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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
In 1888, the community was incorporated as Niles Centre. About 1910, the spelling was Americanized to "Niles Center". However, the name caused postal confusion with the neighboring village of Niles. A village-renaming campaign began in the 1930s. In a referendum on November 15, 1940, residents chose the Native American name "Skokie" over the name "Devonshire."
During the real estate boom of the 1920s, large parcels were subdivided; many two- and three-flat apartment buildings were built, with the "Chicago"-style bungalow a dominant architectural specimen. Large-scale development ended as a result of the Great Crash of 1929 and consequent Great Depression. It was not until the 1940s and the 1950s, when parents of the baby boom generation moved their families out of Chicago, that Skokie's housing development began again. Consequently, the village developed commercially, an example being the Old Orchard Shopping Center, currently named Westfield Old Orchard.
During the night of November 27–28, 1934, after a gunfight in nearby Barrington that left two FBI agents dead, two accomplices of notorious 25-year-old bank-robber Baby Face Nelson (Lester Gillis) dumped his bullet-riddled body in a ditch along Niles Center Road adjoining the St. Peter Catholic Cemetery, a block north of Oakton Street in the town.
The first African-American family to move to Skokie arrived in 1961, and open-housing activists helped to integrate the suburb subsequently.
The name of the town was changed from "Niles Center" to "Skokie" by referendum in 1940. "Skokie" had previously been used as the name for the marshland on which much of the town was built; the term "Skokie marsh" was being used by local botanists, notably Henry Chandler Cowles, as early as 1901. Maps long named the Skokie marsh as Chewab Skokie, a probable derivation from Kitchi-wap choku, a Potawatomi term meaning "great marsh".
Virgil Vogel's Indian Place Names in Illinois (Illinois State Historical Society, 1963) records the name Skokie as:
In Native Placenames of the United States (U. of Oklahoma Pr, 2004), William Bright lists Vogel's Potawatomi derivation first, but adds reference to the Ojibwa term miishkooki ("marsh") recorded in the Eastern Ojibwa-Chippewa-Ottawa Dictionary (Mouton, 1985), by Richard A. Rhodes.
The 1940 change of name may also have been influenced by James Foster Porter, a Chicago native, who had explored the "Skoki Valley" in Banff National Park in Canada in 1911 and became captivated by the name. Porter supported the name "Skokie" in the referendum when he returned to America.
Twice in its history, Skokie has been the focal point of cases before the United States Supreme Court. National Socialist Party of America v. Village of Skokie, 432 U.S. 43 (1977), involved a First Amendment issue. Solid Waste Agency of Northern Cook County (SWANCC) v. U.S. Army Corps of Engineers, 531 U.S. 159 (2001) touched upon the Commerce Clause.
In 1977 and 1978, Illinois neo-Nazis of the National Socialist Party of America (NSPA) attempted to hold a march in Skokie, far from their headquarters on Chicago's south side. Originally, the neo-Nazis had planned a political rally in Marquette Park in Chicago. The park is located in what was then a predominantly all-white neighborhood, similar to the situation in 1966, when a crowd of 4,000 Marquette Park residents gathered to watch Martin Luther King Jr. lead a march, some waving Confederate flags or throwing bottles, bricks and rocks at the protesters; King was knocked to his knees when struck by a rock. However, the Chicago authorities thwarted the NSPA's plans.
Seeking another free-speech political venue, the NSPA group chose to march on Skokie. Given the many Holocaust survivors living in Skokie, the village's government thought the Nazi march would be disruptive, and refused the NSPA permission to hold the event. The NSPA appealed that decision, and the American Civil Liberties Union interceded on their behalf, in National Socialist Party of America v. Village of Skokie. An Illinois appeals court raised the injunction issued by a Cook County Circuit Court judge, ruling that the presence of the swastika, the Nazi emblem, would constitute deliberate provocation of the people of Skokie. However, the Court also ruled that Skokie's attorneys had failed to prove that either the Nazi uniform or their printed materials, which it was alleged that the Nazis intended to distribute, would incite violence.
Moreover, because Chicago subsequently lifted its Marquette Park political demonstration ban, the NSPA ultimately held its rally in Chicago. The attempted Illinois Nazi march on Skokie was dramatized in the television movie, Skokie, in 1981. It was satirized in The Blues Brothers movie in 1980.
In 2001, Skokie's decision to use an isolated wetland as a solid waste disposal site resulted in a lawsuit. Ultimately, the case went all the way to the United States Supreme Court, and resulted in an overturn of the federal migratory bird rule. See Solid Waste Agency of Northern Cook Cty. v. Army Corps of Engineers for more information.
Per the census of 2000, the Village of Skokie was composed of 63,348 people who formed in 23,223 households containing 17,045 families. The village's population density was 6,308.70 people per square mile (2,436.1/km2) living in 23,702 housing units (average population density: 2,360.4/square mile [911.5/km2]). The village's racial composition was: 65.6% White, 4.51% African American, 0.17% Native American, 21.28% Asian, 0.03% Pacific Islander, 1.86% from other races, 3.23% from two or more races. The Hispanic and Latino population, of any race, made up 5.71% of the village.
