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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT Miami Beach
In 1870, father and son Henry and Charles Lum purchased land on Miami Beach for 75 cents an acre. The first structure to be built on this uninhabited oceanfront was the Biscayne House of Refuge, constructed in 1876 by the United States Life-Saving Service through an executive order issued by President Ulysses S. Grant, at approximately 72nd Street. Its purpose was to provide food, water, and a return to civilization for people who were shipwrecked. The structure, which had fallen into disuse by the time the Life-Saving Service became the U.S. Coast Guard in 1915, was destroyed in the 1926 Miami Hurricane and never rebuilt.
The next step in the development of the future Miami Beach was the planting of a coconut plantation along the shore in the 1880s by New Jersey entrepreneurs Ezra Osborn and Elnathan T. Field, but this was a failed venture. One of the investors in the project was agriculturist John S. Collins, who achieved success by buying out other partners and planting different crops, notably avocados, on the land that would later become Miami Beach. Meanwhile, across Biscayne Bay, the City of Miami was established in 1896 with the arrival of the railroad and developed further as a port when the shipping channel of Government Cut was created in 1905, cutting off Fisher Island from the south end of the Miami Beach peninsula.
Collins' family members saw the potential in developing the beach as a resort. This effort got underway in the early years of the 20th century by the Collins/Pancoast family, the Lummus brothers (bankers from Miami), and Indianapolis entrepreneur Carl G. Fisher. Until then, the beach here was only the destination for day-trips by ferry from Miami, across the bay. By 1912, Collins and Pancoast were working together to clear the land, plant crops, supervise the construction of canals to get their avocado crop to market, and set up the Miami Beach Improvement Company. There were bathhouses and food stands, but no hotel until Brown's Hotel was built in 1915 (still standing, at 112 Ocean Drive). Much of the interior landmass at that time was a tangled jungle of mangroves. Clearing it, deepening the channels and water bodies, and eliminating native growth almost everywhere in favor of landfill for development, was expensive. Once a 1600-acre, jungle-matted sand bar three miles out in the Atlantic, it grew to 2,800 acres when dredging and filling operations were completed.
With loans from the Lummus brothers, Collins had begun work on a 2½-mile-long wooden bridge, the world's longest wooden bridge at the time, to connect the island to the mainland. When funds ran dry and construction work stalled, Indianapolis millionaire and recent Miami transplant Fisher intervened, providing the financing needed to complete the bridge the following year in return for a land swap deal. That transaction kicked off the island's first real estate boom. Fisher helped by organizing an annual speed boat regatta, and by promoting Miami Beach as an Atlantic City-style playground and winter retreat for the wealthy. By 1915, Lummus, Collins, Pancoast, and Fisher were all living in mansions on the island, three hotels and two bathhouses had been erected, an aquarium built, and an 18-hole golf course landscaped.
The Town of Miami Beach was chartered on March 26, 1915; it grew to become a City in 1917. Even after the town was incorporated in 1915 under the name of Miami Beach, many visitors thought of the beach strip as Alton Beach, indicating just how well Fisher had advertised his interests there. The Lummus property was called Ocean Beach, with only the Collins interests previously referred to as Miami Beach.
Carl Fisher was the main promoter of Miami Beach's development in the 1920s as the site for wealthy industrialists from the north and Midwest to and build their winter homes here. Many other Northerners were targeted to vacation on the island. To accommodate the wealthy tourists, several grand hotels were built, among them: The Flamingo Hotel, The Fleetwood Hotel, The Floridian, The Nautilus, and the Roney Plaza Hotel. In the 1920s, Fisher and others created much of Miami Beach as landfill by dredging Biscayne Bay; this man-made territory includes Star, Palm, and Hibiscus Islands, the Sunset Islands, much of Normandy Isle, and all of the Venetian Islands except Belle Isle. The Miami Beach peninsula became an island in April 1925 when Haulover Cut was opened, connecting the ocean to the bay, north of present-day Bal Harbour. The great 1926 Miami hurricane put an end to this prosperous era of the Florida Boom, but in the 1930s Miami Beach still attracted tourists, and investors constructed the mostly small-scale, stucco hotels and rooming houses, for seasonal rental, that comprise much of the present "Art Deco" historic district.
