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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT St. Petersburg
The Pánfilo de Narváez expedition landed on the shores of Boca Ciega Bay at the Jungle Prada Site on April 14, 1528. It was the first inland exploration of North America. Of 300 men on the expedition only four survived. One of the survivors of the expedition, Álvar Núñez Cabeza de Vaca, wrote the first book describing the peoples, wildlife, flora and fauna of inland North America in his Relacion, published in Spain in 1542.
The city was co-founded by John C. Williams, formerly of Detroit, who purchased the land in 1875, and by Peter Demens who was instrumental in bringing the terminus of the Orange Belt Railway there in 1888. The first major newspaper to debut in Tampa Bay was the St. Petersburg Times which established in 1884. St. Petersburg was incorporated as a town on February 29, 1892, when it had a population of 300 people.
A local legend says that John C. Williams and Peter Demens flipped a coin to see who would have the honor of naming the city. When Demens won the coin toss the city was named after Saint Petersburg, Russia, where Peter Demens had spent half of his youth, while John C. Williams named the first hotel after his birthplace, Detroit (a hotel built by Demens). The Detroit Hotel still exists downtown, but has been turned into a condominium. The oldest running hotels are the historic Pier Hotel, built in 1921, formally Hotel Cordova and The Heritage Hotel (now named Hotel Indigo), built in 1926.
Philadelphia publisher F. A. Davis turned on St. Petersburg's first electrical service in 1897. The city's first major industry was born in 1899 when Henry W. Hibbs (1862–1942), a native of Newport, North Carolina, established his wholesale fish business at the end of the railroad pier, which extended out to the shipping channel. Within a year, Hibbs Fish Company was shipping more than 1,000 pounds (450 kg) of fish each day.
St. Petersburg was incorporated as a city in June 1903. With this transition, the development of the downtown waterfront had dredging of a deeper shipping channel from 1906 to 1908 which opened St. Petersburg to larger shipping. Further dredging improved the port facilities through the 1910s. By then the city's population had quadrupled to a population of 4,127 citizens. F. A. Davis was instrumental to bringing the first trolley service in 1904.
In 1914, the Tampa Bay area was one of the first Floridian cities that liked baseball tracing because of its origins from Tampa and St. Petersburg. The former mayor of St. Petersburg, Al Lang, had invited the St. Louis Browns to move their spring training into the city.
St. Petersburg's first library opened on December 1, 1915 which still operates to this day as the Mirror Lake Library.
In 1914 an airplane service across Tampa Bay from St. Petersburg to Tampa and back was initiated, generally considered the first scheduled commercial airline flight. The flight took former mayor Abe Pheil to Tampa. The company name was the St. Petersburg-Tampa Airboat Line, and the pilot was Tony Jannus flying a Benoist XIV flying boat. The Tony Jannus Award is presented annually for outstanding achievement in the airline industry.
The 1920s in St. Petersburg was big due to its major growth brought by tourists. Tourists came from all over by automobile, yacht, and railroad. Travel time from across the bay was cut due to the Gandy Bridge's opening in 1924, helping St. Petersburg increase in tourist numbers and helped grow it into the largest city in Pinellas County. The city also adopted the Mediterranean-style architecture brought by Snell Isles, founder of Perry Snell. An attraction that brought on a great number of tourists and citizens was the Million Dollar Pier which was built in 1926.
The St. Petersburg flag was created in 1927 and was designed by Mayor C.J. Maurer along with a committee of other public officials. It features an array of colors symbolic of St. Pete's culture including the sunshine, water and land. The idea came after officials called for a new logo which later became the design for the flag. The pelican featured in the center became a symbol for the "Feed the Pelican Fund" which supports the birds during the winter months.
The Mediterranean Revival makeover is evident in buildings still around today such as the Vinoy, Jungle Country Club Hotel and Princess Martha.
Tourism declined by the late 1920s and early 1930s due to the Great Depression. The city recovered later in the 1930s with the help of the Public Works Administration, including a $10 million investment plan in 1939 which helped build the St. Petersburg City Hall.
By the 1940s, the city received population growth due to World War II. St. Petersburg was a training ground area for the U.S. Coast Guard which had a training base and used the city's Bayboro Harbor, and for the Army Air Force which was selected by the War Department to use the city as their technical service training station. With both stations occupying the city, more than 100,000 troops occupied all hotels in St. Petersburg. After the war, most troops who were stationed in St. Petersburg returned as residents or tourists.
In the 1950s, St. Petersburg experienced another population increase with residents. The development of transportation was important with the increase of tourists, more automobiles were used in the city and subsequently the public street cars were removed. In 1954 the original Sunshine Skyway Bridge opened its first span to link St. Petersburg with Manatee County. A year later in 1955, Highway 19 opened in the city creating a large influx of traffic. By the end of the 1950s, tourists and retirees increased in the area.
