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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
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ABOUT Cerritos
Cerritos was originally inhabited by Native Americans belonging to the Tongva (or "People of the Earth"). The Tongva were called the "Gabrieleños" by the Spanish settlers after the nearby Mission San Gabriel Arcangel. The Tongva were the largest group of indigenous peoples in Southern California as well as the most developed in the region. The Tongva lived off the land, deriving food from the animals or plants that could be gathered, snared or hunted, and grinding acorns as a staple.
Beginning in the late 15th century, Spanish explorers arrived in the New World and worked their way to the California coast in 1542. The colonization process included "civilizing" the native populations in California by establishing various missions. Soon afterward, a town called El Pueblo de Nuestra Señora la Reina de los Ángeles de Porciúncula (Los Angeles today) would be founded and prosper with the aid of subjects from New Spain and Native American labor.
One soldier, José Manuel Nieto, was granted a large plot of land by the Spanish King Carlos III, which he named Rancho Los Nietos. It covered 300,000 acres (1,200 km2) of what are today the cities of Cerritos, Long Beach, Lakewood, Downey, Norwalk, Santa Fe Springs, part of Whittier, Huntington Beach, Buena Park and Garden Grove.
The rancho was divided five ways among Nieto's heirs during the nationalization of church property by the Mexican government, with Juan José Nieto retaining the largest plot, called Rancho Los Coyotes. Nieto called the area of Rancho Los Coyotes, where Cerritos is today, "cerritos" or "little hills", although no natural hills exist in modern-day Cerritos.
After the Mexican-American war, the rancho would eventually wind up in the hands of the Los Angeles and San Bernardino Land Company, which encouraged development and rail lines to be built by Henry E. Huntington and his Pacific Electric Railway company. It was through rapid development, combined with improved transportation systems, that the modern-day city of Artesia was formed in Rancho Los Coyotes in 1875, and from it, the city of Dairy Valley.
Cranford Airport, a small general-aviation airport, was built around 1946 and consisted of two 2,300-foot runways, one oriented north–south & the other northeast–southwest. Each runway had a parallel taxiway, and a ramp along the south side of the field had two building hangars. The former airport site is on the northwest corner of the intersection of South Street & Carmenita Road. Cranford Airport closed at some point between 1953 and 1954.
The city of Dairy Valley was incorporated on April 24, 1956, as a reaction to nearby Artesia's rapid urbanization. The city's name symbolized the more than 400 dairies, 100,000 cows and 106,300 chickens found within its limits. The cows outnumbered the 3,439 residents by a factor of 29 to 1. The chickens outnumbered the residents by over 30 to 1. The first business license in the new city was for Walter Marlowe's "Dairy Valley Egg Farms".
Two years later, Dairy Valley voted to become a chartered California city. As land values and property taxes in California rose in the early 1960s, agriculture became increasingly unprofitable, and development pressures increased. In a special election held on July 16, 1963, residents voted to permit large-scale residential development. As a reflection of its newly planned suburban orientation, the city's name was formally changed to Cerritos on January 10, 1967, after the nearby Spanish land grant Rancho Los Cerritos, which figured prominently in the region, and after Cerritos College in neighboring Norwalk.
Cerritos is a prime example of the "fiscalization" of California politics after the tax revolt of the 1970s and the passage of Proposition 13. The only way for California cities to raise long-term tax revenue in light of Proposition 13 was to create as many commercial zones as possible to take advantage of the percentage of county sales tax allocated back to municipalities as sales tax revenue. Cerritos was one of the first cities in Los Angeles County to develop large-scale retail zones, such as the Los Cerritos Center and Cerritos Auto Square, and achieved stunning success. City leaders reinvested funds into the community with large public works projects and an increasing number of community services and programs.
The current progressive nature of the Cerritos government and the unusually strong tax base is best reflected in its facilities. In 1978, Cerritos dedicated the nation's first solar-heated City Hall complex. In 1993, the Cerritos Center for the Performing Arts opened its doors. In 1994, the City unveiled the Cerritos Towne Center project, combining office, retail, lodging, fine arts and dining in an open-air location. In 1997, the city opened the Cerritos Sheriff's Station/Community Safety Center to provide public safety services. In 2002, the City rededicated its public library. In 2006, the City celebrated its golden anniversary with memorials and the unveiling of a sculpture garden. The assessed valuation of the city is $7,177,428,066.
Between 1970 and 1972, Cerritos was the fastest-growing city in California; the population skyrocketed from 16,000 to 38,000. Since the 1980s, Cerritos has attracted a large number of Filipino, Korean, Taiwanese, Indian and Chinese immigrant families.
On August 31, 1986, Aeroméxico Flight 498, on approach to Los Angeles International Airport from Mexico City, was struck by a small Piper aircraft that had strayed into a Terminal Control Area without clearance from Air Traffic Control. The Piper crashed into Cerritos Elementary School's unoccupied playground, but the Douglas DC-9 fell inverted (upside-down) and plowed into dense residential zones, immediately flattening four houses. The resulting fire destroyed eight more houses before firefighters could bring it under control. A total of 82 people died, including 15 people on the ground. A sculpture in the Cerritos Sculpture Garden memorializes the incident.
The 2010 United States Census reported that Cerritos had a population of 49,041. The population density was 5,537.6 people per square mile (2,138.1/km2). The racial makeup of Cerritos was 11,341 (23.1%) white (16.6% non-Hispanic white), 3,388 (6.9%) African-American, 131 (0.3%) Native American, 30,363 (61.9%) Asian, 138 (0.3%) Pacific Islander, 1,822 (3.7%) from other races and 1,858 (3.8%) from two or more races. Hispanic or Latino of any race were 5,883 persons (12.0%).
The census reported 48,937 people (99.8% of the population) lived in households, 86 (0.2%) lived in non-institutionalized group quarters and 18 (0%) were institutionalized.
There were 15,526 households, out of which 5,724 (36.9%) had children under the age of 18, 10,843 (69.8%) were married couples living together, 1,884 (12.1%) had a female householder with no husband present and 628 (4.0%) had a male householder with no wife present. There were 278 (1.8%) married couples, and 64 (0.4%) gay married couples or partnerships. 1,801 households (11.6%) were made up of individuals, and 1,005 (6.5%) had someone living alone who was 65 years of age or older. The average household size was 3.15. There were 13,355 families (86.0% of all households); the average family size was 3.40.
The population was spread out, with 10,013 people (20.4%) under the age of 18, 4,065 people (8.3%) aged 18 to 24, 11,134 people (22.7%) aged 25 to 44, 15,158 people (30.9%) aged 45 to 64 and 8,671 people (17.7%) 65 years of age or older. The median age was 44.0 years. For every 100 females, there were 92.6 males. For every 100 females age 18 and over, there were 89.6 males.
There were 15,859 housing units at an average density of 1,790.8 per square mile (691.4/km2), of which 12,711 (81.9%) were owner-occupied, and 2,815 (18.1%) were occupied by renters. The homeowner vacancy rate was 0.7%; the rental vacancy rate was 3.1%. 39,392 people (80.3% of the population) lived in owner-occupied housing units and 9,545 people (19.5%) lived in rental housing units.
According to the United States Census Bureau, Cerritos had a median household income of $91,487, with 5.5% of the population living below the federal poverty line. Males had a median income of $50,103, versus $37,421 for females. The per-capita income for the city was $25,249. About 5.0% of the population and 4.0% of families were below the poverty line. Out of the total population, 5.4% of those under the age of 18 and 5.3% of those 65 and older were living below the poverty line.
About California
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!