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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
Springfield was originally named "Calhoun,” after Senator John C. Calhoun of South Carolina. The land that Springfield now occupies was settled first by trappers and fur traders who came to the Sangamon River in 1818. The first cabin was built in 1820, by John Kelly, after discovering the area to be plentiful of deer and wild game. He built his cabin upon a hill, overlooking a creek known eventually as the Town Branch. A stone marker on the north side of Jefferson street, halfway between 1st and College streets, marks the location of the original home. A second stone marker at the NW corner of 2nd and Jefferson, often mistaken for the original home site, actually marks the location of the first county courthouse, built on Kelly's property. In 1821, Calhoun was designated as the county seat of Sangamon County due to fertile soil and trading opportunities.
Settlers from Kentucky, Virginia, and North Carolina came to the developing city. By 1832, Senator Calhoun had fallen out of the favor with the public and the town renamed itself as Springfield. According to local history, the name was suggested by the wife of John Kelly, after Spring Creek, which ran through the area known as "Kelly's Field".
Kaskaskia was the first capital of the Illinois Territory from its organization in 1809, continuing through statehood in 1818, and through the first year as a state in 1819. Vandalia was the second state capital of Illinois from 1819 to 1839. Springfield became the third and current capital of Illinois in 1839. The designation was largely due to the efforts of Abraham Lincoln and his associates; nicknamed the "Long Nine" for their combined height of 54 feet (16 m).
The Potawatomi Trail of Death passed through here in 1838, as the Native Americans were forced west to Indian Territory by the government's Indian Removal policy.
Abraham Lincoln arrived in the Springfield area when he was a young man in 1831, though he did not live in the city until 1837. He spent the ensuing six years in New Salem, where he began his legal studies, joined the state militia and was elected to the Illinois General Assembly. In 1837 Lincoln moved to Springfield and spent the next 24 years as a lawyer and politician. Lincoln delivered his Lyceum address in Springfield. His farewell speech when he left for Washington is a classic in American oratory.
Winkle (1998) examines the historiography concerning the development of the Second Party System (Whigs versus Democrats) and applies these ideas to the study of Springfield, a strong Whig enclave in a Democratic region. He chiefly studied poll books for presidential years. The rise of the Whig Party took place in 1836 in opposition to the presidential candidacy of Martin Van Buren and was consolidated in 1840. Springfield Whigs tend to validate several expectations of party characteristics as they were largely native-born, either in New England or Kentucky, professional or agricultural in occupation, and devoted to partisan organization. Abraham Lincoln's career reflects the Whigs' political rise, but by the 1840s, Springfield began to be dominated by Democratic politicians. Waves of new European immigrants changed the city's demographics and became aligned with the Democrats. By the 1860 presidential election, Lincoln was barely able to win his home city.
Winkle (1992) examines the impact of migration on political participation in Springfield during the 1850s. Widespread migration in the 19th-century United States produced frequent population turnover within Midwestern communities, which influenced patterns of voter turnout and office-holding. Examination of the manuscript census, poll books, and office-holding records reveals the effects of migration on the behavior and voting patterns of 8,000 participants in 10 elections in Springfield. Most voters were short-term residents who participated in only one or two elections during the 1850s. Fewer than 1% of all voters participated in all 10 elections. Instead of producing political instability, however, rapid turnover enhanced the influence of the more stable residents. Migration was selective by age, occupation, wealth, and birthplace. Longer-term or persistent voters, as he terms them, tended to be wealthier, more highly skilled, more often native-born, and socially more stable than non-persisters. Officeholders were particularly persistent and socially and economically advantaged. Persisters represented a small "core community" of economically successful, socially homogeneous, and politically active voters and officeholders who controlled local political affairs, while most residents moved in and out of the city. Members of a tightly knit and exclusive "core community", exemplified by Abraham Lincoln, blunted the potentially disruptive impact of migration on local communities.
The case of John Williams illustrates the important role of the merchant banker in the economic development of central Illinois before the Civil War. Williams began his career as a clerk in frontier stores and saved to begin his own business. Later, in addition to operating retail and wholesale stores, he acted as a local banker and then organized a national bank in Springfield. He was active in railroad promotion and as an agent for farm machinery.
