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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
Very few archaeological sites are in the area today, except for the former site of Fort Gatlin along the shores of modern-day Lake Gatlin south of downtown Orlando.
In 1823, the Treaty of Moultrie Creek created a Seminole reservation encompassing much of central Florida, including the area that would become Orlando. The Indian Removal Act of 1830 authorized relocation of the Seminole from Florida to Oklahoma, leading to the Second Seminole War. In 1842, white settlement in the area was encouraged by the Armed Occupation Act.
After Mosquito County was divided in 1845, Fort Gatlin became the county seat of the newly created Orange County in 1856. It remained a rural backwater during the Civil War, and suffered greatly during the Union blockade. The Reconstruction Era brought on a population explosion, resulting in the incorporation of the Town of Orlando on July 31, 1875, with 85 residents (22 voters). For a short time in 1879, the town revoked its charter, and was subsequently reincorporated. Orlando was established as a city in 1885.
The period from 1875 to 1895 is remembered as Orlando's Golden Era, when it became the hub of Florida's citrus industry. The period ended with the Great Freeze of 1894–95, which forced many owners to give up their independent citrus groves, thus consolidating holdings in the hands of a few "citrus barons", who shifted operations south, primarily around Lake Wales in Polk County. The freeze caused many in Florida, including many Orlandoans, to move elsewhere, mostly to the North, California, or the Caribbean.
Notable homesteaders in the area included the Curry family. Through their property in east Orlando flowed the Econlockhatchee River, which travelers crossed by fording. This was commemorated by the street's name, Curry Ford Road. Also, just south of the Orlando International Airport in the Boggy Creek area are 150 acres (0.61 km2) of property homesteaded in the late 19th century by the Ward family. This property is still owned by the Ward family, and can be seen from southbound flights out of Orlando International Airport immediately on the south side of SR 417.
Orlando became a popular resort during the years between the Spanish–American War and World War I. In the 1920s, Orlando experienced extensive housing development during the Florida Land Boom, causing land prices to soar. During this period, several neighborhoods in downtown were constructed, endowing it with many bungalows. The boom ended when several hurricanes hit Florida in the late 1920s, along with the Great Depression.
During World War II, a number of Army personnel were stationed at the Orlando Army Air Base and nearby Pinecastle Army Air Field. Some of these servicemen stayed in Orlando to settle and raise families. In 1956, the aerospace and defense company Martin Marietta (now Lockheed Martin) established a plant in the city. Orlando AAB and Pinecastle AAF were transferred to the United States Air Force in 1947 when it became a separate service and were redesignated as air force bases (AFB). In 1958, Pinecastle AFB was renamed McCoy Air Force Base after Colonel Michael N. W. McCoy, a former commander of the 320th Bombardment Wing at the installation, killed in the crash of a B-47 Stratojet bomber north of Orlando. In the 1960s, the base subsequently became home to the 306th Bombardment Wing of the Strategic Air Command, operating B-52 Stratofortress and KC-135 Stratotanker aircraft, in addition to detachment operations by EC-121 and U-2 aircraft.
In 1968, Orlando AFB was transferred to the United States Navy and became Naval Training Center Orlando. In addition to boot camp facilities, the NTC Orlando was home of one of two Navy Nuclear Power Schools, and home of the Naval Air Warfare Center Training Systems Division. When McCoy AFB closed in 1976, its runways and territory to its south and east were imparted to the city to become Orlando International Airport, while a small portion to the northwest was transferred to the Navy as McCoy NTC Annex. That closed in 1995, and became a housing, though the former McCoy AFB still hosts a Navy Exchange, as well as national guard and reserve units for several branches of service. NTC Orlando was completely closed by the end of 1999 by the Base Realignment and Closure Commission, and converted into the Baldwin Park neighborhood. The Naval Air Warfare Center had moved to Central Florida Research Park near UCF in 1989.
Perhaps the most critical event for Orlando's economy occurred in 1965 when Walt Disney announced plans to build Walt Disney World. Although Disney had considered the regions of Miami and Tampa for his park, one of the major reasons behind his decision not to locate there was due to hurricanes – Orlando's inland location, although not free from hurricane damage, exposed it to less threat than coastal regions. The vacation resort opened in October 1971, ushering in an explosive population and economic growth for the Orlando metropolitan area, which now encompasses Orange, Seminole, Osceola, and Lake Counties. As a result, tourism became the centerpiece of the area's economy. Orlando now has more theme parks and entertainment attractions than anywhere else in the world.
