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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.

Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.

In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.

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REVIEWS

dloebs
dloebs
5/5

As always, Heaviside delivers! Love working with these guys -- I've worked with them many times already and can't wait to work with them again.

2 years ago
dloebs
dloebs
5/5

Heaviside are made up of consummate professionals. I love working with them -- this is my 4th or 5th gig with them, and certainly not the last. I can't say enough good things about them!

2 years ago
adeliarisk
adeliarisk
5/5

Great job! Will definitely use again.

2 years ago
salesspacemkt
salesspacemkt
5/5

Sean was great. Answered all my questions and shared some great tips on working with AdWords. Thank you!

2 years ago
dloebs
dloebs
5/5

Love heaviside. They are great to work with, responsive, and know their stuff. Can’t wait to work with them again.

2 years ago

About Service

Google AdWords is an effective tool to manage and control the marketing activities related to your online business. The main advantage of Google AdWords is that it lets you promote your products, services, and programs at affordable prices. You don't have to invest a large amount of money to advertise your product. In contrast with other Internet marketing tools, Google AdWords is very easy to use. Google AdWords also provides maximum exposure to your products or programs through web immediate search results.

Google AdWords is one of the best methods for pay per click (PPC) marketing. PPC marketing is an instant way to generate leads or customers. By spending on little amount of money, you can easily generate lots of leads for your product or company. Google AdWords is the quickest and most cost-efficient method to instantly boost revenues for your organization or business. It functions by sending targeted prospective customers or potential customers to your site whenever someone searches for a related product or service on the internet. A wide range of products and services are advertised through paid search ads by Google AdWords; such as travel, finance, insurance, and beauty products.

Google AdWords is one of the best practices for Google AdSense management. Google AdSense is a program by Google where you can display Google ads on your websites for which you will pay only when a visitor clicks on those ads. This is one of the best practices of google ads management that let you display Google ads in your websites at affordable costs. You can use the best practices of Google AdWords in order to maximize its effects on your websites.

In order to make sure that your online business will be successful in the long run, it is important that you focus on your online marketing strategy. The success of your business will be determined not only by the number of visitors but also by the number of conversions that they will make. In order to increase your conversion rates, it is important to hire the best practices of google ads management services. This is because they have techniques that can boost your advertising revenue and they can do so in an affordable way. By employing the best practices of Google AdWords in your digital marketing campaign, you will be able to increase your sales conversions.

One of the best practices that you need to implement when managing your ad campaigns is to use the best practices of Google AdWords management. The best practices of Google AdWords management include creating effective ads, creating effective ad campaigns, creating unique landing pages, testing and tracking the effectiveness of your keywords and ad campaigns, and testing your traffic. These are some of the factors that you need to manage using the best practices of Google AdSense management. By implementing these practices, you will be able to boost your conversion rates and increase your income.

Optimizing your ads campaign is one of the best practices that you need to implement. It is one of the most essential factors that will allow you to increase your online sales and generate more profit for your business. There are many ways that you can optimize your ads campaign. Some of these ways include optimizing your website content, creating an attractive and eye-catching landing page, monitoring the performance of your keywords and ad campaigns, and testing your traffic.

ABOUT Salinas

The land that Salinas sits on is thought to have been settled by Native Americans known as the Esselen prior to 200 AD. Between 200 and 500 AD, they were displaced by the Rumsen group of Ohlone speaking people. The Rumsen-Ohlone remained as the inhabitants of the area for approximately another 1,200 years, and in the 1700s, were the group of native inhabitants contacted and recorded by the first Spanish explorers of the Salinas area.

Upon the arrival of the Spanish, large Spanish land grants were initially issued for the Catholic Missions and also as bonuses to soldiers. Later on after Mexican independence, smaller land grants continued to be issued for ranchos where mostly cattle were grazed. One of the many land grants was the Rancho Las Salinas land grant, part of which included the area of modern-day Salinas. As a result of the many new cattle ranches, a thriving trade eventually developed in cattle hide shipments, shipping primarily out of the Port of Monterey.

In 1848 California officially became a part of the United States of America. This transition followed several years of battles in the Salinas area with John Fremont flying the American flag on the highest peak of the Gabilan Mountains and claiming California for the United States.[citation needed] Before the transition to American administration, Monterey had been the capital of California. For a short while after the transition, California was ruled by martial law. On September 9, 1850, California was admitted to the Union and became a State, celebrated as California Admission Day.

