Looking for a Google Ads Management?
We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
As always, Heaviside delivers! Love working with these guys -- I've worked with them many times already and can't wait to work with them again.
Heaviside are made up of consummate professionals. I love working with them -- this is my 4th or 5th gig with them, and certainly not the last. I can't say enough good things about them!
Great job! Will definitely use again.
Sean was great. Answered all my questions and shared some great tips on working with AdWords. Thank you!
Love heaviside. They are great to work with, responsive, and know their stuff. Can’t wait to work with them again.
Google AdWords is an effective tool to manage and control the marketing activities related to your online business. The main advantage of Google AdWords is that it lets you promote your products, services, and programs at affordable prices. You don't have to invest a large amount of money to advertise your product. In contrast with other Internet marketing tools, Google AdWords is very easy to use. Google AdWords also provides maximum exposure to your products or programs through web immediate search results.
Google AdWords is one of the best methods for pay per click (PPC) marketing. PPC marketing is an instant way to generate leads or customers. By spending on little amount of money, you can easily generate lots of leads for your product or company. Google AdWords is the quickest and most cost-efficient method to instantly boost revenues for your organization or business. It functions by sending targeted prospective customers or potential customers to your site whenever someone searches for a related product or service on the internet. A wide range of products and services are advertised through paid search ads by Google AdWords; such as travel, finance, insurance, and beauty products.
Google AdWords is one of the best practices for Google AdSense management. Google AdSense is a program by Google where you can display Google ads on your websites for which you will pay only when a visitor clicks on those ads. This is one of the best practices of google ads management that let you display Google ads in your websites at affordable costs. You can use the best practices of Google AdWords in order to maximize its effects on your websites.
In order to make sure that your online business will be successful in the long run, it is important that you focus on your online marketing strategy. The success of your business will be determined not only by the number of visitors but also by the number of conversions that they will make. In order to increase your conversion rates, it is important to hire the best practices of google ads management services. This is because they have techniques that can boost your advertising revenue and they can do so in an affordable way. By employing the best practices of Google AdWords in your digital marketing campaign, you will be able to increase your sales conversions.
One of the best practices that you need to implement when managing your ad campaigns is to use the best practices of Google AdWords management. The best practices of Google AdWords management include creating effective ads, creating effective ad campaigns, creating unique landing pages, testing and tracking the effectiveness of your keywords and ad campaigns, and testing your traffic. These are some of the factors that you need to manage using the best practices of Google AdSense management. By implementing these practices, you will be able to boost your conversion rates and increase your income.
Optimizing your ads campaign is one of the best practices that you need to implement. It is one of the most essential factors that will allow you to increase your online sales and generate more profit for your business. There are many ways that you can optimize your ads campaign. Some of these ways include optimizing your website content, creating an attractive and eye-catching landing page, monitoring the performance of your keywords and ad campaigns, and testing your traffic.
The site of today's City of Berkeley was the territory of the Chochenyo/Huchiun band of the Ohlone people when the first Europeans arrived. Evidence of their existence in the area include pits in rock formations, which they used to grind acorns, and a shellmound, now mostly leveled and covered up, along the shoreline of San Francisco Bay at the mouth of Strawberry Creek. Other artifacts were discovered in the 1950s in the downtown area during remodeling of a commercial building, near the upper course of the creek.
The first people of European descent (most of whom were of mixed race and born in America) arrived with the De Anza Expedition in 1776. The De Anza Expedition led to establishment of the Spanish Presidio of San Francisco at the entrance to San Francisco Bay (the Golden Gate). Luis Peralta was among the soldiers at the Presidio. For his services to the King of Spain, he was granted a vast stretch of land on the east shore of San Francisco Bay (the contra costa, "opposite shore") for a ranch, including that portion that now comprises the City of Berkeley.
Luis Peralta named his holding "Rancho San Antonio". The primary activity of the ranch was raising cattle for meat and hides, but hunting and farming were also pursued. Eventually, Peralta gave portions of the ranch to each of his four sons. What is now Berkeley lies mostly in the portion that went to Peralta's son Domingo, with a little in the portion that went to another son, Vicente. No artifact survives of the Domingo or Vicente ranches, but their names survive in Berkeley street names (Vicente, Domingo, and Peralta). However, legal title to all land in the City of Berkeley remains based on the original Peralta land grant.
