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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
Settled in 1648, West Haven (then known as West Farms) was a part of the original New Haven Colony. In 1719, it became the separate parish of West Haven, but was still officially a part of New Haven until 1822.
During the American Revolution, West Haven was the frequent launch and arrival point for raiding parties on both sides of the war. On July 5, 1779, the British invaded New Haven Harbor and came ashore in West Haven and East Haven. Thomas Painter, a teenaged militiaman watching for the approaching British ships while standing atop Savin Rock, is depicted on the city seal. The main commercial street, Campbell Avenue, is named for British Adjutant William Campbell, at the time an ensign in the Third Guards, who rescued the Reverend Noah Williston, the local Congregational minister and outspoken revolutionary, from being bayoneted by British and Hessian troopers, after he broke his leg trying to escape his captors. Campbell then ordered the soldiers to help the minister back to the parsonage and had the regimental surgeon set his leg. Campbell is also credited with keeping the troops in reasonably good order during their march through the village and reportedly had two soldiers arrested after a local woman accused them of stealing her jewelry. Campbell was killed hours later atop Allingtown Hill on his way to New Haven by a local farmer-turned defender. Campbell is buried in the Allingtown section of town off Prudden Street. Patriot victims of the invasion are buried in the Christ Church and First Society Cemetery. A historical headstone marks Campbell's approximate gravesite and is maintained by the West Haven Historical Society.
While West Haven again attempted to incorporate as its own town in 1784, that attempt failed, primarily due to the protests of neighboring Milford, which opposed North Milford becoming part of the new town. West Haven and North Milford tried again in 1786 and 1787 with the same result. The two finally joined to become Orange (incorporated as a town in 1822). In 1921, West Haven split from Orange to become a separate town. It was incorporated as a city in 1961 and is known as "Connecticut's Youngest City", but it is ironically one of the state's oldest settlements.
The Savin Rock section of West Haven was the site of the Savin Rock Amusement Park, which began in the late 19th century as a regionally renowned seaside resort. It evolved into a general amusement park in the 20th century and eventually closed in the 1960s. The park ran along the west side of the New Haven Harbor beachfront.
What followed was a 40 year struggle to stop Savin Rock's Redevelopment - approved by voters in 1963 and officially starting in 1966. It involved multiple referenda, petition drives, court cases, and Connecticut Supreme Court decisions affecting the 40 acre area. Opposition began about 1971 soon after old Savin Rock had been torn down and the first project built, but ballooned in 1973 when Save Our Shore (SOS) led a referendum to stop “the Great Wall of China”, an 800 foot 12 story apartment, proposed for a 10 acre parcel, blocking the shore view. A 1974 referendum to stop all development was organized by IMPACT (successor to SOS), but was overturned by the Supreme Court in 1978. This led to a struggle for a Compromise Plan, initiated by Mayor Robert Johnson, and brought to completion by action of the Concerned Citizens for Bradley Point (1979), which petitioned the final holdout to the Plan, to which the Supreme Court had required all developers to agree for any significant change. The Compromise was signed by all in May, 1979, but IMPACT continued to oppose it thru 1980. Thereafter, a committee sought public input and federal money, and in July, 1984, the 20 acre Bradley Point Veterans Memorial Park opened. In 1987 and 1989, the city bought development rights of all the remaining parcels, part of which became the Old Grove Park and part included a former restaurant that became the Savin Rock Conference Center. In 1991, the Land Trust of West Haven, Inc. was founded, but it was not until 2007 that a Conservation Easement was signed, preserving all but the Conference Center, as open space forever - beautiful parks, with walks and bike path, along Connecticut’s longest public shoreline. Several restaurants remain as last reminders of the area including Jimmies, Turk's of Savin Rock, both for their seafood and split hot dogs and Mike's Apizza & Restaurant.
West Haven has a mayor-council form of government. Nancy R. Rossi, the city's twelfth mayor, was elected in 2017. She is West Haven's first female mayor. There are two independent fire districts served by the First Fire Taxation (Center) and West Shore. The Allingtown Fire District was relatively recently subsumed by the City who's now responsible for all of its pension-related obligations going forward. Residents expect efforts will be made to consolidate the remaining two fire districts based, in large part, on the recommendation of the State's Municipal Accountability Review Board (MARB) who is currently providing financial support and guidance to the City. As it currently stands, each of the remaining independent Fire Districts levy its own tax rate.
In 1986, West Haven observed the Bicentennial of the United States Constitution. During the year-long celebrations, the mayor and council passed numerous resolutions to encourage community involvement, including naming the official ship of West Haven—the U.S. Navy destroyer USS Edson (DD-946)—and the city's official flower, the daylily. Public schools included curriculum on the Constitution from K-12, and school children were released from class to participate in a Constitution Day parade up Campbell Avenue.
