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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
When Europeans first visited the Stockton area, it was occupied by the Yatchicumne, a branch of the Northern Valley Yokuts Indians. They built their villages on low mounds to keep their homes above regular floods. A Yokuts village named Pasasimas was located on a mound between Edison and Harrison Streets on what is now the Stockton Channel in downtown Stockton.
The Siskiyou Trail began in the northern San Joaquin Valley. It was a centuries-old Native American footpath that led through the Sacramento Valley over the Cascades and into present-day Oregon.
The extensive network of waterways in and around Stockton was fished and navigated by Miwok Indians for centuries. During the California Gold Rush, the San Joaquin River was navigable by ocean-going vessels, making Stockton a natural inland seaport and point of supply and departure for prospective gold-miners. From the mid-19th century onward, Stockton became the region's transportation hub, dealing mainly with agricultural products.
Capt. Charles Maria Weber, a German, emigrated to America in 1836 (originally named Karl, he changed his name to Charles shortly after his arrival). After spending time in Texas, he came overland from Missouri to California with the Bartleson-Bidwell Party in 1841. Weber went to work for John Sutter, who vouched for "Carlos Maria Weber" to Mexican authorities. In 1842 Weber settled in the Pueblo of San José.
As an alien, Weber could not secure a land grant directly, so he formed a partnership with Guillermo (William) Gulnac. Born in New York, Gulnac had married a Mexican woman and sworn allegiance to Mexico, which then ruled California. He applied in Weber's place for Rancho Campo de los Franceses, a land grant of 11 square leagues on the east side of the San Joaquin River.
Gulnac and Weber dissolved their partnership in 1843. Gulnac's attempts to settle the Rancho Campo de los Franceses failed, and Weber acquired it in 1845. In 1846 Weber had induced a number of settlers to locate on the rancho, when the Mexican–American War broke out. Considered a Californio, Weber was offered the position of captain by Mexican Gen. José Castro, which he declined; he later, however, accepted the position of captain in the Cavalry of the United States. Capt. Weber's decision to change sides lost him a great deal of the trust he had built up among his Mexican business partners. As a result, he moved to the grant in 1847 and sold his business in San Jose in 1849.
At the start of the California Gold Rush in 1848, Europeans and Americans started to arrive in the area of Weber's rancho on their way to the goldfields. When Weber decided to try his hand at gold mining in late 1848, he soon found selling supplies to gold-seekers was more profitable.
As the head of navigation on the San Joaquin River, the city grew rapidly as a miners' supply point during the Gold Rush. Weber built the first permanent residence in the San Joaquin Valley on a piece of land now known as Weber Point. During the Gold Rush, the location of what is now Stockton developed as a river port, the hub of roads to the gold settlements in the San Joaquin Valley and northern terminus of the Stockton - Los Angeles Road. During its early years, Stockton was known by several names, including "Weberville," "Fat City," "Mudville" and "California's Sunrise Seaport." In 1849 Weber laid out a town, which he named "Tuleburg," but he soon decided on "Stockton" in honor of Commodore Robert F. Stockton. Stockton was the first community in California to have a name that was neither Spanish nor Native American in origin.
Thousands of Chinese came to Stockton from the Kwangtung province of China during the 1850s due to a combination of political and economic unrest in China and the discovery of gold in California. After the gold rush, many worked for the railroads and land reclamation projects in the Sacramento–San Joaquin River Delta and remained in Stockton. By 1880 Stockton was home to the third-largest Chinese community in California. Discriminatory laws, in particular the Chinese Exclusion Act of 1882, restricted immigration and prevented the Chinese from buying property. The Lincoln Hotel, built in 1920 by the Wong brothers on South El Dorado Street, was considered one of Stockton's finest hotels of the time. Only after the Magnuson Act was repealed in 1962 were American-born Chinese allowed to buy property and own buildings.