The Peraltas' Rancho San Antonio continued after Alta California passed from Spanish to Mexican sovereignty after the Mexican War of Independence. However, the advent of U.S. sovereignty after the Mexican–American War, and especially, the Gold Rush, saw the Peraltas' lands quickly encroached on by squatters and diminished by dubious legal proceedings. The lands of the brothers Domingo and Vicente were quickly reduced to reservations close to their respective ranch homes. The rest of the land was surveyed and parceled out to various American claimants (See Kellersberger's Map).
Politically, the area that became Berkeley was initially part of a vast Contra Costa County. On March 25, 1853, Alameda County was created from a division of Contra Costa County, as well as from a small portion of Santa Clara County. The area that became Berkeley was then the northern part of the "Oakland Township" subdivision of Alameda County. During this period, "Berkeley" was mostly a mix of open land, farms, and ranches, with a small, though busy, wharf by the bay.
In 1866, Oakland's private College of California looked for a new site. It settled on a location north of Oakland along the foot of the Contra Costa Range (later called the Berkeley Hills) astride Strawberry Creek, at an elevation about 500 feet (150 m) above the bay, commanding a view of the Bay Area and the Pacific Ocean through the Golden Gate.
According to the Centennial Record of the University of California, "In 1866…at Founders' Rock, a group of College of California men watched two ships standing out to sea through the Golden Gate. One of them, Frederick Billings, thought of the lines of the Anglo-Irish Anglican Bishop George Berkeley, 'westward the course of empire takes its way,' and suggested that the town and college site be named for the eighteenth-century Anglo-Irish philosopher." The philosopher's name is pronounced BARK-lee, but the city's name, to accommodate American English, is pronounced BERK-lee.
The College of California's College Homestead Association planned to raise funds for the new campus by selling off adjacent parcels of land. To this end, they laid out a plat and street grid that became the basis of Berkeley's modern street plan. Their plans fell far short of their desires, and they began a collaboration with the State of California that culminated in 1868 with the creation of the public University of California.
As construction began on the new site, more residences were constructed in the vicinity of the new campus. At the same time, a settlement of residences, saloons, and various industries grew around the wharf area called "Ocean View". A horsecar ran from Temescal in Oakland to the university campus along what is now Telegraph Avenue. The first post office opened in 1872.
By the 1870s, the Transcontinental Railroad reached its terminus in Oakland. In 1876, a branch line of the Central Pacific Railroad, the Berkeley Branch Railroad, was laid from a junction with the mainline called Shellmound (now a part of Emeryville) into what is now downtown Berkeley. That same year, the mainline of the transcontinental railroad into Oakland was re-routed, putting the right-of-way along the bay shore through Ocean View.
There was a strong prohibition movement in Berkeley at this time. In 1876, the state enacted the mile limit law, which forbade sale or public consumption of alcohol within one mile (1.6 km) of the new University of California. Then, in 1899 Berkeley residents voted to make their city an alcohol-free zone. Scientists, scholars and religious leaders spoke vehemently of the dangers of alcohol.
On April 1, 1878, the people of Ocean View and the area around the university campus, together with local farmers, were granted incorporation by the State of California as the Town of Berkeley. The first elected trustees of the town were the slate of Denis Kearney's Workingman's Party, who were particularly favored in the working class area of the former Ocean View, now called "West Berkeley". The area near the university became known for a time as "East Berkeley".
Due to the influence of the university, the modern age came quickly to Berkeley. Electric lights and the telephone were in use by 1888. Electric streetcars soon replaced the horsecar. A silent film of one of these early streetcars in Berkeley can be seen at the Library of Congress website.
Berkeley's slow growth ended abruptly with the Great San Francisco earthquake of 1906. The town and other parts of the East Bay escaped serious damage, and thousands of refugees flowed across the Bay. Among them were most of San Francisco's painters and sculptors, who between 1907 and 1911 created one of the largest art colonies west of Chicago. Artist and critic Jennie V. Cannon described the founding of the Berkeley Art Association and the rivalries of competing studios and art clubs.
