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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
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ABOUT Laguna Niguel
The first recorded inhabitants of the Laguna Niguel area were the Acjachemem Native Americans, who may have had a village called "Niguili" near the confluence of Aliso Creek and Sulphur Creek. Aliso Creek marked the boundary between the Acjachemem and Tongva people. In the 1700s, during the Spanish colonization of the Americas, Spanish missionaries established the nearby Mission San Juan Capistrano to convert the Acjachemem (called the Juañeno by the Spanish) to Christianity. The Mission lands, which included the present-day boundaries of Laguna Niguel, were divided into private land grants in 1821 upon Mexico's independence from Spain.
In 1842, the 13,316-acre (5,389 ha) Rancho Niguel was granted to Juan Avila; he retained ownership of the land through the Mexican–American War (when California became part of the United States) until 1865, when a severe drought forced him into bankruptcy. In 1895 Lewis Moulton and Jean Pierre Daguerre bought the Rancho Niguel and other portions of the surrounding area from farmers who were struggling due to persistent drought conditions. The Moulton Company was established to oversee 19,000 acres (7,700 ha) of local land which was used, mainly for orchards and sheep ranching, well into the mid-20th century. In 1951 the land was divided between the Moulton and Daguerre families, the latter inheriting 8,056 acres (3,260 ha) in the future location of Laguna Niguel. In 1954 the Daguerres sold 7,200 acres (2,900 ha) to the Shumaker Group and 856 acres (346 ha) of oceanfront to George Capron, a former Major League Baseball player who established the Capron Ranch.
The completion of Interstate 5 in 1959 enabled easy access to job centers in Los Angeles County, creating a boom in the Orange County housing market. In 1959, Cabot, Cabot & Forbes and Paine Webber partnered to form the Laguna Niguel Corporation, which purchased the Daguerre land to develop one of California's first master planned communities. The initial 7,100-acre (2,900 ha) town plan was created by Viennese architect Victor Gruen and expanded beginning in 1971 by AVCO Community Developers after they acquired the Laguna Niguel Corporation. The name of the city was created from "Laguna", a reference to the tidal lagoon that once formed at the mouth of Aliso Creek, and the name of the Acjachemem village Niguili that once occupied the area. As the city would be developed in stages, ranchers and farmers signed annual leases with the Laguna Niguel Corporation to use the land until the planned communities were built.
In contrast to a traditional bedroom community, Laguna Niguel was designed so that "families should have most of their economic needs and their social and cultural interests met by facilities within the community". The plan was also notable for its emphasis on parks and open space – comprising nearly a third of the land to be developed. The Laguna Niguel Corporation went public in April 1959 and raised an initial $8.2 million from investors. In 1962 the first tracts of Monarch Bay and Niguel Terrace were completed, consisting of 565 homes. In 1960, the Moulton Niguel Water District (which today serves all of Laguna Niguel) was established by a conglomerate of ranchers, to import water from the Colorado River Aqueduct as the area lacked a sufficient natural water supply. In 1964, Crown Valley Parkway was completed from I-5 to the Pacific Coast Highway, facilitating transport through the growing city. By 1965 the population of Laguna Niguel reached 1,000.
The Laguna Niguel Homeowner's Association was formed in 1966 as an advisory to the Orange County Board of Supervisors (which governed the as-yet unincorporated city). In 1973 Laguna Niguel Regional Park opened to the public. The Chet Holifield Federal Building (a local landmark popularly known as the "Ziggurat"), designed by William L. Pereira, was constructed for Rockwell International and was meant to bring 7,000 jobs to the area. After the end of the Vietnam War, Rockwell reportedly lost a defense contract with the federal government and the building was left unoccupied. It was eventually traded to the US General Services Administration in exchange for industrial facilities elsewhere.
The Ziggurat, which was completed in 1971 well before the development of residential communities in the area, is one of Laguna Niguel's most noticeable landmarks. The Orange County Register described it as "the only constant in an ever developing locale." It houses millions of microfilms as documents of land agreements between the American government and Native American tribes of the southwest United States. It is also home to the Western Regional Department of Homeland Security and the California Service Center of the United States Citizenship and Immigration Services. The building was featured in an ending scene for the 1975 sci-fi movie Death Race 2000 and as the headquarters for the Luckup Corporation in the 1983 movie Deal of the Century. It was also used for the 1995 movie Outbreak, where it served as the exterior for the Centers for Disease Control headquarters.
In 1965 the Laguna Niguel Corporation had purchased George Capron's oceanfront property and began to develop the Niguel Shores neighborhood, known in its early days as the "Coastal Strip" and today as Monarch Beach. By the 1970s the as-yet unincorporated Dana Point began expressing interest in annexing the Niguel Shores area; in 1977 Dana Point briefly proposed incorporation with Laguna Niguel as a single city. Both cities submitted incorporation requests in December 1986, when a controversy immediately erupted over the coastal Monarch Beach community. Although Monarch Beach had been developed by the Laguna Niguel Corporation, its residents voted 61 percent in favor of joining with Dana Point.:103 Laguna Niguel filed a lawsuit, which was ultimately turned down by a judge. Laguna Niguel was formally incorporated on December 1, 1989, without the coastal strip, as Orange County's 29th city.
