan State University. Since 2000, most cities with a population greater than 100,000 have seen an increase in violent crimes. Topeka's crime rates are decreasing. Researchers credit good communication between law enforcement agencies, informed media outlets, and strong community involvement for Topeka's success. Topeka was one of four cities, along with Chicago, Tampa, and El Monte, California, that the researchers studied.
Overall, crime in Topeka was down nearly 18 percent in the first half of 2008, compared with the same period of 2007. Topeka police reported a 6.4 percent drop in crime from 2007 to 2008, including significant reductions in business robberies and aggravated assaults and batteries, as well as thefts.
On October 11, 2011, the Topeka city council agreed to repeal the ordinance banning domestic violence in an effort to force the Shawnee County District Attorney to prosecute the cases. Shawnee County District Attorney Chad Taylor said the DA "would no longer prosecute misdemeanors committed in Topeka, including domestic battery, because his office could no longer do so after county commissioners cut his budget by 10 percent." The next day, Taylor said his office would "commence the review and filing of misdemeanors decriminalized by the City of Topeka." The same day it was announced 17% of the employees in the District Attorney's office would be laid off.
Topeka is sometimes cited as the home of Pentecostalism as it was the site of Charles Fox Parham's Bethel Bible College, where glossolalia was first claimed as the evidence of a spiritual experience referred to as the baptism of the Holy Spirit in 1901. It is also the home of Reverend Charles Sheldon, author of In His Steps, and was the site where the famous question "What would Jesus do?" originated in a sermon of Sheldon's at Central Congregational Church.
The First Presbyterian Church in Topeka is one of the few churches in the U.S. to have its sanctuary completely decorated with Tiffany stained glass (another is St. Luke's United Methodist in Dubuque, Iowa; another is the Emmanuel Episcopal Church in Cumberland, Maryland.
There is a large Roman Catholic population, and the city is home to nine Roman Catholic parishes, five of which feature elementary schools. Grace Cathedral of the Episcopal Diocese of Kansas is a large Gothic Revival structure in the city.
Topeka also has a claim in the history of the Baháʼí Faith in Kansas. Not only does the city have the oldest continuous Baháʼí community in Kansas (beginning in 1906), but the community has roots to the first Baháʼí community in Kansas, in Enterprise, Kansas, in 1897. This was the second Baháʼí community in the western hemisphere.
Topeka is home of the Westboro Baptist Church, a hate group according to the Southern Poverty Law Center. The church has garnered worldwide media attention for picketing the funerals of U.S. servicemen and women for what church members claim as "necessary to combat the fight for equality for gays and lesbians." They have sometimes successfully raised lawsuits against the city of Topeka. Across the street from them is the Equality House, a pro-LGBT home where volunteers of Planting Peace can stay. It was deliberately painted in rainbow colors to antagonize Westboro Baptist Church.
Kansas is the home of some of the most famous names in American history, including Heman Ely, Attanasia Hanks, Lawrence Wethington, Atta Mills and many more. Kansas City is where many of the "Greatest Names in History" were born, like Sam Langhorne Clemens, Atta Mills, Lawrence Lasker and the aforementioned individuals. Kansas has also been a destination for musical artists, including Jelly Belly, Percy Sledge and Aretha Franklin. Kansas City has played a crucial role in shaping the country's culture and today, Kansas City is again, making it a hot destination for immigrants to the country.
The state of Kansas has been described as a place filled with excitement since the early days of the nation. Its territory stretched from the western portions of Texas into present-day northern Louisiana. This "American West" region was a center of growth for both fur traders with their African horses. It was also a major trading post in the Heartland during the 1800s. When the nation was experiencing a "grain depression," Kansas was one of the few states that prospered, thanks in large part to the abundance of fertile land, paired with an excellent climate and the ability to railroads through much of the state.
Kansas had been a center for one of the biggest and most important trade disputes in modern history. At the time, Kansas was the very heart of the transcontinental railroad and, later, the state's biggest market for grain. Kansas became a pro-slavery state when the Kansas territory was split among slave-holding Missouri settlers and free states. Kansas was the final destination for both free blacks and white slave-holding Missourians in the United States' vast slave-holding south.
The pro-slavery element in Kansas was a significant one. Kansas was under the thumb of a man named Aaron Henry Powlegs. He organized and led what was known as the "Kansas Free State Party" and was instrumental in getting Kansas into the union. This group was considered a dangerous fringe by many of its Southerners and other people in the north. The Kansas Free State Party later splintered and was absorbed into the larger anti-slavery movement.
Kansas was also the home of some of the nation's biggest popular comedians. Kansas City has been the home of Dick Gregory, Larry the Cable Guy, and several other notable comedians who have made a name for themselves in Kansas City. In fact, Kansas City is the home of the "Kansas City Chainsaw Massacre" where a dispute between citizens resulted in a horrific killing. Bill Kansas was the Kansas Governor at the time, and he ordered the execution of the victims because they were African-Americans.
Basketball was a big part of Kansas during the early years. Kansas was one of the first colleges to offer professional basketball programs. A lot of good basketball players have come out of Kansas including Clyde Drexler, Scottie Pippen and Bruce Maxwell. They are just a few of the many that have gone on to become professional basketball players all over the world.
The University of Kentucky has also held the title of "Famous Five." This was back in 1960. These included such notables as John Wooden, George Mason, Oscar Robertson, and John Ringo. The "Famous Five" is still popular today as a fun class to take in college.
As you can see, Kentucky is both a world-famous place in which to live and also a popular place for entertainment. You can find a variety of events taking place in Kansas City throughout the year. From the large annual Jazz Fest in January to the amateur basketball leagues throughout the summer, Kansas City is an interesting and vibrant place to visit.