Looking for a Facebook Ads Agency?
We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT South Meriden
Meriden was originally a part of the neighboring town of Wallingford. It was granted a separate meetinghouse in 1727, became a town in 1806 with over 1000 residents, and incorporated as a city in 1867 with just under 9000 residents. It was once proposed as the Connecticut state capital. It was named for the village of Meriden, West Midlands, England, near Birmingham.
The oldest house in town still standing, built by Solomon Goffe in 1711, became a museum in 1986, the Solomon Goffe House.
The grave of Winston Churchill's great-great-great maternal grandfather, Timothy Jerome, can be seen today at what is now called "Burying Ground 1720" (Google Maps:) at the juncture of Dexter Avenue and Lydale Place. At the time the location was known as "Buckwheat Hill", and overlooked the salt-making estate for which Jerome had received a royal grant. Timothy Jerome's son, Samuel, is the great-great grandfather of Jennie Jerome, Winston Churchill's mother.
In the second half of the 1800s, Meriden became a manufacturing center of note, with several companies forming, or relocating to the city, involved in the production of mainly silver, lamps and metalware, glassware, guns, and musical instruments. A substantial number of design and technology patents were secured.
For silver, the numerous companies included the Meriden Britannia Company (a predecessor of the International Silver Company with corporate HQ in Meriden), Meriden earned the nickname "Silver City", due to the large number of silver manufacturers, and the International Silver Co. continued production until the early 1980s. Along with the silver companies, other producers of cutlery included the Meriden Cutlery Co. and Miller Bros. Cutlery.
In 1876, the Meriden Britannia Company made significant efforts at the Centennial Exposition in Philadelphia, and won the First Place medal for plated wares. According to the Sotheby's auction house, "The publicity of the award and the impression the firm made on the fair's 8 million visitors was continued by the catalogues and other intensive marketing; by the end of the 1870s Meriden Britannia Co. was considered the largest silverware company in the world." A key design attributed to launching the company and the town's international name was the Buffalo Hunt with a smaller edition in the White House collection, Washington, DC. For some time the original Buffalo Hunt sculpture went missing, and in a shocking report by Bailey Wright in 2018, it was learned that it was recently 'missing' actually in Meriden.
For lamps and metalware, the companies with national and international markets included the Edward Miller & Co / Miller Company (1844–stopped manufacturing lighting c, 1980), the Charles Parker Company, Handel Company, and the Bradley & Hubbard Manufacturing Company (1852–1940), which also was widely known for producing metal-based products like decorative tables and andirons.
For glassware, the companies included the C.F. Monroe Company (1892–1916). and the Meriden Flint Glass Company (1876–92),
Manning, Bowman & Co. (1849–1945) centered its production in Meriden, and into the early 20th century became a nationally known producer of small electrical appliances and chrome ware. Meriden was also the site of the production of Parker Brothers (guns), widely-known and traded by firearms enthusiasts. From 1905 to 1918, the Meriden Firearms Co. manufactured small arms from 1905 to 1918. The stock was owned by Sears, Roebuck & Company.
Internationally known companies Wilcox and White and the Aeolian Company were involved in the production of musical instruments north of the downtown area at Tremont and Cambridge Streets. The Aeolian Company grew quickly forming production sites in other places and developed a music hall in New York. (The largest holder today of instruments and music rolls by the two companies is the Pianola Museum in Amsterdam, The Netherlands.)
Meriden also was an important site for graphic arts innovation. In 1888, the Meriden Gravure Company (in Meriden 1888–1989) was founded by Charles Parker and James F. Allen, and continued a previous printing operation by Parker. The company developed an expertise in high quality image reproduction, which initially was driven by the needs of the silver industry.
With the wealth of entrepreneurs during this time, several mansions and houses of note were built, particularly on Broad Street.
Of political and historical note, on March 7, 1860, Abraham Lincoln spoke in Meriden seeking the Republican presidential nomination.
For public places, Hubbard Park in the Hanging Hills was financed by Walter Hubbard (of the Bradley & Hubbard company). The design for the park was originally conceived by Hubbard in consultation with the Olmsted Brothers, sons of Frederick Law Olmsted, America's foremost landscape architect. In 1900, Castle Craig on a peak was dedicated in the park. In 1903, the Curtis Memorial Library, across from Meriden's city hall, was opened.
From 1937 until 1947, the International Silver Company sponsored the Silver Theater, a national radio program broadcast via CBS in Hollywood. The radio program featured many Hollywood actors and actresses of the time like Jimmy Stewart and Rosalind Russell. Over 200 programs were produced. In c. 1937–45, several Hollywood stars, including Judy Garland, Ginger Rogers and Barbara Stanwyck, endorsed the company's 1847 Rogers Bros. silverware in print advertisements in LIFE magazine.
