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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
When European explorers arrived at this area, it was inhabited by a tribe of Miami Indians known as the Ouiatenon or Weas. In 1717, the French government established Fort Ouiatenon across the Wabash River and three miles (5 km) south of present-day Lafayette. The fort became the center of trade for fur trappers, merchants and Indians. An annual reenactment and festival known as Feast of the Hunters' Moon is held there each autumn.
The town of Lafayette was platted in May 1825 by William Digby, a trader. It was designated as the county seat of the newly formed Tippecanoe County the following year. Like many frontier towns, Lafayette was named for General Lafayette, a French officer who significantly aided George Washington's Continental Army during the American Revolutionary War. Lafayette toured the United States in 1824 and 1825.
In its earliest days, Lafayette was a shipping center on the Wabash River. In 1838, Henry Leavitt Ellsworth, the first United States Patent Commissioner, published a booklet titled Valley of the Upper Wabash, Indiana, with Hints on Its Agricultural Advantages, to promote settlement of the region. By 1845, Ellsworth had purchased 93,000 acres (380 km2) of farmland around Lafayette and moved there from Connecticut to supervise land sales. By 1847 Ellsworth was distributing broadsides looking for farmers to purchase his farmland. He became president of the Tippecanoe County Agricultural Society in April 1851 – despite some local resentment over what was called "the Yale Crowd" – but he was defeated the same year when he ran for the Indiana House of Representatives. Ellsworth Street and Ellsworth Historic District are named for him.
The Wabash and Erie Canal in the 1840s stimulated trade and affirmed Lafayette's regional prominence. Railroads arrived in the town in the 1850s, connecting it with other major markets. The Monon Railroad connected Lafayette with other sections of Indiana.
Lafayette was the site of the first official air mail delivery in the United States on 17 August 1859, when John Wise piloted a balloon starting on the Lafayette courthouse grounds. Wise hoped to reach New York; however, weather conditions forced the balloon down near Crawfordsville, Indiana, and the mail reached its final destination by train. In 1959, the US Postal Service issued a 7¢ airmail stamp commemorating the centennial of the event.
In 1992, the Greater Lafayette area (Lafayette and West Lafayette) was the first place in Indiana to experience the internet during the initial college town connection launching.
Lafayette is the larger principal city of the Lafayette-Frankfort CSA, a Combined Statistical Area that includes the Lafayette metropolitan area (Benton, Carroll, and Tippecanoe counties) and the Frankfort micropolitan area (Clinton County), which had a combined population of 212,408 at the 2000 United States Census.
As of the 2010 United States Census, there were 67,140 people, 28,545 households, and 15,863 families in the city. The population density was 2,420.3 inhabitants per square mile (934.5/km2). There were 31,260 housing units at an average density of 1,126.9 per square mile (435.1/km2). The racial makeup of the city was 74.2% White, 11.2% African American, 0.4% Native American, 1% Asian, 0.0% from other races, and 2.7% from two or more races. Hispanic or Latino of any race were 16.3% of the population.
There were 28,545 households, of which 29.4% had children under the age of 18 living with them, 36.7% were married couples living together, 13.7% had a female householder with no husband present, 5.2% had a male householder with no wife present, and 44.4% were non-families. 34.9% of all households were made up of individuals, and 9% had someone living alone who was 65 years of age or older. The average household size was 2.30 and the average family size was 3.00.
The median age in the city was 31.9 years. 23.8% of residents were under the age of 18; 12.9% were between the ages of 18 and 24; 29.9% were from 25 to 44; 22.2% were from 45 to 64; and 11.3% were 65 years of age or older. The gender makeup of the city was 48.7% male and 51.3% female.
As of the 2000 United States Census, there were 56,397 people, 24,060 households, and 13,666 families in the city. The population density was 2,806.5 people per square mile (1,083.9/km2). There were 25,602 housing units at an average density of 1,274.1 per square mile (492.0/km2). The racial makeup of the city was 88.91% White; 3.22% African American; 0.37% Native American; 1.22% Asian; 0.04% Pacific Islander; 4.61% from other races, and 1.62% from two or more races. Hispanic or Latino of any race were 9.11% of the population.
