Looking for a Facebook Ads Agency?
We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
Rockford traces its roots to 1834, as the combined settlements of Midway were founded on both banks of the Rock River. On the west bank, Germanicus Kent and Thatcher Blake (with his slave Lewis Lemon) founded Kentville; the east bank was settled by Daniel Shaw Haight. With the location of the Rock River equidistant between Lake Michigan and the Mississippi River, the combined settlement derived the name "Midway". In 1836, Winnebago County was created (from both Jo Daviess and LaSalle counties), with Midway named as its county seat.
In 1837, the village of Midway was renamed Rockford, highlighting a rocky river ford across the Rock River in the village. The same year, Rockford established its first post office (with Daniel Shaw Haight as the first postmaster). In 1840, the first weekly newspaper began circulation. In 1847, Rockford Female Seminary (today Rockford University) was founded. In 1852, Rockford was officially chartered as a city; a year later, the long-running "Forest City" nickname first appeared, used by the New York Tribune. Also in 1852, the Galena and Chicago Union Railroad connected Rockford to Chicago by railroad.
At the time of its founding, many of the village's residents were transplants from the Northeastern United States and upstate New York. Descended from English Puritans, the Midway/Rockford population was similar to much of the rest of northern Illinois and nearly all of Wisconsin during the mid-19th century. After the Black Hawk War, additional immigrants moved to northern Illinois; during the 1830s and 1840s, Rockford and Winnebago County was considered a cultural extension of New England.
During the antebellum period, Rockford shared abolitionist leanings, lending considerable support to the Free Soil Party and the later Republican Party. In 1848, 42 percent of voters in Winnebago County (where Rockford dominated as the county seat) voted for Martin Van Buren. In 1852, Free Soil candidate John P. Hale became the first presidential candidate to visit Rockford, although he would only receive 28 percent of the vote. In 1860, Abraham Lincoln won 3,985 votes in Winnebago County to the 817 votes of Stephen A. Douglas.
The 1850s brought industry that would change Rockford forever. In 1853, inventor John Henry Manny moved to Rockford to produce horse-drawn mechanical reapers for farmers and transport the finished products by rail. Chicago implement manufacturer Cyrus McCormick (whose company became International Harvester) took Manny to court after he produced nearly 6,000 machines; Manny would prevail on both judgement and an appeal. Along with production of agricultural machines, Swedish furniture cooperatives established the city as a manufacturing base. The Rockford Union Furniture Company, under John Erlander, spearheaded these cooperatives. Today, Erlander's home is a Rockford museum that shows his efforts in elevating Rockford to second in furniture manufacturing in the nation, behind Grand Rapids.
During the Civil War, one of the first Illinois regiments to be mobilized, the Zouaves, were from Rockford. The city also served as the site for Camp Fuller, a training site for four other infantry regiments.
In 1884, Rockford established its first city-wide public school district, constructing Rockford Central High School in 1885; following the construction of the high school, the district began construction of brick multi-story multigrade school buildings across the city.
The Rockford Female Seminary became the alma mater of Jane Addams in 1881. This move accompanied the Seminary's transition into a more complete curriculum, which was represented by its renaming to Rockford College in 1892. Culture flourished with the founding of the Mendelssohn Club in 1884, which became the oldest operating music club in the United States. This was complemented by the construction of a Carnegie library in 1902, which became the first building of Rockford's public library system. 1903 saw the dedication of the Winnebago County Veterans Memorial Hall in the presence of sitting President Theodore Roosevelt. Roosevelt returned to Rockford during his campaign in 1912 and again to address the soldiers at Camp Grant, a training site for World War I soldiers.
The twentieth century saw demographic changes to Rockford. An influx of Italians, Poles, Lithuanians, and African Americans replaced the previously dominant Irish and Swedes. The city was also no stranger to contemporary political issues. Electorally divided between wets and drys on the subject of prohibition, Rockford featured a coalition of labor unionists and socialists that elected numerous aldermen and carried 25 to 40 percent in mayoral elections. During World War I, an antiwar protest by the Industrial Workers of the World led to 118 arrests. In 1920, the city was a target of the Palmer Raids. While its congressional district favored Republicans, Rockford continuously elected former Socialists as mayor between 1921 and 1955.
