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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
Olathe was founded by Dr. John T. Barton in the spring of 1857. He rode to the center of Johnson County, and staked two quarter sections of land as the town site. He later described his ride to friends: "...the prairie was covered with verbena and other wild flowers. I kept thinking the land was beautiful and that I should name the town Beautiful." Purportedly, Barton asked a Shawnee interpreter how to say "Beautiful" in his native language. The interpreter responded, "Olathe."
Olathe was incorporated in 1857, and while not the first city in Johnson County, its rapid growth led to it being named the county seat in October 1859. Rising tensions across the nation over the issue of slavery led to numerous clashes between abolitionists settlers and neighboring slave state Missouri. These clashes further escalated and become a part of the greater conflict known as Bleeding Kansas. With the admission of Kansas into the Union as a free state in 1861, violence began to dissipate. Peace, however, continued to elude Olathe for many years to come. In 1861, Union officials and local military forces created a military post in the city. It housed one company of troops along with the local militia.
On September 6, 1862, William Quantrill led a surprise raid of guerrilla Confederates against the city, which resulted in a half dozen deaths and the destruction of most of the city. Quantrill captured the outpost and tried forcing the men to swear an oath to the Confederacy. The oath was deemed invalid in November 1862, since the guerrillas were not considered legitimate enemy military units. Kansas militia continued to occupy the Olathe military post through the rest of the Civil War.
Confederate forces attempted two further raids against the city. The first happened on August 20–21, 1863, as Quantrill was passing through on his way to Lawrence, Kansas (see Lawrence Massacre). The second raid occurred October 24–5, 1864, when Confederate Major General Sterling Price, with a force of 10,000 men, passed through on their retreat south (see Price's Raid). With the Confederate surrender, the military post was decommissioned in August 1865.
Olathe served as a stop on the Oregon Trail, the California Trail, and the Santa Fe Trail. Catering to travelers was the main source of income for local stores and businesses. The Mahaffie House, a popular resupply point for wagons headed westward, is today a registered historical site maintained by the City of Olathe. The staff wears period costumes, and stagecoach rides and farm animals make the site a favorite among children. Visitors can participate in Civil War re-enactments, Wild West Days, and other activities.
After the construction of the transcontinental railroad, the trails to the west lost importance, and Olathe faded into obscurity and remained a small, sleepy prairie town.
In the 1950s, the construction of the interstate highway system and, more directly, Interstate 35, linked Olathe to nearby Kansas City. The result was tremendous residential growth as Olathe became a part of the Kansas City metropolitan area. In the 1980s, Olathe experienced tremendous commercial growth, which also drew more residents. Olathe's population is estimated to have surpassed 100,000 in 2001, and later projections showed Olathe's growth continuing as the city expanded into the farm fields south, west, and north of town.
In 2008, the U.S. Census Bureau ranked Olathe the 24th-fastest growing city in the nation. The same year, CNN and Money ranked Olathe number 11 on its list of the "100 Best Cities to Live in the United States."
On February 22, 2017, Adam Purinton made racial statements and opened fire at crowded Austins Bar and Grill in southern Olathe, shooting and injuring three people, one fatally. The victims were identified as Alok Madasani, Srinivas Kuchibhotla, and Ian Grillot. Purinton was later arrested in Clinton, Missouri. He was charged with one count of first-degree murder and two counts of attempted first-degree murder. This shooting gained international attention, as two of the three victims were Indian.
Despite efforts by preservationists, Olathe city officials committed to upscale apartment development and county government expansion projects have fast-tracked demolition of 19th-century historic homes and neighborhoods, including the Hubbard House, a Greek Revival landmark built in 1887 by an early Olathe surveyor, which was demolished in January 2018 despite a petition signed by more than 6,000 local residents. Artifacts from the home, including a grandfather clock and clawfoot tub, were retained for display in a future apartment clubhouse.
The median income for a household was $61,111, and for a family was $68,498 (these figures had risen to $72,634 and $82,747, respectively, as of a 2007 estimate). Males had a median income of $45,699 versus $30,217 for females. The per capita income for the city was $24,498. About 2.4% of families and 4.1% of the population were below the poverty line, including 4.1% of those under age 18 and 4.1% of those age 65 or over.
As of the census of 2010, 125,872 people, 44,507 households, and 33,274 families were residing in the city. The population density was 2,109.8 inhabitants per square mile (814.6/km2). The 46,851 housing units had an average density of 785.3 per square mile (303.2/km2). The racial makeup of the city was 83.1% White, 5.3% African American, 0.4% Native American, 4.1% Asian, 4.2% from other races]], and 3.0% from two or more races. Hispanics or Latinos of any race were 10.2% of the population.
Of the 44,507 households, 44.1% had children under the age of 18 living with them, 60.9% were married couples living together, 9.6% had a female householder with no husband present, 4.3% had a male householder with no wife present, and 25.2% were not families. About 20.0% of all households were made up of individuals, and 5.3% had someone living alone who was 65 or older. The average household size was 2.80, and the average family size was 3.24.
The median age in the city was 32.9 years; 30% of residents were under the age of 18; 7.5% were between 18 and 24; 32.1% were from 25 to 44; 23.1% were from 45 to 64; and 7.2% were 65 or older. The gender makeup of the city was 49.5% male and 50.5% female.