The population increased quickly during the last few decades of the 20th century, from 12,237 in 1980 to 61,891 in 2000. Growth since 2000 has been slower, with an estimate of 65,806 in 2015, due to the fact that the city has been fully built out. In 1992, Alicia Parkway was completed to I-5, providing a shorter route for northbound commuters; in 1996 the 73 San Joaquin Hills toll road opened, linking Laguna Niguel to the Interstate 405 in Costa Mesa. The Laguna Niguel City Hall, which had been planned as early as 1989, finally opened on October 15, 2011.
In 1994 local residents first noticed damage to retaining walls and roads near an artificial slope in the Niguel Summit community, and geologists warned that the area could be subject to a landslide. After heavy rains caused by the 1997–98 Super El Niño, the hill collapsed on March 19, 1998, destroying four homes at the top and five condominium units at the bottom. Fortuitously, there were no deaths as the area had been evacuated only a few hours prior to the collapse. An investigation revealed that the company responsible for development, J.M. Peters Inc., had improperly packed and graded the 275,000 tons of fill supporting the Niguel Summit homes. In addition, the project had been plagued by instability throughout its construction, and halted repeatedly "after complaints of mudslides, slope washouts, erosion and dust." The Los Angeles Times reported that "according to county records, the developers were warned that building on "ancient landslides" could be unsafe, but they were able to continue construction after producing their own geological report that persuaded county officials to let the project go forward."
The 2010 United States Census reported that Laguna Niguel had a population of 62,979. The population density was 4,231.1 people per square mile (1,633.6/km2). The racial makeup of Laguna Niguel was 50,625 (80.4%) White (72.5% Non-Hispanic White), 777 (1.2%) African American, 219 (0.3%) Native American, 5,459 (8.7%) Asian, 87 (0.1%) Pacific Islander, 3,019 (4.8%) from other races, and 2,793 (4.4%) from two or more races. Hispanic or Latino of any race were 8,761 persons (13.9%).
The Census reported that 62,731 people (99.6% of the population) lived in households, 248 (0.4%) lived in non-institutionalized group quarters, and 0 (0%) were institutionalized.
There were 24,232 households, out of which 8,085 (33.4%) had children under the age of 18 living in them, 14,077 (58.1%) were opposite-sex married couples living together, 2,271 (9.4%) had a female householder with no husband present, 886 (3.7%) had a male householder with no wife present. There were 994 (4.1%) unmarried opposite-sex partnerships, and 237 (1.0%) same-sex married couples or partnerships; 5,390 households (22.2%) were made up of individuals, and 1,790 (7.4%) had someone living alone who was 65 years of age or older. The average household size was 2.59. There were 17,234 families (71.1% of all households); the average family size was 3.06.
The population was spread out, with 14,216 people (22.6%) under the age of 18, 4,722 people (7.5%) aged 18 to 24, 14,667 people (23.3%) aged 25 to 44, 21,177 people (33.6%) aged 45 to 64, and 8,197 people (13.0%) who were 65 years of age or older. The median age was 42.8 years. For every 100 females, there were 94.0 males. For every 100 females age 18 and over, there were 91.2 males.
There were 25,312 housing units at an average density of 1,700.5 per square mile (656.6/km2), of which 17,453 (72.0%) were owner-occupied, and 6,779 (28.0%) were occupied by renters. The homeowner vacancy rate was 0.9%; the rental vacancy rate was 5.4%. 45,029 people (71.5% of the population) lived in owner-occupied housing units and 17,702 people (28.1%) lived in rental housing units.
During 2009–2013, Laguna Niguel had a median household income of $99,771, with 6.3% of the population living below the federal poverty line.
As of the census of 2000, there were 61,891 people, 23,217 households, and 16,785 families residing in the city. The population density was 4,221.0 inhabitants per square mile (1,630.0/km2). There were 23,885 housing units at an average density of 1,629.0 per square mile (629.1/km2). The racial makeup of the city was 83.50% White, 1.25% African American, 0.29% Native American, 7.73% Asian, 0.12% Pacific Islander, 3.48% from other races, and 3.62% from two or more races. Hispanic or Latino of any race were 10.38% of the population.
There were 23,217 households, out of which 38.1% had children under the age of 18 living with them, 60.2% were married couples living together, 8.8% had a female householder with no husband present, and 27.7% were non-families. Of all households 20.6% were made up of individuals, and 4.7% had someone living alone who was 65 years of age or older. The average household size was 2.65 and the average family size was 3.10.
In the city, the population was spread out, with 26.6% under the age of 18, 6.0% from 18 to 24, 32.9% from 25 to 44, 25.7% from 45 to 64, and 8.9% who were 65 years of age or older. The median age was 38 years. For every 100 females, there were 94.9 males. For every 100 females age 18 and over, there were 91.2 males.
According to the Census Bureau's 2008 estimate, the median income for a household in the city was $98,072, and the median income for a family was $150,963. Males had a median income of $68,640 versus $40,487 for females. The per capita income for the city was $50,980. About 2.8% of families and 4.1% of the population were below the poverty line, including 3.6% of those under age 18 and 4.1% of those age 65 or over.
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!