In 1904, the first hospitals in Berkeley were created: the Alta Bates Sanatorium for women and children, founded by nurse Alta Bates on Walnut Street, and the Roosevelt (later, Herrick) Hospital, by Dr. LeRoy Francis Herrick, on the corner of Dwight Way and Milvia Street.
In 1908, a statewide referendum that proposed moving the California state capital to Berkeley was defeated by a margin of about 33,000 votes. The city named streets around the proposed capitol grounds for California counties. They bear those names today, a legacy of the failed referendum.
On March 4, 1909, following public referendums, the citizens of Berkeley were granted a new charter by the State of California, and the Town of Berkeley became the City of Berkeley. Rapid growth continued up to the Crash of 1929. The Great Depression hit Berkeley hard, but not as hard as many other places in the U.S., thanks in part to the university.
On September 17, 1923, a major fire swept down the hills toward the university campus and the downtown section. Around 640 structures burned before a late afternoon sea breeze stopped its progress, allowing firefighters to put it out.
The next big growth occurred with the advent of World War II, when large numbers of people moved to the Bay Area to work in the many war industries, such as the immense Kaiser Shipyards in nearby Richmond. One who moved out, but played a big role in the outcome of the War was U.C. Professor and Berkeley resident J. Robert Oppenheimer. During the war, an Army base, Camp Ashby, was temporarily sited in Berkeley.
The element berkelium was synthesized utilizing the 60-inch cyclotron at UC Berkeley, and named in 1949, recognizing the university, thus also placing the city's name in the list of elements.
During the 1940s, many African Americans migrated to Berkeley. In 1950, the Census Bureau reported Berkeley's population as 11.7% black and 84.6% white.
The postwar years brought moderate growth to the city, as events on the U.C. campus began to build up to the recognizable activism of the sixties. In the 1950s, McCarthyism induced the university to demand a loyalty oath from its professors, many of whom refused to sign the oath on the principle of freedom of thought. In 1960, a U.S. House committee (HUAC) came to San Francisco to investigate the influence of communists in the Bay Area. Their presence was met by protesters, including many from the university. Meanwhile, a number of U.C. students became active in the civil rights movement. Finally, in 1964, the university provoked a massive student protest by banning distribution of political literature on campus. This protest became the Free Speech Movement. As the Vietnam War rapidly escalated in the ensuing years, so did student activism at the university, particularly that organized by the Vietnam Day Committee.
Berkeley is strongly identified with the rapid social changes, civic unrest, and political upheaval that characterized the late 1960s. In that period, Berkeley—especially Telegraph Avenue—became a focal point for the hippie movement, which spilled over the Bay from San Francisco. Many hippies were apolitical drop-outs, rather than students, but in the heady atmosphere of Berkeley in 1967–1969 there was considerable overlap between the hippie movement and the radical left. An iconic event in the Berkeley Sixties scene was a conflict over a parcel of university property south of the contiguous campus site that came to be called "People's Park."
The battle over the disposition of People's Park resulted in a month-long occupation of Berkeley by the National Guard on orders of then-Governor Ronald Reagan. In the end, the park remained undeveloped, and remains so today. A spin-off, People's Park Annex, was established at the same time by activist citizens of Berkeley on a strip of land above the Bay Area Rapid Transit subway construction along Hearst Avenue northwest of the U.C. campus. The land had also been intended for development, but was turned over to the city by BART and is now Ohlone Park.
The era of large public protest in Berkeley waned considerably with the end of the Vietnam War in 1975. While the 1960s were the heyday of liberal activism in Berkeley, it remains one of the most overwhelmingly Democratic cities in the United States.
The Berkeley population declined in the 1970s, partly due to an exodus to the suburbs. Some moved because of the rising cost of living throughout the Bay Area, and others because of the decline and disappearance of many industries in West Berkeley.
