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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
The Tequesta tribe occupied the Miami area for around 2,000 years before contact with Europeans. A village of hundreds of people, dating to 500–600 B.C., was located at the mouth of the Miami River. It is believed that the entire tribe migrated to Cuba by the mid-1700s.
In 1566, admiral Pedro Menéndez de Avilés, Florida's first governor, claimed the area for Spain. A Spanish mission was constructed one year later. Spain and Britain successively ruled Florida until Spain ceded it to the United States in 1821. In 1836, the U.S. built Fort Dallas on the banks of the Miami River as part of its development of the Florida Territory and its attempt to suppress and remove the Seminoles. As a result, the Miami area became a site of fighting in the Second Seminole War.
Miami is noted as the only major city in the United States founded by a woman. Julia Tuttle, a local citrus grower and a wealthy Cleveland native, was the original owner of the land upon which the city was built. In the late 19th century, the area was known as "Biscayne Bay Country", and reports described it as a promising wilderness and "one of the finest building sites in Florida". The Great Freeze of 1894–95 hastened Miami's growth, as the crops there were the only ones in Florida that survived. Julia Tuttle subsequently convinced railroad tycoon Henry Flagler to extend his Florida East Coast Railway to the region, for which she became known as "the mother of Miami". Miami was officially incorporated as a city on July 28, 1896, with a population of just over 300. It was named for the Miami River, derived from Mayaimi, the historic name of Lake Okeechobee and the Native Americans that lived around it.
African American labor played a crucial role in Miami's early development. During the early 20th century, migrants from the Bahamas and African-Americans constituted 40 percent of the city's population.:25 Despite their role in the city's growth, their community was limited to a small space. When landlords began to rent homes to African-Americans around Avenue J (what would later become NW Fifth Avenue), a gang of white men with torches marched through the neighborhood and warned the residents to move or be bombed.:33
Miami prospered during the 1920s with an increase in population and infrastructure as northerners moved to the city. The legacy of Jim Crow was embedded in these developments. Miami's chief of police at the time, H. Leslie Quigg, did not hide the fact that he, like many other white Miami police officers, was a member of the Ku Klux Klan. Unsurprisingly, these officers enforced social codes far beyond the written law. Quigg, for example, "personally and publicly beat a colored bellboy to death for speaking directly to a white woman".:53
The collapse of the Florida land boom of the 1920s, the 1926 Miami Hurricane, and the Great Depression in the 1930s slowed development. When World War II began, Miami became a base for U.S. defense against German submarines due to its prime location on the southern coast of Florida. This brought an increase in Miami's population; 172,172 people lived in the city by 1940. The city's nickname, The Magic City, came from its rapid growth, which was noticed by winter visitors who remarked that the city grew so much from one year to the next that it was like magic.
After Fidel Castro rose to power in Cuba following the Revolution in 1959, many wealthy Cubans sought refuge in Miami, further increasing the city's population. Miami developed new businesses and cultural amenities as part of the New South in the 1980s and 1990s. At the same time, South Florida weathered social problems related to drug wars, immigration from Haiti and Latin America, and the widespread destruction of Hurricane Andrew. Racial and cultural tensions sometimes sparked, but the city developed in the latter half of the 20th century as a major international, financial, and cultural center. It is the second-largest U.S. city with a Spanish-speaking majority (after El Paso, Texas), and the largest city with a Cuban-American plurality.
The city proper is home to less than one-thirteenth of the population of South Florida. Miami is the 42nd-most populous city in the United States. The Miami metropolitan area, however, which includes Miami-Dade, Broward and Palm Beach counties, had a combined population of more than 5.5 million people, ranked seventh largest in the United States, and is the largest metropolitan area in the southeastern United States. As of 2008, the United Nations estimates that the Miami Urban Agglomeration is the 44th-largest in the world.
In 1960, Hispanics made up about 5% of the population of Miami-Dade County. Between 1960 and 2000, 90% of the population growth in the county was made up of Hispanics, raising the Hispanic portion of the population to more than 57% by 2000.
In 1970, the Census Bureau reported Miami's population as 45.3% Hispanic, 32.9% non-Hispanic White, and 22.7% Black. Miami's explosive population growth has been driven by internal migration from other parts of the country, primarily up until the 1980s, as well as by immigration, primarily from the 1960s to the 1990s. Today, immigration to Miami has continued and Miami's growth today is attributed greatly to its fast urbanization and high-rise construction, which has increased its inner city neighborhood population densities, such as in Downtown, Brickell, and Edgewater, where one area in Downtown alone saw a 2,069% increase in population in the 2010 Census. Miami is regarded as more of a multicultural mosaic, than it is a melting pot, with residents still maintaining much of, or some of their cultural traits. The overall culture of Miami is heavily influenced by its large population of Hispanics from the Caribbean and South America and black people mainly from the Caribbean islands.
