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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
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ABOUT La Costa
Carlsbad's history began with the Luiseño people (the Spanish name given to them because of their proximity to Mission San Luis Rey), as well as some Kumeyaay in the La Costa area. Nearly every reliable fresh water creek had at least one native village, including one called Palamai. The site is located just south of today's Buena Vista Lagoon.
The first European land exploration of Alta California, the Spanish Portolà expedition of 1769, met native villagers while camped on Buena Vista Creek. Another Luiseno villages within today's city of Carlsbad was a village at the mouth of the San Marcos Creek that the Kumeyaay called 'Ajopunquile'. A Kumeyaay village that was visited by Portola was Hakutl, in the Rancho Ponderosa area.
During the Mexican period, in 1842, the southern portion of Carlsbad was granted as Rancho Agua Hedionda to Juan María Marrón.
In the 1880s a former sailor named John Frazier dug a well in the area. He began offering his water at the train station and soon the whistle-stop became known as Frazier's Station. A test done on a second fresh-water well discovered the water to be chemically similar to that found in some of the most renowned spas in the world, and the town was named after the famed spa in the Bohemian town of Karlsbad (now Karlovy Vary, Czech Republic).
To take advantage of the find, the Carlsbad Land and Mineral Water Company was formed by a German-born merchant from the Midwest named Gerhard Schutte together with Samuel Church Smith, D. D. Wadsworth and Henry Nelson. The naming of the town followed soon after, along with a major marketing campaign to attract visitors. The area experienced a period of growth, with homes and businesses sprouting up in the 1880s. Agricultural development of citrus fruits, avocados and olives soon changed the landscape. By the end of 1887, land prices fell throughout San Diego County. However, the community survived on the back of its fertile agricultural lands.
The site of John Frazier's original well can still be found at Alt Karlsbad, a replica of a German Hanseatic house, located on Carlsbad Boulevard.
In 1952, Carlsbad was incorporated to avoid annexation by its neighbor, Oceanside.
The single-runway Palomar Airport opened in 1959 after County of San Diego officials decided to replace the Del Mar Airport. The airport was annexed to the City of Carlsbad in 1978 and renamed McClellan-Palomar Airport in 1982 after a local civic leader, Gerald McClellan.
The first modern skateboard park, Carlsbad Skatepark, was built in March 1976. It was located on the grounds of Carlsbad Raceway and was designed and built by inventors Jack Graham and John O'Malley. The site of the original Carlsbad Skatepark and Carlsbad Raceway was demolished in 2005 and is now an industrial park. However, two skateparks have since been developed.
In March 1999, Legoland California was opened. It was the first Legoland theme park outside of Europe and is currently operated by Merlin Entertainments. Merlin Entertainments owns 70 percent of the shares, and the remaining 30 percent is owned by the LEGO group and Kirkbi A/S.
Carlsbad is home to the nation's largest desalination plant. Construction of the Carlsbad Desalination Plant at the Encina Power Station was completed in December 2015.
As of the 2010 United States Census Carlsbad had a population of 105,328. The population density was 2,693.1 per square mile (1,039.8/km2). The racial makeup of Carlsbad was 87,205 (82.8%) White, 1,379 (1.3%) African American, 514 (0.5%) Native American, 7,460 (7.1%) Asian, 198 (0.2%) Pacific Islander, 4,189 (4.0%) from other races, and 4,383 (4.2%) from two or more races. Hispanic or Latino of any race were 13,988 persons (13.3%).
The Census reported that 104,413 people (99.1% of the population) lived in households, 459 (0.4%) lived in non-institutionalized group quarters, and 456 (0.4%) were institutionalized.
Out of 39,964 households in 2011, there were 26,992 (67.5%) families, of which 12,345 (30.9%) had children under the age of 18 living in them, 21,705 (54.3%) were married-couple families, 1,489 (3.7%) had a male householder with no wife present, and 3,798 (9.5%) had a female householder with no husband present. There were 12,972 (32.5%) nonfamily households, of which 10,198 (25.5%) were made up of a householder living alone and 3,299 (8.3%) were a householder living alone who was 65 years or over. The average household size was 2.55 and the average family size was 3.10.
The population was spread out, with 25,366 people (24.1%) under the age of 18, 6,718 people (6.4%) aged 18 to 24, 28,073 people (26.7%) aged 25 to 44, 30,373 people (28.8%) aged 45 to 64, and 14,798 people (14.0%) who were 65 years of age or older. The median age was 40.4 years. For every 100 females, there were 95.6 males. For every 100 females age 18 and over, there were 92.5 males.
There were 44,673 housing units at an average density of 1,142.2 per square mile (441.0/km2), of which 26,808 (64.8%) were owner-occupied, and 14,537 (35.2%) were occupied by renters. The homeowner vacancy rate was 1.4%; the rental vacancy rate was 4.6%. 69,855 people (66.3% of the population) lived in owner-occupied housing units and 34,558 people (32.8%) lived in rental housing units.
In 2011, the median household income was US$85,743 and the median family income was US$102,254, with 11.9% of households and 14.9% of families earning US$200,000 or more. Males had a median income of US$80,590 versus US$54,159 for females. The per capita income for the city was US$42,712. About 6.8% of families and 8.4% of the population reported income below the poverty line, including 10.1% of those under age 18 and 3.5% of those age 65 or over.
Of the population 25 years and over, 95.7% graduated from high school and 51.3% held a bachelor's degree or higher. 65.2% of the population 16 years and over was in the labor force.
As of the census of 2000, there were 78,247 people, 31,521 households, and 20,898 families residing in the city. The population density was 2,090.2 people per square mile (806.9/km2). There were 33,798 housing units at an average density of 902.8 per square mile (348.5/km2). The racial makeup of the city was 86.6% Caucasian, 1.0% African American, 0.4% Native American, 4.2% Asian, 0.2% Pacific Islander, 4.7% from other races, and 3.0% from two or more races. Hispanic or Latino of any race were 11.7% of the population.
There were 31,521 households, out of which 30.7% contained children under the age of 18, 54.3% were married couples living together, 8.6% had a female householder with no husband present, and 33.7% were non-families. 24.8% of all households were made up of single individuals, and 8.2% had someone living alone who was 65 years of age or older. The mean household size was 2.46 and the mean family size was 2.96.
23.3% of residents were under the age of 18, 6.2% from 18 to 24, 31.9% from 25 to 44, 24.6% from 45 to 64, and 14.0% 65 years of age or older. The median age was 39 years. For every 100 females, there were 95.8 males. Among those 18 and older, there were 92.8 males for every 100 females.
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!