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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT Santa Monica
Santa Monica was inhabited by the Tongva people. Santa Monica was called Kecheek in the Tongva language.[self-published source?] The first non-indigenous group to set foot in the area was the party of explorer Gaspar de Portolà, who camped near the present-day intersection of Barrington and Ohio Avenues on August 3, 1769. Named after the Christian Saint Monica, there are two different accounts of how the city's name came to be. One says it was named in honor of the feast day of Saint Monica (mother of Saint Augustine), but her feast day is May 4. Another version says it was named by Juan Crespí on account of a pair of springs, the Kuruvungna Springs (Serra Springs), that were reminiscent of the tears Saint Monica shed over her son's early impiety.
Following the Mexican–American War, Mexico signed the Treaty of Guadalupe Hidalgo, which gave Mexicans and Californios living in state certain unalienable rights. US government sovereignty in California began on February 2, 1848.
In the 1870s, the Los Angeles and Independence Railroad connected Santa Monica with Los Angeles, and a wharf out into the bay. The first town hall was an 1873 brick building, later a beer hall, and now part of the Santa Monica Hostel. It is Santa Monica's oldest extant structure. By 1885, the town's first hotel was the Santa Monica Hotel.
Amusement piers became popular in the first decades of the 20th century and the extensive Pacific Electric Railroad brought people to the city's beaches from across the Greater Los Angeles Area.
Around the start of the 20th century, a growing population of Asian Americans lived in and around Santa Monica and Venice. A Japanese fishing village was near the Long Wharf while small numbers of Chinese lived or worked in Santa Monica and Venice. The two ethnic minorities were often viewed differently by White Americans who were often well-disposed towards the Japanese but condescending towards the Chinese. The Japanese village fishermen were an integral economic part of the Santa Monica Bay community.
Donald Wills Douglas, Sr. built a plant in 1922 at Clover Field (Santa Monica Airport) for the Douglas Aircraft Company. In 1924, four Douglas-built planes took off from Clover Field to attempt the first aerial circumnavigation of the world. Two planes returned after covering 27,553 miles (44,342 km) in 175 days, and were greeted on their return September 23, 1924, by a crowd of 200,000. The Douglas Company (later McDonnell Douglas) kept facilities in the city until the 1960s.
The Great Depression hit Santa Monica deeply. One report gives citywide employment in 1933 of just 1,000. Hotels and office building owners went bankrupt. In the 1930s, corruption infected Santa Monica (along with neighboring Los Angeles). The federal Works Project Administration helped build several buildings, most notably City Hall. The main Post Office and Barnum Hall (Santa Monica High School auditorium) were also among other WPA projects.
Douglas's business grew with the onset of World War II, employing as many as 44,000 people in 1943. To defend against air attack, set designers from the Warner Brothers Studios prepared elaborate camouflage that disguised the factory and airfield. The RAND Corporation began as a project of the Douglas Company in 1945, and spun off into an independent think tank on May 14, 1948. RAND acquired a 15-acre (61,000 m2) campus across the street from the Civic Center and is still there today.
The completion of the Santa Monica Civic Auditorium in 1958 eliminated Belmar, the first African American community in the city, and the Santa Monica Freeway in 1966 decimated the Pico neighborhood that had been a leading African American enclave on the Westside.
Beach volleyball is believed to have been developed by Duke Kahanamoku in Santa Monica during the 1920s.
Santa Monica has two hospitals: Saint John's Health Center and Santa Monica-UCLA Medical Center. Its cemetery is Woodlawn Memorial.
Santa Monica has several local newspapers including Santa Monica Daily Press, Santa Monica Mirror, Santa Monica Star, and Santa Monica Observer.
Santa Monica's population has grown from 417 in 1880 to 89,736 in 2010.
The 2010 United States Census reported Santa Monica had a population of 89,736. The population density was 10,662.6 people per square mile (4,116.9/km2). The racial makeup of Santa Monica was 69,663 (77.6%) White (70.1% Non-Hispanic White), 3,526 (3.9%) African American, 338 (0.4%) Native American, 8,053 (9.0%) Asian, 124 (0.1%) Pacific Islander, 4,047 (4.5%) from other races, and 3,985 (4.4%) from two or more races. Hispanic or Latino of any race were 11,716 persons (13.1%), with Mexican Americans, Spanish Americans, and Argentine Americans making up 64.2%, 6.4%, and 4.7% of the Hispanic population respectively.
The Census reported 87,610 people (97.6% of the population) lived in households, 1,299 (1.4%) lived in non-institutionalized group quarters, and 827 (0.9%) were institutionalized.
There were 46,917 households, out of which 7,835 (16.7%) had children under the age of 18 living in them, 13,092 (27.9%) were opposite-sex married couples living together, 3,510 (7.5%) had a female householder with no husband present, 1,327 (2.8%) had a male householder with no wife present. There were 2,867 (6.1%) unmarried opposite-sex partnerships, and 416 (0.9%) same-sex married couples or partnerships. 22,716 households (48.4%) were made up of individuals, and 5,551 (11.8%) had someone living alone who was 65 years of age or older. The average household size was 1.87. There were 17,929 families (38.2% of all households); the average family size was 2.79.