There were 24,060 households, out of which 27.0% had children under the age of 18 living with them; 42.5% were married couples living together; 10.2% had a female householder with no husband present; and 43.2% were non-families. 33.2% of all households were made up of individuals, and 9.4% had someone living alone who was 65 years of age or older. The average household size was 2.31 individuals and the average family size was 2.98.
The city population contained 23.2% under the age of 18; 14.2% from 18 to 24; 31.3% from 25 to 44; 19.3% from 45 to 64; and 12.0% who were 65 years of age or older. The median age was 32 years. For every 100 females, there were 97.7 males. For every 100 females age 18 and over, there were 95.3 males.
The median income for a household in the city was $35,859, and the median income for a family was $45,480. Males had a median income of $32,892 versus $23,049 for females. The per capita income for the city was $19,217. About 8.0% of families and 12.1% of the population were below the poverty line, including 15.8% of those under age 18 and 4.6% of those age 65 or over.
Indiana is a state with a lot to offer to the visitor. It is a central part of Midwest Region, which has an approximate six million residents and is a predominantly male. The state has a lot to offer to the visitor. From historic sites to sports to great food, Indiana has a lot to offer to the visitors.
Demographics: Indiana is known as the "Godfather of Football". The people of Indiana are passionate about their football team and are enthusiastic to attend games. The most famous sports club in the United States is the Indiana Pacers. Indiana Basketball has become very popular among the visitors.
Geography: Indiana is well known for its beautiful geology and fauna. There are many interesting landscapes and geology attractions in Indiana that attract visitors and make them curious about the place. The Great Lake Superior Geology Field School is located in Fort Wayne. This school has come up with some interesting courses on geology. The geology students can expect to learn how to take a field trip to famous Indiana attractions like Indiana Dunes and Grand Canyon.
History: Indiana is home to more than two million historical artifacts. These artifacts showcase the rich culture of Indiana and give the visitors a glimpse into the past. Indiana was one of the first States to form the United States. Some of the most notable historians and sports figures from Indiana have been linked to the development of sports in the state.
Sports: Indiana is very proud of its athletic teams and sports clubs. The state is very well known for sports teams in football, baseball and basketball. Basketball giants like the Indiana Pacers have emerged from the state and made a mark for themselves in the National Basketball League.
History lovers will love visiting the historic sites like Fort Thomas. The site is a National Historic Landmark and is considered to be one of the best examples of American Indian history. There are also lots of attractions like Indian Cave Tour in south Indiana, Rediscover the Painting Trail in Fort Wayne and historic caves in Michigan, all made significant by the rich history of the place.
Landscaping: Indiana is gifted with some of the richest lands in the country. The land has different types of soils and climates which makes landscaping in Indiana a challenge. With so much of nature around, it becomes imperative to plant good trees and grass and nurture the plants to prevent desertification of the land. A good landscape design enhances the visual appeal of the property and increases the property's resale value.
Climate: Indiana has one of the warmest climates in the country. Winters are not cold as other areas of the country and there is always enough of rain in Indiana. The summers are hot and summers are mild with rainfall. Indiana is blessed with an excellent natural geography and a rich heritage of American Indians. This makes the climate very ideal for outdoor sports and good time for nature lovers.
Construction Enthusiasts: Indiana is home to a passionate group of people who love to build and repair homes. These people are well-versed with the American Indian culture and have great respect for them. That's why construction companies prefer to work with these people over other construction companies. In fact construction home builders from Indiana are favored over most other builders. Most home builders from the state are highly recommended by lenders.
Sports: Being located in the Midwest, Indiana is a sports obsessed state. It has lots of sports teams and organizations. Whether you are interested in sports related events, baseball, basketball, golf, tennis, or softball, there is no doubt that you will never be bored in Indiana. The state has lots of professional sports teams and large scale arena hosting variety of sports events.
City Life: Indiana is home to a vibrant city life and has a well preserved one too. The city has 1810 mansions and condos which are fully furnished. Also you will find plenty of fine restaurants and shopping malls. In addition to this real estate in Indiana is quite cheap, and you will also get a good location for your home.
Real Estate: Indiana is well known for having excellent soil. The state has some of the finest soils in the nation. There are plenty of well-established real estate and land firms operating in the state. So if you are considering building or purchasing a house in Indiana, you can look forward to a nice parcel of land in the cities of Indianapolis, Gary, and Bloomington.