Miami has a minority-majority population, as non-Hispanic whites comprise less than half of the population, 11.9%, down from 41.7% in 1970. Hispanic or Latino (of any race) make up 70% of Miami's population. As of the 2010 census, the racial makeup of the population of Miami was 72.6% White American (including White Hispanic), 19.2% Black or African American, 1% Asian American, and the remainder belonged to other groups or was of mixed ancestry.
The 2010 US Census reported that the Hispanic population in Miami accounted for 70% of its total population, with 34.4% of city residents being of Cuban origin, 15.8% had a Central American background (7.2% Nicaraguan, 5.8% Honduran, 1.2% Salvadoran, and 1.0% Guatemalan), 8.7% were of South American descent (3.2% Colombian, 1.4% Venezuelan, 1.2% Peruvian, 1.2% Argentine, 1.0% Chilean and 0.7% Ecuadorian), 4.0% had other Hispanic or Latino origins (0.5% Spaniard), 3.2% descended from Puerto Ricans, 2.4% were Dominican, and 1.5% had Mexican ancestry.
As of 2010, those of African ancestry accounted for 19.2% of Miami's population. Of the city's total population, 5.6% were West Indian or Afro-Caribbean American origin (4.4% Haitian, 0.4% Jamaican, 0.4% Bahamian, 0.1% British West Indian, and 0.1% Trinidadian and Tobagonian, 0.1% Other or Unspecified West Indian), 3.0% were Black Hispanics, and 0.4% were Subsaharan African origin.
As of 2010, those of (non-Hispanic white) European ancestry accounted for 11.9% of Miami's population. Of the city's total population, 1.7% were German, 1.6% Italian, 1.4% Irish, 1.0% English, 0.8% French, 0.6% Russian, and 0.5% were Polish. Since the 1960s, there has been massive white flight with many non-Hispanic whites moving outside Miami due to the influx of immigrants settling in most parts of Miami.
As of 2010, those of Asian ancestry accounted for 1.0% of Miami's population. Of the city's total population, 0.3% were Indian people/Indo-Caribbean American (1,206 people), 0.3% Chinese (1,804 people), 0.2% Filipino (647 people), 0.1% were other Asian (433 people), 0.1% Japanese (245 people), 0.1% Korean (213 people), and 0.0% were Vietnamese (125 people).
In 2010, 1.9% of the population considered themselves to be of only American ancestry (regardless of race or ethnicity), while 0.5% were of Arab ancestry, as of 2010.
According to a 2014 study by the Pew Research Center, Christianity is the most prevalently practiced religion in Miami (68%), with 39% professing attendance at a variety of churches that could be considered Protestant, and 27% professing Roman Catholic beliefs. followed by Judaism (9%); Islam, Buddhism, Hinduism, and a variety of other religions have smaller followings; atheism or no self-identifying organized religious affiliation was practiced by 21%.
There has been a Norwegian Seamen's church in Miami since the early 1980s. In November 2011, Crown Princess Mette-Marit opened a new building for the church. The church was built as a center for the 10,000 Scandinavians that live in Florida. Around 4,000 of them are Norwegian. The church is also an important place for the 150 Norwegians that work at Disney World.
As of 2016, a total of 73% of Miami's population age five and over spoke a language other than English at home. Of this 73%, 64.5% of the population only spoke Spanish at home while 21.1% of the population spoke English at home. About 7% spoke other Indo-European languages at home, while about 0.9% spoke Asian languages or Pacific Islander languages/Oceanic languages at home. The remaining 0.7% of the population spoke other languages at home.
As of 2010, 70.2% of Miami's population age five and over spoke only Spanish at home while 22.7% of the population spoke English at home. About 6.3% spoke other Indo-European languages at home. About 0.4% spoke Asian languages or Pacific Islander languages/Oceanic languages at home. The remaining 0.3% of the population spoke other languages at home. In total, 77.3% spoke another language other than English.
As of 2010, 80% of people over age 25 were a High School graduate or higher. 27.3% of people in Miami had a bachelor's degree or higher.
As of 2010, there were 158,317 households, of which 14.0% were vacant. 22.7% had children under the age of 18 living with them, 31.3% were married couples living together, 18.1% have a female head of household with no husband present, and 43.1% were non-families. 33.3% of all households were made up of individuals, and 11.3% had someone living alone who was 65 years of age or older (4.0% male and 7.3% female.) The average household size was 2.47 and the average family size was 3.15.