The population was spread out, with 12,580 people (14.0%) under the age of 18, 6,442 people (7.2%) aged 18 to 24, 32,552 people (36.3%) aged 25 to 44, 24,746 people (27.6%) aged 45 to 64, and 13,416 people (15.0%) who were 65 years of age or older. The median age was 40.4 years. For every 100 females, there were 93.2 males. For every 100 females age 18 and over, there were 91.2 males.
There were 50,912 housing units at an average density of 6,049.5 per square mile (2,335.7/km2), of which 13,315 (28.4%) were owner-occupied, and 33,602 (71.6%) were occupied by renters. The homeowner vacancy rate was 1.1%; the rental vacancy rate was 5.1%. 30,067 people (33.5% of the population) lived in owner-occupied housing units and 57,543 people (64.1%) lived in rental housing units.
According to the 2010 United States Census, Santa Monica had a median household income of $73,649, with 11.2% of the population living below the federal poverty line.
As of the census of 2000, there were 84,084 people, 44,497 households, and 16,775 families in the city. The population density was 10,178.7 inhabitants per square mile (3,930.4/km2). There were 47,863 housing units at an average density of 5,794.0 per square mile (2,237.3/km2). The racial makeup of the city was 78.29% White, 7.25% Asian, 3.78% African American, 0.47% Native American, 0.10% Pacific Islander, 5.97% from other races, and 4.13% from two or more races. 13.44% of the population were Hispanic or Latino of any race. There were 44,497 households, out of which 15.8% had children under the age of 18, 27.5% were married couples living together, 7.5% had a female householder with no husband present, and 62.3% were non-families. 51.2% of all households were made up of individuals, and 10.6% had someone living alone who was 65 years of age or older. The average household size was 1.83 and the average family size was 2.80.
The city of Santa Monica is consistently among the most educated cities in the United States, with 23.8 percent of all residents holding graduate degrees.
The population was diverse in age, with 14.6% under 18, 6.1% from 18 to 24, 40.1% from 25 to 44, 24.8% from 45 to 64, and 14.4% 65 years or older. The median age was 39 years. For every 100 females, there were 93.0 males. For every 100 females age 18 and over, there were 91.3 males.
According to a 2009 estimate, the median income for a household in the city was $71,095, and the median income for a family was $109,410. Males had a median income of $55,689 versus $42,948 for females. The per capita income for the city was $42,874. 10.4% of the population and 5.4% of families were below the poverty line. Out of the total population, 9.9% of those under the age of 18 and 10.2% of those 65 and older were living below the poverty line.
In 2006, crime in Santa Monica affected 4.41% of the population, slightly lower than the national average crime rate that year of 4.48%. The majority of this was property crime, which affected 3.74% of Santa Monica's population in 2006; this was higher than the rates for Los Angeles County (2.76%) and California (3.17%), but lower than the national average (3.91%). These per-capita crime rates are computed based on Santa Monica's full-time population of about 85,000. However, the Santa Monica Police Department has suggested the actual per-capita crime rate is much lower, as tourists, workers, and beachgoers can increase the city's daytime population to between 250,000 and 450,000 people.
Violent crimes affected 0.67% of the population in Santa Monica in 2006, in line with Los Angeles County (0.65%), but higher than the averages for California (0.53%) and the nation (0.55%).
Hate crime has typically been minimal in Santa Monica, with only one reported incident in 2007. However, the city experienced a spike of anti-Islamic hate crime in 2001, following the attacks of September 11. Hate crime levels returned to their minimal 2000 levels by 2002.
In 2006, Santa Monica voters passed "Measure Y" with a 65% majority, which moved the issuance of citations for marijuana smoking to the bottom of the police priority list. A 2009 study by the Santa Monica Daily Press showed since the law took effect in 2007, the Santa Monica Police had "not issued any citations for offenses involving the adult, personal use of marijuana inside private residences."
The Pico neighborhood of Santa Monica (south of the Santa Monica Freeway) experiences some gang activity. The city estimates there are about 50 gang members based in Santa Monica, although some community organizers dispute this claim. Gang activity has been prevalent for decades in the Pico neighborhood.
In October 1998, alleged Culver City 13 gang member Omar Sevilla, 21, of Culver City was killed. A couple of hours after the shooting of Sevilla, German tourist Horst Fietze was killed. Several days later Juan Martin Campos, age 23, a Santa Monica city employee, was shot and killed. Police believe this was a retaliatory killing in response to the death of Omar Sevilla. Less than twenty-four hours later, Javier Cruz was wounded in a drive-by shooting outside his home on 17th and Michigan.
In 1998, there was a double homicide in the Westside Clothing store on Lincoln Boulevard. During the incident, Culver City gang members David "Puppet" Robles and Jesse "Psycho" Garcia entered the store masked and began opening fire, killing Anthony and Michael Juarez. They then ran outside to a getaway vehicle driven by a third Culver City gang member, who is now also in custody. The clothing store was believed to be a local hang out for Santa Monica gang members. The dead included two men from Northern California who had merely been visiting the store's owner, their cousin, to see if they could open a similar store in their area. Police say the incident was in retaliation for a shooting committed by the Santa Monica 13 gang days before the Juarez brothers were gunned down.
Aside from the rivalry with the Culver City gang, gang members also feud with the Venice and West Los Angeles gangs. The main rivals in these regions include Venice 13, Graveyard Gangster Crips, Hell's Bandidos and Venice Shoreline Crips gangs in the Oakwood area of Venice, California.
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!