In the 1850s a junction of two main stage coach routes was located 18 miles east of Monterey and along the big bend of what is locally referred to as the Alisal Slough. In 1854, six years after becoming a part of the United States, a group of American settlers living in the vicinity of this route-junction opened a post office at the junction, naming their town "Salinas," apparently a reference to the original "Rancho Las Salinas" name for the area, which in turn was named in Spanish for the salt marshes of the area around the central Salinas slough, which was drained. Soon thereafter, in 1856, a traveler's inn called the Halfway House was opened at that junction in Salinas. (The nearby Salinas River, was apparently only later named by an American cartographer, after the nearest town of Salinas in 1858. Previously that river had gone by the name: "Rio de Monterey."). The streets of Salinas were laid out in 1867, and the town was incorporated in 1874.

The conversion of grazing land to crops and the coming of the rail road in 1868 to transport goods and people was a major turning point in the history and economic advancement of Salinas. Dry farming of wheat, barley, and other grains as well as potatoes and mustard seed was common in the 1800s. Chinese labor drained thousands of acres of swampland to become productive farmland, and as much early farm labor was done by Chinese immigrants, Salinas boasted the second largest Chinatown in the state, slightly smaller than San Francisco.Irrigation changed farming in Salinas to mainly row crops of root vegetables, grapes and sugar beets. Many major vegetable producers placed their headquarters in Salinas. Driven by the profitable agricultural industry, Salinas had the highest per capita income of any city in the United States in 1924.[unreliable source?]

During World War II, the Salinas Rodeo Grounds was one of the locations used as a temporary detention camp for citizens and immigrant residents of Japanese ancestry, before they were relocated to more permanent and remote facilities. One of seventeen such sites overseen by the Wartime Civilian Control Administration, the Salinas Assembly Center was built after President Roosevelt issued Executive Order 9066, authorizing the removal and confinement of Japanese Americans living on the West Coast. The camp opened on April 27, 1942 and held a total of 3,608 people before closing two months later on July 4.

Following World War II major urban and suburban development converted much farmland to city. The city experienced two particularly strong growth spurts in the 1950s and 1960s, and again in the 1990s and early 2000s. Aerial photographic interpretation indicate such major conversion of cropland to urban uses over the time period 1956 to 1968, while the city annexed the adjacent communities of Alisal and Santa Rita during this time. The Harden Ranch, Creekbridge and Williams Ranch neighborhoods constituting much of the city's North-East were built almost exclusively between 1990 and 2004.

Salinas was also the birthplace of writer and Nobel Prize laureate John Steinbeck. The historic downtown, known as Oldtown Salinas, features much fine Victorian architecture, and is home to the National Steinbeck Center, the Steinbeck House and the John Steinbeck Library.

Major development took place in the 1990s, with the construction of Creekbridge, Williams Ranch, and Harden Ranch.

As of the 2013–2017 American Community Survey by the U.S. Census Bureau, Salinas had a median household income of $54,864 in 2017, slightly lower than the United States median of $61,372.

The most affluent and educated neighborhoods in Salinas are Creekbrige (North-East), Laurelwood (Central-West) and South Salinas (South-West). Hebbron Heights and East Salinas, also known as the Alisal, had lower educational attainment and household income when compared with other parts of the city - as it has been since the Alisal area containing it was annexed by the city in 1963.

While most neighborhoods saw 1 in every 4-to-6 residents live in poverty, only 1 in 25 residents lived in poverty in Creekbridge – by far the lowest rate in the city and less than a third of state and national average. Regarding educational attainment, the pattern was different. There remained a significant disparity across the city, but the city's most affluent neighborhoods failed to exceed national or statewide averages despite having significantly higher incomes and lower poverty than California or the nation as a whole.

Income, poverty and education for all neighborhoods within Salinas city limits (2008 – 2012 five-year average)

Note: Census tract 9800 omitted from the table above. Although located within city limits, census tract 9800 consists solely of an airport, golf course and commercial area with a population of 0.

The 2010 United States Census reported that Salinas had a population of 150,441. The population density was 6,479.8 people per square mile (2,501.9/km2). The racial makeup of Salinas was 68,973 (45.8%) White, down from 90.3% in 1970, 2,993 (2.0%) African American, 1,888 (1.3%) Native American, 9,438 (6.3%) Asian, 478 (0.3%) Pacific Islander, 59,041 (39.2%) from other races, and 7,630 (5.1%) from two or more races. Hispanic or Latino of any race were 112,799 persons (75.0%).