During the mid-19th century, the spiritual needs of German Lutherans in the Midwest were not being tended. As a result of the efforts of such missionaries as Friedrich Wyneken, Wilhelm Loehe, and Wilhelm Sihler, additional Lutheran ministers were sent to the Midwest, Lutheran schools were opened, and Concordia Theological Seminary was founded in Ft. Wayne, Indiana in 1846. The seminary moved to St. Louis, Missouri, in 1869, and then to Springfield in 1874. During the last half of the 19th century and the first half of the 20th century, the Lutheran Church–Missouri Synod succeeded in serving the spiritual needs of Midwestern congregations by establishing additional seminaries from ministers trained at Concordia, and by developing a viable synodical tradition.
Springfield became a major center of activity during the American Civil War. Illinois regiments trained there, the first ones under Ulysses S. Grant. He led his soldiers to a remarkable series of victories in 1861–62. The city was a political and financial center of Union support. New industries, businesses, and railroads were constructed to help support the war effort. The war's first official death was a Springfield resident, Colonel Elmer E. Ellsworth.
Camp Butler, located seven miles (11 km) northeast of Springfield, Illinois, opened in August 1861 as a training camp for Illinois soldiers. It also served as a camp for Confederate prisoners of war through 1865. In the beginning, Springfield residents visited the camp to take part in the excitement of a military venture, but many reacted sympathetically to mortally wounded and ill prisoners. While the city's businesses prospered from camp traffic, drunken behavior and rowdiness on the part of the soldiers stationed there strained relations as neither civil nor military authorities proved able to control disorderly outbreaks.
After the war ended in 1865, Springfield became a major hub in the Illinois railroad system. It was a center of government and farming, and by 1900 was invested in coal mining and processing.
Local poet Vachel Lindsay's notions of utopia were expressed in his only novel, The Golden Book of Springfield (1920), which draws on ideas of anarchistic socialism in projecting the progress of Lindsay's hometown toward utopia.
The Dana–Thomas House is a Frank Lloyd Wright design built in 1902–03. Wright began work on the house in 1902. Commissioned by Susan Lawrence Dana, a local patron of the arts and public benefactor, Wright designed a house to harmonize with the owner's devotion to the performance of music. Coordinating art glass designs for 250 windows, doors, and panels as well as over 200 light fixtures, Wright enlisted Oak Park artisans. The house is a radical departure from Victorian architectural traditions. Covering 12,000 square feet (1,100 m2), the house contained vaulted ceilings and 16 major spaces. As the nation was changing, so Wright intended this structure to reflect the changes. Creating an organic and natural atmosphere, Wright saw himself as an "architect of democracy" and intended his work to be a monument to America's social landscape.
It is the only historic site later acquired by the state exclusively because of its architectural merit. The structure was opened to the public as a museum house in September 1990; tours are available, 9:00 a.m.–4:00 p.m. Wednesdays through Sundays.
Sparked by the alleged rape of a white woman by a black man and the murder of a white engineer, supposedly also by a black man, in Springfield, and reportedly angered by the high degree of corruption in the city, rioting broke out on August 14, 1908, and continued for three days in a period of violence known as the Springfield race riot. Gangs of white youth and blue-collar workers attacked the predominantly black areas of the city known as the Levee district, where most black businesses were located, and the Badlands, where many black residences stood. Two blacks were lynched and four whites were killed by gunfire when black property-owners sought to defend their homes and businesses. The riot ended when the governor sent in more than 3,700 militiamen to patrol the city, but isolated incidents of white violence against blacks continued in Springfield into September.
On March 12, 2006, two F2 tornadoes hit the city, injuring 24 people, damaging hundreds of buildings, and causing $150 million in damages.
On February 10, 2007, then-senator Barack Obama announced his presidential candidacy in Springfield, standing on the grounds of the Old State Capitol. Senator Obama also used the Old State Capitol in Springfield as a backdrop when he announced Joe Biden as his running mate on August 23, 2008.
At the 2010 Census, 75.8% of the population was White, 18.5% Black or African American, 0.2% American Indian and Alaska Native, 2.2% Asian, and 2.6% of two or more races. 2.0% of Springfield's population was of Hispanic or Latino origin (they may be of any race).Non-Hispanic Whites were 74.7% of the population in 2010, down from 87.6% in 1980.
As of the census of 2000,[needs update] there were 111,454 people, 48,621 households, and 27,957 families residing in the city. The population density was 2,063.9 people per square mile (796.9/km2). There were 53,733 housing units at an average density of 995.0 per square mile (384.2/km2). The racial makeup of the city was 81.0% White, 15.3% African American, 0.2% Native American, 1.5% Asian, 0.1% Pacific Islander, 0.5% from other races, and 1.5% from two or more races. Hispanic or Latino of any race were 1.2% of the population.