Increasing enrollment at the university led to replacement of older buildings by large apartment buildings, especially in older parts of the city near the University and downtown. Increasing enrollment also led the university to wanting to redevelop certain places of Berkeley, especially Southside, but more specifically People's Park.Preservationists passed the Neighborhood Protection Ordinance in 1973 by ballot measure and the Landmarks Preservation Ordinance in 1974 by City Council. Together, these ordinances brought most new construction to a halt. Facing rising housing costs, residents voted to enact rent control and vacancy control in 1980. Though more far-reaching in their effect than those of some of the other jurisdictions in California that chose to use rent-control where they could, these policies were limited by the Costa-Hawkins Act, a statewide ban on rent control that came into effect in 1995 and limited rent control to multi-family units that were built (or technically buildings that were issued their original certificate of occupation) before the state law came into effect in 1995. For cities such as Berkeley, where rent-control was already in place, the law limited the use of rent-control to units built before the local rent-control law was enacted, i.e. 1980.
During the 1970s and 1980s, activists increased their power in local government. This era also saw major developments in Berkeley's environmental and food culture. Berkeley's last Republican mayor, Wallace J.S. Johnson, left office in 1971. Alice Waters opened Chez Panisse in 1971. The first curbside recycling program in the U.S. was started by the Ecology Center in 1973. Styrofoam was banned in 1988.
As the city leaned more and more Democratic, local politics became divided between "Progressives" and "Moderates". 1984 saw the Progressives take the majority for the first time. Nancy Skinner became the first UC Berkeley student elected to City Council. In 1986, in reaction to the 1984 election, a ballot measure switched Berkeley from at-large to district-based elections for city council.
In 1983, Berkeley's Domestic Partner Task Force was established, which in 1984 made policy recommendation to the school board, which passed domestic partner legislation. The legislation became a model for similar measures nationwide.
In 1995, California's Costa-Hawkins Rental Housing Act ended vacancy control, allowing rents to increase when a tenant moved out. Despite a slow down in 2005–2007, median home prices and rents remain dramatically higher than the rest of the nation, fueled by spillover from the San Francisco housing shortage and population growth.
South and West Berkeley underwent gentrification, with some historically Black neighborhoods such as the Adeline Corridor seeing a 50% decline in Black / African American population from 1990 to 2010. In the 1990s, Public Television's Frontline documentary series featured race relations at Berkeley's only public high school, Berkeley High School.
With an economy dominated by the University of California and a high-demand housing market, Berkeley was relatively unaffected by the Great Recession. State budget cuts caused the University to increase the number of out-of-state and international students, with international enrollment, mostly from Asia, rising from 2,785 in 2007 to 5,951 in 2016. Since then, more international restaurants have opened downtown and on Telegraph Avenue, including East Asian chains such as Ippudo and Daiso.
A wave of downtown apartment construction began in 1998.
In 2006, the Berkeley Oak Grove Protest began protesting construction of a new sports center annex to Memorial Stadium at the expense of a grove of oak trees on the UC campus. The protest ended in September 2008 after a lengthy court process.
In 2007–2008, Berkeley received media attention due to demonstrations against a Marine Corps recruiting office in downtown Berkeley and a series of controversial motions by Berkeley's city council regarding opposition to Marine recruiting. (See Berkeley Marine Corps Recruiting Center controversy.)
During the fall of 2010, the Berkeley Student Food Collective opened after many protests on the UC Berkeley campus due to the proposed opening of the fast food chain Panda Express. Students and community members worked together to open a collectively run grocery store right off of the UC Berkeley campus, where the community can buy local, seasonal, humane, and organic foods. The Berkeley Student Food Collective still operates at 2440 Bancroft Way.
On September 18, 2012, Berkeley became what may be the first city in the U.S. to officially proclaim a day recognizing bisexuals September 23, which is known as Celebrate Bisexuality Day.
On September 2, 2014, the city council approved a measure to provide free medical marijuana to low-income patients.
The Measure D soda tax was approved by Berkeley voters on November 4, 2014, the first such tax in the United States.
In the Fall of 2011, the nationwide Occupy Wall Street movement came to two Berkeley locations: on the campus of the University of California and as an encampment in Civic Center Park.
During a Black Lives Matter protest on December 6, 2014, police use of tear gas and batons to clear protesters from Telegraph Avenue led to a riot and five consecutive days and nights of protests, marches, and freeway occupations in Berkeley and Oakland. Afterwards, changes were implemented by the Police Department to avoid escalation of violence and to protect bystanders during protests.
