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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
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The tactics used in online marketing are constantly evolving. In fact, the field of digital marketing is rapidly becoming one of the most popular fields to work in today. Every day, a new digital marketing tactic emerges. You can choose to either jump on the band wagon or try to develop your own strategies. If you choose to go the digital marketing route, there are a few things that you should definitely keep in mind.
An SEO firm can provide you with valuable organic rankings, but only if you work alongside them. If you attempt to create your own campaigns, it is highly likely that you will fail. The truth of the matter is that most of the online marketing strategies used today simply do not work. However, a good SEO company knows that marketing online requires tactics that are unique and effective. They will provide you with tactics that will drive more traffic to your site while building brand awareness that will make your online presence memorable.
It is important to understand that search engines love content. They love it when the content on your site is high-quality. Therefore, if you wish to ensure that your SEO campaigns succeed, make sure that you work towards producing content that is both original and high-quality. In addition to high-quality content, you should also work towards building relationships with the major search engines. Search engines love it when sites build relationships and this is why you should take care of developing healthy relationships with the major engines such as Google, Yahoo!, and Bing.
When you work with a great company, you will get a number of qualified leads. In turn, these leads will convert into loyal customers. In order to achieve success with your campaign, you must work with a great company that can give you the help you need to create the campaigns you need. If you do so, your search engine optimization efforts will be successful.
The area where Lancaster is now located, known as the Antelope Valley, was originally home to the Paiute Indians. The Antelope Valley's central geography initially served as the hub of a trade route for tribes trading between the California coast, the Central Valley, the Great Basin, and the pueblos of Arizona.
After statehood, the Antelope Valley again served as a geographic shortcut but for the Stockton-Los Angeles Road and the Butterfield Overland Mail, which had two nearby stops in Mud Spring and Neenach in the 1850s. However, Lancaster's origins as a settlement start with the Southern Pacific Railroad, which replaced the stage coach routes. The railroad built a station house, locomotive watering facility, section gang housing, and railroad track in the location of the town's current center. In 1876 the Southern Pacific completed the line through the Antelope Valley, linking San Francisco and Los Angeles.
The origin of Lancaster's name is unclear, attributed variously to the surname of a railroad station clerk, the moniker given by railroad officials, or the former Pennsylvania home (Lancaster, Pennsylvania) of unknown settlers. Train service brought passengers through the water-stop-turned-community, which, with the help of promotional literature, attracted new settlers. The person credited with formally developing the town is Moses Langley Wicks, who in 1884 bought property from the railroad for $2.50 per acre, mapped out a town with streets and lots, and by September was advertising 160-acre tracts of land for $6 an acre. The following year, the Lancaster News started publication, making it the first weekly newspaper in the Antelope Valley. By 1890, Lancaster was bustling and booming, and thanks to adequate rainfall, farmers planted and sold thousands of acres of wheat and barley.
The town was devastated by the decade-long drought that began in 1894, killing businesses and driving cattle north, though fortunes improved somewhat in the late-1890s following the nearby discoveries of gold and borax. The Tropico Gold Mine in Rosamond was briefly the largest goldmine in Southern California before its 1956 closure. The Rio Tinto Borax Mine would later become the world's largest borax mine, producing nearly half of the world's supply of borates. The construction of the Los Angeles Aqueduct, starting in 1908, brought growth to the local economy by housing the aqueduct workers and introducing a steady stream of water. The 1912 completion of Antelope Valley High School allowed students from the growing region to study locally instead of moving to distant cities, hosting the state's first high school dormitory system.
The community began a steady growth spurt in the 1930s, starting with construction of Muroc Air Force Base (renamed to Edwards AFB), site of frequent flight tests, including the "breaking" of the sound barrier by Chuck Yeager in a Bell X-1A in 1947. From the 1980s through the end of the program, Edwards AFB hosted a limited number of landings of the Space Shuttle. The development of Air Force Plant 42 in 1958, augmented in the 1960s by construction of Lockheed Aircraft's Plant 10, created tens of thousands of jobs. High-wage employment hit its peak in the 1970s during the Lockheed L-1011 commercial wide body jetliner project, for which all assembly and some engineering and parts production were performed. 250 L-1011 aircraft were assembled and flown from this plant and airfield. Lancaster was an unincorporated community in Los Angeles County until 1977, when it was incorporated as a city, with Arnold Rodio serving as its first mayor.
Lancaster State Prison opened in 1993 and before that Los Angeles County hosted no prisons but accounted for forty percent of California's state-prison inmates. "Most of Lancaster's civic leaders and residents" opposed the building of the prison, and four inmates escaped from LAC in its first year of operation. Nevertheless, by 2000 a proposal to increase the proportion of maximum-security inmates received little criticism.
In 2005, Hyundai Motor Co. announced the grand opening of a 4,300-acre, $60 million "Proving Ground," a state-of-the-art testing facility for cars and sports utility vehicles in nearby California City.
Lancaster is now home to major defense contractors such as Boeing, Northrop Grumman, Lockheed Martin, BAE Systems, and government agencies, such as the NASA Armstrong Flight Research Center, which are all active in design, testing, and manufacturing of a variety of military and commercial equipment. Notable projects assembled and/or designed there include the Space Shuttle orbiters, B-1 Lancer bomber, B-2 Spirit bomber, F-117 Nighthawk fighter, F-35 Joint Strike Fighter, and the Lockheed L-1011 TriStar, a wide body passenger jet aircraft. The region is also proximate to the Mojave Air & Space Port, which is famous as the base of operations for Virgin Galactic and Scaled Composites, the company that designed SpaceShipOne and won the X-Prize.
