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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
Working with an excellent SEO company is absolutely invaluable. SEO firms help you boost the search engine ranking of your website so that potential customers can easily discover your goods and services when they are searching for them on the web. And because an SEO firm has many clients at the same time, you could work with multiple clients at once. That way, if a particular client loses interest in a certain aspect of your service, such as lead generation or email marketing campaigns, there will always be another client you can turn to.
The search engines reward businesses that have a great online presence. It's no secret that people are more likely to purchase from businesses with a good reputation. By having a professional SEO firm to work on your marketing campaign, you will help ensure that the internet users that arrive at your website will be highly targeted. This means that when they arrive, they will most likely want to convert. Because these users have a better chance of converting, they will also create much more leads than they would if they visited your website by themselves.
The tactics used in online marketing are constantly evolving. In fact, the field of digital marketing is rapidly becoming one of the most popular fields to work in today. Every day, a new digital marketing tactic emerges. You can choose to either jump on the band wagon or try to develop your own strategies. If you choose to go the digital marketing route, there are a few things that you should definitely keep in mind.
An SEO firm can provide you with valuable organic rankings, but only if you work alongside them. If you attempt to create your own campaigns, it is highly likely that you will fail. The truth of the matter is that most of the online marketing strategies used today simply do not work. However, a good SEO company knows that marketing online requires tactics that are unique and effective. They will provide you with tactics that will drive more traffic to your site while building brand awareness that will make your online presence memorable.
It is important to understand that search engines love content. They love it when the content on your site is high-quality. Therefore, if you wish to ensure that your SEO campaigns succeed, make sure that you work towards producing content that is both original and high-quality. In addition to high-quality content, you should also work towards building relationships with the major search engines. Search engines love it when sites build relationships and this is why you should take care of developing healthy relationships with the major engines such as Google, Yahoo!, and Bing.
When you work with a great company, you will get a number of qualified leads. In turn, these leads will convert into loyal customers. In order to achieve success with your campaign, you must work with a great company that can give you the help you need to create the campaigns you need. If you do so, your search engine optimization efforts will be successful.
ABOUT South Bend
The St. Joseph Valley was long occupied by Native Americans. One of the earliest known groups to occupy what would later become northern Indiana was the Miami tribe. Later, the Potawatomi moved into the region, utilizing the rich food and natural resources found along the river. The Potawatomi occupied this region of Indiana until most of them were forcibly removed in the 1840s. The South Bend area was popular because its portage was the shortest overland route from the St. Joseph River to the Kankakee River. This route was used for centuries, first by the Native Americans, then by French explorers, missionaries and traders. The French explorer René-Robert Cavelier, Sieur de La Salle, the first white European to set foot in what is now South Bend, used this portage between the St. Joseph River and the Kankakee River in December 1679.
The first permanent white settlers of South Bend were fur traders who established trading posts in the area. In 1820, Pierre Frieschutz Navarre arrived, representing the American Fur Company (AFC) of John Jacob Astor. He settled near what is now downtown South Bend.Alexis Coquillard, another agent of the AFC, established a trading post known as the Big St. Joseph Station. In 1827, Lathrop Minor Taylor established a post for Samuel Hanna and Company, in whose records the name St. Joseph's, Indiana was used. By 1829, the town was growing, with Coquillard and Taylor emerging as leaders. They applied for a post office. Taylor was appointed postmaster, and the post office was designated as Southold, Allen County, Indiana. The following year, the name was changed to South Bend, probably to ease confusion, as several other communities were named Southold at the time.
In 1831, South Bend was laid out as the county seat and as one of the four original townships of St. Joseph County with 128 residents. That same year, Horatio Chapin moved to the settlement, opened the first general store with imported (out of state) goods and helped established the first church and Sunday school. Around the same time, design began on what would become the town of South Bend. The town was formally established in 1835, with Chapin as the first president of the board of town trustees. In 1856, attorney Andrew Anderson, Chapin's son-in-law, founded May Oberfell Lorber, the oldest continuous business in St. Joseph County. He compiled a complete index of South Bend's real estate records.
In 1841, Schuyler Colfax was appointed St. Joseph County deputy auditor. Colfax purchased the South Bend Free Press and then turned it into a pro-Whig newspaper, the St. Joseph Valley Register. He was a member of the state constitutional convention of 1850, at which he opposed the barring of African American migration to Indiana. He joined the Republican Party, like many Whigs of his day, and was elected to Congress in 1855, becoming Speaker of the House in 1863 during the administration of Abraham Lincoln. In 1868, he was elected vice president under Ulysses S. Grant. Colfax returned to South Bend after his stint in Washington and is buried in City Cemetery, west of downtown.
During the late 1830s through the 1850s, much of South Bend's development centered on the industrial complex of factories located on the two races (man-made canals along the St. Joseph River in South Bend). Several dams were created and factories were built on each side of the river. On October 4, 1851, the first steam locomotive entered South Bend. This led to a general shift of businesses from the river toward the railroad. In 1852, Henry Studebaker set up Studebaker wagon shop, later becoming the world's largest wagon builder and the only one to later succeed as an automobile manufacturer. The Singer Sewing Company and the Oliver Chilled Plow Company were among other companies that made manufacturing the driving force in the South Bend economy until the mid-20th century. Another important economic act was the dredging of the Kankakee River in 1884 to create farmland. During this time period there was a great immigration of Europeans, such as Polish, Hungarian, Irish, German, Italian, and Swedish people to South Bend because of available employment in area factories.