During a protest against bigotry and President Trump in August 2017, anti-fascist protesters grew violent against Trump supporters in attendance. Police intervened, arresting 14 people. Sometimes called "antifa", these anti-fascist activists were clad in all black, while some carried shields and others had masks or bandanas hiding their faces. These protests spanned February to September 2017 (See more at 2017 Berkeley Protests).
In 2019, protesters took up residence in People's Park against tree-chopping and were arrested by police in riot gear. Many activists saw this as the university preparing to develop the park.
The city of Berkeley has historically been a central location for homeless communities in the Bay Area. Since the 1930s, the city of Berkeley has fostered a tradition of political activism. However, though the city has been perceived as a hub for liberal thought and action, it has passed ordinances to oust homeless individuals from Berkeley on multiple occasions. Despite efforts to remove unhoused individuals from the streets and projects to improve social service provision for this demographic, homelessness has continued to be a significant problem in Berkeley.
A culture of anti-establishment and sociopolitical activism marked the 1960s. The San Francisco Bay Area became a hotspot for hippie counterculture, and Berkeley became a haven for nonconformists and anarchists from all over the United States. Most public discourse around homelessness in Berkeley at this time was centered around the idea of street-living as an expression of counterculture.
During the Free Speech Movement in the Fall of 1964, Berkeley became a hub of civil unrest, with demonstrators and UC Berkeley students sympathizing with the statewide protests for free speech and assembly, as well as revolting against university restrictions against student political activities and organizations established by UC President Clark Kerr in 1959. Many non-student youth and adolescents sought alternative lifestyles and opted for voluntary homelessness during this time.
In 1969, People's Park was created and eventually became a haven for “small-time drug dealers, street people, and the homeless”. Although the City of Berkeley has moved unhoused individuals from its streets, sometimes even relocating them to an unused landfill, People's Park has remained a safe space for them since its inception. The park has become one of the few relatively safe spaces for homeless individuals to congregate in Berkeley and the greater Bay Area.
Stereotypes of homeless people as deviant individuals who chose to live vagrant lifestyles continued to color the discourse around street-dwellers in American cities. However, this time period was also characterized by a subtle shift in the perception of unhoused individuals. The public began to realize that homelessness affected not only single men, but also women, children, and entire families. This recognition set the stage for the City of Berkeley's attitude towards homelessness in the next decade.
Federal policy changes led to increased rates of homelessness in California, and the deinstitutionalization of those with mental conditions led to greater visibility of the homeless. Although homelessness increased substantially during the 1980s, the deinstitutionalization of the mentally ill has been occurring steadily since the mid-1950s. Large-scale deinstitutionalization of the mentally ill in the last quarter of the 20th century coincided with growth in the number of public shelters and increased visibility of the homeless. Organizations such as Building Opportunities for Self Sufficiency (BOSS) were established in 1971 in response to the needs of mentally ill individuals being released to the streets by state hospital closures.
In the 1990s, the City of Berkeley faced a substantial increase in the need for emergency housing shelters and saw a rise in the average amount of time individuals spent without stable housing. As housing became a more widespread problem, the general public, Berkeley City Council, and the University of California became increasingly anti-homeless in their opinions. In 1994, Berkeley City Council considered the implementation of a set of anti-homeless laws that the San Francisco Chronicle described as being "among the strictest in the country". These laws prohibited sitting, sleeping and begging in public spaces, and outlawed panhandling from people in a variety of contexts, such as sitting on public benches, buying a newspaper from a rack, or waiting in line for a movie. In February 1995, the American Civil Liberties Union (ACLU) sued the City for infringing free speech rights through its proposed anti-panhandling law. In May of that same year, a federal judge ruled that the anti-panhandling law did violate the First Amendment, but left the anti-sitting and sleeping laws untouched.
Following the implementation of these anti-sitting and sleeping ordinances in 1998, Berkeley increased its policing of homeless adults and youth, particularly in the shopping district surrounding Telegraph Avenue. The mayor at that time, Shirley Dean, proposed a plan to increase both social support services for homeless youth and enforcement of anti-encampment laws. Unhoused youth countered this plan with a request for the establishment of the city's first youth shelter, more trash cans, and more frequent cleaning of public bathrooms.