In 2010, the city population was spread out, with 18.8% under the age of 18, 9.4% from 18 to 24, 33.1% from 25 to 44, 25.0% from 45 to 64, and 13.6% who were 65 years of age or older. The median age was 38.8 years. For every 100 females, there were 99.2 males. For every 100 females age 18 and over, there were 98.1 males.
In 2010, 58.1% of the county's population was foreign born, with 41.1% being naturalized American citizens. Of foreign-born residents, 95.4% were born in Latin America, 2.4% were born in Europe, 1.4% born in Asia, 0.5% born in Africa, 0.2% in North America, and 0.1% were born in Oceania.
In 2004, the United Nations Development Program (UNDP) reported that Miami had the highest proportion of foreign-born residents of any major city worldwide (59%), followed by Toronto (50%).
About 22.2% of families and 27.3% of the population were below the poverty line at the census, including 37.1% of those under age 18 and 32.8% of those aged 65 or over.
Florida is commonly called "The Sunshine State" or more commonly known as "The Sunshine State." Florida is situated in the southeast area of the U.S., within the state lines of Alabama, Georgia, South Carolina, and Tennessee. Florida is also known as the "Panhandle." Florida has a long history of being a popular travel destination with tourists from across the United States and internationally. Florida has seen a rise in home growth and development in recent years because of the popularity of this coastal state.
Geography of Florida: Florida is a peninsula in the south-eastern panhandle of what was once the panhandle of the U.S., which is now known as Florida. Florida has the second-lowest cost per square foot of any state in the nation. Florida is divided into six major counties: county seat Saint Petersburg/St Augustine, county seat Daytona Beach, Orange County, Putnam County, Hillsborough County, and Seminole County. Geographically, Florida consists of three major geographical division areas: The Florida Panhandle, which is south of the Florida Keys; the Florida intra-regional; and the Florida Atlantic.
Florida History: Florida is known for its long history. Florida man began settling in south Florida around the year 1830. At that time there were no schools in the area and the people were largely unemployed. As the population grew, however, Florida became one of the most popular places to live, especially for European immigrants. Florida was not only a thriving agricultural and manufacturing center but also a major sea port.
Florida demography has changed a lot since its early days. Today, Florida has one of the most diverse populations in the U.S. Because of this, Florida has much higher than average population density, making it one of the most diverse states in terms of race and ethnicity.
Florida Demography Florida's demography is changing rapidly. Florida has seen net migration in every decade since the end of the Great Depression. In addition to the south Florida, other states with large Hispanic populations such as Texas, Arizona and New Mexico are also moving to Florida. The fastest growing urban area in Florida is Jacksonville. However, despite its rapid growth, Florida continues to lose a larger percentage of its population to other states.
Florida Demography Florida has been an island through most of its history, and because of its location on the Gulf of Mexico, it has always had a critical role in shipping and in providing jobs to surrounding areas. As a result, Florida has maintained a healthy economy. Because of this, Florida continues to attract a large number of people due to its beaches, universities and professional sports teams. Florida is home to many popular national and international corporations.
Florida Demography Florida has a lot of diverse neighborhoods where people from various parts of America and even other countries have mixed blood. Many neighborhoods in Florida have experienced an influx of immigrants from Latin America, Asia, Eastern Europe and Africa. These neighborhoods provide a rich diversity of people but also challenge the social and cultural boundaries of Florida. They represent the new face of American culture in the 21st century.
Florida Demography Florida has a lot of historical sites and places that should be explored. The Florida Panhandle, which is Florida's largest city, offers a glimpse into the history and culture of the American South. Traveling on public transportation will take you through a section of Florida that is not familiar to many people but showcases many cultures and a variety of local food and music.
Southern Florida is filled with small, quiet neighborhoods. They are not heavily populated and offer a unique perspective of life in the Florida Panhandle. Miami is the financial center of Florida and also home to many people who have made it big in the business world. Miami has two big cultural areas. One is the district that is downtown and the second is the southern part of the city known as Brickell. Both are known for their high-class life styles and attract a large number of well-heeled people.
Southern Florida's geography is diverse. It is bordered on two sides by the Atlantic Ocean and on the east by the Gulf of Mexico. It is also surrounded by the Everglades. A part of Florida that is not as populated is the Florida Keys. These islands sit between the Atlantic and the Gulf of Mexico and offer a beautiful view of the southern sky. Florida also borders Georgia and the Carolinas on the west and Alabama and Texas on the east.
When Florida is mentioned most people think of Jacksonville and Orlando, but there are other cities that are equally, or even more, interesting. Some of the largest cities here are Tampa, which are one of the busiest cities in the state, and Fort Lauderdale, which is the largest city in south Florida. Other cities like Daytona Beach, Sarasota, Saint Augustine and West Palm Beach have some good population and offer great weather and activities.