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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
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ABOUT West Des Moines
The West Des Moines area used to be home to the Sac and Fox tribes. Near the stroke of midnight on October 11, 1845, a gunshot was fired by a cattle farmer, James Cunningham Jordan (1813–1893) to declare that the area was open for Anglo-European settlement. His residence, the Jordan House, has been restored and is now home to the West Des Moines Historical Society. The Jordan House was a stop on the Underground Railroad, and abolitionist John Brown stayed on Jordan property multiple times, at least once while escorting a group of freedom-seeking slaves to Canada. In West Des Moines' early years, the town was a trading and shipping junction. West Des Moines incorporated as the city of Valley Junction on October 9, 1893.
In its early days, Valley Junction was home to the Chicago, Rock Island and Pacific Railroad's switching facilities and repair shops due to its location at the junction of several railroad lines. The Rock Island's facilities moved out of Valley Junction and back into Des Moines in 1936.
The speed limit of ten miles (16 km) an hour had existed in Valley Junction since 1911 for all automobiles. But in 1915 an Englishman named Jack Prince built a one-mile (1.6 km) oval race track, designed to let race cars break that speed limit ten times over. The wooden track was made of 980,000 feet (300,000 m) of 2x4's laid on edge. It was one of 24 such tracks nationwide; with seating for over 10,000 people. On August 7, 1915, the eyes of the auto world were on Valley Junction in anticipation of the fastest 300-mile (480 km) auto race in history. Ralph DePalma, winner of the Indianapolis 500 that year, was one of at least a dozen drivers vying for the $10,000 purse. Before a crowd of 7,000 people, a tire blew, lunging Joe Cooper's car over the rail. Cooper was killed and his mechanic was injured. Later while rounding a curb, a wheel of Billy Chandler's Duesenberg failed, cartwheeling the car into the infield and fatally injuring his mechanic, Maurice Keeler. Chandler was seriously injured. Smiling Ralph Mulford won the race with DePalma a close 2nd. This baptism by blood left a bad taste in the mouth of the locals, and the track was closed two years later. The wood was salvaged and then used to construct buildings in Valley Junction.
The serious dilemma of school overcrowding was partially addressed in 1916. The bond issue to build a new high school for $50,000 was approved by a 2 to 1 vote. The similar new grade school issue was defeated soundly. Building commenced and by September of the following year, the doors of the new Valley High School were opened at 8th and Hillside. As a part of the school board policy, only first-class college-educated teachers were hired. By 1919, the rooms of the new high school were filled. A new junior high school was proposed, approved, and completed by the fall of 1923.
The new school was the only bright spot in the otherwise uncertain dreary years of 1922 and 1923. The foundations of the city were shaken by a 22-month-machinist strike at the Rock Island shops. Starting 1922-07-01, 600 workers were idled. The railroad company reacted by bringing replacement workers into town to break the strike. The replacements were mostly Mexican and African-American laborers brought up from Oklahoma by R. C. Hyde, the master mechanic at the shops. For their own protection, they lived in boxcars and tiny houses in an area south of Railroad Avenue and west of the main rail yards. The area was dubbed "Hyde Park" by the strikers. The resulting hardships suffered by the idled workers led the most desperate to choose between breaking the strike or letting their family starve. It was a time which pitted neighbor against neighbor, tearing at the fabric of the community. Two men shot themselves in desperation before the strike ended.
Although the 1920s was the era of prohibition for the rest of the country, Valley Junction had officially become a dry town in 1915. The 1920s were not all doom and gloom for Valley Junction. The businessmen of the community dress in drag for a play called "The Womenless Wedding". Simple joys of small-town life were reflected in the faces of the children: having a part in the school play, flying the first kite, dressing up for the May Day pageant, or riding in the Fourth of July Parade. The older kids enjoyed the chance to take the trolley to Des Moines for an afternoon of shopping and maybe lunch along the river. The notion of mobile society was embraced by the youth. A joy ride in a fast jalopy to Greenwood Park for a game of tennis, or off to the country for a picnic mirrored the infatuation America had for the car. The wealthier, older, and more established were not left out either. By purchasing land from the Ashworth family farm, the Des Moines Golf and Country Club left Des Moines in 1923 for a more picturesque setting along the White Pole Road auto trail at 8th Street allowing the High Society of Des Moines a relaxing and rather pleasant drive away from the hussle and bussle of the city for a day of golf in the Valley. By the close of the decade, however, the picnic was over. The Depression was especially hard for the workers of Valley Junction because the railroads had finished pulling out by 1936, and the Keystone Coal Factory had to close because of flooding in the tunnels.
