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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT Delray Beach
The earliest known human inhabitants of what is now Delray Beach were the Jaega people.Tequesta Indians likely passed through or inhabited the area at various times. Few other recorded details of these local indigenous settlements have survived.
An 1841 U.S. military map shows a Seminole camp located in the area now known as Lake Ida. In 1876, the United States Life Saving Service built the Orange Grove House of Refuge to rescue and shelter ship-wrecked sailors. The house derived its name from the grove of mature sour orange and other tropical fruit trees found at the site chosen for the house of refuge, but no record or evidence of who planted the trees was discovered.
The first non-indigenous group to build a settlement was a party of African Americans from the panhandle of Florida, who purchased land a little inland from the Orange Grove House of Refuge and began farming around 1884. By 1894 the black community was large enough to establish the first school in the area.
In 1894 William S. Linton, a Republican U.S. Congressman for Saginaw, Michigan, bought a tract of land west of the Orange Grove House of Refuge, and began selling plots in what he hoped would become a farming community. Initially, this community was named after Linton. In 1896 Henry Flagler extended his Florida East Coast Railroad south from West Palm Beach to Miami, with a station at Linton.
The Linton settlers established a post office and a store, and began to achieve success with truck farming of winter vegetables for the northern market. A hard freeze in 1898 was a setback, and many of the settlers left, including William Linton. Partly in an attempt to change the community's luck, or to leave behind a bad reputation, the settlement's name was changed in 1901 to Delray, after the Detroit neighborhood of Delray ("Delray" being the anglicized spelling of Del Rey, which is Spanish for "of the king"), which in turn was named after the Mexican–American War's Battle of Molino del Rey.
Settlers from The Bahamas (then part of the British West Indies), sometimes referred to as Nassaws, began arriving in the early 1900s. After 1905, newspaper articles and photographs of Delray events reveal that Japanese settlers from the nearby Yamato farming colony also began participating in Delray civic activities such as parades, going to the movies, and shopping. The 1910 census shows Delray as a town of 904 citizens. Twenty-four U.S. states and nine other countries are listed as the birthplace of its residents. Although still a small town, Delray had a remarkably diverse citizenry.
In 1911, the area was chartered by the State of Florida as an incorporated town. In the same year, pineapple and tomato canning plants were built. Pineapples became the primary crop of the area. This is reflected in the name of the present day Pineapple Grove neighborhood near downtown Delray Beach.
Prior to 1909, the Delray settlement land was within Dade County. That year, Palm Beach County was carved out of the northern portion of the region. In 1915, Palm Beach County and Dade County contributed nearly equal portions of land to create what is now Broward County between the two, leaving Delray situated within the southeastern portion of Palm Beach County.
By 1920, Delray's population had reached 1,051. In the 1920s, drainage of the Everglades west of Delray lowered the water table, making it harder to grow pineapples, while the extension of the Florida East Coast Railway to Key West resulted in competition from Cuban pineapples for the markets of the northern United States.
The Florida land boom of the 1920s brought renewed prosperity to Delray. Tourism and real estate speculation became important parts of the local economy. Delray issued bonds to raise money to install water and sewer lines, paved streets, and sidewalks. Several hotels were built. At that time, Delray was the largest town on the east coast of Florida between West Palm Beach and Fort Lauderdale. The collapse of the land boom in 1926 left Delray saddled with high bond debts, and greatly reduced income from property taxes.
Delray was separated from the Atlantic Ocean beach by the Florida East Coast Canal (now part of the Intracoastal Waterway). In 1923 the area between the canal and the ocean was incorporated as Delray Beach. In 1927 Delray and Delray Beach merged into one town named Delray Beach.
Beginning in the mid-1920s, a seasonal Artists and Writers Colony was established in Delray Beach and the adjacent town of Gulf Stream. At the time, the city of Palm Beach did not welcome Hollywood personalities or all types of artists, so the Delray winter colony drew a more eclectic and bohemian populace. Throughout the 1930s and '40s, Delray became a popular winter enclave for artists and authors, especially famous cartoonists. Two nationally syndicated cartoonists – H.T. Webster (creator of "Caspar Milquetoast") and Fontaine Fox of "Toonerville Trolley" fame – had offices upstairs in the Arcade Building over the Arcade Tap Room; a gathering place where the artists and writers might be joined by aristocrats, politicians, entertainers, and sports figures. Other well-known artists and writers of the era who had homes in Delray Beach include: Herb Roth, W.J. "Pat" Enright, Robert Bernstein, Wood Cowan, Denys Wortman, Jim Raymond, Charles Williams, Herb Niblick, Hugh McNair Kahler, Clarence Budington Kelland, Nina Wilcox Putnam, and Edna St. Vincent Millay. These seasonal visitors helped soften the effect of the real estate downturn and The Great Depression on the city.