Carl Fisher brought Steve Hannagan to Miami Beach in 1925 as his chief publicist. Hannagan set-up the Miami Beach News Bureau and notified news editors that they could "Print anything you want about Miami Beach; just make sure you get our name right." The News Bureau sent thousands of pictures of bathing beauties and press releases to columnists like Walter Winchell and Ed Sullivan. One of Hannagan's favorite venues was a billboard in Times Square, New York City, where he ran two taglines: "'It's always June in Miami Beach' and 'Miami Beach, Where Summer Spends the Winter.'"
Post–World War II economic expansion brought a wave of immigrants to South Florida from the Northern United States, which significantly increased the population in Miami Beach within a few decades. After Fidel Castro's rise to power in 1959, a wave of Cuban refugees entered South Florida and dramatically changed the demographic make-up of the area. In 2017, one study named zip code 33109 (Fisher Island, a 216-acre island located just south of Miami Beach), as having the 4th most expensive home sales and the highest average annual income ($2.5 million) in 2015.
As of 2010, those of Hispanic or Latino ancestry accounted for 53.0% of Miami Beach's population. Out of the 53.0%, 20.0% were Cuban, 4.9% Colombian, 4.6% Argentine, 3.7% Puerto Rican, 2.4% Peruvian, 2.1% Venezuelan, 1.8% Mexican, 1.7% Honduran, 1.6% Guatemalan, 1.4% Dominican, 1.1% Uruguayan, 1.1% Spaniard, 1.0% Nicaraguan, 0.9% Ecuadorian, and 0.8% were Chilean.
As of 2010, those of African ancestry accounted for 4.4% of Miami Beach's population, which includes African Americans. Out of the 4.4%, 1.3% were Black Hispanics, 0.8% were Subsaharan African, and 0.8% were West Indian or Afro-Caribbean American (0.3% Jamaican, 0.3% Haitian, 0.1% Other or Unspecified West Indian, 0.1% Trinidadian and Tobagonian.)
As of 2010, those of (non-Hispanic white) European ancestry accounted for 40.5% of Miami Beach's population. Out of the 40.5%, 9.0% Italian, 6.0% German, 3.8% were Irish, 3.8% Russian, 3.7% French, 3.4% Polish, 3.0% English, 1.2% Hungarian, 0.7% Swedish, 0.6% Scottish, 0.5% Portuguese, 0.5% Dutch, 0.5% Scotch-Irish, and 0.5% were Norwegian.
As of 2010, those of Asian ancestry accounted for 1.9% of Miami Beach's population. Out of the 1.9%, 0.6% were Indian, 0.4% Filipino, 0.3% Other Asian, 0.3% Chinese, 0.1% Japanese, 0.1% Korean, and 0.1% were Vietnamese.
In 2010, 2.8% of the population considered themselves to be of only American ancestry (regardless of race or ethnicity.) And 1.5% were of Arab ancestry, as of 2010.
As of 2010, there were 67,499 households, while 30.1% were vacant. 13.8% had children under the age of 18 living with them, 26.3% were married couples living together, 8.4% had a female householder with no husband present, and 61.1% were non-families. 49.0% of all households were made up of individuals, and 12.0% had someone living alone who was 65 years of age or older (4.0% male and 8.0% female.) The average household size was 1.84 and the average family size was 2.70.
In 2010, the city population was spread out, with 12.8% under the age of 18, 7.4% from 18 to 24, 38.0% from 25 to 44, 25.7% from 45 to 64, and 16.2% who were 65 years of age or older. The median age was 40.3 years. For every 100 females, there were 109.9 males. For every 100 females age 18 and over, there were 111.0 males.
As of 2010, the median income for a household in the city was $43,538, and the median income for a family was $52,104. Males had a median income of $42,605 versus $36,269 for females. The per capita income for the city was $40,515. About 10.9% of families and 15.6% of the population were below the poverty line, including 13.0% of those under age 18 and 27.5% of those aged 65 or over.
In 2010, 51.7% of the city's population was foreign-born. Of foreign-born residents, 76.9% were born in Latin America and 13.6% were born in Europe, with smaller percentages from North America, Africa, Asia, and Oceania.
As of 2000, speakers of Spanish at home accounted for 54.90% of residents, while those who spoke exclusively English made up 32.76%. Speakers of Portuguese were 3.38%, French 1.66%, German 1.12%, Italian 1.00%, and Russian 0.85% of the population. Due to the large Jewish community, Yiddish was spoken at the home of 0.81% of the population, and Hebrew was the mother tongue of 0.75%.
