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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT Lake View
Lakeview was used as a camp and trail path for the Miami, Ottawa, and Winnebago Native American tribes. In 1837, Conrad Sulzer of Winterthur, Zürich, Switzerland, became the first known white settler to live in the area. In 1853, one of the first permanent structures was built by James Rees and Elisha Hundley on the corner where present-day West Byron Street (or West Sheridan Road) meets North Lake Shore Drive and was called the Hotel Lakeview, named for the hotel's unobstructed view of the shore of Lake Michigan. It gained what was characterized as a resort atmosphere.
The early settlement continued to grow, especially because of increased immigration of farming families from Germany, Luxembourg and Sweden. Lakeview experienced a population boom as Chicago suffered a deadly and devastating cholera outbreak. The Hotel Lakeview served as refuge for many Chicagoans but became filled to capacity. Homestead lands were sold and housing was built. Access to the new community was provided by a wooden plank road connected to present-day West Fullerton Parkway, which was called Lakeview Plank Road and is the present-day North Broadway. With infrastructure and growing population, residents realized it was time to organize formal governance to provide essential public services.
Also according to the Lakeview East Chamber of Commerce, Lakeview was an incorporated Illinois civil township with a charter granted by the Illinois General Assembly, independent of neighboring Chicago. Lakeview's first township election was held in 1857. The main building was Town Hall on the intersection of present-day West Addison and North Halsted streets. A building still bearing that name stands today as the former headquarters of the Chicago Police Department's 23rd District. Lakeview Township included all land east of Western Avenue, between Devon Avenue and North Avenue, generally encompassing the community areas of Edgewater, Uptown, Lakeview and Lincoln Park, as well as the eastern sections of what are now the community areas of North Center and Lincoln Square.
During the Civil War, the present-day bustling intersection of North Broadway, North Clark Street and West Diversey Parkway was home to Camp Fry. When the camp opened in May 1864, it served as a training facility for the volunteer 132nd and 134th Illinois Infantry regiments. Shortly after their deployment to Columbus, Kentucky, the camp was converted to a prison for Confederate soldiers, where conditions were markedly different from those of many other prisoner-of-war camps. The few residents of the area known as Lakeview Township often complained of rebel sing-alongs held in the camp from time to time.
Lakeview's early industry was farming, especially crops of celery, and at the time it was considered a celery-growing capital. From 1870 to 1887 the population of the township grew from 2,000 citizens to 45,000. As a result, there was growing need of more public-service access, and Lakeview was absorbed into Chicago in 1889 as a way of meeting those demands. In 1889, a real estate boom became a major economic stimulant. According to the Lakeview East Chamber of Commerce, over forty percent of the neighborhood's present-day buildings were constructed during that time.
West Addison Street was named after Thomas Addison, an English doctor who first described Addison's disease. West Barry Avenue was named after the commander of the Continental Navy ship Lexington during the Revolutionary War, John Barry. West Belmont Avenue was named after the American Civil War's Battle of Belmont on November 7, 1861, in Mississippi County, Missouri. North Broadway, which used to be called Evanston Avenue after the nearby municipality of Evanston, Illinois, was renamed after Broadway in New York City. North Clark Street was named after the legendary frontier explorer George Rogers Clark. West Diversey Parkway was named after beer brewer Michael Diversey. William Butler Ogden, the first mayor of Chicago, named North Halsted Street after financiers William H. and Caleb Halsted. It was formerly called Dyer Street, in honor of Thomas Dyer, mayor of Chicago. West Irving Park Road was named after the author Washington Irving.
Philip Sheridan features prominently on the corner of West Belmont Avenue and North Lake Shore Drive, memorialized as a towering statue depicting Sheridan on horseback. The U.S. Army general is the namesake of North Sheridan Road. In 1871 he brought troops to Chicago in the aftermath of the Great Chicago Fire and was authorized by Mayor Joseph Medill to take control of the city under martial law. He was later made commanding general of the U.S. Army by President Chester A. Arthur.
Some of the important historic and famous people that have lived in Lakeview include:
Illinois is a beautiful state with a rich cultural history, a glorious natural heritage, and a diverse, rich landscape. Located between the Mississippi and the Wisconsin Rivers, it is bordered on two sides by the Illinois and Iowa Rivers, on the west by the Illinois and Iowa State Colonies, on the south by the Grand Prairie, Menominee, and Oconto River basins, and east by the Wisconsin River. Illinois is also home to some famous cities and towns such as Chicago, Arlington, Joliet, Hoffman Estates, Peotone, and Normal.
Illinois is the home of many famous individuals and notable Americans. One notable resident is Abraham Lincoln, who served two terms as President of the United States of America. Lincoln is perhaps best known for his fight against slavery during his presidency. He is also responsible for the Gettysburg Address, for which he was nominated for the presidential candidacy.
Geography: Illinois is a geologically diverse state; it is made up of five counties and is bordered on two sides by the Mississippi and the Illinois rivers. Illinois borders the northern part of the Midwest; the southern half is more mountainous and is bordered by the Wisconsin River to the north and the upper reaches of the Ohio River to the northwest. The western boundary of Illinois is the southern border of Iowa. The major geological feature of Illinois is the Prairie du Sac, or prairie line, which divides the eastern half of the state in half, north and south of the Fox River.
Illinois is an interesting combination of geology and hydrology. Geographically, Illinois is a transition zone between the extreme western parts of the geological formation and the eastern continental flat plate. The landforms and plateaus of Illinois are composed of limestone, sandstone and shale.
Illinois has one of the world's richest soil composition. The landforms here are composed of limestone, sandstone and granite. Illinois is a transition zone between the coniferous and non-coniferous deciduous plants. In this condition the plant communities of Illinois have diversified into many tree families.
Illinois is the home of the Illinois River. It meanders through three states of Illinois, Wisconsin and Iowa. At the northwest corner of Illinois lies the Michigan shore. North of the Illinois Iowa border is the Des Plaines River. The southern boundary of Illinois is the Scioto River. Geology: The soil of Illinois is composed of limestone, sandstone and granite.
Illinois is the southern most of the states of the central United States. Geographically, it is bordered by the Mississippi and the Illinois Rivers. The landforms and plateaus of Illinois are composed of limestone, sandstone and granite. The major geologicalvalence of Illinois is determined by the presence of an abundance of noteworthy river cut-off, a superabundance of peridotite in association with ilmenite and an abundant number of fine clayey soils.
Geologists have divided the earth's surface into many regions. These are known as strata. Illinois is fortunate in that it has such a large number of beautiful and interesting strata. Each of these strata is associated with a specific geology. Geology is the study of geological formation on earth. It is an important field of study that is the basis for many studies in science and mathematics.
In recent years Illinois has been fortunate in that it has been an important center of mineralogy, or the study of rocks and mineral formations. Illinois mineralogist trace elements are found in abundance in many fields. Geologists use the data gathered from strata to study the effects of climate, time and age on formation. Studying Illinois geology and studying the earth can be interesting and educational. It is possible to get to know Illinois geology by visiting the various museums.
The rich history of Illinois can be seen throughout its history. In fact, you will find traces of Illinois culture all over the state. Illinois has produced writers like John Hay, Elbert Hubbard and Mark Twain. Chicago, the city of authors, has been an important center of attraction for tourists for over a century.
Illinois is fortunate in having so much to offer to people interested in science, nature and art. Geology of Illinois has been rich in history and in mineral deposits. The rich geographical and topographic conditions and the abundance of minerals make Illinois one of the favored places for exploration. Illinois is a state full of surprises. Visit Illinois and see for yourself the variety of nature that can be found in its midst.