By 1937, only two trains stopped daily; the sagging business climate needed a boost. Members of the commercial club believed the only way to attract new industries would be to change the name of the city. They thought the name "Valley Junction" conveyed the image of an old-fashioned and backward town to prospective employers and residents. The name of "West Des Moines" would give it the respectability and prestige the town desperately needed. There was a precedent by way of an editorial in the Valley Junction Express in 1905 that suggested dropping "Junction" from the name, but nothing came of it. The opposition feared the change to West Des Moines would cause property owners to be taxed the same as Des Moines. It was also declared as a step toward annexation by Des Moines. A third and final election was held on December 7, 1937.
On January 1, 1938, the name "Valley Junction" was relegated to the past, and the new city of West Des Moines took the first steps to a new identity. Helping to establish this new identity, the most identifiable trait was the suspension of all property taxes between 1936 and 1938. This was due to the profits of the water department. Today the original business district of West Des Moines has been preserved as Historic Valley Junction. It features many locally-owned specialty shops and restaurants as well as a weekly farmers' market.
Though the name was changed, the community's commitment to education was bolstered by funds from the Public Works Administration. Despite the Depression, a new elementary school and the Old Valley Football Stadium were built and dedicated on May 24, 1939, at 8th and Hillside. The venerable Lincoln School was razed in 1938 to make way for the new building. Longfellow was retired in 1939 and then sold in 1940 for $1000. In 1955, West Des Moines Elementary School at Walnut and 6th was renamed "Nellie Phenix Elementary" in honor of the former principal. The late 1930s were very good years in the school's athletic teams, producing memorable names: True, Gavin, Swink, and Sherbo. Charles Swink was a multi-record holder in track and field. His record at the Drake Relays stood for twenty years.
An overgrown concrete eyesore on Ashworth Road soon became the musical mecca for the surrounding area on June 6, 1939, when Tom Archer opened the Val Air Ballroom. The site was originally the location of the stillborn Wilson Rubber company factory. Intended to bolster World War I tire production, the end of the war in 1918 left only a large concrete slab. Patrons of the Val Air could dance under a canopy of stars to the melodious sounds of Guy Lombardo, Benny Goodman, Glenn Miller, and other big bands. The war years brought new vitality to the community without a cost.
Then and now, flooding frequently dampens, but has not broken the residents' spirits. Unpredictable waters of the Raccoon River and Walnut Creek have often exceeded their banks due to large amounts of rain in the summer and snowmelt in the spring, filling the streets and damaging homes and businesses.
In 1950, West Des Moines had a population of 5,615, but the city grew as many new housing subdivisions were built. West Des Moines annexed the neighboring community of Clover Hills in 1950, the town of Ashawa, a former Rock Island railroad stop, in 1957, and the town of Commerce, along the Raccoon River, in 1960. City government also grew, and when the venerable city hall could not keep up with the city's expansion, the city opened a new municipal building in 1954. With the influx of students, the school district's ever-expanding borders continually compromised classroom capacity. Children attended school in former homes near Phenix, with classes in hallways and living rooms. Space was even rented from the new Catholic grade school. In 1959 alone, 150–200 new homes were built, adding to the population's growth. The construction of Interstate 35, Interstate 80, and Interstate 235 in the 1960s brought more people and businesses to West Des Moines. This construction also caused the Des Moines Golf and Country Club to sell its location along Ashworth Road and 8th Street and then move to its current location in Dallas County. In 1966, Dowling Catholic High School/St. Joseph Educational Center purchased 55-acre (22 ha) from the Des Moines Golf and Country Club and, subsequently, moved from Des Moines and opened at its current location, 1400 Buffalo Road, in the fall of 1972. Several retail and office complexes opened along the I-235 corridor after the freeway's completion, including Valley West Mall, which opened in 1975. West Des Moines' population jumped from 11,964 in 1960 to 31,702 in 1990.