As of the census of 2000,
Of the 32,314 households, 45.1% had children under the age of 18 living with them, 63.8% were married couples living together, 9.0% had a female householder with no husband present, and 23.8% were not families. About 18.4% of all households were made up of individuals, and 3.7% had someone living alone who was 65 years of age or older. The average household size was 2.83, and the average family size was 3.24.
In the city, age distribution was 30.8% under 18, 9.2% from 18 to 24, 36.7% from 25 to 44, 18.1% from 45 to 64, and 5.2% who were 65 or older. The median age was 31 years. For every 100 females, there were 99.4 males. For every 100 females age 18 and over, there were 96.1 males.
Willie Aames (born Albert William Upton) is an American actor, film and television director, television producer, and screenwriter. Aames is well known for playing Tommy Bradford on the 1970s television series Eight Is Enough, Buddy Lembeck on the 1980s series Charles in Charge, and Bibleman.
John Anderson, Jr., was the 36th governor of Kansas from 1961 until 1965. He was born near Olathe.
Earl Browder, a prominent leader in the American Communist movement, served as chairman of the National Committee of the Communist Party USA from 1934 to 1945. He was also the Communist Party USA's candidate for president in the 1936 and 1940 presidential elections.
Jonathan Quinn is a former head football coach (2009-2013) for the MidAmerica Nazarene Pioneers football team. Quinn played for the NFL Kansas City Chiefs and Chicago Bears, and Berlin Thunder of NFL Europe.
Darren Sproles is a former running back in the NFL, who played for the San Diego Chargers, New Orleans Saints, and Philadelphia Eagles. He was drafted by the Chargers in the fourth round of the 2005 NFL Draft. He was a three-time Pro Bowler (2014-2016), a three-time First-team All-Pro (2011, 2014, 2015), and won Super Bowl LII with the Philadelphia Eagles. He played college football at Kansas State University, and high school football at Olathe North High School. Sproles retired as a player after the 2019 season, but still works in the NFL as an executive.
Buddy Rogers was an American actor who played the leading role in Wings (1927), which won the first Academy Award for Best Picture in 1929. He was also a notable jazz musician and film producer. The actor was married to film legend Mary Pickford and won an honorary Oscar in 1986.
Kansas is the home of some of the most famous names in American history, including Heman Ely, Attanasia Hanks, Lawrence Wethington, Atta Mills and many more. Kansas City is where many of the "Greatest Names in History" were born, like Sam Langhorne Clemens, Atta Mills, Lawrence Lasker and the aforementioned individuals. Kansas has also been a destination for musical artists, including Jelly Belly, Percy Sledge and Aretha Franklin. Kansas City has played a crucial role in shaping the country's culture and today, Kansas City is again, making it a hot destination for immigrants to the country.
The state of Kansas has been described as a place filled with excitement since the early days of the nation. Its territory stretched from the western portions of Texas into present-day northern Louisiana. This "American West" region was a center of growth for both fur traders with their African horses. It was also a major trading post in the Heartland during the 1800s. When the nation was experiencing a "grain depression," Kansas was one of the few states that prospered, thanks in large part to the abundance of fertile land, paired with an excellent climate and the ability to railroads through much of the state.
Kansas had been a center for one of the biggest and most important trade disputes in modern history. At the time, Kansas was the very heart of the transcontinental railroad and, later, the state's biggest market for grain. Kansas became a pro-slavery state when the Kansas territory was split among slave-holding Missouri settlers and free states. Kansas was the final destination for both free blacks and white slave-holding Missourians in the United States' vast slave-holding south.
The pro-slavery element in Kansas was a significant one. Kansas was under the thumb of a man named Aaron Henry Powlegs. He organized and led what was known as the "Kansas Free State Party" and was instrumental in getting Kansas into the union. This group was considered a dangerous fringe by many of its Southerners and other people in the north. The Kansas Free State Party later splintered and was absorbed into the larger anti-slavery movement.
Kansas was also the home of some of the nation's biggest popular comedians. Kansas City has been the home of Dick Gregory, Larry the Cable Guy, and several other notable comedians who have made a name for themselves in Kansas City. In fact, Kansas City is the home of the "Kansas City Chainsaw Massacre" where a dispute between citizens resulted in a horrific killing. Bill Kansas was the Kansas Governor at the time, and he ordered the execution of the victims because they were African-Americans.
Basketball was a big part of Kansas during the early years. Kansas was one of the first colleges to offer professional basketball programs. A lot of good basketball players have come out of Kansas including Clyde Drexler, Scottie Pippen and Bruce Maxwell. They are just a few of the many that have gone on to become professional basketball players all over the world.
The University of Kentucky has also held the title of "Famous Five." This was back in 1960. These included such notables as John Wooden, George Mason, Oscar Robertson, and John Ringo. The "Famous Five" is still popular today as a fun class to take in college.
As you can see, Kentucky is both a world-famous place in which to live and also a popular place for entertainment. You can find a variety of events taking place in Kansas City throughout the year. From the large annual Jazz Fest in January to the amateur basketball leagues throughout the summer, Kansas City is an interesting and vibrant place to visit.