As of 2000, Miami Beach had the 22nd highest concentration of Cuban residents in the United States, at 20.51% of the population. It had the 28th highest percentage of Colombian residents, at 4.40% of the city's population, and was tied with two other locations for the 14th highest percentage of Brazilian residents, at 2.20% of its population. It also had the 27th largest concentration of Peruvian ancestry, at 1.85%, and the 27th highest percentage of people of Venezuelan heritage, at 1.79%. Miami Beach also has the 33rd highest concentration of Honduran ancestry at 1.21% and the 41st highest percentage of Nicaraguan residents, which made up 1.03% of the population.
Florida is commonly called "The Sunshine State" or more commonly known as "The Sunshine State." Florida is situated in the southeast area of the U.S., within the state lines of Alabama, Georgia, South Carolina, and Tennessee. Florida is also known as the "Panhandle." Florida has a long history of being a popular travel destination with tourists from across the United States and internationally. Florida has seen a rise in home growth and development in recent years because of the popularity of this coastal state.
Geography of Florida: Florida is a peninsula in the south-eastern panhandle of what was once the panhandle of the U.S., which is now known as Florida. Florida has the second-lowest cost per square foot of any state in the nation. Florida is divided into six major counties: county seat Saint Petersburg/St Augustine, county seat Daytona Beach, Orange County, Putnam County, Hillsborough County, and Seminole County. Geographically, Florida consists of three major geographical division areas: The Florida Panhandle, which is south of the Florida Keys; the Florida intra-regional; and the Florida Atlantic.
Florida History: Florida is known for its long history. Florida man began settling in south Florida around the year 1830. At that time there were no schools in the area and the people were largely unemployed. As the population grew, however, Florida became one of the most popular places to live, especially for European immigrants. Florida was not only a thriving agricultural and manufacturing center but also a major sea port.
Florida demography has changed a lot since its early days. Today, Florida has one of the most diverse populations in the U.S. Because of this, Florida has much higher than average population density, making it one of the most diverse states in terms of race and ethnicity.
Florida Demography Florida's demography is changing rapidly. Florida has seen net migration in every decade since the end of the Great Depression. In addition to the south Florida, other states with large Hispanic populations such as Texas, Arizona and New Mexico are also moving to Florida. The fastest growing urban area in Florida is Jacksonville. However, despite its rapid growth, Florida continues to lose a larger percentage of its population to other states.
Florida Demography Florida has been an island through most of its history, and because of its location on the Gulf of Mexico, it has always had a critical role in shipping and in providing jobs to surrounding areas. As a result, Florida has maintained a healthy economy. Because of this, Florida continues to attract a large number of people due to its beaches, universities and professional sports teams. Florida is home to many popular national and international corporations.
Florida Demography Florida has a lot of diverse neighborhoods where people from various parts of America and even other countries have mixed blood. Many neighborhoods in Florida have experienced an influx of immigrants from Latin America, Asia, Eastern Europe and Africa. These neighborhoods provide a rich diversity of people but also challenge the social and cultural boundaries of Florida. They represent the new face of American culture in the 21st century.
Florida Demography Florida has a lot of historical sites and places that should be explored. The Florida Panhandle, which is Florida's largest city, offers a glimpse into the history and culture of the American South. Traveling on public transportation will take you through a section of Florida that is not familiar to many people but showcases many cultures and a variety of local food and music.
Southern Florida is filled with small, quiet neighborhoods. They are not heavily populated and offer a unique perspective of life in the Florida Panhandle. Miami is the financial center of Florida and also home to many people who have made it big in the business world. Miami has two big cultural areas. One is the district that is downtown and the second is the southern part of the city known as Brickell. Both are known for their high-class life styles and attract a large number of well-heeled people.
Southern Florida's geography is diverse. It is bordered on two sides by the Atlantic Ocean and on the east by the Gulf of Mexico. It is also surrounded by the Everglades. A part of Florida that is not as populated is the Florida Keys. These islands sit between the Atlantic and the Gulf of Mexico and offer a beautiful view of the southern sky. Florida also borders Georgia and the Carolinas on the west and Alabama and Texas on the east.
When Florida is mentioned most people think of Jacksonville and Orlando, but there are other cities that are equally, or even more, interesting. Some of the largest cities here are Tampa, which are one of the busiest cities in the state, and Fort Lauderdale, which is the largest city in south Florida. Other cities like Daytona Beach, Sarasota, Saint Augustine and West Palm Beach have some good population and offer great weather and activities.