One of its contemporary attractions, the Coronado Theatre, opened in 1927. Noted for its atmospheric styling, the Coronado rivaled its counterparts in Chicago and was added to the National Register of Historic Places in 1979. Camp Grant was turned over to the Illinois National Guard. During World War II, it reopened as an induction center and POW detention camp. The USS Rockford, a Tacoma-class frigate named for the city, was commissioned in March 1944 and earned two service stars.
In the September 1949 issue of Life magazine, postwar Rockford was described as "nearly typical of the U.S. as any city can be." Due to this archetypal nature, sociologists like W. Lloyd Warner warned of the necessity to "understand the realities of their system." In the late 1950s, Rockford lost over 50,000 trees to Dutch elm disease, thinning the tree canopy of the "Forest City" for decades.
From 1955 to 1965, several events would take place that would shape the development of Rockford into the 21st century. In 1956, construction was approved for a four-lane U.S 20 bypass; along with shifting truck traffic away from the downtown routing of the highway, the bypass established much of the southern border of the city (which remains to this day). In 1958, Interstate 90 was completed in Illinois, becoming the Northwest Tollway; in a decision that would change Rockford forever, the interstate highway was not routed through the city, but near the Winnebago-Boone county line, with the eastern terminus of the US 20 bypass in Cherry Valley.
In 1963, the Rockford area was selected by Chrysler Corporation to construct an assembly plant; the final site of what is now the Belvidere Assembly Plant is southwest of Belvidere, between US 20 and Interstate 90. While not located directly in the city, the Chrysler assembly plant has served as one of the largest employers of the region since its 1965 opening.
The growth of Rockford led to many changes to its educational systems. In 1955, Rockford College (now Rockford University became co-educational for the first time. Coinciding with the expansion of the student body, the college outgrew its near-east side campus in use since the 1840s. Following the acquisition of land in 1957, construction began on its present-day campus location, opening in 1964. In 1964, Rock Valley College was founded as a two-year community college, with construction on its campus commencing in 1965.
Prior to the 1960s, neighborhood and economic growth in Rockford largely mirrored itself on both sides of the Rock River. As the 20th century progressed, growth in western Rockford (and established neighborhoods in eastern areas of the city) struggled to compete with economic development that moved further east. From the late 1950s, downtown Rockford (centered around the intersection of IL 2 and US 20; Main Street and West State Street) began to decline as the primary shopping district of the city. In 1956, North Towne Mall opened on the far northwest side of the city, with Colonial Village opening on the (then) far east side in 1962, both of which were partially enclosed (some stores had exterior entrances). In 1973, Cherryvale Mall was opened as the first fully enclosed shopping mall in the city; nearly 6 miles from the city center, the mall was located at the intersection of the US-20 bypass and the Northwest Tollway, sharing a city border with Cherry Valley.
While growth at the eastern end of Rockford undersaw favorable conditions for growth, established neighborhoods began to suffer irrevocable decline. In the 1970s, efforts commenced to revitalize downtown Rockford, once the primary shopping district. In a highly criticized decision, the city reconfigured several blocks of downtown into a pedestrian mall, closing off the Main Street/West State Street intersection to traffic. In 1975, what the local press characterized as one of the most well-known and haunting crimes took place when newspaper delivery boy Joey Didier was kidnapped and murdered by Robert Lower. In the late 1970s, Symbol, a 47-foot tall Alexander Liberman abstract sculpture was placed in the center of the pedestrian mall. In 1980, then Congressman John B. Anderson, representing the 16th Congressional District in Illinois which includes Rockford, ran for President of the United States. To further attract commercial growth, the MetroCentre 10,000-seat multi-purpose arena, was opened in 1981.
Rockford would be hit hard by the early 1980s recession, becoming one of the highest-unemployed cities in the United States. In 1981, rail service to the city ended as Amtrak ended the Dubuque-to-Chicago Black Hawk route. After struggling to compete with more modern facilities, the Coronado Theatre showed its last movie in 1984, shifting solely to stage performances. To expand passenger service, the Greater Rockford Airport rebuilt its passenger terminal in 1987, although the access of Rockford to the Northwest Tollway (to the much larger O'Hare Airport) became a popular alternative.