In 2010, the city opened The BLVD, a one-mile revitalized stretch of Lancaster Boulevard between 10th Street West and Sierra Highway.
City leaders have set the ambitious goal of becoming the nation's first Net-Zero municipality, wherein they will produce more clean energy than they consume. Much of the city's infrastructure including City Hall, local schools, and even their minor league baseball stadium are solar powered. In March 2013, Lancaster became the first city in the US to require solar panels on all new homes in an effort to make the community more carbon neutral. The rule took effect in January, 2014.
War Eagle Field is a former airfield located in the Mojave Desert, about 5 mi (8.0 km) west of central Lancaster.
Polaris Flight Academy, which opened on the field's grounds on July 15, 1941, trained cadets for the Royal Air Force and the Royal Canadian Air Force. (The school also used two auxiliary fields, Liberty Field and Victory Field.) The airfield had two hard-surfaced bituminous runways, one of 3,100' aligned NE/SW (05/23) the other of 2,950' aligned E/W (09/27).
After the Japanese attack of Pearl Harbor, the flight school began training cadets for the United States Army Air Force on 28 July 1942, being operated by the Polaris Flight Academy as a contract basic flying school (phase 1). The primary trainer in use was the BT-13 Valiant.
In 1944, the flight school changed its name to Mira Loma Flight Academy. The airfield inactivated on 1 October 1945 and was declared surplus in 1946. Responsibility for it was given to the War Assets Administration. The land was then bought by Los Angeles County. The airfield was converted to Mira Loma Detention Center. In 2012, Los Angeles County closed the detention center. Los Angeles County is currently collaborating with the City of Lancaster, the faith-based community, and the non-profit community to convert the facility into a winter shelter.
Many wartime buildings, including two still intact hangars, are still in use. On the roof of one of the hangars, the name War Eagle is still faintly perceptible. Flight operations continue at the airfield with a helicopter pad, used by the Los Angeles Sheriff's Department.
The 2010 United States Census reported that Lancaster had a population of 156,633. The population density was 1,656.7 people per square mile (639.6/km2). The racial makeup of Lancaster was 77,734 (49.6%) White (34.2% Non-Hispanic White), 32,083 (20.5%) African American, 1,519 (1.0%) Native American, 6,810 (4.3%) Asian (2.2% Filipino, 0.4% Chinese, 0.4% Indian, 0.3% Vietnamese, 0.3% Korean, 0.2% Japanese), 362 (0.2%) Pacific Islander, 29,728 (19.0%) from other races, and 8,397 (5.4%) from two or more races. Hispanic or Latino of any race were 59,596 persons (38.0%).
The Census reported that 148,374 people (94.7% of the population) lived in households, 1,484 (0.9%) lived in non-institutionalized group quarters, and 6,775 (4.3%) were institutionalized.
There were 46,992 households, out of which 22,021 (46.9%) had children under the age of 18 living in them, 22,108 (47.0%) were opposite-sex married couples living together, 9,481 (20.2%) had a female householder with no husband present, 3,389 (7.2%) had a male householder with no wife present. There were 3,374 (7.2%) unmarried opposite-sex partnerships, and 376 (0.8%) same-sex married couples or partnerships. 9,239 households (19.7%) were made up of individuals, and 3,060 (6.5%) had someone living alone who was 65 years of age or older. The average household size was 3.16. There were 34,978 families (74.4% of all households); the average family size was 3.62.
The population was spread out, with 47,160 people (30.1%) under the age of 18, 18,607 people (11.9%) aged 18 to 24, 42,575 people (27.2%) aged 25 to 44, 35,632 people (22.7%) aged 45 to 64, and 12,659 people (8.1%) who were 65 years of age or older. The median age was 30.4 years. For every 100 females, there were 100.6 males. For every 100 females age 18 and over, there were 99.5 males.
There were 51,835 housing units at an average density of 548.2 per square mile (211.7/km2), of which 28,366 (60.4%) were owner-occupied, and 18,626 (39.6%) were occupied by renters. The homeowner vacancy rate was 3.8%; the rental vacancy rate was 9.4%. 90,064 people (57.5% of the population) lived in owner-occupied housing units and 58,310 people (37.2%) lived in rental housing units.
According to the 2010 United States Census, Lancaster had a median household income of $50,193, with 21.5% of the population living below the federal poverty line.
As of the census of 2000, there were 118,718 people, 38,224 households, and 27,674 families residing in the city. The population density was 1,263.0 inhabitants per square mile (487.6/km2). There were 41,745 housing units at an average density of 444.1 per square mile (171.5/km2). The racial makeup of the city was 62.82% White, 16.01% African American, 1.02% Native American, 3.81% Asian, 0.23% Pacific Islander, 11.11% from other races, and 5.00% from two or more races. 24.13% of the population were Hispanic or Latino of any race. 16.95% were Mexican, 0.6% were Puerto Rican and 0.22% were Cuban.
There were 38,224 households, out of which 42.8% had children under the age of 18 living with them, 49.4% were married couples living together, 17.0% had a female householder with no husband present, and 27.6% were non-families. 22.1% of all households were made up of individuals, and 6.9% had someone living alone who was 65 years of age or older. The average household size was 2.92 and the average family size was 3.41.
In the city, the population was spread out, with 32.3% under the age of 18, 9.5% from 18 to 24, 31.3% from 25 to 44, 18.2% from 45 to 64, and 8.6% who were 65 years of age or older. The median age was 31 years. For every 100 females, there were 103.1 males. For every 100 females age 18 and over, there were 101.9 males.
The median income for a household in the city was $41,127, and the median income for a family was $48,276 (based on Merrit Research). Males had a median income of $40,710 versus $27,619 for females (+/- $3,000 per year).
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!