During the Depression, not much money was available since the two banks had failed, but progress continued, and the town still looked prosperous because of the previous burst of new buildings during the boom years. The Artists and Writers Colony flourished and Delray Beach's fame as a resort town grew. This era is regarded as Delray Beach's "golden age of architecture;" a period in which the city ranked 50th in population but 10th in building permits in Florida. Prominent architectural styles in Delray Beach from this period include Art Deco, Mediterranean Revival, Mission Revival, Monterey Colonial, Streamline Moderne, bungalows, and 'Key West style' cottage homes for the Artists and Writers Colony winter residents.
For the four years of World War II, citizens of Delray Beach volunteered to watch the beach and ocean 24 hours a day from the faux bell tower atop the seaside Seacrest Hotel. Military personnel patrolled the beach on horseback. Shipping attacks could be seen from the coast. During WWII Delray Beach also saw an influx of service personnel stationed at the nearby Boca Raton Army Airfield. Some of the veterans who had trained at the airfield returned to settle in Delray Beach after the war. Steady growth of the city continued through the 1950s and 1960s.
While Delray Beach had a sizeable African-American population from the beginning, it attempted to keep out Jews. In 1959, the Anti-Defamation League of B'nai B'rith called it "one of the nation's most completely anti-Semitic communities". It quoted an unnamed realtor who "proudly called it the only city on the East Coast [of Florida] fully restricted to Gentiles both in buying and selling".:78
By the early 1960s Delray Beach was becoming known for surfing. Atlantic Avenue was the biggest seller of surfboards in Florida at the time. Delray Beach's surfing fame increased somewhat serendipitously after a 1965 shipwreck. During Hurricane Betsy, the 441 feet (134 m) freighter Amaryllis ran aground on Singer Island, creating a windbreak that formed perfectly breaking waves. The ship was dismantled three years later, yet local surfers have retained an association with the area.
In the 1970s, Interstate 95 between Palm Beach Gardens and Miami was fully completed and development began to spread west of the city limits. This pattern continued and accelerated through the 1980s, as downtown and many of the older neighborhoods fell into a period of economic decline.
Revitalization of some historic areas began during the last decade of the twentieth century, as several local landmark structures were renovated. These include the Colony Hotel and Old School Square (the former campus of Delray Elementary School and Delray High School, since turned into a cultural center). The city also established five Historic Districts, listed in the Local Register of Historic Places, and annexed several other historic residential neighborhoods between U.S. Route 1 and the Intracoastal Waterway in an effort to preserve some of the distinctive local architecture.
In 2001, the historic home of teacher/principal Solomon D. Spady was renovated and turned into the Spady Cultural Heritage Museum. The Spady Museum houses black archives. In 2007 the museum was expanded by renovating a 1935 cottage as a Kid's Cultural Clubhouse, and the construction of a 50-seat amphitheater named for C. Spencer Pompey, a pioneer black educator.
Downtown Delray, located in the eastern part of the city, along Atlantic Avenue, east of I-95 and stretching to the beach, has undergone a large-scale renovation and gentrification. The Delray Beach Tennis Center has brought business to the area. It has hosted several major international tennis events such as the April 2005 Fed Cup (USA vs. Belgium), the April 2004 Davis Cup (USA vs. Sweden), the Delray Beach International Tennis Championships (ATP Event), and the Chris Evert/Bank of America Pro Celebrity.
Atlantic Community High School was rebuilt in 2005 on a different site from the previous school, a plan which was met with much contention.
When DayJet operated from 2007 to 2008, its headquarters were in Delray Beach.
From 2009 to 2012, Pet Airways had its headquarters in Delray Beach.
In 2012, Rand McNally]"Best of the Road" named Delray Beach America's Most Fun Small Town. Delray Beach was rated as the 3rd Happiest Seaside Town in America by Coastal Living in 2015.
Delray Beach has experienced a drastic spike in opioid overdoses in recent years, reaching record numbers in 2016 and 2017. The number reached its pinnacle of 96 in October 2016. Most overdoses are a result of heroin mixed with Fentanyl.
As of 2010, there were 34,156 households, out of which 20.4% were vacant. As of 2000, 18.9% of households had children under the age of 18 living with them, 42.4% were married couples living together, 10.2% had a female householder with no husband present, and 43.7% were non-families. 35.3% of all households were made up of individuals, and 18.3% had someone living alone who was 65 years of age or older. The average household size was 2.22 and the average family size was 2.87.
