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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
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An SEO firm can provide you with valuable organic rankings, but only if you work alongside them. If you attempt to create your own campaigns, it is highly likely that you will fail. The truth of the matter is that most of the online marketing strategies used today simply do not work. However, a good SEO company knows that marketing online requires tactics that are unique and effective. They will provide you with tactics that will drive more traffic to your site while building brand awareness that will make your online presence memorable.
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When you work with a great company, you will get a number of qualified leads. In turn, these leads will convert into loyal customers. In order to achieve success with your campaign, you must work with a great company that can give you the help you need to create the campaigns you need. If you do so, your search engine optimization efforts will be successful.
Human habitation of the greater East Bay, including Hayward, dates from at least 4000 BC. The most recent pre-European inhabitants of the Hayward area were the Native American Ohlone people.
In the 19th century, the land that is now Hayward became part of Rancho San Lorenzo, a Spanish land grant to Guillermo Castro, in 1841. The site of his home was on the former El Camino Viejo, or Castro Street (now Mission Boulevard) between C and D Streets, but the structure was severely damaged in the 1868 Hayward earthquake, with the Hayward Fault running directly under its location. Most of the city's structures were destroyed in the earthquake, the last major earthquake on the fault. In 1930, that site was chosen for the construction of the City Hall, which served the city until 1969.
William Dutton Hayward arrived during the gold rush and "squatted" as he began to build a house next to the creek at the site of the old Polamares School. Guillermo Castro's Vaqueros came by one day and told Hayward to get off of Castro's property. William did leave, but went to Guillermo Castro directly and asked to buy a piece of his land. Castro sold him the area of what was east of Castro Street, now Mission Blvd and north side of A Street. William Hayward built a grand hotel on the property. He and his wife ran the hotel, which eventually burned to the ground around 1916.
Hayward was originally known as "Hayward's", then as "Haywood", later as "Haywards", and eventually as "Hayward". There is some disagreement as to how it was named. Most historians believe it was named for William Dutton Hayward, who opened a hotel there in 1852. The U.S. Geological Survey Geographic Names Information System states the city was named after Alvinza Hayward, a millionaire from the California Gold Rush. Regardless of which Hayward the area was named for, the name was changed to "Haywood" when the post office was first established in 1860.
Castro emigrated to Chile with most of his family in 1864, after he lost his land in a card game. His name survives in the community of Castro Valley, located in the valley next to Hayward, which Castro used to pasture his cattle. The ranch was split up and sold to various locals, William Hayward among them. William Hayward's fortunes took a turn for the grander when he constructed a resort hotel, which eventually grew to a hundred rooms. The surrounding area came to be called "Hayward's" after the hotel.
William Hayward eventually became the road commissioner for Alameda County. He used his authority to influence the construction of roads in his own favor. He was also an Alameda County supervisor. In 1876, a town was chartered by the State of California under the name of "Haywards". The name of the post office was then able to change because of the loss of the apostrophe before the "s". This change occurred in 1880. It remained "Haywards" until 1910 when the "s" was officially dropped. William Hayward died in 1891.
Hayward grew steadily throughout the late 19th century, with an economy based on agriculture and tourism. Important crops were tomatoes, potatoes, peaches, cherries, and apricots. Hunt Brothers Cannery opened in 1895. Chicken and pigeon raising also played important roles in the economy. A rail line between Oakland and San Jose, the South Pacific Coast Railroad, was established, but was destroyed in the 1868 earthquake. the Hayward shore of the Bay was developed into extensive salt evaporation ponds, and was one of the most productive areas in the world, with Leslie Salt one of the largest companies.
The first San Mateo–Hayward Bridge opened in 1929, connecting the city to the San Francisco Peninsula.
During the 1930s, the Harry Rowell Rodeo Ranch, now within the bounds of Castro Valley, drew rodeo cowboys from across the continent, and western movie actors such as Slim Pickens and others from Hollywood.
Prior to World War II, Hayward had a high concentration of Japanese Americans, who were subject to the Japanese-American internment during the war. The war brought an economic and population boom to the area, as factories opened to manufacture war material. Many of the workers stayed after the end of the war. Two suburban tract housing pioneers, Oliver Rousseau and David D. Bohannon, were prominent builders of postwar housing in the area.
The Hayward Area Recreation and Park District was formed in 1944.
California State University, Hayward opened in the Hayward Hills in 1957. Southland Mall was dedicated in 1964.
The second San Mateo–Hayward Bridge opened in 1967. The City Center Building opened in 1969 and acted as the new city hall until 1989 when the 1989 Loma Prieta earthquake damaged the building and forced the city government to move out. The building was closed to the public in 1998, with the new Hayward City Hall opening the same year.
BART began operating in the Bay Area in 1972, with stations in downtown Hayward and south Hayward.
The Hunt Brothers Cannery closed in 1981.
The city's downtown area was slated for redevelopment in 2012 and 2013, with landscaping, new businesses opening up, and older ones getting facade upgrades.
Warren Hall on the California State University, East Bay campus was demolished in 2013.
The Russell City Energy Center began operating in 2013 at the Hayward shoreline.
In May 2015, the city's former shoreline landfill has declared a site for conversion to a solar farm, set to generate enough electricity to power 1,200 homes. It will be one of 186 sites in the Regional Renewable Energy Procurement Project.
