Looking for a Facebook Ads Agency?
We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
Before the settlement of the area by people of European descent, the Woodland area was inhabited by the Patwin, a subgroup of the Wintun Native Americans. There are two main groups of Patwin: River and Coastal Patwin. Woodland's indigenous roots stem from the River Patwin, who tended to stay closer to the Sacramento River, as opposed to the Coastal Patwin who lived in small valleys in hills and ranges. The Yolotoi, a tribelet of the Patwin, occupied area near Woodland, and settled a village northwest of Woodland and another close to present day Knights Landing. Although they didn't have a permanent settlement in present-day Woodland, it is believed that the River Patwin occupied the Woodland area in seasonal camps for hunting and seed gathering. The Yolotoi and their neighboring tribelets had a main trading trail which followed Cache Creek. The exchange of goods between the neighboring tribes of the Nomlaki to the north, the Nisenan to the east, and the Pomo to the west also served as a way of cultural and social interchange between all the tribes. The simultaneous enslavement and spread of disease through the Patwin by the Spanish missionaries had quickly taken dramatic effects; a malarial epidemic in 1830–33 and a smallpox epidemic in 1837 killed much of the surviving natives. However, it has been found that some of the first farm hands in the earliest farms in Woodland were the Patwin people.
In 1851, the year after California became a state and Yolo County was formed, "Uncle Johnny" Morris settled in what is now the corner of First and Clover Streets in Woodland. Two years later Henry Wyckoff arrived and built a store he named "Yolo City". This new Yolo City might have stayed a singular store if Frank S. Freeman had not bought it and acquired 160 acres (0.65 km2) of land in 1857. Freeman began to develop a town that he hoped would be a trading center for one of the richest crop-growing areas in America. He was giving land to anyone who would clear it and build their home on it. In 1859, Freeman suggested to the post office that the town be called Woodland and the post office accepted. Later, on July 5, 1861, the Woodland Post Office was established and Freeman was made the Postmaster. He lost no time in further developing the town by leasing or selling buildings for businesses to use.
The 1860s were a time of opportunity for Woodland. The county seat was permanently moved to Woodland after Washington, California (now a part of West Sacramento) had flooded. Schools, homes, churches, and a cemetery were built at this time. The town's newspaper, the Daily Democrat and a rail line was built. In 1869, the California Pacific Railroad Company constructed a line between Davisville (now Davis) and Marysville with a Woodland station in the area of College Street and Lincoln Avenue. The rail line expanded and was eventually acquired by Southern Pacific Railroad. The track was then relocated from College Street to East Street, the eastern edge of the city at that point. The addition of the railroad is what led to the expansion of Woodland as a town. Before the railroad came, people were building primarily on Main Street and northward. Later, expansion headed westward and southward, as well.
In 1870 the population of Woodland was estimated to be 1,600 people, 647 of whom were registered voters. Signatures were collected to petition for the incorporation of the town, which was successful. The City of Woodland was incorporated in 1871 and its residents soon had a multitude of services such as regular train and telegraph operations, telephone services, gas, water, electricity, street lights, and graveled streets.Byron Jackson, inventor of the centrifugal pump, opened a machine shop in Woodland in 1872. The business was moved to San Francisco in 1879 and provided highly efficient pumps for ground water irrigation which transformed agriculture and industry in California.
Woodland's Chamber of Commerce was founded in 1900 with the aim of helping business flourish in the city. During this time public activism helped Woodland get a library, a city park, and an improved cemetery. In 1910 Woodland was the most populous city in the county, with a population of 3,187. For the next forty years Woodland continued growing, slowly but steadily, in population, businesses and industries. Its economic growth was based mainly in agriculture-related businesses; three rice mills, a sugar beet refinery, and a tomato cannery were built during this time.
After President Roosevelt issued Executive Order 9066, which authorized military commanders to exclude "any or all persons" from certain areas in the name of national defense, the Western Defense Command began ordering Japanese Americans living on the West Coast to present themselves for "evacuation" from the newly created military zones. This included many Woodland farming families. At Woodland, was a Woodland Civil Control Station, for checking in, with no overnight accommodations.
The post-war era spurred much growth in Woodland; between 1950 and 1980, Woodland's population tripled. It is said that in the 1950s Woodland had the most millionaires per capita of any city in California. Industrial plants and distribution centers have grown in the northeast, and there are new subdivisions and shopping centers around the town. Since the late 1960s, there has been a greater interest in preserving the town's historic buildings, and an impressive number of them have been restored for use as homes, offices, stores and museums. Woodland's "Stroll Through History," an annual event, began in 1989 to showcase many of the Victorian homes and other historical sites throughout the city.
In the 1970s Interstate 5 construction was completed; the freeway curves around Woodland. Over time, I-5 and State Route 113 have replaced the railroads as major transportation arteries.
Within the past decade, Woodland has grown immensely, with many additions to the community. Numerous subdivisions have been built (mainly on the east side of town) and several major chain stores have opened business in Woodland.
A new high school, Pioneer, was opened in the 2003–04 school year. A new elementary school and middle school in the Pioneer High School vicinity are to be constructed within the next few years.
Main Street has seen a revival with the addition of several new restaurants, a brand new court house, ongoing renovations of the Old State Theater into a 10-screen multiplex movie theater, and plans to build a hotel and a music venue.
