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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
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ABOUT Lake Elsinore
Native Americans have long lived in the Elsinore Valley. The Luiseño people were the earliest known inhabitants. Their pictographs can be found on rocks on the Santa Ana Mountains and in Temescal Valley, and artifacts have been found all around Lake Elsinore and in the local canyons and hills.
Overlooked by the expedition of Juan Bautista de Anza, the largest natural lake in Southern California was first seen by the Spanish Franciscan padre Juan Santiago, exploring eastward from the Mission San Juan Capistrano in 1797. In 1810, the water level of the Laguna Grande was first described by a traveler as being little more than a swamp about a mile long. Later in the early 19th century, the lake grew larger, providing a spot to camp and water their animals for Mexican rancheros, American trappers, the expedition of John C. Frémont, and the immigrants during the California Gold Rush as they traveled along the southern shore of the lake on what later became the Southern Emigrant Trail and the route of the Butterfield Overland Mail.
On January 7, 1844, Julian Manriquez acquired the land grant to Rancho La Laguna, a tract of almost 20,000 acres (8,100 ha) which included the lake and an adobe being built near the lake on its south shore at its western corner that was described by Benjamin Ignatius Hayes, who stayed there overnight January 27, 1850.
In 1851, Abel Stearns acquired the rancho and sold it in 1858 to Augustin Machado. Augustin Machado built a seven-room adobe ranch house and an outbuilding on the southwest side of the lake. Soon after, Rancho La Laguna became a regular stop on the Butterfield Overland Mail route between Temecula 20 mi (32 km) to the southeast and the Temescal station 10 mi (16 km) to the northwest. The old Manriquez adobe was used as the station house. Over the years, a framed addition and a second story were added, and it was used as a post office for the small settlement of Willard from 1898 until September 30, 1902. The building stood until it was razed in 1964, at what is now 32912 Macy Street. Today, three palm trees still grow in front of the site along Macy Street in front of the property.
As a result of the Great Flood of 1862, the level of the lake was very high, so the Union Army created a post at the lake to graze and water their horses. In the great 1862–65 drought, most of the cattle in Southern California died and the lake level fell, especially during 1866 and 1867, when practically no rain fell. However, the lake was full again in 1872, when it overflowed down its outlet through Temescal Canyon.
While most of the old Californio families lost their ranchos during the great drought, the La Laguna Rancho remained in the hands of the Machado family until 1873, when most of it was sold to Englishman Charles A. Sumner. Juan Machado retained 500 acres (200 ha) on the northwest corner of the lake, where his adobe still stands near the lake at 15410 Grand Avenue.
After 1872, the lake again evaporated to a very low level, but the great rains in the winter of 1883–84 filled it to overflowing in three weeks. Descriptions of the lake at this time say that large willow trees surrounding the former low-water shore line stood 20 ft (6.1 m) or more below the high-water level and were of such size that they must have been 30 or more years old. This indicated the high water of the 1860s and 1870s must have been of a very short duration.
On October 5, 1883, Franklin H. Heald and his partners Donald Graham and William Collier bought the remaining rancho, intending to start a new town. In 1884, the California Southern Railroad built a line from Colton through the Cañon de Rio San Jacinto (now Railroad Canyon) to link with San Diego, and a rail station La Laguna appeared near the corner of what is now Mission Trail Road and Diamond Drive. On April 9, 1888, Elsinore became the 73rd city to be incorporated in California, just 38 years after California became a state. Originally, Elsinore was in San Diego County, but the city became part of Riverside County upon its creation in 1893. It was named Elsinore after the Danish city in Shakespeare's "Hamlet", which is now its sister city (Helsingør). Another source maintains Elsinore is a corruption of "el señor", Spanish for "the gentleman", because the city site had been owned by a don.
The rainfall until 1893 was greater than normal, and the lake remained high and overflowed naturally on three or four occasions during that time. The lake water was purchased by the Temescal Water Company for the irrigation of land in Corona. Its outlet channel was deepened, permitting gravity flow down the natural channel of Temescal Canyon to Corona for a year or more after the water level sank below the natural elevation of its outlet. As the lake surface continued to recede, a pumping plant was installed and pumping was continued a few seasons, but the concentration of salts in the lake, due to the evaporation and lack of rainfall, soon made the water unfit for irrigation and the project was abandoned by the company.