The city was officially incorporated on July 23, 1850, by the county court, and the first city election was held on July 31, 1850. In 1851 the City of Stockton received its charter from the State of California. Early settlers included gold seekers from Asia, Africa, Australia, Europe, the Pacific Islands, Mexico and Canada. The historical population diversity is reflected in Stockton street names, architecture, numerous ethnic festivals and the faces and heritage of a majority of its citizens. In 1870 the Census Bureau reported Stockton's population as 87.6% white and 10.7% Asian. Many Chinese were immigrating to California as workers in these years, especially for the Transcontinental Railroad.
Benjamin Holt settled in Stockton in 1883 and with his three brothers founded the Stockton Wheel Co., and later the Holt Manufacturing Company.
On Thanksgiving Day, Nov. 24, 1904, Holt successfully tested the first workable track-laying machine, plowing soggy San Joaquin Valley Delta farmland. Company photographer Charles Clements was reported to have observed that the tractor crawled like a caterpillar, and Holt seized on the metaphor. "Caterpillar it is. That's the name for it."
On April 22, 1918, British Army Col. Ernest Dunlop Swinton visited Stockton while on a tour of the United States. The British and French armies were using many hundreds of Holt tractors to haul heavy guns and supplies during World War I, and Swinton publicly thanked Holt and his workforce for their contribution to the war effort. During 1914 and 1915, Swinton had advocated basing some sort of armored fighting vehicle on Holt's caterpillar tractors, but without success (although Britain did develop tanks, they came from a separate source and were not directly derived from Holt machines). After the appearance of tanks on the battlefield, Holt built a prototype, the gas-electric tank, but it did not enter production.
On January 10, 1920, a major fire on Main Street threatened an entire city block. A blaze was discovered in the basement of the Yost-Dohrmann store about 2 a.m., which was gutted, and adjacent businesses were damaged by flames and water. Damage was estimated at $150,000.
By 1931 the Stockton Electric Railroad Co. operated 40 streetcars over 28 miles of track.
Stockton is the site of the first Sikh temple in the United States; Gurdwara Sahib Stockton opened on October 24, 1912. It was founded by Baba Jawala Singh and Baba Wasakha Singh, successful Punjabi immigrants who farmed and owned 500 acres (202 ha) on the Holt River.
In 1933 the port was modernized, and the Stockton Deepwater Channel, which improved water passage to San Francisco Bay, was deepened and completed. This created commercial opportunities that fueled the city's growth. Ruff and Ready Island Naval Supply Depot was established, placing Stockton in a strategic position during the Cold War. During the Great Depression the town's canning industry became the battleground of a labor dispute resulting in the Spinach Riot of 1937.
During World War II, the Stockton Assembly Center was built on the San Joaquin County Fairgrounds, a few blocks from what was then the city center. One of 15 temporary detention sites run by the Wartime Civilian Control Administration, the center held some 4,200 Japanese-Americans removed from their West Coast homes under Executive Order 9066, while they waited for transfer to more permanent and isolated camps in the interior of the country. The center opened on May 10, 1942, and operated until October 17, when the majority of its population was sent to Rohwer, Arkansas. The former incarceration site was named a California Historical Landmark in 1980, and in 1984 a marker was erected at the entrance to the fairgrounds.
In September 1996 the Base Realignment and Closure Commission announced the final closure of Stockton's Naval Reserve Center on Rough and Ready Island. Formerly known as Ruff and Ready Island Naval Supply Depot, the island's facilities had served as a major communications outpost for submarine activities in the Pacific during the Cold War. The site is slowly being redeveloped as commercial property.