Woodland is located on flat land in the Central Valley (California), with the Yolo Bypass and the Sacramento River to the east and the Capay Valley and the Coast Range to the west. Woodland is a part of the Sacramento Metropolitan Area but it retains a "small town" feeling partly due to the mileage between the city and the neighboring cities. It is located just southeast of the county's geographical center, and is one of the largest cities north of Sacramento along Interstate 5 until Redding. Interstate 5 enters the city from the east and curves northward over the remainder of Woodland, exiting northwest. SR 113 enters the city from the south as a controlled access freeway and merges with the I-5, then diverges leaving the city northward as a standard two-lane road. The city is surrounded by farmland.
Woodland calls itself the "City of Trees". Valley oaks are the predominant native species planted around the city.
Woodland has a Mediterranean climate with dry, hot summers and cool, relatively wet winters, as with the rest of California's Sacramento Valley. The rainy season is generally from October through April. Average high temperatures range from 96 °F in July to 54 °F in January, while average lows range from 58 °F in July to 38 °F in December and January. January is typically the wettest month with about 3.92 inches (99 mm) of rain. All-time extremes for Woodland are 15 °F and 114 °F.
Summer brings warm days, with temperatures frequently in the upper 90s, but the "Delta Breeze" that blows into the valley through the Carquinez Strait usually makes for comfortable evenings and nighttime temperatures in the upper 50s. Occasional heat waves raise the temperature above 100 degrees. During late fall and throughout the winter months, Woodland experiences cooler temperatures, rain from storms originating in the Pacific Ocean and Gulf of Alaska, tule fog, and a few mornings of frost and freezing conditions. When the chilling fog does not burn off, daytime highs may remain in the 40s or low 50s for several consecutive days. Snow is extremely rare in Woodland; the last measurable snowfall occurred on January 28, 2002. The Sierra Nevada mountains, about 60 miles to the east of Woodland, receive significant amounts of snow each winter. The cool and wet weather becomes much less frequent in April and May as the days gradually get warmer.
The 2010 United States Census reported that Woodland had a population of 55,468. The population density was 3,624.7 people per square mile (1,399.5/km2). The racial makeup of Woodland was 23,134 (38.5%) White, 849 (1.4%) African American, 261 (0.4%) Native American, 4,687 (7.8%) Asian, 207 (0.3%) Pacific Islander, 12,488 (22.5%) from other races, and 2,868 (5.2%) from two or more races. Hispanic or Latino of any race were 29,380 persons (48.9%).
The Census reported that 54,483 people (98.2% of the population) lived in households, 156 (0.3%) lived in non-institutionalized group quarters, and 829 (1.5%) were institutionalized.
There were 18,721 households, out of which 7,833 (41.8%) had children under the age of 18 living in them, 9,723 (51.9%) were opposite-sex married couples living together, 2,649 (14.1%) had a female householder with no husband present, 1,176 (6.3%) had a male householder with no wife present. There were 1,278 (6.8%) unmarried opposite-sex partnerships, and 113 (0.6%) same-sex married couples or partnerships. 4,097 households (21.9%) were made up of individuals, and 1,623 (8.7%) had someone living alone who was 65 years of age or older. The average household size was 2.91. There were 13,548 families (72.4% of all households); the average family size was 3.41.
The population was spread out, with 15,233 people (27.5%) under the age of 18, 5,574 people (10.0%) aged 18 to 24, 15,254 people (27.5%) aged 25 to 44, 13,383 people (24.1%) aged 45 to 64, and 6,024 people (10.9%) who were 65 years of age or older. The median age was 33.7 years. For every 100 females, there were 97.0 males. For every 100 females age 18 and over, there were 94.2 males.
There were 19,806 housing units at an average density of 1,294.3 per square mile (499.7/km2), of which 10,472 (55.9%) were owner-occupied, and 8,249 (44.1%) were occupied by renters. The homeowner vacancy rate was 2.0%; the rental vacancy rate was 6.1%. 30,543 people (55.1% of the population) lived in owner-occupied housing units and 23,940 people (43.2%) lived in rental housing units.
As of the census of 2000, there were 16,751 households, and 12,278 families residing in the city. The population density was 4,765.7 people per square mile (1,840.7/km2). There were 17,120 housing units at an average density of 1,660.0 per square mile (641.1/km2). The racial makeup of the city was 48.5% White/Caucasian, 1.3% African American (1.3% by December 2006), 1.5% Native American, 3.8% Asian (7.4% by December 2006), 0.3% Pacific Islander, 21.5% from other races, and 4.9% from two or more races. Hispanic or Latino of any race were 61.8% of the population.
There were 16,751 households, out of which 40.1% had children under the age of 18 living with them, 54.8% were married couples living together, 12.9% had a female householder with no husband present, and 26.7% were non-families. 21.0% of all households were made up of individuals, and 8.4% had someone living alone who was 65 years of age or older. The average household size was 2.89 and the average family size was 3.37.
In the city, the population was spread out, with 29.7% under the age of 18, 9.6% from 18 to 24, 30.3% from 25 to 44, 19.9% from 45 to 64, and 10.5% who were 65 years of age or older. The median age was 32 years. For every 100 females, there were 96.2 males. For every 100 females age 18 and over, there were 92.5 males.
The median income for a household in the city was $44,449 ($50,309 in December 2006), and the median income for a family was $48,689. Males had a median income of $34,606 versus $27,086 for females. The per capita income for the city was $18,042. About 9.2% of families and 11.9% of the population were below the poverty line, including 14.0% of those under age 18 and 7.3% of those age 65 or over.
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!