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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
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An SEO firm can provide you with valuable organic rankings, but only if you work alongside them. If you attempt to create your own campaigns, it is highly likely that you will fail. The truth of the matter is that most of the online marketing strategies used today simply do not work. However, a good SEO company knows that marketing online requires tactics that are unique and effective. They will provide you with tactics that will drive more traffic to your site while building brand awareness that will make your online presence memorable.
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Upland was originally an irrigation colony established by George and William Chaffey. When founded, it was a small rural town based on agriculture, specifically citrus fruits and grapes.
A trolley line in the broad, tree-lined median of Euclid Avenue formerly connected Upland to the Southern Pacific Railroad line in Ontario. The trolley was pulled from Ontario to Upland by a mule, which then climbed aboard an attached trailer for the ride back down.
Present-day Upland maintains many of the same features, most specifically Euclid Avenue (the north-south, tree-lined street that runs through town) as well as many of the older, adobe and ranch-style houses.
Upland is located at the foot of the San Gabriel Mountains on an east-west trail that was used by the Native Americans and Spanish missionaries, part of what is now known as the Old Spanish Trail. To the west, the trail led to the San Gabriel Mission, which Spanish Missionaries built in 1771.
In 1774, Spanish explorer Juan Bautista de Anza established an overland route from Arizona to California, with part of the trail passing through present day Upland on the way to the San Gabriel Mission. Anza's route went through Yuma, the San Gorgonio Pass and through the San Bernardino Valley. In 1775, Anza led a second expedition consisting of more than 240 people on a journey of over two thousand miles to the San Francisco Bay. En route, the expedition reached the San Gabriel Mission on January 4, 1776. The expedition reached the San Francisco Bay on June 27, 1776, where Anza founded the present day city of San Francisco. Five years later, in 1781, Spanish settlers followed Anza's route to found the city of Los Angeles a few miles west of the San Gabriel Mission.
Following the Anza expedition, the San Gabriel Mission became an important stopping place for expeditions traveling between Arizona and California. The mission was the first place where supplies could be procured after crossing the desert, and as travel over this road increased, the mission arranged to establish a supply station at some intermediate point east. In 1810, a party of missionaries, soldiers, and Native Americans from San Gabriel mission, under the leadership of Padre Dumetz, were sent out to select a location. On the 20th of May, 1810, they came into the San Bernardino Valley. This, according to the Roman Catholic Calendar of Saints, was the feast day of Saint Bernardino of Siena, and they named the valley in his honor. The expedition named the area around Upland "Cucamonga," which in the Tongvan language meant "sand place."
Jedediah Smith of the Rocky Mountain Fur Company was the first American to enter California overland. He started from the Yellowstone River, August, 1826, with a party of fifteen men. Their course was down the Colorado River to the Mojave, where they found two Native Americans, who guided them across the desert to San Gabriel Mission. Smith pioneered the route over the Cajon Pass, where he then joined the foothill route established by Anza, arriving at San Gabriel on November 27. California was part of Mexico at the time, so Smith was briefly arrested by the Mexican governor before being released.
In 1829, Mexican explorer Antonio Armijo led the first successful caravan from Santa Fe to Southern California, joining up with Smith's route to open what would later be called the Old Spanish Trail. The route resulted in immediate commerce between Santa Fe and Los Angeles. Pack trains made annual treks between New Mexico and California, bringing woven Mexican products to California, which lacked sheep, and bartering them for horses and mules, scarce in New Mexico. The trail carried mule-trains over the Cajon Pass, then west through Rancho Cucamonga, Upland, and El Monte, to the region's major settlements at Mission San Gabriel and Los Angeles.
From the time of the Anza expedition until the Mexican Rancho Period, the land around Upland was used as grazing land by the San Gabriel Mission. Under mission rule, cattle ranching became a major industry. The rangy cattle thrived and bred rapidly in the benign climate, and thousands of cattle wandered across the Cucamonga Rancho. Following the secularization of the missions by the Mexican government, the Cucamonga Rancho was granted to Tiburcio Tapia in 1839. Upon the death of Tapia in 1845, the Rancho passed to his daughter and her husband, Leon V. Prudhomme. An 1886 report by the California Surveyor General listed the size of the Cucamonga Rancho as 13,045 acres.