The 23,223 households comprise: 32.2% with minority-age children (younger than 18 years), 60.5% were cohabiting married couples, 9.9% of households were headed by a woman (with no husband present), and 26.6% were non-family cohabitants, 23.6% were single-person households, and 13.6% included an elder person (65 years of age or older). The average Skokie household size was 2.68 persons, and the average household family size was 3.20 persons.
Chronologically, Skokie's age population comprises: 23.0% of minority age (younger than 18 years); 7.0% aged from 18 to 24 years; 25.0% aged from 25 to 44, 25.5% aged from 45 to 64, and 19.6% aged 65 years and older. The median Villager's age is 42 years; for every 100 women younger than 18 years, there were 90.1 men; for every 100 women age 18 and older, there were 85.2 men.
Financially, Skokie's median household income was $57,375; the median family income was $68,253; a man's median income was $44,869; a woman's median income was $33,051. The per capita income is $27,136; 4.2% of families and 5.4% of the population are below the poverty line income, including 5.9% of children under 18 and 5.3% of elders aged 65 years and older.
As of the 2010 US Census, Skokie had a total of 64,784 people within its boundaries. The village's racial composition was 60.27% White, 7.26% African American, 0.19% Native American, 25.54% Asian, 0.02% Pacific Islander, 3.08% some other race, and 3.65% of mixed race. Hispanic and Latinos, of any race, made up 8.84% of the total population. There is a large Jewish population in Skokie and many of the surrounding areas.
Skokie also contains a sizeable Assyrian population. Some Assyrian American organizations, such as the Assyrian Universal Alliance Foundation, report that Assyrians make up the largest ethnic group in Skokie, with the population estimate being upwards of 20,000. The population of the local high school district, Niles Township High School District 219, is reported to be about 30% Assyrian, making them the largest ethnic group at the school district as well.
Illinois is a beautiful state with a rich cultural history, a glorious natural heritage, and a diverse, rich landscape. Located between the Mississippi and the Wisconsin Rivers, it is bordered on two sides by the Illinois and Iowa Rivers, on the west by the Illinois and Iowa State Colonies, on the south by the Grand Prairie, Menominee, and Oconto River basins, and east by the Wisconsin River. Illinois is also home to some famous cities and towns such as Chicago, Arlington, Joliet, Hoffman Estates, Peotone, and Normal.
Illinois is the home of many famous individuals and notable Americans. One notable resident is Abraham Lincoln, who served two terms as President of the United States of America. Lincoln is perhaps best known for his fight against slavery during his presidency. He is also responsible for the Gettysburg Address, for which he was nominated for the presidential candidacy.
Geography: Illinois is a geologically diverse state; it is made up of five counties and is bordered on two sides by the Mississippi and the Illinois rivers. Illinois borders the northern part of the Midwest; the southern half is more mountainous and is bordered by the Wisconsin River to the north and the upper reaches of the Ohio River to the northwest. The western boundary of Illinois is the southern border of Iowa. The major geological feature of Illinois is the Prairie du Sac, or prairie line, which divides the eastern half of the state in half, north and south of the Fox River.
Illinois is an interesting combination of geology and hydrology. Geographically, Illinois is a transition zone between the extreme western parts of the geological formation and the eastern continental flat plate. The landforms and plateaus of Illinois are composed of limestone, sandstone and shale.
Illinois has one of the world's richest soil composition. The landforms here are composed of limestone, sandstone and granite. Illinois is a transition zone between the coniferous and non-coniferous deciduous plants. In this condition the plant communities of Illinois have diversified into many tree families.
Illinois is the home of the Illinois River. It meanders through three states of Illinois, Wisconsin and Iowa. At the northwest corner of Illinois lies the Michigan shore. North of the Illinois Iowa border is the Des Plaines River. The southern boundary of Illinois is the Scioto River. Geology: The soil of Illinois is composed of limestone, sandstone and granite.
Illinois is the southern most of the states of the central United States. Geographically, it is bordered by the Mississippi and the Illinois Rivers. The landforms and plateaus of Illinois are composed of limestone, sandstone and granite. The major geologicalvalence of Illinois is determined by the presence of an abundance of noteworthy river cut-off, a superabundance of peridotite in association with ilmenite and an abundant number of fine clayey soils.
Geologists have divided the earth's surface into many regions. These are known as strata. Illinois is fortunate in that it has such a large number of beautiful and interesting strata. Each of these strata is associated with a specific geology. Geology is the study of geological formation on earth. It is an important field of study that is the basis for many studies in science and mathematics.
In recent years Illinois has been fortunate in that it has been an important center of mineralogy, or the study of rocks and mineral formations. Illinois mineralogist trace elements are found in abundance in many fields. Geologists use the data gathered from strata to study the effects of climate, time and age on formation. Studying Illinois geology and studying the earth can be interesting and educational. It is possible to get to know Illinois geology by visiting the various museums.
The rich history of Illinois can be seen throughout its history. In fact, you will find traces of Illinois culture all over the state. Illinois has produced writers like John Hay, Elbert Hubbard and Mark Twain. Chicago, the city of authors, has been an important center of attraction for tourists for over a century.
Illinois is fortunate in having so much to offer to people interested in science, nature and art. Geology of Illinois has been rich in history and in mineral deposits. The rich geographical and topographic conditions and the abundance of minerals make Illinois one of the favored places for exploration. Illinois is a state full of surprises. Visit Illinois and see for yourself the variety of nature that can be found in its midst.