After World War II, in 1949/50, The Silver Theatre was brought to television and broadcast on CBS, also with the International Silver Company as the sponsor. Guest stars included Eva Gabor, Kim Hunter, and Burgess Meredith.
A few thousand designs from this manufacturing era from Meriden are in museums and historical societies across the United States and into Europe, Australia and New Zealand. Design objects from this era from Meriden have also been included in over 200 national and international exhibitions and expositions since the 1850s. The 1930s tea urn by Eliel Saarinen for the Wilcox Silver Plate Co. / International Silver Company, Meriden, is the one design exhibited most and most published in design books as an international Modern design icon.
Some comparatively recent examples of Meriden designs in exhibitions include In pursuit of Beauty: Americans and the Aesthetic Movement at the Metropolitan Museum of Art in New York (1986–87), and more recently, Modernism in American Silver: 20th century design (2005–06) in Dallas, Miami Beach, and Washington, DC, which highlighted downtown Meriden and the area's role as an important center of Modernist silver production. In 19th century Modern (2011–12) in Brooklyn, designs by the International Silver Company and the Napier Company, another Meriden manufacturer, were exhibited. In November 2016-November 2017, the city's iconic Napier penguin cocktail shaker was in an exhibition at the Dallas Museum of Art; the Napier penguin was the lead image of the show.
In summer 2017 alone, historical Meriden area design was exhibited in museum shows in at least Dallas, Newark, at the Museum of Modern Art in New York, the Cooper-Hewitt Smithsonian Museum in New York, the Gemeentemuseum in The Hague, The Netherlands, and the KunstHalle in Berlin, Germany.
With this level of attention, some special design objects from the era have become sought-after collectors items also at auction, sometimes due to their association with the commission or commissioner, or the status of the design, or being in the sought-after Modernism style. For example, a painted glass and metal table lamp by Bradley and Hubbard, (c. 1920) sold for US$14,950, doubling its estimate, at Christie's auction house in New York in 1999. Later, a 14-inch, International Silver Company cocktail shaker (c. 1927) sold for US$21,600 tripling its estimate, at Christie's in New York in 2005. A Parker gun made for a Russian czar before World War I, but never delivered, was reported to have been sold for US$287,500 in 2007. In 2008, a rare Handel lamp sold for US$85,000. On March 5–6, 2014 at Sotheby's in London, "Al Capone's cocktail shaker" made by the Meriden International Sterling Company (c. 1932) achieved over 33 times its estimate with a sale price of GBP50,000 (US$83,250 on the day). Lastly, in 2014, at Sotheby's New York, a rare Paul Lobel-designed coffee service (c. 1934–35) produced by the Wilcox Silver Plate Co. / International Silver Company sold for US$377,000.
In 1939, Edwin Howard Armstrong, a network radio pioneer who invented FM radio, used West Peak in 1939 for the location of one of the first FM radio broadcasts. His original 70-foot-tall (21 m) radio mast still stands on the peak. Currently West Peak is home to six FM broadcast stations, including WNPR, WWYZ, WKSS, WDRC-FM, WMRQ-FM and WHCN.
During World War II, factories in Meriden worked three shifts (24 hours/day). On March 8, 1944, the War Manpower Commission gave Meriden the designation as "National Ideal War Community", and Jimmy Durante and Glenn Miller entertained those at the ceremony.
In addition to manufacturers that continued operations after World War II, starting in the later 1940s, the Miller Company, Burton Tremaine, Sr. and Emily Hall Tremaine firmly put Meriden on the international, 20th century art/design map. In December 1947, Meriden became known once again as a site of design innovation, now with Modern art, via the Miller Company Collection of Abstract Art and the organization of a Painting toward architecture exhibition which opened at Hartford's Wadsworth Atheneum and later travelled to venues in 27 venues across the United States (1947–52). Substantial national media coverage reported on the exhibition. Painting toward architecture is considered one of the important art-design-architecture crossover exhibitions of the 20th century, tabling European influences for usage in the Post-World War II United States. In the 1950s, the Miller Company Collection of Abstract Art was privatized to "Mr & Mrs Burton Tremaine, Meriden, CT" and numerous artworks were lent to hundreds of exhibitions nationally and internationally into the 1970s with this designation.
In 1965, the Miller Company addition on Center Street was completed. The black-and-white Modernist facade was designed by influential American architect Philip Johnson.
On April 27, 1976, Jimmy Carter campaigned at city hall and the Latin American Society for the nomination of the Democratic Party for President of the United States.
In 1981, the Ku Klux Klan was present in Meriden, holding various rallies in the first half of the year. At these rallies, Connecticut State Police would protect the KKK from anti-racist protestors. At a March 21 rally, where the KKK was showing support for a police officer who killed a Black person, protestors threw rocks at the KKK. Two protesters were injured.