In 2000, the city's population was spread out, with 18.2% under the age of 18, 6.3% from 18 to 24, 27.1% from 25 to 44, 22.4% from 45 to 64, and 25.9% who were 65 years of age or older. The median age was 44 years. For every 100 females, there were 91.2 males. For every 100 females age 18 and over, there were 88.0 males.
In 2000, the median income for a household in the city was $43,371, and the median income for a family was $51,195. Males had a median income of $33,699 versus $28,469 for females. The per capita income for the city was $29,350. About 8.2% of families and 11.8% of the population were below the poverty line, including 17.6% of those under age 18 and 7.8% of those age 65 or over.
As of 2000, speakers of English as a first language accounted for 75.44% of all residents, and French Creole accounted for 11.73%, Spanish consisted of 7.02%, French was at 1.87%, Italian at 0.88%, and German made up 0.75% of the population.
As of 2000, Delray Beach had the sixteenth highest percentage of Haitian residents in the U.S,. with 10.50% of the population.
Florida is commonly called "The Sunshine State" or more commonly known as "The Sunshine State." Florida is situated in the southeast area of the U.S., within the state lines of Alabama, Georgia, South Carolina, and Tennessee. Florida is also known as the "Panhandle." Florida has a long history of being a popular travel destination with tourists from across the United States and internationally. Florida has seen a rise in home growth and development in recent years because of the popularity of this coastal state.
Geography of Florida: Florida is a peninsula in the south-eastern panhandle of what was once the panhandle of the U.S., which is now known as Florida. Florida has the second-lowest cost per square foot of any state in the nation. Florida is divided into six major counties: county seat Saint Petersburg/St Augustine, county seat Daytona Beach, Orange County, Putnam County, Hillsborough County, and Seminole County. Geographically, Florida consists of three major geographical division areas: The Florida Panhandle, which is south of the Florida Keys; the Florida intra-regional; and the Florida Atlantic.
Florida History: Florida is known for its long history. Florida man began settling in south Florida around the year 1830. At that time there were no schools in the area and the people were largely unemployed. As the population grew, however, Florida became one of the most popular places to live, especially for European immigrants. Florida was not only a thriving agricultural and manufacturing center but also a major sea port.
Florida demography has changed a lot since its early days. Today, Florida has one of the most diverse populations in the U.S. Because of this, Florida has much higher than average population density, making it one of the most diverse states in terms of race and ethnicity.
Florida Demography Florida's demography is changing rapidly. Florida has seen net migration in every decade since the end of the Great Depression. In addition to the south Florida, other states with large Hispanic populations such as Texas, Arizona and New Mexico are also moving to Florida. The fastest growing urban area in Florida is Jacksonville. However, despite its rapid growth, Florida continues to lose a larger percentage of its population to other states.
Florida Demography Florida has been an island through most of its history, and because of its location on the Gulf of Mexico, it has always had a critical role in shipping and in providing jobs to surrounding areas. As a result, Florida has maintained a healthy economy. Because of this, Florida continues to attract a large number of people due to its beaches, universities and professional sports teams. Florida is home to many popular national and international corporations.
Florida Demography Florida has a lot of diverse neighborhoods where people from various parts of America and even other countries have mixed blood. Many neighborhoods in Florida have experienced an influx of immigrants from Latin America, Asia, Eastern Europe and Africa. These neighborhoods provide a rich diversity of people but also challenge the social and cultural boundaries of Florida. They represent the new face of American culture in the 21st century.
Florida Demography Florida has a lot of historical sites and places that should be explored. The Florida Panhandle, which is Florida's largest city, offers a glimpse into the history and culture of the American South. Traveling on public transportation will take you through a section of Florida that is not familiar to many people but showcases many cultures and a variety of local food and music.
Southern Florida is filled with small, quiet neighborhoods. They are not heavily populated and offer a unique perspective of life in the Florida Panhandle. Miami is the financial center of Florida and also home to many people who have made it big in the business world. Miami has two big cultural areas. One is the district that is downtown and the second is the southern part of the city known as Brickell. Both are known for their high-class life styles and attract a large number of well-heeled people.
Southern Florida's geography is diverse. It is bordered on two sides by the Atlantic Ocean and on the east by the Gulf of Mexico. It is also surrounded by the Everglades. A part of Florida that is not as populated is the Florida Keys. These islands sit between the Atlantic and the Gulf of Mexico and offer a beautiful view of the southern sky. Florida also borders Georgia and the Carolinas on the west and Alabama and Texas on the east.
When Florida is mentioned most people think of Jacksonville and Orlando, but there are other cities that are equally, or even more, interesting. Some of the largest cities here are Tampa, which are one of the busiest cities in the state, and Fort Lauderdale, which is the largest city in south Florida. Other cities like Daytona Beach, Sarasota, Saint Augustine and West Palm Beach have some good population and offer great weather and activities.