There were 48,621 households, out of which 27.5% had children under the age of 18 living with them, 41.1% were married couples living together, 12.9% had a female householder with no husband present, and 42.5% were non-families. 36.1% of all households were made up of individuals, and 11.7% had someone living alone who was 65 years of age or older. The average household size was 2.24 and the average family size was 2.94.
In the city, the population was spread out, with 28.0% under the age of 18, 8.8% from 18 to 24, 29.8% from 25 to 44, 23.0% from 45 to 64, and 14.4% who were 65 years of age or older. The median age was 37 years. For every 100 females, there were 88.6 males. For every 100 females age 18 and over, there were 86.6 males.
The median income for a household in the city was $39,388, and the median income for a family was $51,298. Families with children had a higher income of about $69,437. Males had a median income of $36,864 versus $28,867 for females. The per capita income for the city was $23,324. About 8.4% of families and 11.7% of the population were below the poverty line, including 17.3% of those under age 18 and 7.7% of those age 65 or over.
Illinois is a beautiful state with a rich cultural history, a glorious natural heritage, and a diverse, rich landscape. Located between the Mississippi and the Wisconsin Rivers, it is bordered on two sides by the Illinois and Iowa Rivers, on the west by the Illinois and Iowa State Colonies, on the south by the Grand Prairie, Menominee, and Oconto River basins, and east by the Wisconsin River. Illinois is also home to some famous cities and towns such as Chicago, Arlington, Joliet, Hoffman Estates, Peotone, and Normal.
Illinois is the home of many famous individuals and notable Americans. One notable resident is Abraham Lincoln, who served two terms as President of the United States of America. Lincoln is perhaps best known for his fight against slavery during his presidency. He is also responsible for the Gettysburg Address, for which he was nominated for the presidential candidacy.
Geography: Illinois is a geologically diverse state; it is made up of five counties and is bordered on two sides by the Mississippi and the Illinois rivers. Illinois borders the northern part of the Midwest; the southern half is more mountainous and is bordered by the Wisconsin River to the north and the upper reaches of the Ohio River to the northwest. The western boundary of Illinois is the southern border of Iowa. The major geological feature of Illinois is the Prairie du Sac, or prairie line, which divides the eastern half of the state in half, north and south of the Fox River.
Illinois is an interesting combination of geology and hydrology. Geographically, Illinois is a transition zone between the extreme western parts of the geological formation and the eastern continental flat plate. The landforms and plateaus of Illinois are composed of limestone, sandstone and shale.
Illinois has one of the world's richest soil composition. The landforms here are composed of limestone, sandstone and granite. Illinois is a transition zone between the coniferous and non-coniferous deciduous plants. In this condition the plant communities of Illinois have diversified into many tree families.
Illinois is the home of the Illinois River. It meanders through three states of Illinois, Wisconsin and Iowa. At the northwest corner of Illinois lies the Michigan shore. North of the Illinois Iowa border is the Des Plaines River. The southern boundary of Illinois is the Scioto River. Geology: The soil of Illinois is composed of limestone, sandstone and granite.
Illinois is the southern most of the states of the central United States. Geographically, it is bordered by the Mississippi and the Illinois Rivers. The landforms and plateaus of Illinois are composed of limestone, sandstone and granite. The major geologicalvalence of Illinois is determined by the presence of an abundance of noteworthy river cut-off, a superabundance of peridotite in association with ilmenite and an abundant number of fine clayey soils.
Geologists have divided the earth's surface into many regions. These are known as strata. Illinois is fortunate in that it has such a large number of beautiful and interesting strata. Each of these strata is associated with a specific geology. Geology is the study of geological formation on earth. It is an important field of study that is the basis for many studies in science and mathematics.
In recent years Illinois has been fortunate in that it has been an important center of mineralogy, or the study of rocks and mineral formations. Illinois mineralogist trace elements are found in abundance in many fields. Geologists use the data gathered from strata to study the effects of climate, time and age on formation. Studying Illinois geology and studying the earth can be interesting and educational. It is possible to get to know Illinois geology by visiting the various museums.
The rich history of Illinois can be seen throughout its history. In fact, you will find traces of Illinois culture all over the state. Illinois has produced writers like John Hay, Elbert Hubbard and Mark Twain. Chicago, the city of authors, has been an important center of attraction for tourists for over a century.
Illinois is fortunate in having so much to offer to people interested in science, nature and art. Geology of Illinois has been rich in history and in mineral deposits. The rich geographical and topographic conditions and the abundance of minerals make Illinois one of the favored places for exploration. Illinois is a state full of surprises. Visit Illinois and see for yourself the variety of nature that can be found in its midst.