From the beginning, the mineral springs near the lake attracted visitors seeking therapeutic treatments. In 1887, the Crescent Bath House, now known as "The Chimes", was built; it still stands in historic downtown and is a registered national historic site. By 1888, the economy was supported by coal and clay mining at what became the town of Terra Cotta, gold mining in the Pinacate Mining District, ranching, and the agriculture of fruit and nuts. After 1893, the lake's water level sank almost continuously for nearly 10 years, with a slight rise every winter. Heavier precipitation, beginning in 1903, gradually filled the lake to about half the depth above its minimum level since 1883. Then, in January 1916, a flood rapidly raised the level to overflowing.
Lake Elsinore was a popular destination in the first half of the 1900s for celebrities to escape the urban Hollywood scene. Many of their homes still stand on the hills surrounding the lake, including Aimee's Castle, a unique Moorish-style house built by Aimee Semple McPherson. Also, actor Bela Lugosi, known for his lead role in Universal Pictures' film, Dracula, built a home that still exists in the city's Country Club Heights district.
The Riverside Daily Press published this description in December 1919:
The lake also hosted teams for Olympic training and high-speed boat racing in the 1920s. The lake went dry in the mid-1930s, but refilled by 1938.
During World War II, the lake was used to test seaplanes, and a Douglas Aircraft plant making wing assemblies for Boeing B-17 Flying Fortress bombers was located in the city.
The lake ran dry during most of the 1950s and was refilled in the early 1960s. Despite its relatively small African American population, it has the distinction of electing the first black mayor in California. Tom Yarborough was elected in 1966, three years before Douglas Dollarhide became the mayor of Compton.
In 1972, citizens of the city voted to rename it Lake Elsinore. More than a week of heavy rains in 1980 flooded the lake, destroying surrounding homes and businesses. Since then, a multimillion-dollar project has been put into place to maintain the water supply at a consistent level, allowing for homes to be built close to the lake. Overflow water in the Lake spills out via Alberhill Creek, a tributary of Temescal Creek. In 2007, an aeration system was added to help with the lake's ecosystem.
Rapid population growth in the mid-2000s altered the appearance and image of Lake Elsinore from a small lakeside town of 3,800 people in 1976 to a bedroom community of upper middle-class professionals. The city was ranked as the 12th fastest growing city in California between 2000 and 2008. Now, over 51,821 residents as of the 2010 census live there, and formerly open hillsides have been converted into housing tracts.
The 2010 United States Census reported Lake Elsinore to have a population of 51,821. The population density was 1,243.1 people per square mile (480.0/km2). The racial makeup of Lake Elsinore was 31,067 (60.0%) White (37.8% Non-Hispanic White), 2,738 (5.3%) African American, 483 (0.9%) Native American, 2,996 (5.8%) Asian, 174 (0.3%) Pacific Islander, 11,174 (21.6%) from other races, and 3,189 (6.2%) from two or more races. Hispanics or Latinos of any race were 25,073 persons (48.4%).
The census reported 51,389 people (99.2% of the population) lived in households, 224 (0.4%) lived in non-institutionalized group quarters, and 208 (0.4%) were institutionalized.
Of the 14,788 households, 8,026 (54.3%) had children under the age of 18 living in them, 8,735 (59.1%) were married couples living together, and 2,071 (14.0%) had a female householder with no husband present, 1,155 (7.8%) had a male householder with no wife present. There were 1,165 (7.9%) unmarried opposite-sex partnerships, and 143 (1.0%) same-sex partnerships. Some 1,952 households (13.2%) were made up of individuals, and 521 (3.5%) had someone living alone who was 65 years of age or older. The average household size was 3.48. There were 11,961 families (80.9% of all households); the average family size was 3.79.
The population was distributed as 16,990 people (32.8%) under the age of 18, 5,261 people (10.2%) aged 18 to 24, 15,731 people (30.4%) aged 25 to 44, 10,874 people (21.0%) aged 45 to 64, and 2,965 people (5.7%) who were 65 years of age or older. The median age was 29.8 years. For every 100 females, there were 100.4 males. For every 100 females age 18 and over, there were 98.5 males.
The 16,253 housing units averaged a density of 389.9 per square mile (150.5/km2), of which 9,761 (66.0%) were owner-occupied, and 5,027 (34.0%) were occupied by renters. The homeowner vacancy rate was 4.6%; the rental vacancy rate was 6.8%. About 32,891 people (63.5% of the population) lived in owner-occupied housing units and 18,498 people (35.7%) lived in rental housing units.
According to the 2010 United States Census, Lake Elsinore had a median household income of $62,436, with 13.2% of the population living below the federal poverty line.
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!