In October 2015, construction began for the Hayward 21st Century Library and Heritage Plaza. The library opened in September 2019, and the plaza was originally expected to open sometime in 2019.
The 2010 United States Census reported that Hayward had a population of 144,186. The population density was 2,261.8 people per square mile (873.3/km2). The census determined racial and ethnic makeup of Hayward was 49,309 (34.2%) White, 17,099 (11.9%) African American, 1,396 (1.0%) Native American, 31,666 (22.0%) Asian (10.4% Filipino, 3.9% Chinese, 3.0% Indian, 2.7% Vietnamese, 0.5% Japanese, 0.5% Korean, 0.2% Cambodian, 0.1% Pakistani), 4,535 (3.1%) Pacific Islander, 30,004 (20.8%) from other races, and 10,177 (7.1%) from two or more races. Hispanic or Latino of any race were 58,730 persons (40.7%), giving Hayward an aggregate Hispanic/Latino plurality population as categorized by census determined racial and ethnic groups. 30.2% of Hayward's population was Mexican, 2.5% Salvadoran, 1.5% Puerto Rican, 1.2% Nicaraguan, 1.0% Honduran, 0.5% Peruvian, and 0.2% Cuban. Hayward is the second most diverse city in the state by Census figures. It has been ranked nationwide as highly diverse, in combination with Oakland and Fremont.
The Census reported that 141,462 people (98.1% of the population) lived in households, 1,954 (1.4%) lived in non-institutionalized group quarters, and 770 (0.5%) were institutionalized.
There were 45,365 households, out of which 18,284 (40.3%) had children under the age of 18 living in them, 21,720 (47.9%) were opposite-sex married couples living together, 7,495 (16.5%) had a female householder with no husband present, 3,344 (7.4%) had a male householder with no wife present. There were 3,037 (6.7%) unmarried opposite-sex partnerships, and 421 (0.9%) same-sex married couples or partnerships. 9,359 households (20.6%) were made up of individuals, and 3,193 (7.0%) had someone living alone who was 65 years of age or older. The average household size was 3.12 persons. There were 32,559 families (71.8% of all households); the average family size was 3.60 persons.
The city's age demographics were 35,379 people (24.5%) under the age of 18, 16,064 people (11.1%) aged 18 to 24, 44,005 people (30.5%) aged 25 to 44, 34,096 people (23.6%) aged 45 to 64, and 14,642 people (10.2%) who were 65 years of age or older. The median age was 33.5 years. For every 100 females, there were 97.4 males. For every 100 females age 18 and over, there were 95.7 males.
There were 48,296 housing units at an average density of 757.6 per square mile (292.5/km2), of which 45,365 were occupied, of which 23,935 (52.8%) were owner-occupied, and 21,430 (47.2%) were occupied by renters. The homeowner vacancy rate was 2.3%; the rental vacancy rate was 6.6%. About 75,039 people (52.0% of the population) lived in owner-occupied housing units and 66,423 people (46.1%) lived in rental housing units.
The 2000 Census reported there were 140,030 people, 44,804 households, and 31,945 families in the city. The population density was 1,219.6/km2 (3,158.6/mi2). There were 45,922 housing units at an average density of 400.0/km2 (1,035.8/mi2). The racial and ethnic makeup of the city was 42.95% White, 10.98% Black or African American, 0.84% Native American, 18.98% Asian, 1.91% Pacific Islander, 16.81% from other races, and 7.52% from two or more races. 34.17% of the population was Hispanic or Latino of any race.
There were 44,804 households, out of which 37.0% had children under the age of 18 living with them, 50.3% were married couples living together, 14.5% had a female householder with no husband present, and 28.7% were non-families. 20.9% of all households were made up of individuals, and 7.3% had someone living alone who was 65 years of age or older. The average household size was 3.08 and the average family size was 3.58.
The population profiled by age was 26.8% under the age of 18, 10.9% from 18 to 24, 33.4% from 25 to 44, 18.8% from 45 to 64, and 10.2% who were 65 years of age or older. The median age was 32 years. For every 100 females, there were 98.5 males. For every 100 females age 18 and over, there were 96.3 males.
The median income for a household in the city was $51,177, and the median income for a family was $54,712. Males had a median income of $37,711 versus $31,481 for females. The per capita income for the city was $19,695. 10.0% of the population and 7.2% of families were below the poverty line. Out of the total population, 11.7% of those under the age of 18 and 7.2% of those 65 and older were living below the poverty line.
People from Hayward who are strongly associated with the city include: founder William Dutton Hayward, and the Ukrainian patriot and Greek Orthodox priest Agapius Honcharenko, who created a farm whose location is now an historic landmark. High-profile people from Hayward include Los Angeles Sparks point guard Chelsea Gray, football coach Bill Walsh, former Oakland Raiders coach Jack Del Rio, figure skater Kristi Yamaguchi, two-time Oscar winner Mahershala Ali, professional wrestler and actor Dwayne "The Rock" Johnson, and former Treasurer of the United States Rosa Gumataotao Rios. Charles Plummer, prior to becoming Alameda County Sheriff, was the Police Chief of Hayward.
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!