The development of major transportation continued into the 1960s with the completion of the Howard Frankland Bridge in 1960, creating another connection between St. Petersburg and Tampa. St. Petersburg also received its first stadium named the Bayfront Center which hosted the first professional hockey league in Tampa Bay. A new municipal marina and the Museum of Fine Arts were also built downtown. St. Petersburg is home to one of the world's largest reclaimed water systems that was built in the 1970s which flows 37 million gallons of water per day to provide for customers located throughout the city.
From May to August 1968, 211 of the city's sanitation workers struck for higher wages. The strike began approximately one month after Martin Luther King, Jr.'s assassination in Memphis, Tennessee while supporting that city's sanitation workers strike.
In 1984, a full-scale flying replica of the Benoist XIV flying boat was constructed by Florida Aviation Historical Society for the 70th anniversary of the flight. This aircraft is now on loan to the St. Petersburg Museum of History in St. Petersburg, Florida.
Development of the first Major League Baseball team to be located in the Tampa Bay area began in St. Petersburg throughout the 1970s. The city tried to encourage numerous teams through the United States to make St. Petersburg their new home. With the need of a major league baseball team, designs for a ballpark were first presented in 1983 and construction for a permanent dome stadium began in 1986. The stadium opened in 1990 as the Florida Suncoast Dome, later named the Thunderdome in 1993. After many attempts to attract tenants to the new stadium, Major League Baseball gave St. Petersburg a franchise in 1995. In 1996, the dome was renamed a third time to Tropicana Field after naming rights were established with Tropicana Dole Beverages. The Tampa Bay Devil Rays was then established in 1998 after the stadium's renovation and the new team played their first game on March 31, 1998, giving the Tampa Bay area their first professional baseball team.
The city population continued to multiply during the 20th century, booming in the 1940s and 1950s and through the 1970s as the town became a popular retirement destination for Americans from midwestern cities, reaching 238,647 in the 1980 census. CNN named St. Pete the #7 Best Place to Retire. Nearly 15 percent of St. Pete's population fall over the age of 65. By that time, however, the population had leveled off, and has grown by only 10,000 since then. In the decade from 2000 to 2010, the population of the city dropped by approximately 4000 residents, while in the same period the population of Florida increased by over two and a half million residents.
In 2012, St. Petersburg introduced a 75-foot tower to welcome visitors and residents into the city off the Howard Franklin Bridge. The bridge is currently undergoing construction which is expected to be completed in 2026. In the meantime, due to the lane and road additions, contractors will remove the tower to make space for further construction.
According to a 2010 census, the city contained 244,769 people, making St. Petersburg the largest city in Pinellas County, and 129,401 households. The population density was 3,964.4 per square mile (1530.7/km2).
The racial makeup of St. Petersburg was 168,036 (68.7%) White, 58,577 (23.9%) African American, 7,779 (3.2%) Asian (0.8% Vietnamese, 0.5% Filipino, 0.5% Indian, 0.3% Chinese, 0.1% Korean, 0.1% Japanese, and 1.0% Other Asian), 723 (0.3%) Native American, 135 (0.1%) Pacific Islander, 3,474 (1.4%) from other races, and 6,045 (2.5%) from two or more races. Hispanic or Latino people of any race numbered 16,214 (6.6%), with 5,272 (2.2%) Puerto Rican, 2,855 (1.2%) Mexican, 2,835 (1.2%) Cuban, and other Hispanic or Latino people making up 5,252 (2.1%) of the population.
With the city having 129,401 households, 108,815 (84.1%) were occupied while 20,586 (15.9%) were not occupied. With 108,815 of the population in households, 3,888 (1.6%) lived in non-institutionalized group-quarters and 2,719 (1.1%) were institutionalized. There were 108,815 households, out of which 23,304 (21.4%) had children under the age of 18 living in them, 37,847 (34.8%) were opposite-sex married couples living together, 16,425 (15.1%) had a female householder with no husband present, 4,849 (4.5%) had a male householder with no wife present. There were 9,453 (3.9%) unmarried partnerships. 39,397 households (36.2%) were made up of individuals, and 28,267 (26.0%) had someone living alone who was 65 years of age or older. The average household size was 2.19. Out of 108,815 occupied households, families made up 59,121 (54.3%) while non-families made up 49,694 (45.7%); the average family size was 2.88. The median age of the city was 41.6 years.
As of 2000, 23.85% of households had children under the age of 18 living with them, 37.295% were married couples living together, 13.8% had a female householder with no adult living partner present, and 43.8% were non-families. 35.6% of all households were made up of individuals, and 13.3% had someone living alone who was 65 years of age or older. The average household size was 2.10 and the average family size was 2.865.
In 2000, the city's population was spread out, with 21.5% under the age of 18, 7.7% from 18 to 24, 30.2% from 25 to 44, 23.1% from 45 to 64, and 17.4% who were 65 years of age or older. The median age was 39.24 years. For every 100 females, there were 91.2 males. For every 100 females age 18 and over, there were 87.7 males.