In 1987, the Emily Hall Tremaine Foundation was founded by the noted art collector that partly worked in Meriden, before her passing, with three focus areas: learning disabilities, the arts, and the environment. The offices were located in downtown Meriden. In c. 2010, the foundation offices were relocated to New Haven, near Yale University.
Meriden was a location chosen for the filming of the 1989 film Jacknife directed by David Jones starring Robert De Niro, Ed Harris and Kathy Baker. De Niro played a Vietnam War veteran suffering from post-traumatic stress disorder adjusting to a return to American life. The film was adapted by the play, Strange Snow by Stephen Metcalfe, a native from the adjacent town of Cheshire, Connecticut. A number of Meriden locations can be seen in the film, including a historic house on Linsley Avenue, as well as film locations in the greater region.
The Franciscan Sisters of the Eucharist have their mother house in Meriden, as do the Franciscan Brothers of the Eucharist.
As of the 2010 census, there were 60,868 people in Meriden, with a population density of 2558 persons per square mile. There were 23,922 households (2009–13). The average household size was 2.49 and the average family size was 3.10. Husband-wife households account for 41% of all households. The population under 5 years (2010) was 6.7%, under 18 years (2010) was 23.9%, and 65 years and over was 12.9%. The female population was 51.6% compared to the male population at 48.4% (2010).
The racial makeup of the city in 2010 was 73.5% White, 9.7% Black or African American, 0.5% Native American, 2.1% Asian, 0.1% Pacific Islander, 10.7% from other races, and 3.5% from two or more races. Hispanic or Latino of any race were 28.9% of the population. In 2009–2013, 9.7% of the population was foreign-born.
For 2009–13, the median household income was $52,590. The per capita income for the city was $26,941. The median value of owner-occupied housing units was $188,400. The home ownership rate was 61.8%. The high school graduation or higher rate was 83.6% (age 25+) and the bachelor's degree or higher rate was 19.1% (age 25+). 14.4% of people were below the poverty line.
Since 1975, the Meriden Hall of Fame organization has issued recognitions. In the Meriden City Hall, plaques pay tribute to the inductees.
Research. Retrieved July 11, 2015.</ref>
Connecticut is an excellent place to live in general. The state has lots of outdoor recreational activities as well as plenty of opportunities for cultural entertainment. But Connecticut is also famous for its historic towns, with an impressive history that dates back to the earliest settlements in America. Geography in Connecticut also plays a large role in preserving the character of this interesting part of America.
Today Connecticut is in the center of the major urban Industrial complex, bordering Massachusetts to the southwest, Rhode Island to the northwest, Long Island Sound to the southeast and New York City to the southwest. At one time during the colonial period, the state was a sparsely populated wilderness. But, today it is one of the most densely populated states with many cities containing over a million people. Today, there are many magnificent cities in Connecticut, such as New Haven, Connecticut's largest city, which is also the home of Yale University.
Geography in Connecticut means very much more than what you might expect from a simple definition. For example, because of its location on the ocean, Connecticut is home to some of the most spectacular natural beauty in the Northeast. Because of its location at the edge of this long line of islands, New England has a long coastline and deep canyon-like canyons. Connecticut's shoreline is mostly on the Connecticut River, giving it a temperate climate year round. Geology also plays a large role in how geography relates to culture in Connecticut.
Geographically, the state's topography is marked primarily by mountainous areas. Connecticut is also home to many streams, springs and rivers. These areas have diverse soil types and minerals, creating unique microclimates. And because of these microclimates, the quality of soil is extremely varied.
In terms of growth and development, Connecticut's cities rank among the most densely populated in the United States. Although there are a few cities that have a higher population density than others, like Greenwich, Connecticut, the urban area population is less than one per cent. The cities are spread out and urban in nature. They contain a mixture of residential communities like downtown Connecticut and large suburbanized areas like Greenwich.
Connecticut towns and cities like New London, Connecticut; New Haven, Connecticut; New Milford, Connecticut and Wallingford, Connecticut are filled with history and heritage. Many of these cities were once busy fishing ports and manufacturing centers. They also once had thriving city industries, like metal works, foundries and canneries. But now they have largely succeeded in becoming more modern and centers for business, government and higher education. Many older, smaller cities along the coast have become ghost towns. A new trend in urban renewal has brought more modernization to areas like New Haven, Connecticut, but it appears that this plan will take time and may not be fully implemented.
Urban renewal in Connecticut has taken on a distinctly New England feel with new town planning and development around state colleges in Connecticut. In New Haven, the city is working on developing the docklands around the mouth of the Connecticut River. In New Milford, the city is looking to develop the southern part of what used to be farmland. The state capital, Washington, DC, is also an important part of this process as it covers much of what is currently New England.
Urban renewal in Connecticut has produced mixed results. There are areas where the growth is significant, and other places where little new development is occurring. This may be due to state budget problems or changing views on urban development in the New England states. In any case, it has been an active process and a cause for much excitement in some parts of the state.