The Census reported that 147,976 people (98.4% of the population) lived in households, 658 (0.4%) lived in non-institutionalized group quarters, and 1,807 (1.2%) were institutionalized.

There were 40,387 households, out of which 21,435 (53.1%) had children under the age of 18 living in them, 21,380 (52.9%) were opposite-sex married couples living together, 6,835 (16.9%) had a female householder with no husband present, 3,300 (8.2%) had a male householder with no wife present. There were 3,271 (8.1%) unmarried opposite-sex partnerships, and 271 (0.7%) same-sex married couples or partnerships. 6,895 households (17.1%) were made up of individuals, and 2,587 (6.4%) had someone living alone who was 65 years of age or older. The average household size was 3.66. There were 31,515 families (78.0% of all households); the average family size was 4.05.

The population was spread out, with 47,180 people (31.4%) under the age of 18, 18,049 people (12.0%) aged 18 to 24, 44,978 people (29.9%) aged 25 to 44, 28,976 people (19.3%) aged 45 to 64, and 11,258 people (7.5%) who were 65 years of age or older. The median age was 28.8 years. For every 100 females, there were 102.1 males. For every 100 females age 18 and over, there were 100.8 males.

There were 42,651 housing units at an average density of 1,837.1 per square mile (709.3/km2), of which 18,198 (45.1%) were owner-occupied, and 22,189 (54.9%) were occupied by renters. The homeowner vacancy rate was 2.5%; the rental vacancy rate was 4.6%. 65,108 people (43.3% of the population) lived in owner-occupied housing units and 82,868 people (55.1%) lived in rental housing units. The majority of residents were living in single-unit detached homes, built between 1950 and 2000, while one third of the housing stock had three or more units per structure.

The 2000 United States Census reported that Salinas had a population of 151,060. The population density was 7,948.4 per square mile (3,068.1/km2). There were 39,659 housing units at an average density of 2,086.8 per square mile (805.5/km2). The racial makeup of the city was 65.2% Hispanic or Latino of any race, 49.1% White, 6.2% Asian American, 3.3% African American, 1.3% Native American, 38.7% from other races, and 5.1% from two or more races. 49.2% had children under the age of 18 living with them, 57.6% were married couples living together, 14.8% had a female householder with no husband present, and 21.6% were non-families. 17.1% of all households were made up of individuals, and 6.5% had someone living alone who was 65 years of age or older. The average household size was 3.69 and the average family size was 4.08

Age distribution was 33.0% under the age of 19 or younger, 11.8% from 18 to 24, 33.7% from 25 to 44, 15.5% from 45 to 64, and 7.1% who were 65 years of age or older. The median age was 28 years. For every 100 females, there were 117.7 males. For every 102 females age 18 and over, there were 117.4 males.

The median household income was $43,728, and the median family income was $44,669. Males had a median income of $35,641 versus $27,013 for females. The per capita income for the city was $14,495. About 12.8% of families and 16.7% of the population were below the poverty line, including 20.1% of those under age 18 and 9.4% of those age 65 or over.

Median household income in the city tended to be significantly higher alongside the city limits, especially in the northern Harden Ranch and Creekbridge neighborhoods. East Salinas and the downtown area suffered from a very low median household income as well as high crime rates. South and North Salinas featured roughly the same level of median households income with the latter being home to city's wealthiest newly constructed neighborhoods.

Salinas has a significant, but declining problem with organized street gangs, such as Nortenos and Surenos, and associated violent crime. According to the U.S. Bureau of Justice Statistics, the city's overall violent crime and homicide rates are above those for California and the nation overall. However, the violent crime rate in Salinas has declined by almost 75 percent since 2015. Gang activity and violent crime are focused in Central and East Salinas and exacerbated by the city's comparatively low tax base and consequently limited policing resources. A hypothesis to explain the city's particularly intense problem with gang related violent crime cites the city's proximity to Salinas Valley State Prison. The prison was an early launch pad for street operations of the notorious prison gang, Nuestra Familia. This in turn, is seen as having spawned a legacy of multi-generational gang membership among the poorer and less educated residents of East Salinas. In a depiction of crime and active policing within the city, since 2018, Salinas police officers have been shadowed by camera crews for broadcast on the TV show Live PD.

Violent Crimes and Homicides per 100,000 residents (US Bureau of Justice Statistics, 2014)

About California

California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.

The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.

The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.

The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.

Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.

California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.

Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.

California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!

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