In June 2014, the "Where Angels Play" playground opened next to Sea Bluff Beach in West Haven. The playground was built in honor of Charlotte Bacon, a victim of the Sandy Hook Elementary School shooting. The playground is pink for Charlotte's favorite color and includes some of her drawings.
As of the census of 2010, there were 55,564 people, 19,886 households. The population density was 5,170.2 people per square mile (1,865.0/km2). There were 22,336 housing units at an average density of 2,061.3 per square mile (795.6/km2). The racial makeup of the city was 63.3% white, 20.6% African American, 0.3% Native American, 4.2% Asian American, 0.0% Pacific Islander, 3.57% from other races and 4.8% from two or more races. 23.2% of the population were Hispanic or Latino of any race.
There were 21,090 households, out of which 28.5% had children under the age of 18 living with them, 41.9% were married couples living together, 15.6% had a female householder with no husband present, and 37.8% were non-families. 31.0% of all households were made up of individuals, and 10.7% had someone living alone who was 65 years of age or older. The average household size was 2.42 and the average family size was 3.06.
In the city, the population was spread out, with 19.7% under the age of 18, 9.7% from 18 to 24, 31.2% from 25 to 44, 21.8% from 45 to 64, and 14.2% who were 65 years of age or older. The median age was 36 years. For every 100 females, there were 91.3 males. For every 100 females age 18 and over, there were 88.2 males.
The median income for a household in the city from 2015-2019 was $62,985 in 2019 dollars. Males had a median income of $38,024 versus $30,610 for females. The per capita income for the city was $21,121. About 6.6% of families and 8.8% of the population were below the poverty line, including 11.8% of those under age 18 and 6.0% of those age 65 or over.
Connecticut is an excellent place to live in general. The state has lots of outdoor recreational activities as well as plenty of opportunities for cultural entertainment. But Connecticut is also famous for its historic towns, with an impressive history that dates back to the earliest settlements in America. Geography in Connecticut also plays a large role in preserving the character of this interesting part of America.
Today Connecticut is in the center of the major urban Industrial complex, bordering Massachusetts to the southwest, Rhode Island to the northwest, Long Island Sound to the southeast and New York City to the southwest. At one time during the colonial period, the state was a sparsely populated wilderness. But, today it is one of the most densely populated states with many cities containing over a million people. Today, there are many magnificent cities in Connecticut, such as New Haven, Connecticut's largest city, which is also the home of Yale University.
Geography in Connecticut means very much more than what you might expect from a simple definition. For example, because of its location on the ocean, Connecticut is home to some of the most spectacular natural beauty in the Northeast. Because of its location at the edge of this long line of islands, New England has a long coastline and deep canyon-like canyons. Connecticut's shoreline is mostly on the Connecticut River, giving it a temperate climate year round. Geology also plays a large role in how geography relates to culture in Connecticut.
Geographically, the state's topography is marked primarily by mountainous areas. Connecticut is also home to many streams, springs and rivers. These areas have diverse soil types and minerals, creating unique microclimates. And because of these microclimates, the quality of soil is extremely varied.
In terms of growth and development, Connecticut's cities rank among the most densely populated in the United States. Although there are a few cities that have a higher population density than others, like Greenwich, Connecticut, the urban area population is less than one per cent. The cities are spread out and urban in nature. They contain a mixture of residential communities like downtown Connecticut and large suburbanized areas like Greenwich.
Connecticut towns and cities like New London, Connecticut; New Haven, Connecticut; New Milford, Connecticut and Wallingford, Connecticut are filled with history and heritage. Many of these cities were once busy fishing ports and manufacturing centers. They also once had thriving city industries, like metal works, foundries and canneries. But now they have largely succeeded in becoming more modern and centers for business, government and higher education. Many older, smaller cities along the coast have become ghost towns. A new trend in urban renewal has brought more modernization to areas like New Haven, Connecticut, but it appears that this plan will take time and may not be fully implemented.
Urban renewal in Connecticut has taken on a distinctly New England feel with new town planning and development around state colleges in Connecticut. In New Haven, the city is working on developing the docklands around the mouth of the Connecticut River. In New Milford, the city is looking to develop the southern part of what used to be farmland. The state capital, Washington, DC, is also an important part of this process as it covers much of what is currently New England.
Urban renewal in Connecticut has produced mixed results. There are areas where the growth is significant, and other places where little new development is occurring. This may be due to state budget problems or changing views on urban development in the New England states. In any case, it has been an active process and a cause for much excitement in some parts of the state.