As of 2000, the median income for a household in the city was $34,597, and the median income for a family was $43,198. Males had a median income of $30,794 versus $27,860 for females. The per capita income for the city was $21,107. About 9.2% of families and 13.3% of the population were below the poverty line, including 19.1% of those under age 18 and 10.8% of those age 65 or over. In 2010, 17.8% of the population was under the poverty line, including 32.2% of those under age 18 and 14.1% of those age 65 or over.
As of 2000, those who spoke only English at home accounted were 88.53% of residents, Spanish was spoken by 4.43%, German by 0.78%, French by 0.72% of speakers, Vietnamese by 0.67%, Serbo-Croatian by 0.52%, and Laotian by 0.51% of the population.
St. Petersburg has the 6th highest rate of violent crime in Florida. It is the 58th ranking city in the United States when it comes to violent crime. It is less safe than 95% of cities in Florida. Evidence of the social unrest and the schism within the city, particularly between South St. Petersburg and the rest of the city came with the St. Petersburg, Florida riots of 1996. Police Officer David Crawford was murdered in February 2011 by then-teenager Nicholas Lindsey.
Florida is commonly called "The Sunshine State" or more commonly known as "The Sunshine State." Florida is situated in the southeast area of the U.S., within the state lines of Alabama, Georgia, South Carolina, and Tennessee. Florida is also known as the "Panhandle." Florida has a long history of being a popular travel destination with tourists from across the United States and internationally. Florida has seen a rise in home growth and development in recent years because of the popularity of this coastal state.
Geography of Florida: Florida is a peninsula in the south-eastern panhandle of what was once the panhandle of the U.S., which is now known as Florida. Florida has the second-lowest cost per square foot of any state in the nation. Florida is divided into six major counties: county seat Saint Petersburg/St Augustine, county seat Daytona Beach, Orange County, Putnam County, Hillsborough County, and Seminole County. Geographically, Florida consists of three major geographical division areas: The Florida Panhandle, which is south of the Florida Keys; the Florida intra-regional; and the Florida Atlantic.
Florida History: Florida is known for its long history. Florida man began settling in south Florida around the year 1830. At that time there were no schools in the area and the people were largely unemployed. As the population grew, however, Florida became one of the most popular places to live, especially for European immigrants. Florida was not only a thriving agricultural and manufacturing center but also a major sea port.
Florida demography has changed a lot since its early days. Today, Florida has one of the most diverse populations in the U.S. Because of this, Florida has much higher than average population density, making it one of the most diverse states in terms of race and ethnicity.
Florida Demography Florida's demography is changing rapidly. Florida has seen net migration in every decade since the end of the Great Depression. In addition to the south Florida, other states with large Hispanic populations such as Texas, Arizona and New Mexico are also moving to Florida. The fastest growing urban area in Florida is Jacksonville. However, despite its rapid growth, Florida continues to lose a larger percentage of its population to other states.
Florida Demography Florida has been an island through most of its history, and because of its location on the Gulf of Mexico, it has always had a critical role in shipping and in providing jobs to surrounding areas. As a result, Florida has maintained a healthy economy. Because of this, Florida continues to attract a large number of people due to its beaches, universities and professional sports teams. Florida is home to many popular national and international corporations.
Florida Demography Florida has a lot of diverse neighborhoods where people from various parts of America and even other countries have mixed blood. Many neighborhoods in Florida have experienced an influx of immigrants from Latin America, Asia, Eastern Europe and Africa. These neighborhoods provide a rich diversity of people but also challenge the social and cultural boundaries of Florida. They represent the new face of American culture in the 21st century.
Florida Demography Florida has a lot of historical sites and places that should be explored. The Florida Panhandle, which is Florida's largest city, offers a glimpse into the history and culture of the American South. Traveling on public transportation will take you through a section of Florida that is not familiar to many people but showcases many cultures and a variety of local food and music.
Southern Florida is filled with small, quiet neighborhoods. They are not heavily populated and offer a unique perspective of life in the Florida Panhandle. Miami is the financial center of Florida and also home to many people who have made it big in the business world. Miami has two big cultural areas. One is the district that is downtown and the second is the southern part of the city known as Brickell. Both are known for their high-class life styles and attract a large number of well-heeled people.
Southern Florida's geography is diverse. It is bordered on two sides by the Atlantic Ocean and on the east by the Gulf of Mexico. It is also surrounded by the Everglades. A part of Florida that is not as populated is the Florida Keys. These islands sit between the Atlantic and the Gulf of Mexico and offer a beautiful view of the southern sky. Florida also borders Georgia and the Carolinas on the west and Alabama and Texas on the east.
When Florida is mentioned most people think of Jacksonville and Orlando, but there are other cities that are equally, or even more, interesting. Some of the largest cities here are Tampa, which are one of the busiest cities in the state, and Fort Lauderdale, which is the largest city in south Florida. Other cities like Daytona Beach, Sarasota, Saint Augustine and West Palm Beach have some good population and offer great weather and activities.