Another major factor in Orlando's growth occurred in 1962, when the new Orlando Jetport, the precursor of the present-day Orlando International Airport, was built from a portion of the McCoy Air Force Base. By 1970, four major airlines (Delta Air Lines, National Airlines, Eastern Airlines, and Southern Airways) were providing scheduled flights. McCoy Air Force Base officially closed in 1975, and most of it is now part of the airport. The airport still retains the former Air Force Base airport code (MCO).
Today, the historic core of "Old Orlando" resides in downtown Orlando along Church Street, between Orange Avenue and Garland Avenue. The urban development and the central business district of downtown have rapidly shaped the downtown skyline during recent history. The present-day historic district is primarily associated with the neighborhoods around Lake Eola but stretches west across the city to Lake Lorna Dune and north into the College Park Neighborhood where you can find century-old oaks line brick streets. These neighborhoods include the "Downtown Business District," "North Quarter," "Parramore," "Callahan," "South Eola Heights, "Lake Eola Heights,"Thornton Park" and "College Park", and contain some of the oldest homes in Orlando.
On June 12, 2016, more than 100 people were shot at Pulse, a gay nightclub in Orlando. Fifty (including the gunman) were killed and 60 were wounded. The gunman, whom the police SWAT team shot to death, was identified as 29-year-old Omar Mir Seddique Mateen, an American security guard. The act of terrorism was both the deadliest mass shooting in modern United States history at the time and one of the deadliest mass shootings perpetrated by a single person in recorded world history. Mateen pledged allegiance to the Islamic State during his unsuccessful negotiations with police. After the shooting, the city held numerous vigils. In November 2016, Orlando mayor Buddy Dyer announced the city's intention to acquire the Pulse Nightclub to build a permanent memorial for the 49 victims of the shooting. The city offered to buy it for $2.25 million, but the club's owner declined to sell.
As of 2010, there were 121,254 households, out of which 15.4% were vacant. As of 2000, 24.5% of households had children under the age of 18 living with them, 32.4% were married couples living together, 15.4% had a female householder with no husband present, and 47.6% were non-families. 35.0% of all households were made up of individuals, and 8.5% had someone living alone who was 65 years of age or older. The average household size was 2.25 and the average family size was 2.97.
In 2014, the city's population was spread out, with 12.0% under the age of 18, 5.7% from 18 to 24, 27.3% from 25 to 44, 18.6% from 45 to 64, and 36.3% who were 65 years of age or older. The median age was 33 years. For every 100 females, there were 95.3 males. For every 100 females age 18 and over, there were 91.3 males.
Orlando not only has the largest population of Puerto Ricans in Florida, but is also home to the fastest growing Puerto Rican community in the country. Between 1980 and 2010, the Hispanic population increased from 4.1 to 25.4%. Orlando also has a large and growing Caribbean population, with a large West Indian community (particularly Bahamians, Cubans, Dominicans, Jamaicans, Guyanese people - those of shared Indian and African descent - and Trinidadian and Tobagonian populations) and an established Haitian community. Orlando has an active Jewish community.
Orlando has a large LGBT population and is recognized as one of the most accepting and tolerant cities in the Southeast. As of 2015, around 4.1% of Orlando's population identify as LGBT, making Orlando the city with the 20th-highest percentage of LGBT residents in the country. The city is host to Gay Days every June (including at nearby Walt Disney World), holds a huge Pride festival every October, and is home to Florida's first openly gay City Commissioner, Patty Sheehan.
As of 2000, 75% of all residents speak English as their first language, while 16.60% speak Spanish, 1.9% speak Haitian Creole, 1.3% speak French, 0.99% speak Portuguese, and 0.5% of the population speak Arabic as their mother language. In total, 24% of the population 5 years and older speak a language other than English at home.
According to the American Community Survey of 2006–2008, 69% of Orlando's residents over the age of five spoke only English at home. Spanish-speakers represented 19.2% of Orlando's population. Speakers of other Indo-European languages made up 9% of the city's population. Those who spoke an Asian language made up 1% of the population, and speakers of other languages made up the remaining 0.6% of the populace.
Orlando is the hub city of the Orlando-Kissimmee, Florida, Metropolitan Statistical Area, colloquially known as "Greater Orlando" or "Metro Orlando". The area encompasses four counties (Orange, Osceola, Seminole and Lake), and is the 26th-largest metro area in the United States with a 2010 Census-estimated population of 2,134,411.
In 2000, the population of Orlando's urban area was 1,157,431, making it the third-largest in Florida and the 35th-largest in the United States. As of 2009, the estimated urban area population of Orlando is 1,377,342.