California became part of the United States at the end of the Mexican–American War in 1846, and American settlers began to arrive in California in large numbers with the California Gold Rush of 1849. The Cucamonga Rancho changed hands several times, but the area that present-day Upland occupies was little more than an uninhabited ranchland and a place to pass through until the arrival of George Chaffey in 1882. Chaffey, a Canadian shipbuilder from the province of Ontario, had already established the Etiwanda irrigation community in 1881, irrigating the land with a series of flumes carried water from the mountains to a reservoir from which water would then be sent to the relative land sites. In 1882, Chaffey purchased 6,216 acres of land in the Cucamonga Rancho, along with significant water rights from San Antonio Creek, for $60,000 Additional purchases brought the size of the land to over 8,000 acres of land for a total purchase price of $90,000
Chaffey's master plan called for distributing the water over the whole tract to each farm lot in cement pipes, with each holder to share in the water proportionately to his holding irrespective of distance from the source. Chaffey also laid out the main thoroughfare which ran from one end of the settlement to the other. He also named the "main thoroughfare" Euclid in honor of his favorite mathematician. Euclid Avenue was seven miles long, stretching from the colony's "southernmost boundaries to the mountains." Euclid was planned as a "200-foot-wide double drive ... [with a] center parkway to be flanked by a 65-foot-wide drive on each side. Chaffey also planned for electricity in Ontario with street lamps being placed a mile apart on Euclid and an electric streetcar that would travel up and down Euclid daily. Ontario was available for settlement on November 1, 1882. During the first week, Chaffey sold 190 acres for a total value of $28,500.
To ensure the success of this irrigation plan and to appeal to potential land buyers, the Chaffey created a "mutual water company" in which each landowner became a stockholder. The San Antonio Water Company was incorporated on October 25, 1882.
The Ontario colony eventually became known for its citrus groves, but in 1882, orange trees were too scarce and expensive at $100 an acre to turn to citrus, so at first other types of fruit were planted. By 1884, Ontario Nursery owner D.A. Shaw reported that there were "40,000 peach trees, 29,000 pear trees, 15,000 seedling apple trees, 16,000 grafted apple trees, 1,000 cherry trees, and 16,000 grape cuttings set out in orchards and vineyards." However, by 1889, some 2,000 acres of citrus orchards had been planted on Ontario, and Ontario was rated as having the second largest citrus acreage in the state.
The present-day city of Upland was the originally northern part of Chaffee's Ontario Model Colony, and was known as "North Upland" or "Magnolia" after a local hotel. The name Upland was first used as the name of the "Upland Citrus Association." Long-time resident Charles D. Adams, organizer and first elected president of the Association, was credited with choosing the name. However, by 1902, the name "Upland" was used to refer to the entire area of North Ontario.
The railway came to North Ontario in 1887. When the Ontario Colony was founded, downtown was located next to the Southern Pacific tracks. In 1887 the Atchison, Topeka, and Santa Fe completed its connection adjacent to the newly founded Magnolia Tract in North Ontario. Subdividers of Magnolia, the Bedford Brothers, announced plans to erect a depot at the foot of Second Avenue, the primary business street. A notice in the December 1887 Ontario Record indicated that the cost of the station would be $7,000. In the next decades numerous packing houses were built close to the tracks on both sides of A Street. Used for commuting of residents and tourists as well as for freight, the railroad linked Upland to Los Angeles to the west and the rest of the Santa Fe network to the east.
Ontario officially incorporated in 1891, but the size of incorporation was relatively small; a half-square mile bordered by the “Southern Pacific tract to the south, G Street to the north, Sultana Avenue to the east and Vine Avenue to the west." In 1901, residents of Ontario learned that those living in North Ontario were also thinking of incorporation as their own city. In order to eliminate this possibility, the city expanded their half-square mile to over 10 square miles.
When Ontario started to push for a larger area of incorporation, Upland residents expressed concern. The area of land that Ontario wanted included the Upland Post Office, the tracks for the Atchison, Topeka and Santa Fe Railroad, and the train depot. On March 12, 1906, the San Bernardino Board of Supervisors conducted a two-day hearing and agreed that a vote for incorporation should take place. On May 5, 1906 Upland approved their vote for incorporation with 183 in favor and 19 against. The city was officially created on May 15, 1906 by the Secretary of State in Sacramento. In 1935, Upland's boundary lines were redrawn to include the land that was annexed in Ontario's 1902 expansion.
Upland's first hospital, the San Antonio Hospital, opened on the corner of Arrow Highway and San Antonio Avenue in 1907, one year after Upland was incorporated as a city. The hospital had 18 beds with a medical staff of five physicians. It was built with funds received from community stock sales. The expanded San Antonio Community Hospital was dedicated on Wednesday, July 30, 1924. This new hospital, "commodiously and scientifically constructed," according to a news article in the Upland News, had 35 rooms with a capacity for 50 patients. The total cost for this new facility, located on East San Bernardino Road, was $173,107.10.
In 1911, the citizens of Upland created a volunteer fire department with F.H. Manker named as the Fire Chief. The first recorded piece of apparatus was a hose cart that was pulled by the first available personnel. In 1913, the first serious fire to occur in the new community destroyed all the businesses on the east side of Second Avenue south of Ninth Street. This fire generated interest in further protecting the community, and in 1915 the fire station on D Street was built. The first motorized fire engine was purchased at this time. In 2017, the Upland Fire Department dissolved and became a part of the San Bernardino County fire district.