In a decision that continues to affect Rockford to the present day, in 1989, Rockford Public School District 205 closed several schools across the city in a cost-cutting decision. In the aftermath of the decision, the school district was found guilty in federal court of discrimination against minority students. From 1993 to 2001, the school district was under federal oversight to desegregate its schools, costing over $250 million.
As with the end of the previous century, the twenty-first century has marked a period of economic challenges for the Rockford region. With its economy predominately based on manufacturing, the city has been affected by the deindustrialization of the Rust Belt.
During the 2000s, a movement began to reverse urban blight of downtown Rockford, which had begun in the 1960s. Following an 18-month multi-million dollar renovation and expansion, the Coronado Theatre was reopened in 2001. In 2008, the MetroCentre downtown arena completed a $20 million renovation (renamed the BMO Harris Bank Center in 2011). In 2009, the downtown pedestrian mall was removed as part of a street refurbishment project, restoring Main Street (Illinois Route 2) to two-lane traffic for the first time in nearly 45 years.
Prior to the onset of the Great Recession, housing in Rockford was affected by catastrophic weather events. In 2006 and 2007, Keith Creek underwent 100-year flooding events, damaging hundreds of older homes on the near east side of the city. In response, the city secured FEMA grants, demolishing over 100 homes; to reduce the severity of future flooding events, the creek is being reconstructed (through 2019) and left as greenspace. As an effect of the recession, by 2013, thirty-two percent of mortgages in the city were upside-down. While remaining the largest city in Illinois outside Chicago and its suburbs, estimated population decline from 2010 to 2017 led Rockford to be overtaken by Joliet and Naperville (the latter, slightly), effectively making it the fifth-largest city in Illinois.
From 2014 to 2018, the unemployment rate in Rockford has fallen from 12.9 percent to 4.4 percent (the lowest since 2000). While predominately a manufacturing community since World War II, Rockford has struggled to diversify its industrial base. Shifting from agricultural machinery and furniture, manufacturing in the city remains dominated by fasteners, automotive suppliers (representing FCA Belvidere Assembly), and the aerospace industry (Woodward and Collins Aerospace; the latter, tracing its roots to Sundstrand Corporation). In 2012, Woodward selected suburban Loves Park for a $200 million manufacturing campus toward its energy control and optimization systems.Boeing included Rockford in a list of five finalists to manufacture the 777X during union disputes in 2014. In 2016, AAR Corporation opened a MRO facility at the Rockford airport with a hangar large enough to fit a Boeing 747-8.
During the 2010s, all three major health care providers in Rockford underwent major expansions of their facilities. SwedishAmerican, in partnership with the University of Wisconsin Carbone Cancer Center, opened a $39 million Regional Cancer Center in 2013. In 2014, MercyHealth (based in Janesville, Wisconsin) acquired Rockford Health System, the operator of Rockford Memorial Hospital. In 2019, MercyHealth opened Javon Bea Hospital-Riverside (named after the MercyHealth CEO and its Riverside Boulevard/Interstate 90 location); its second hospital in Rockford, the $505 million complex was the largest construction project in the history of the city.
As of the 2010 census, there were 152,871 people and 66,700 households. Rockford is in the center of its namesake metropolitan area. The racial makeup of the city was 65.1% White (58.4% Non-Hispanic white), 20.5% African American, 0.4% Native American, 2.9% Asian, 0.01% Pacific Islander, 7.5% from other races, and 3.6% from two or more races. Hispanic or Latino of any race were 15.8% of the population.
The median income for a household in the city was $55,667, and the median income for a family was $65,465. Males had a median income of $37,098 versus $25,421 for females. The per capita income for the city was $19,781. 14.0% of the population and 10.5% of families were below the poverty line. 19.6% of those under the age of 18 and 8.0% of those 65 and older were living below the poverty line.
In the late 1950s, Rockford surpassed Peoria as the second largest city in Illinois by population, holding onto that position into the 21st century. In 2003, the status was changed as it was overtaken by Aurora after the results of a special census held by the latter city (as the two cities were not counted together, a direct comparison was not possible until the national census in 2010).