When Combined Statistical Areas were instituted in 2000, Orlando was initially joined together with The Villages, Florida, Micropolitan Statistical Area, to form the Orlando-The Villages, Florida, Combined Statistical Area. In 2006, the metropolitan areas of Deltona (Volusia County) and Palm Coast (Flagler County) were added to create the Orlando-Deltona-Daytona Beach, Florida, Combined Statistical Area. This new larger CSA has a total population (as of 2007) of 2,693,552, and includes three of the 25 fastest-growing counties in the nation—Flagler ranks 1st; Osceola, 17th; and Lake, 23rd.
Florida is commonly called "The Sunshine State" or more commonly known as "The Sunshine State." Florida is situated in the southeast area of the U.S., within the state lines of Alabama, Georgia, South Carolina, and Tennessee. Florida is also known as the "Panhandle." Florida has a long history of being a popular travel destination with tourists from across the United States and internationally. Florida has seen a rise in home growth and development in recent years because of the popularity of this coastal state.
Geography of Florida: Florida is a peninsula in the south-eastern panhandle of what was once the panhandle of the U.S., which is now known as Florida. Florida has the second-lowest cost per square foot of any state in the nation. Florida is divided into six major counties: county seat Saint Petersburg/St Augustine, county seat Daytona Beach, Orange County, Putnam County, Hillsborough County, and Seminole County. Geographically, Florida consists of three major geographical division areas: The Florida Panhandle, which is south of the Florida Keys; the Florida intra-regional; and the Florida Atlantic.
Florida History: Florida is known for its long history. Florida man began settling in south Florida around the year 1830. At that time there were no schools in the area and the people were largely unemployed. As the population grew, however, Florida became one of the most popular places to live, especially for European immigrants. Florida was not only a thriving agricultural and manufacturing center but also a major sea port.
Florida demography has changed a lot since its early days. Today, Florida has one of the most diverse populations in the U.S. Because of this, Florida has much higher than average population density, making it one of the most diverse states in terms of race and ethnicity.
Florida Demography Florida's demography is changing rapidly. Florida has seen net migration in every decade since the end of the Great Depression. In addition to the south Florida, other states with large Hispanic populations such as Texas, Arizona and New Mexico are also moving to Florida. The fastest growing urban area in Florida is Jacksonville. However, despite its rapid growth, Florida continues to lose a larger percentage of its population to other states.
Florida Demography Florida has been an island through most of its history, and because of its location on the Gulf of Mexico, it has always had a critical role in shipping and in providing jobs to surrounding areas. As a result, Florida has maintained a healthy economy. Because of this, Florida continues to attract a large number of people due to its beaches, universities and professional sports teams. Florida is home to many popular national and international corporations.
Florida Demography Florida has a lot of diverse neighborhoods where people from various parts of America and even other countries have mixed blood. Many neighborhoods in Florida have experienced an influx of immigrants from Latin America, Asia, Eastern Europe and Africa. These neighborhoods provide a rich diversity of people but also challenge the social and cultural boundaries of Florida. They represent the new face of American culture in the 21st century.
Florida Demography Florida has a lot of historical sites and places that should be explored. The Florida Panhandle, which is Florida's largest city, offers a glimpse into the history and culture of the American South. Traveling on public transportation will take you through a section of Florida that is not familiar to many people but showcases many cultures and a variety of local food and music.
Southern Florida is filled with small, quiet neighborhoods. They are not heavily populated and offer a unique perspective of life in the Florida Panhandle. Miami is the financial center of Florida and also home to many people who have made it big in the business world. Miami has two big cultural areas. One is the district that is downtown and the second is the southern part of the city known as Brickell. Both are known for their high-class life styles and attract a large number of well-heeled people.
Southern Florida's geography is diverse. It is bordered on two sides by the Atlantic Ocean and on the east by the Gulf of Mexico. It is also surrounded by the Everglades. A part of Florida that is not as populated is the Florida Keys. These islands sit between the Atlantic and the Gulf of Mexico and offer a beautiful view of the southern sky. Florida also borders Georgia and the Carolinas on the west and Alabama and Texas on the east.
When Florida is mentioned most people think of Jacksonville and Orlando, but there are other cities that are equally, or even more, interesting. Some of the largest cities here are Tampa, which are one of the busiest cities in the state, and Fort Lauderdale, which is the largest city in south Florida. Other cities like Daytona Beach, Sarasota, Saint Augustine and West Palm Beach have some good population and offer great weather and activities.