Upland was one of the cities located on the National Old Trails Road, established in 1912 as the first national coast-to-coast highway. In Upland, the national highway ran along Foothill Boulevard, which had been built on the route established by the early Spanish explorers. In 1926, a hundred years after Jedediah Smith's expedition, the western part of the National Old Trails Road became part of the famed Route 66.
With better roads and increased emphasis on auto transport, the Euclid Avenue trolley line was closed in 1928. The trolley was originally powered by mules (which rode at the back of the trolleys on the way down), but was later converted to electricity.
The citrus industry in Upland and neighboring Ontario continued to thrive, and by the 1930s, citrus had become the dominant agricultural crop for California. In 1936, the revenue from the citrus industry totaled $97,000,000. This was second in profit only to the California petroleum industry, which totaled $159,500,000. At the height of citrus production, the industry produced sixty percent of the nation's citrus supply and twenty percent of the world's supply. This success continued for citrus growers until the mid-1940s, when the citrus industry as a whole began its decline. After World War II, land values began to skyrocket, and growers began to sell their land to developers.
In 1954, the San Bernardino Freeway, later part of Interstate 10, was completed, connecting Los Angeles to San Bernardino. The freeway, one of the first in the nation, eased the commute to Los Angeles and accelerated the transition of Upland from a rural citrus area to a residential and commercial community.
The 2010 United States Census reported that Upland had a population of 73,732. The population density was 4,711.1 people per square mile (1,819.0/km2). The racial makeup of Upland was 48,364 (65.6%) White (44.2% Non-Hispanic White), 5,400 (7.3%) African American, 522 (0.7%) Native American, 6,217 (8.4%) Asian, 159 (0.2%) Pacific Islander, 9,509 (12.9%) from other races, and 3,561 (4.8%) from two or more races. Hispanic or Latino of any race were 28,035 persons (38.0%).
The Census reported that 73,050 people (99.1% of the population) lived in households, 305 (0.4%) lived in non-institutionalized group quarters, and 377 (0.5%) were institutionalized.
There were 25,823 households, out of which 9,770 (37.8%) had children under the age of 18 living in them, 13,400 (51.9%) were opposite-sex married couples living together, 4,026 (15.6%) had a female householder with no husband present, 1,557 (6.0%) had a male householder with no wife present. There were 1,533 (5.9%) unmarried opposite-sex partnerships, and 219 (0.8%) same-sex married couples or partnerships. 5,159 households (20.0%) were made up of individuals, and 1,786 (6.9%) had someone living alone who was 65 years of age or older. The average household size was 2.83. There were 18,983 families (73.5% of all households); the average family size was 3.26.
The population was spread out, with 18,091 people (24.5%) under the age of 18, 7,504 people (10.2%) aged 18 to 24, 19,917 people (27.0%) aged 25 to 44, 19,322 people (26.2%) aged 45 to 64, and 8,898 people (12.1%) who were 65 years of age or older. The median age was 36.1 years. For every 100 females, there were 93.1 males. For every 100 females age 18 and over, there were 89.9 males.
There were 27,355 housing units at an average density of 1,747.9 per square mile (674.9/km2), of which 14,948 (57.9%) were owner-occupied, and 10,875 (42.1%) were occupied by renters. The homeowner vacancy rate was 1.6%; the rental vacancy rate was 8.3%. 42,560 people (57.7% of the population) lived in owner-occupied housing units and 30,490 people (41.4%) lived in rental housing units.
During 2009–2013, Upland had a median household income of $62,667, with 13.5% of the population living below the federal poverty line.
As of the census of 2000, there were 68,393 people, 24,551 households, and 17,873 families residing in the city. The population density was 4,523.9 inhabitants per square mile (1,746.5/km2). There were 25,467 housing units at an average density of 1,684.5 per square mile (650.3/km2). The racial makeup of the city was 67.2% White, 7.6% African American, 0.8% Native American, 7.3% Asian, 0.2% Pacific Islander, 12.3% from other races, and 4.7% from two or more races. Hispanic or Latino of any race were 27.5% of the population.
There were 24,551 households, out of which 36.3% had children under the age of 18 living with them, 53.2% were married couples living together, 14.3% had a female householder with no husband present, and 27.2% were non-families. 21.1% of all households were made up of individuals, and 7.0% had someone living alone who was 65 years of age or older. The average household size was 2.8 and the average family size was 3.2.
In the city, the population was spread out, with 27.3% under the age of 18, 9.6% from 18 to 24, 29.2% from 25 to 44, 23.1% from 45 to 64, and 10.8% who were 65 years of age or older. The median age was 34 years. For every 100 females, there were 92.5 males. For every 100 females age 18 and over, there were 88.7 males.
The median income for a household in the city was $48,734, and the median income for a family was $57,471. Males had a median income of $43,485 versus $29,973 for females. The per capita income for the city was $23,343. About 9.1% of families and 12.0% of the population were below the poverty line, including 15.4% of those under age 18 and 6.4% of those age 65 or over.
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!