West Des Moines expanded into Dallas County during the 1990s and 2000s, once again placing the premier golf courses of the Des Moines Golf and Country Club in its city limits and punctuated by the opening of one of the best golf courses in Iowa at the Glen Oaks Country Club along with the West Glen Town Center and the largest in the state of Iowa, Jordan Creek Town Center and shopping mall in 2004. Major commercial construction is underway around the area, including the opening of many additional hotels, shopping centers, and office buildings, including a new Wells Fargo corporate campus. In 2007, construction started on the Village of Ponderosa, an urban-inspired and pedestrian-friendly community. In 2005, West Des Moines annexed land in Warren County for the first time. Seeing the land to the south of Des Moines as extremely valuable, especially with the completion of a major "South-Belt Freeway" system, the cities of Norwalk and West Des Moines are actively competing for land in the northern part of Warren County. From 1990 to 2015, West Des Moines is the fastest growing city in Iowa according to the landmass.
During the 1990s, a new city/school campus opened near the intersection of South 35th Street and Mills Civic Parkway. West Des Moines' new police station opened in April 1992. This was followed by the opening of a new public library in 1996; the library served as a temporary home for West Des Moines' city hall until a new building was dedicated in late 2002. The campus also features a new stadium for Valley High School that also opened in 2002. On the same property, the West Des Moines School district operates Valley Southwoods, a freshman high school with over 600 students that opened in 1996. Turning the West Des Moines Community Schools into a two high school district was not acceptable. In 2004, August Hillside Elementary opened on the former site of Hillside Junior High and Old Valley Stadium, which was demolished in 2001. In 2012, Clegg Park Elementary was renovated and opened as the new Walnut Creek Campus which is the district's alternative high school. Major renovation and additions were completed at Valley High in 2007 and again in 2015.
The median income for a household in the city was $54,139, and the median income for a family was $70,600 (in a 2008 estimate, these figures had risen to $61,256 and $83,800 respectively, in 2008 inflation-adjusted dollars). Males had a median income of $45,185 versus $31,555 for females. The per capita income for the city was $31,405. 2.8% of families and 4.5% of the population were below the poverty line, including 4.3% of those under the age of 18 and 3.0% of those 65 and older.
As of the census of 2010, there were 56,609 people, 24,311 households, and 14,201 families residing in the city. The population density was 1,466.9 inhabitants per square mile (566.4/km2). There were 26,219 housing units at an average density of 679.4 per square mile (262.3/km2). The racial makeup of the city was 88.4% White, 3.3% African American, 0.2% Native American, 4.8% Asian, 1.5% from other races, and 1.9% from two or more races. Hispanic or Latino of any race were 5.2% of the population.
There were 24,311 households, of which 30.6% had children under the age of 18 living with them, 46.4% were married couples living together, 8.6% had a female householder with no husband present, 3.4% had a male householder with no wife present, and 41.6% were non-families. 31.2% of all households were made up of individuals, and 7.4% had someone living alone who was 65 years of age or older. The average household size was 2.32 and the average family size was 2.98.
The median age in the city was 33.5 years. 24.1% of residents were under the age of 18; 9.2% were between the ages of 18 and 24; 32.6% were from 25 to 44; 23.4% were from 45 to 64; and 10.6% were 65 years of age or older. The gender makeup of the city was 48.3% male and 51.7% female.
As of the census of 2000, there were 46,403 people, 19,826 households, and 11,915 families residing in the city. The population density was 1,732.5 people per square mile (669.0/km2). There were 20,815 housing units at an average density of 777.1 per square mile (300.1/km2). The racial makeup of the city was 92.66% White, 1.87% African American, 0.13% Native American, 2.76% Asian, 0.03% Pacific Islander, 1.26% from other races, and 1.29% from two or more races. Hispanic or Latino of any race were 3.03% of the population.
