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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT West Palm Beach
The beginning of the historic period in south Florida is marked by Juan Ponce de León's first contact with native people in 1513. Europeans found a thriving native population, which they categorized into separate tribes: the Mayaimi in the Lake Okeechobee Basin and the Jaega and Ais people in the East Okeechobee area and on the east coast north of the Tequesta. When the Spanish arrived, there were perhaps about 20,000 Native Americans in south Florida. By 1763, when the English gained control of Florida, the native peoples had all but been wiped out through war, enslavement, or European diseases.
Other native peoples from Alabama and Georgia moved into Florida in the early 18th century. They were of varied ancestry, but Europeans called them all "Creeks." In Florida, they were known as the Seminole and Miccosukee Indians. The Seminoles clashed with American settlers over land and over escaped slaves who found refuge among them. They resisted the government's efforts to move them to the Indian Territory west of the Mississippi River. Between 1818 and 1858, three wars were fought between Seminoles and the United States government. By 1858, there were very few Seminoles remaining in Florida.
The area that was to become West Palm Beach was settled in the late 1870s and 1880s by a few hundred settlers who called the vicinity "Lake Worth Country." These settlers were a diverse community from different parts of the United States and the world. They included founding families such as the Potters and the Lainharts, who would go on to become leading members of the business community in the fledgling city. The first white settlers in Palm Beach County lived around Lake Worth, which at the time was an enclosed freshwater lake, named after Colonel William Jenkins Worth, who had fought in the Second Seminole War in Florida in 1842. Most settlers engaged in the growing of tropical fruits and vegetables for shipment to the north via Lake Worth and the Indian River. By 1890, the U.S. Census counted over 200 people settled along Lake Worth in the vicinity of what would become West Palm Beach. The area at this time also boasted a hotel, the "Cocoanut House", a church, and a post office. The city was platted by Henry Flagler as a community to house the servants working in the two grand hotels on the neighboring island of Palm Beach, across Lake Worth in 1893, coinciding with the arrival of the Florida East Coast railroad. Flagler paid two area settlers, Captain Porter and Louie Hillhouse, a combined sum of $45,000 for the original town's site, stretching from Clear Lake to Lake Worth.
On November 5, 1894, 78 people met at the "Calaboose" (the first jail and police station located at Clematis St. and Poinsettia, now Dixie Hwy.) and passed the motion to incorporate the Town of West Palm Beach in what was then Dade County (now Miami-Dade County). This made West Palm Beach the first incorporated municipality in Dade County and in South Florida. The town council quickly addressed the building codes and the tents and shanties were replaced by brick, brick veneer, and stone buildings. The city grew steadily during the 1890s and the first two decades of the 20th century, most residents were engaged in the tourist industry and related services or winter vegetable market and tropical fruit trade. In 1909, Palm Beach County was formed by the Florida State Legislature and West Palm Beach became the county seat. In 1916, a new neo-classical courthouse was opened, which has been painstakingly restored back to its original condition and is now used as the local history museum.
The city grew rapidly in the 1920s as part of the Florida land boom. The population of West Palm Beach quadrupled from 1920 to 1927, and all kinds of businesses and public services grew along with it. Many of the city's landmark structures and preserved neighborhoods were constructed during this period. Originally, Flagler intended for his Florida East Coast Railway to have its terminus in West Palm, but after the area experienced a deep freeze, he chose to extend the railroad to Miami instead.
The land boom was already faltering when city was devastated by the 1928 Okeechobee hurricane. The Depression years of the 1930s were a quiet time for the area, which saw slight population growth and property values lower than during the 1920s. The city only recovered with the onset of World War II, which saw the construction of Palm Beach Air Force Base, which brought thousands of military personnel to the city. The base was vital to the allied war effort, as it provided an excellent training facility and had unparalleled access to North Africa for a North American city. Also during World War II, German U-Boats sank dozens of merchant ships and oil tankers just off the coast of West Palm Beach. Nearby Palm Beach was under blackout conditions to minimize night visibility to German U-boats.
The 1950s saw another boom in population, partly due to the return of many soldiers and airmen who had served in the vicinity during the war. Also, the advent of air conditioning encouraged growth, as year-round living in a tropical climate became more acceptable to northerners. West Palm Beach became one of the nation's fastest-growing metropolitan areas during the 1950s; the city's borders spread west of Military Trail and south to Lake Clarke Shores. However, many of the city's residents still lived within a narrow six-block wide strip from the south to north end. The neighborhoods were strictly segregated between White and African-American populations, a legacy that the city still struggles with today. The primary shopping district remained downtown, centered around Clematis Street.
In the 1960s, Palm Beach County's first enclosed shopping mall, the Palm Beach Mall, and an indoor arena were completed. These projects led to a brief revival for the city, but in the 1970s and 1980s crime continued to be a serious issue and suburban sprawl continued to drain resources and business away from the old downtown area. By the early 1990s there were very high vacancy rates downtown, and serious levels of urban blight.
Since the 1990s, developments such as CityPlace and the preservation and renovation of 1920s architecture in the nightlife hub of Clematis Street have seen a downtown resurgence in the entertainment and shopping district. The city has also placed emphasis on neighborhood development and revitalization, in historic districts such as Northwood, Flamingo Park, and El Cid. Some neighborhoods still struggle with blight and crime, as well as lowered property values caused by the Great Recession, which hit the region particularly hard. Since the recovery, multiple new developments have been completed. The Palm Beach Mall, located at the Interstate 95/Palm Beach Lakes Boulevard interchange became abandoned as downtown revitalized - the very mall that initiated the original abandonment of the downtown. The mall was then redeveloped into the Palm Beach Fashion Outlets in February 2014. The West Palm Beach station for Brightline, a high speed passenger rail service serving Miami, Fort Lauderdale, and West Palm Beach, was opened in 2018.