South Bend benefited from its location on the Michigan Road, the main north–south artery of northern Indiana in the 19th century. Another significant development occurred near South Bend in 1842, when Father Edward Sorin founded the University of Notre Dame just north of the town. It became a major factor in the area's economy and culture.
South Bend was incorporated as a city on May 22, 1865, and its first elections were held on June 5, 1865, with William G. George elected as its first mayor The official city motto, "Peace", refers to the fact that incorporation came in the month following the Confederate surrender that effectively ended the American Civil War.
Olivet African Methodist Episcopal (AME) Church was founded in South Bend in March 1870, making it the first African American church in the city. Olivet AME is still an active African Methodist Episcopal Church, and celebrated its 145th anniversary in 2015.
A sergeant from South Bend fired the first American shells against Germany in World War I.
In 1923, the African American owner of a soda fountain received a letter signed "KKK", threatening to kill an African American man held in the city's jail and harm the rest of the city's African American population. Within a few days, over a thousand African Americans fled the city.
In 1924, the Ku Klux Klan held a conference and planned a parade from its local headquarters at 230 S. Michigan St. In preparation, Klan members were posted around town to direct traffic. Notre Dame students, well aware of the anti-Catholic nature of the Klan, vigorously protested this intrusion, and before noon all of the Klansmen traffic directors had been "unmasked and unrobed." Notre Dame students continued the fight, with several hundred gathering outside of the Klan headquarters, throwing rocks and smashing windows in protest. Local police as well as Notre Dame officials eventually managed to convince them to return to campus. It is said that even legendary football coach Knute Rockne became involved in the struggle to calm down the students.
Other industries developed in South Bend in the early 20th century, including Birdsell Manufacturing Company, the Bendix Corporation, Honeywell, AlliedSignal, South Bend Lathe Works, the O'Brien Paint Corp., the South Bend Toy Company, South Bend Range, South Bend Bait Company, and South Bend Watch Company. Workers at the Bendix Corporation staged the first sit-in strike in American history in 1936. Fast development led to the creation of electric rail transportation throughout the area, and in 1925, the South Shore interurban streetcar service was established from downtown South Bend to downtown Chicago. South Bend was the first community in the United States to have an electrified trolley system (even though it was a few years before it was usable and profitable). The South Shore line still runs daily to and from Chicago and also is a major freight carrier in the area.
On June 30, 1934, the Merchants National Bank in South Bend was the last bank to be robbed by the Dillinger gang.
On September 29, 1929, South Bend completed its "track elevation program". This was a railroad infrastructure project which saw the removal of Grand Trunk Western Railroad tracks from Division Street, the removal of level crossings from Chapin to Miami streets, the creation of a modern freight layout, and the construction of Union Station. This project had been seventeen years in the making, and had been the subject of the Indiana Supreme Court case Vandalia Railroad v. South Bend, which was subsequently affirmed by the Supreme Court of the United States.
In 1949, legendary percussionist Lionel Hampton was informed that his concert at South Bend's Palais du Royale would be a blacks-only event; he threatened to call for a boycott of the venue, and the affair proceeded as an integrated evening, which newspapers said led to all attendees breaking out in "paroxysms of ecstasy."
By 1950, more than half of all employment was in the manufacturing sector. Due to economic difficulties, Studebaker closed its automotive manufacturing plants in South Bend in December 1963. A general decline in manufacturing soon followed as industry was restructured nationwide. By the year 2000, manufacturing was only 16 percent of the local economy. Due to the severe loss of jobs, the city's population decreased by nearly 30,000 during that period.
In 1984, South Bend community leaders began seeking a minor-league baseball team for the city. A stadium was constructed in 1986 and a 10-year player-development contract was signed with the Chicago White Sox. The team would be known as the South Bend White Sox. In 1994, the team's name was changed to the South Bend Silver Hawks, and then to The South Bend Cubs in 2015. They are a Class A minor league affiliate of the Chicago Cubs in the Midwest League.
In 2015, the City of South Bend celebrated its 150th birthday. The yearlong festival culminated with the ceremonial illumination of the first River Lights along the St. Joseph River. Mayor Pete Buttigieg welcomed the coming of the next 150 years of South Bend's heritage accompanied by five previous South Bend mayors: Steve Luecke, Joe Kernan, Roger Parent, Peter Nemeth and Jerry Miller.
In 2015, the city's population increased by 286, the largest one-year growth in over twenty years. The former Studebaker plant has been developed as the Ignition Park center to attract new businesses, especially in the tech industry. South Bend has also seen new development, particularly in the tech field, a decline in unemployment, and a renewal of the downtown area under Buttigieg's tenure, which has been described as a revival and South Bend as a 'turnaround city'. South Bend also was in the national spotlight during the 2019-20 Democratic presidential campaign of former mayor Pete Buttigieg.