The 2010 United States Census reported that Stockton had a population of 291,707. The population density was 4,505.0 people per square mile (1,739.4/km2). The racial makeup of Stockton was 108,044 (37.0%) white (22.1% non-Hispanic white), 35,548 (12.2%) African American, 3,086 (1.1%) Native American, 62,716 (21.5%) Asian (7.2% Filipino, 3.5% Cambodian, 2.1% Vietnamese, 2.0% Hmong, 1.8% Chinese, 1.6% Indian, 1.0% Laotian, 0.6% Pakistani, 0.5% Japanese, 0.2% Korean, 0.1% Thai), 1,822 (0.6%) Pacific Islander (0.2% Samoan, 0.1% Tongan, 0.1% Guamanian), 60,332 (20.7%) from other races, and 20,159 (6.9%) from two or more races. Hispanic or Latino of any race were 117,590 persons (40.3%). 35.7% of Stockton's population was of Mexican descent, and 0.6% Puerto Rican.
The 2010 census reported that 285,973 people (98.0% of the population) lived in households, 3,896 (1.3%) lived in non-institutionalized group quarters, and 1,838 (0.6%) were institutionalized.
There were 90,605 households, out of which 41,033 (45.3%) had children under the age of 18 living in them, 41,481 (45.8%) were heterosexual married couples living together, 17,140 (18.9%) had a female householder with no husband present, 7,157 (7.9%) had a male householder with no wife present. There were 7,123 (7.9%) unmarried heterosexual partnerships, and 720 (0.8%) same-sex married or registered domestic partnerships. 19,484 households (21.5%) were made up of individuals, and 7,185 (7.9%) had someone living alone who was 65 years of age or older. The average household size was 3.16. There were 65,778 families (72.6% of all households); the average family size was 3.69.
The population was spread out, with 87,338 people (29.9%) under the age of 18, 34,126 people (11.7%) aged 18 to 24, 76,691 people (26.3%) aged 25 to 44, 64,300 people (22.0%) aged 45 to 64, and 29,252 people (10.0%) who were 65 years of age or older. The median age was 30.8 years. For every 100 females, there were 96.1 males. For every 100 females age 18 and over, there were 92.5 males.
There were 99,637 housing units at an average density of 1,538.7 per square mile (594.1/km2), of which 46,738 (51.6%) were owner-occupied, and 43,867 (48.4%) were occupied by renters. The homeowner vacancy rate was 3.2%; the rental vacancy rate was 9.4%. 146,235 people (50.1% of the population) lived in owner-occupied housing units and 139,738 people (47.9%) lived in rental housing units.
Due to a number of socio-economic problems, Stockton has been subject to a series of negative national rankings:
According to the city's 2020 comprehensive annual financial report, the top employers in the city werea:
Stockton was home to the world's first radio disc jockey, Ray Newby. In 1909, at 16 years of age, Newby began regularly playing records on a small transmitter while a student at Herrold College of Engineering and Wireless, located in San Jose, California, under the authority of radio pioneer Charles "Doc" Herrold.
The indie rock band Pavement was formed in Stockton in 1989 by two local musicians, Stephen Malkmus and Scott Kannberg, known originally only as "S.M." and "Spiral Stairs".
Nick and Nate Diaz, mixed martial arts fighters under the UFC promotional banner, are also famously from the "209", i.e. Stockton, California. They are known to promote themselves using Stockton almost like N.W.A. used Compton. They also wear fight clothes with 209 on them. They can be seen shouting "Stockton 209 motherfucker" in numerous interviews and press conferences. Their team, which includes other MMA fighters such as Gilbert Melendez, Jake Shields, Nick Diaz, Daniel Roberts, Nate Diaz and David Terrell under the leadership of Cesar Gracie, are known as the Stockton Skrap Pack and have been involved in several infamous brawls in and outside the Octagon.
Jose M. Hernandez, a famous NASA astronaut and engineer, also refers to Stockton as his hometown. Akiko Billings, a notable engineer and women's advocate born in Fiji, considers Stockton her American home. Chi Cheng, bass player for the Deftones, was born and raised in Stockton and attended Tokay High School. Reagan Maui'a, a former NFL fullback, originally played for Tokay High School. Chris Isaak, an musician is also from Stockton.
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!