The City of Berkeley's 2017 annual homeless report and point-in-time count (PIT) estimate that on a given night, 972 people are homeless. Sixty-eight percent (664 people) of these individuals are also unsheltered, living in places not considered suitable for human habitation, such as cars or streets. Long-term homelessness in Berkeley is double the national average, with 27% of the city's homeless population facing chronic homelessness. Chronic homelessness has been on the rise since 2015, and has been largely a consequence of the constrained local housing market. In 2015, rent in Alameda County increased by 25%, while the average household income only grew by 5%. This disparity not only contributes to the growing homeless population in Berkeley, but also presents an increased need for more affordable housing in the greater East Bay. According to the 2017 report, only 3% of unhoused Berkeley individuals reported that they would be "uninterested in permanent, affordable housing if it were available", demonstrating that homelessness in Berkeley is largely an issue of economic insecurity rather than individual choice, as it once was. The over-representation of unsheltered minorities, primarily African-Americans, in Berkeley is a consequence of systemic and institutionalized racism and economic disadvantages, preventing homeless people of color from competing for rising rent, thus limiting access to housing for minority groups in Berkeley. The City of Berkeley's 2017 report also estimated the number of unaccompanied youth in Berkeley at 189 individuals, 19% of the total homeless population in the city. Homeless youth display greater risk of mental health issues, behavioral problems, and substance abuse, than any other homeless age group. Furthermore, homeless youth identifying as LGBTQ+ are exposed to greater rates of physical and sexual abuse, and higher risk for sexually-transmitted diseases, predominantly HIV.
The City of Berkeley has seen a consistent rise in the number of chronically homeless individuals over the past 30 years, and has implemented a number of different projects to reduce the number of people living on the streets. In 2008, the City focused its efforts on addressing chronic homelessness. This led to a 48% decline in the number of chronically homeless individuals reported in the 2009 Berkeley PIT. However, the number of "hidden homeless" individuals (those coping with housing insecurity by staying at a friend or relative's residence), increased significantly, likely in response to rising housing costs and costs of living. In 2012, the City considered measures that banned sitting in commercial areas throughout Berkeley. The measure was met with strong public opposition and did not pass. However, the City saw a strong need for it to implement rules addressing encampments and public usage of space as well as assessing the resources needed to assist the unhoused population. In response to these needs the City of Berkeley established the Homeless Task Force, headed by then-Councilmember Jesse Arreguín. Since its formation, the Task Force has proposed a number of different recommendations, from expanding the City Homeless Outreach and Mobile Crisis Teams, to building a short-term transitional shelter for unhoused individuals.
With the political activism of the UC, Berkeley has historically been vocal about the housing crisis that affects students and locals alike. An example of these efforts, to create and maintain space for those who cannot fight for themselves, lies in the movement to preserve People's Park as a place for the homeless population to call its own, instead of destroying it to make room for more student housing in the area. The efforts made by the community to create and maintain space for the homeless population in Berkeley did not stop there. With the history of homelessness and lack of affordable housing, there have been masses of organizations opening up with the sole mission to help this vulnerable population with not only housing assistance, but other symptoms that derive from homelessness. These organizations have stemmed from church groups, non-profits, even the UC. One of the many UC Berkeley student run programs that focuses on assisting the homeless is the Suitcase Clinic. The Suitcase Clinic was established in the late 1980s by undergraduate and graduate level students to provide direct medical services to the homeless and underrepresented population of Berkeley. Services provided by students have altered over the years to cater to the needs of the homeless population, and now include not only professional medical and dental support, but also health education, foot-washing, child care, a hot meal, and services that promote mental well-being.