There were 19,826 households, out of which 30.3% had children under the age of 18 living with them, 50.0% were married couples living together, 7.7% had a female householder with no husband present, and 39.9% were non-families. 30.5% of all households were made up of individuals, and 7.1% had someone living alone who was 65 years of age or older. The average household size was 2.33 and the average family size was 2.98.
Age spread: 24.7% under the age of 18, 9.7% from 18 to 24, 35.5% from 25 to 44, 20.3% from 45 to 64, and 9.8% who were 65 years of age or older. The median age was 33 years. For every 100 females, there were 92.0 males. For every 100 females age 18 and over, there were 87.9 males.
Known as the "land of 10,000 lakes," Iowa is a southern Midwestern U.S. State. It is synonymous with Midwestern heritage and cuisine. Iowa, a Midwestern U.S. State, sits between the Mississippi and Missouri rivers. It is known for its spectacular landscape of cornfields and rolling plains. Landmark in the capital, Des Moines, are the state capitol building, Pappajohn Sculpture Park, and the historic Des Moines Art Center.
A combination of eastern and western food, music and culture makes Iowa a unique destination. People from all around the world flock to Iowa each year to experience the warm and friendly people. Tourism has become the driving industry of the state and the number of visitors has increased every year since the turn of the millennium. The Des Moines Register ranked fifth in the state for tourist spending.
Iowa is famous for its agriculture and a major corn producer. Corn is used to make ethanol and also for feed. The tourism industry has grown tremendously and thousands of people from out of state come to visit every year. Many celebrities are drawn to Iowa including famed Desperate Housewives star Brandie May. Tourists from across the country visit Iowa to see the state's largest hog farm.
The Hawkeye State is very popular for outdoor activities. Deer hunting is a popular sport here and the hunting season is usually during the spring. People who love to fish enjoy the clean waters of Iowa. Bass, trout and walleye fishing are also popular pastimes. Motorized wheelchairs can be used by handicapped individuals to easily move around.
Iowa has a rich history. The "Iowa Gold Rush" gave rise to the construction of massive huts along the Iowa River. These huts provided easy shelter for settlers and their families. Iowa was an important route of American pioneers. Lincoln county was among them.
Iowa plays an important role in protecting the environment. The state is one of the nation's leading producers of renewable energy. The wind and solar power that the state possesses make use of a large portion of its natural resources. Many farmers depend on the wind and sun to help them grow crops. Tourism also benefits a great deal from the state because it brings in people to visit.
Iowa is extremely popular because of its attractions. The winter tourist season is especially popular. A lot of people go to Iowa during this time because it offers great skiing opportunities. The famous "Big Four" resorts are also located in Iowa.
Iowa is a lovely place to visit and work. There is a lot for people of all ages to do in Iowa. Iowa is a wonderful place for families and people of all ages can experience living in Iowa. You will not be disappointed with your decision to live in Iowa.
Real estate in Iowa is at an all-time high. The real estate prices have stabilized but still continue to rise in Iowa City and other cities around the state. Iowa City is known for its historic downtown area and shopping districts. Areas around Iowa City offer more affordable real estate and good living for less.
Areas around Iowa City and Cedar Falls have become very desirable for people who want to live in Iowa City and its surrounding areas. These areas are rapidly growing and offer some of the best living in the state. The real estate is cheaper than ever before and the schools are outstanding as well. Iowa City makes an excellent choice for a new home or investment property.
You can purchase real estate in Iowa from private, government, and corporate entities. Real estate transactions in Iowa can be complicated. When you purchase real estate in Iowa from a private individual or company it is in the name of that person or company. This makes it difficult for the state to trace the property's ownership and taxes. You may not know who is paying where until you call and ask.
Iowa has strict laws regarding real estate transactions. You must follow these laws if you want to purchase property. You can help protect yourself by having a lawyer represent you. When you purchase real estate in Iowa you have the right to fair market value. If the seller is unwilling to sell you a fair market value, you can ask the court to compel him or her to do so. The courts have the power to make deals that benefit buyers and sellers.