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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
Prior to the Spanish conquest of the Americas and the arrival of European settlers from Mexico, the land of the Yucaipa Valley was occupied by the Serrano Indians for possibly 1,000 years.
Yucaipa Valley supported a large population of Serrano Indians. The fertile valley was watered by springs and creeks running out of the San Bernardino Mountains. The Serrano lived in this location most of the year, but would make excursions into the mountains to gather acorns and other food items during their harvest season. The Serrano name for the area was Yucaipat which meant "green valley." The Rancheria is marked by California Historical Landmark #620.
Near the Rancheria is the Yucaipa Adobe that is believed to be the oldest house in San Bernardino County. Diego Sepúlveda, nephew of Antonio María Lugo, built the Adobe in 1842 on land that was part of the Rancho San Bernardino granted in 1842 to the Lugos. It had formerly been land controlled by San Gabriel Mission. The Rancho suffered losses of cattle and horses from raids by Native Americans coming through Cajon Pass and Banning Pass from the deserts. Eventually, they sold the Rancho to Mormon settlers in September 1851. The Adobe's later owners included John Brown, Sr., James W. Waters, and the Dunlap family; it was acquired by San Bernardino County in 1955. The site is marked by California Historical Landmark #528.
The nearby Oak Glen area is best known for its apple orchards, some of which are operated by the direct descendants of the original founders (the Parrish, Wilshire, Rivers, and Law families). The Parrish Pioneer Ranch and orchard were founded by Enoch Parrish in 1876, with the other families coming into the area later.
At 1:53 p.m. on June 16, 2005, Yucaipa experienced a 4.9 Mw earthquake that was centered four miles (6 km) north of the center of town. It had a maximum Mercalli intensity of VI (Strong) and was felt from downtown Los Angeles to some areas of San Diego. Three people were injured.
In a controversial effort to reinvigorate the struggling uptown Yucaipa area, the city took on multiple uptown boulevard improvements:
Uptown Yucaipa Boulevard Improvements, 2nd Street to Bryant Street (Phase 2B)
This phase of the project, funded by Redevelopment Agency (1998, 2004 and 2010/11) Tax Allocation Bond funds and Pavement Management Program funds completed street, drainage, hardscape, parallel on-street parking and reverse angle parking improvements on Yucaipa Boulevard between Bryant Street and 2nd Street. The project also included intersection improvements, replacing the existing traffic signals at the intersections of Yucaipa Boulevard at 2nd Street and California Street with roundabouts, associated hardscape and landscape features. Pedestrian improvements, including sidewalk, ADA curb ramps, crosswalks, street light foundations and associated signing and striping were also incorporated into the project. Uptown Yucaipa Boulevard Improvements, 2nd Street to Bryant Street (Phase 2C & 2D) This project, ultimately funded the same as Phase 2B above, provided decorative street light pole fixtures fitted with banners, speakers, video cameras (at limited locations), receptacles, and hanging baskets, lighted bollards, and the infrastructure, such as conduit, wiring and power source pedestals, required to support the project. Phase 2D provided landscaping in the planters including trees (with accent lighting), shrubs and wood chips along with the necessary irrigation, wiring, water meter and control systems necessary to support the landscaping and outdoor speakers for the sound system.
Uptown Decorative Metal Archway
This project was also funded by Redevelopment Agency (1998, 2004 and 2010/11) Tax Allocation Bond funds and Pavement Management Program funds and will install the Decorative Metal Archway immediately west of the 2nd Street Roundabout on Yucaipa Boulevard.
Uptown Decorative Metal Fence Fabrication and Installation
This phase of the Uptown Streetscape Project was also funded by Redevelopment Agency (1998, 2004 and 2010/11) Tax Allocation Bond funds and Pavement Management Program funds and installed a decorative metal fence in the roundabout areas at 2nd Street and California Street and Yucaipa Boulevard.
Performing Arts Center
In 2016, Yucaipa broke ground on a multi-purpose performing arts center on the corner of Acacia Avenue and California Street. Sitting on 2.7 acres in the heart of uptown, the 16,200 sq. ft. venue will host a variety of events including a community theater, open-air concerts, dance, and other arts-related events.
At the 2010 census Yucaipa had a population of 51,367. The population density was 1,841.5 people per square mile (711.0/km2). The racial makeup of Yucaipa was 40,824 (79.5%) White (65.9% Non-Hispanic White), 837 (1.6%) African American, 485 (0.9%) Native American, 1,431 (2.8%) Asian, 74 (0.1%) Pacific Islander, 5,589 (10.9%) from other races, and 2,127 (4.1%) from two or more races. Hispanic or Latino of any race were 13,943 persons (27.1%).
The census reported that 50,813 people (98.9% of the population) lived in households, 227 (0.4%) lived in non-institutionalized group quarters, and 327 (0.6%) were institutionalized.
There were 18,231 households, 6,996 (38.4%) had children under the age of 18 living in them, 9,842 (54.0%) were opposite-sex married couples living together, 2,231 (12.2%) had a female householder with no husband present, 1,026 (5.6%) had a male householder with no wife present. There were 1,061 (5.8%) unmarried opposite-sex partnerships, and 114 (0.6%) same-sex married couples or partnerships. 4,198 households (23.0%) were one person and 1,970 (10.8%) had someone living alone who was 65 or older. The average household size was 2.79. There were 13,099 families (71.9% of households); the average family size was 3.29.
The age distribution was 13,444 people (26.2%) under the age of 18, 4,489 people (8.7%) aged 18 to 24, 12,536 people (24.4%) aged 25 to 44, 14,064 people (27.4%) aged 45 to 64, and 6,834 people (13.3%) who were 65 or older. The median age was 37.8 years. For every 100 females, there were 96.8 males. For every 100 females age 18 and over, there were 92.5 males.
There were 19,642 housing units at an average density of 704.2 per square mile, of the occupied units 13,503 (74.1%) were owner-occupied and 4,728 (25.9%) were rented. The homeowner vacancy rate was 3.0%; the rental vacancy rate was 9.0%. 37,165 people (72.4% of the population) lived in owner-occupied housing units and 13,648 people (26.6%) lived in rental housing units.
Since the city incorporated in 1989, it has experienced a significant level of growth. At the 2000 census Yucaipa had 41,207 residents, 15,193 households, and 10,680 families. The population density was 1,483.4 inhabitants per square mile (572.7/km2). There were 16,112 housing units at an average density of 580.0 per square mile (223.9/km2). The racial makeup was 85.2% White, 0.9% African American, 1.1% Native American, 1.2% Asian, 0.1% Pacific Islander, 8.0% from other races, and 3.5% from two or more races. Hispanics or Latinos constitute 18.4%.
Of the 15,193 households 35.4% had children under the age of 18; 54.2% were married couples; 11.6% had a female householder; and 29.7% were non-families. 25.3% of households were one person and 13.4% of those were 65 or older. The average household size was 2.7 and the average family size was 3.2.
The age distribution was 28.5% under the age of 18, 7.6% from 18 to 24, 27.2% from 25 to 44, 21.2% from 45 to 64, and 15.5% 65 or older. The median age was 37 years. For every 100 females, there were 93.5 males. For every 100 females age 18 and over, there were 88.4 males.
The median household income was $39,144 and the median family income was $48,683. Males had a median income of $40,480 versus $25,957 for females. The per capita income for the city was $18,949. About 8.8% of families and 11.2% of the population were below the poverty line, including 13.2% of those under age 18 and 7.2% of those age 65 or over.
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!