As of the census of 2010, there were 101,168 people, 39,760 households, and 23,526 families residing in the city. The population density was 2,440.1 inhabitants per square mile (942.1/km2). There were 46,324 housing units at an average density of 1,117.3 per square mile (431.4/km2). The racial makeup of the city was 60.5% White, 26.6% African American, 0.5% Native American, 1.3% Asian, 0.1% Pacific Islander, 6.9% from other races, and 4.2% from two or more races. Hispanic or Latino of any race were 13.0% of the population.
There were 39,760 households, of which 33.1% had children under the age of 18 living with them, 34.9% were married couples living together, 18.9% had a female householder with no husband present, 5.4% had a male householder with no wife present, and 40.8% were non-families. 33.3% Of all households were made up of individuals, and 11.4% had someone living alone who was 65 years of age or older. The average household size was 2.48 and the average family size was 3.19.
The median age in the city was 33.3 years. 27.3% of residents were under the age of 18; 10% were between the ages of 18 and 24; 27.1% were from 25 to 44; 23.1% were from 45 to 64; and 12.5% were 65 years of age or older. The gender makeup of the city was 48.4% male and 51.6% female.
Per the 2013 American Community Survey of the U.S. Census Bureau, the following ancestries were reported: African-American - 26%, German - 14.8%, Irish - 10.4%, Polish - 8.2%, English - 5.0%, American - 3.3%, Italian - 2.6%, Hungarian - 2.4%, French - 2.0%, Dutch - 1.4%, Swedish - 1.1%, Belgian - 0.9%.
Indiana is a state with a lot to offer to the visitor. It is a central part of Midwest Region, which has an approximate six million residents and is a predominantly male. The state has a lot to offer to the visitor. From historic sites to sports to great food, Indiana has a lot to offer to the visitors.
Demographics: Indiana is known as the "Godfather of Football". The people of Indiana are passionate about their football team and are enthusiastic to attend games. The most famous sports club in the United States is the Indiana Pacers. Indiana Basketball has become very popular among the visitors.
Geography: Indiana is well known for its beautiful geology and fauna. There are many interesting landscapes and geology attractions in Indiana that attract visitors and make them curious about the place. The Great Lake Superior Geology Field School is located in Fort Wayne. This school has come up with some interesting courses on geology. The geology students can expect to learn how to take a field trip to famous Indiana attractions like Indiana Dunes and Grand Canyon.
History: Indiana is home to more than two million historical artifacts. These artifacts showcase the rich culture of Indiana and give the visitors a glimpse into the past. Indiana was one of the first States to form the United States. Some of the most notable historians and sports figures from Indiana have been linked to the development of sports in the state.
Sports: Indiana is very proud of its athletic teams and sports clubs. The state is very well known for sports teams in football, baseball and basketball. Basketball giants like the Indiana Pacers have emerged from the state and made a mark for themselves in the National Basketball League.
History lovers will love visiting the historic sites like Fort Thomas. The site is a National Historic Landmark and is considered to be one of the best examples of American Indian history. There are also lots of attractions like Indian Cave Tour in south Indiana, Rediscover the Painting Trail in Fort Wayne and historic caves in Michigan, all made significant by the rich history of the place.
Landscaping: Indiana is gifted with some of the richest lands in the country. The land has different types of soils and climates which makes landscaping in Indiana a challenge. With so much of nature around, it becomes imperative to plant good trees and grass and nurture the plants to prevent desertification of the land. A good landscape design enhances the visual appeal of the property and increases the property's resale value.
Climate: Indiana has one of the warmest climates in the country. Winters are not cold as other areas of the country and there is always enough of rain in Indiana. The summers are hot and summers are mild with rainfall. Indiana is blessed with an excellent natural geography and a rich heritage of American Indians. This makes the climate very ideal for outdoor sports and good time for nature lovers.
Construction Enthusiasts: Indiana is home to a passionate group of people who love to build and repair homes. These people are well-versed with the American Indian culture and have great respect for them. That's why construction companies prefer to work with these people over other construction companies. In fact construction home builders from Indiana are favored over most other builders. Most home builders from the state are highly recommended by lenders.
Sports: Being located in the Midwest, Indiana is a sports obsessed state. It has lots of sports teams and organizations. Whether you are interested in sports related events, baseball, basketball, golf, tennis, or softball, there is no doubt that you will never be bored in Indiana. The state has lots of professional sports teams and large scale arena hosting variety of sports events.
City Life: Indiana is home to a vibrant city life and has a well preserved one too. The city has 1810 mansions and condos which are fully furnished. Also you will find plenty of fine restaurants and shopping malls. In addition to this real estate in Indiana is quite cheap, and you will also get a good location for your home.
Real Estate: Indiana is well known for having excellent soil. The state has some of the finest soils in the nation. There are plenty of well-established real estate and land firms operating in the state. So if you are considering building or purchasing a house in Indiana, you can look forward to a nice parcel of land in the cities of Indianapolis, Gary, and Bloomington.