Like many other Rust Belt and midwestern cities, Catholics make up Rockford's largest religious group. According to 2010 figures, 20% of Winnebago County residents are Catholic, 19% are Evangelical, 10% are Mainline Protestant and 48% belong to a non-listed faith or have no religion. The Roman Catholic Diocese of Rockford, several large evangelical and non-denominational churches, and several Lutheran and other Mainline Protestant congregations serve Rockford's Christian community. Rockford's Jewish community is served by a synagogue, the Muslim community by a mosque, the Sikhs by a temple, and its Buddhist community is served by two houses of worship.
Illinois is a beautiful state with a rich cultural history, a glorious natural heritage, and a diverse, rich landscape. Located between the Mississippi and the Wisconsin Rivers, it is bordered on two sides by the Illinois and Iowa Rivers, on the west by the Illinois and Iowa State Colonies, on the south by the Grand Prairie, Menominee, and Oconto River basins, and east by the Wisconsin River. Illinois is also home to some famous cities and towns such as Chicago, Arlington, Joliet, Hoffman Estates, Peotone, and Normal.
Illinois is the home of many famous individuals and notable Americans. One notable resident is Abraham Lincoln, who served two terms as President of the United States of America. Lincoln is perhaps best known for his fight against slavery during his presidency. He is also responsible for the Gettysburg Address, for which he was nominated for the presidential candidacy.
Geography: Illinois is a geologically diverse state; it is made up of five counties and is bordered on two sides by the Mississippi and the Illinois rivers. Illinois borders the northern part of the Midwest; the southern half is more mountainous and is bordered by the Wisconsin River to the north and the upper reaches of the Ohio River to the northwest. The western boundary of Illinois is the southern border of Iowa. The major geological feature of Illinois is the Prairie du Sac, or prairie line, which divides the eastern half of the state in half, north and south of the Fox River.
Illinois is an interesting combination of geology and hydrology. Geographically, Illinois is a transition zone between the extreme western parts of the geological formation and the eastern continental flat plate. The landforms and plateaus of Illinois are composed of limestone, sandstone and shale.
Illinois has one of the world's richest soil composition. The landforms here are composed of limestone, sandstone and granite. Illinois is a transition zone between the coniferous and non-coniferous deciduous plants. In this condition the plant communities of Illinois have diversified into many tree families.
Illinois is the home of the Illinois River. It meanders through three states of Illinois, Wisconsin and Iowa. At the northwest corner of Illinois lies the Michigan shore. North of the Illinois Iowa border is the Des Plaines River. The southern boundary of Illinois is the Scioto River. Geology: The soil of Illinois is composed of limestone, sandstone and granite.
Illinois is the southern most of the states of the central United States. Geographically, it is bordered by the Mississippi and the Illinois Rivers. The landforms and plateaus of Illinois are composed of limestone, sandstone and granite. The major geologicalvalence of Illinois is determined by the presence of an abundance of noteworthy river cut-off, a superabundance of peridotite in association with ilmenite and an abundant number of fine clayey soils.
Geologists have divided the earth's surface into many regions. These are known as strata. Illinois is fortunate in that it has such a large number of beautiful and interesting strata. Each of these strata is associated with a specific geology. Geology is the study of geological formation on earth. It is an important field of study that is the basis for many studies in science and mathematics.
In recent years Illinois has been fortunate in that it has been an important center of mineralogy, or the study of rocks and mineral formations. Illinois mineralogist trace elements are found in abundance in many fields. Geologists use the data gathered from strata to study the effects of climate, time and age on formation. Studying Illinois geology and studying the earth can be interesting and educational. It is possible to get to know Illinois geology by visiting the various museums.
The rich history of Illinois can be seen throughout its history. In fact, you will find traces of Illinois culture all over the state. Illinois has produced writers like John Hay, Elbert Hubbard and Mark Twain. Chicago, the city of authors, has been an important center of attraction for tourists for over a century.
Illinois is fortunate in having so much to offer to people interested in science, nature and art. Geology of Illinois has been rich in history and in mineral deposits. The rich geographical and topographic conditions and the abundance of minerals make Illinois one of the favored places for exploration. Illinois is a state full of surprises. Visit Illinois and see for yourself the variety of nature that can be found in its midst.