The 2010 United States Census reported that Berkeley had a population of 112,580. The population density was 10,752 people per square mile of land area (4,104/km2). The racial makeup of Berkeley was 66,996 (59.5%) White, 11,241 (10.0%) Black or African American, 479 (0.4%) Native American, 21,690 (19.3%) Asian (8.4% Chinese, 2.4% Indian, 2.1% Korean, 1.6% Japanese, 1.5% Filipino, 1.0% Vietnamese), 186 (0.2%) Pacific Islander, 4,994 (4.4%) from other races, and 6,994 (6.2%) from two or more races. There were 12,209 people (10.8%) of Hispanic or Latino ancestry, of any race. 6.8% of the city's population was of Mexican ancestry.
The Census reported that 99,731 people (88.6% of the population) lived in households, 12,430 (11.0%) lived in non-institutionalized group quarters, and 419 (0.4%) were institutionalized.
There were 46,029 households, out of which 8,467 (18.4%) had children under the age of 18 living in them, 13,569 (29.5%) were opposite-sex married couples living together, 3,855 (8.4%) had a female householder with no husband present, 1,368 (3.0%) had a male householder with no wife present. There were 2,931 (6.4%) unmarried opposite-sex partnerships, and 961 (2.1%) same-sex married couples or partnerships. 16,904 households (36.7%) were made up of individuals, and 4,578 (9.9%) had someone living alone who was 65 years of age or older. The average household size was 2.17. There were 18,792 families (40.8% of all households); the average family size was 2.81. There were 49,454 housing units at an average density of 2,794.6 per square mile (1,079.0/km2), of which 46,029 were occupied, of which 18,846 (40.9%) were owner-occupied, and 27,183 (59.1%) were occupied by renters. The homeowner vacancy rate was 1.0%; the rental vacancy rate was 4.5%. 45,096 people (40.1% of the population) lived in owner-occupied housing units and 54,635 people (48.5%) lived in rental housing units.
The population was spread out, with 13,872 people (12.3%) under the age of 18, 30,295 people (26.9%) aged 18 to 24, 30,231 people (26.9%) aged 25 to 44, 25,006 people (22.2%) aged 45 to 64, and 13,176 people (11.7%) who were 65 years of age or older. The median age was 31.0 years. For every 100 females, there were 95.6 males. For every 100 females age 18 and over, there were 94.2 males.
According to the 2011 American Community Survey 5-Year estimate, the median income for a household in the city was $60,908, and the median income for a family was $102,976. Males had a median income of $67,476 versus $57,319 for females. The per capita income for the city was $38,896. About 7.2% of families and 18.3% of the population were below the poverty line, including 13.2% of those under age 18 and 9.2% of those age 65 or over.
Berkeley has a higher-than-average crime rate, particularly property crime, though the crime rate has fallen significantly since 2000.
According to 2018 US Census Bureau estimates, Berkeley's population was 52.7% White (48.3% Non-Hispanic White and 4.4% Hispanic White), 8.1% Black or African American, 0.6% Native American and Alaskan Native, 24.5% Asian, 0.6% Pacific Islander, 5.5% Some Other Race, and 8.0% from two or more races.
If Hispanics are treated as a separate category from race, Berkeley's population was 48.3% White, 8.1% Black or African American, 0.3% Native American and Alaskan Native, 24.5% Asian, 0.6% Pacific Islander, 0.1% Some Other Race, 5.9% from two or more races, and 12.3% Hispanic-Latino.
White Americans remain the largest racial/ethnic group at either 52.7% (including White Hispanics) or 48.3% (excluding White Hispanics).
The Asian population continues to remain the second largest group at 24.5% of the population.
The Black population remains below the national average at 8.1% of the population.
By ethnicity, 12.3% of the total population is Hispanic-Latino (of any race) and 87.7% is Non-Hispanic (of any race). If treated as a category separate from race, Hispanics are the second largest minority group in Berkeley. Most Hispanics self-identify as Other Race (44.1%) with the remainder choosing White (35.8%), Multiracial (17.2%), American Indian and Alaskan Native (1.9%), Asian (0.5%), Black (0.3%), and Hawaiian and Pacific Islander (0.3%).
Notable individuals who were born in and/or have lived in Berkeley include Steve Wozniak, scientists Robert Oppenheimer and Ernest Lawrence, actors Ben Affleck and Andy Samberg, Billie Joe Armstrong, lead singer of Green Day, rapper Lil B, author Michael Chabon, and EDM producer Kshmr.
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!