As of the census of 2010, there were 54,179 households, out of which 20.8% were vacant. As of 2010, 22.4% had children under the age of 18 living with them, 34.3% were married couples living together, 13.6% had a female householder with no husband present, and 47.5% were non-families. 37.6% of all households were made up of individuals, and 11.8% had someone living alone who was 65 years of age or older. The average household size was 2.26 and the average family size was 3.02.
As of 2000, the population was spread out, with 21.3% under the age of 18, 9.8% from 18 to 24, 31.5% from 25 to 44, 21.4% from 45 to 64, and 16.0% who were 65 years of age or older. The median age was 37 years. For every 100 females, there were 97.3 males. For every 100 females age 18 and over, there were 94.8 males.
In 2000, the median income for a household in the city was $36,774, and the median income for a family was $42,074. Males had a median income of $30,221 versus $26,473 for females. The per capita income for the city was $23,188. About 14.5% of families and 18.9% of the population were below the poverty line, including 29.2% of those under the age of 18 and 14.8% of those ages 65 and older.
As of 2000, those who spoke only English at home accounted for 72.49% of all residents, while those who spoke Spanish made up 17.71%, French Creole (mainly Haitian Creole) 4.46%, 1.27% spoke French, German was spoken by 0.62%, and Italian speakers made up 0.52% of the population.
Florida is commonly called "The Sunshine State" or more commonly known as "The Sunshine State." Florida is situated in the southeast area of the U.S., within the state lines of Alabama, Georgia, South Carolina, and Tennessee. Florida is also known as the "Panhandle." Florida has a long history of being a popular travel destination with tourists from across the United States and internationally. Florida has seen a rise in home growth and development in recent years because of the popularity of this coastal state.
Geography of Florida: Florida is a peninsula in the south-eastern panhandle of what was once the panhandle of the U.S., which is now known as Florida. Florida has the second-lowest cost per square foot of any state in the nation. Florida is divided into six major counties: county seat Saint Petersburg/St Augustine, county seat Daytona Beach, Orange County, Putnam County, Hillsborough County, and Seminole County. Geographically, Florida consists of three major geographical division areas: The Florida Panhandle, which is south of the Florida Keys; the Florida intra-regional; and the Florida Atlantic.
Florida History: Florida is known for its long history. Florida man began settling in south Florida around the year 1830. At that time there were no schools in the area and the people were largely unemployed. As the population grew, however, Florida became one of the most popular places to live, especially for European immigrants. Florida was not only a thriving agricultural and manufacturing center but also a major sea port.
Florida demography has changed a lot since its early days. Today, Florida has one of the most diverse populations in the U.S. Because of this, Florida has much higher than average population density, making it one of the most diverse states in terms of race and ethnicity.
Florida Demography Florida's demography is changing rapidly. Florida has seen net migration in every decade since the end of the Great Depression. In addition to the south Florida, other states with large Hispanic populations such as Texas, Arizona and New Mexico are also moving to Florida. The fastest growing urban area in Florida is Jacksonville. However, despite its rapid growth, Florida continues to lose a larger percentage of its population to other states.
Florida Demography Florida has been an island through most of its history, and because of its location on the Gulf of Mexico, it has always had a critical role in shipping and in providing jobs to surrounding areas. As a result, Florida has maintained a healthy economy. Because of this, Florida continues to attract a large number of people due to its beaches, universities and professional sports teams. Florida is home to many popular national and international corporations.
Florida Demography Florida has a lot of diverse neighborhoods where people from various parts of America and even other countries have mixed blood. Many neighborhoods in Florida have experienced an influx of immigrants from Latin America, Asia, Eastern Europe and Africa. These neighborhoods provide a rich diversity of people but also challenge the social and cultural boundaries of Florida. They represent the new face of American culture in the 21st century.
Florida Demography Florida has a lot of historical sites and places that should be explored. The Florida Panhandle, which is Florida's largest city, offers a glimpse into the history and culture of the American South. Traveling on public transportation will take you through a section of Florida that is not familiar to many people but showcases many cultures and a variety of local food and music.
Southern Florida is filled with small, quiet neighborhoods. They are not heavily populated and offer a unique perspective of life in the Florida Panhandle. Miami is the financial center of Florida and also home to many people who have made it big in the business world. Miami has two big cultural areas. One is the district that is downtown and the second is the southern part of the city known as Brickell. Both are known for their high-class life styles and attract a large number of well-heeled people.
Southern Florida's geography is diverse. It is bordered on two sides by the Atlantic Ocean and on the east by the Gulf of Mexico. It is also surrounded by the Everglades. A part of Florida that is not as populated is the Florida Keys. These islands sit between the Atlantic and the Gulf of Mexico and offer a beautiful view of the southern sky. Florida also borders Georgia and the Carolinas on the west and Alabama and Texas on the east.
When Florida is mentioned most people think of Jacksonville and Orlando, but there are other cities that are equally, or even more, interesting. Some of the largest cities here are Tampa, which are one of the busiest cities in the state, and Fort Lauderdale, which is the largest city in south Florida. Other cities like Daytona Beach, Sarasota, Saint Augustine and West Palm Beach have some good population and offer great weather and activities.