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In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT Santa Cruz
Prior to the arrival of Spanish soldiers, missionaries and colonists in the late 18th century, Santa Cruz County was home to the Awaswas Natives. The misnomer Ohlone, while often used to describe the native people of the Santa Cruz area, is a generalized name for the many diverse groups that lived in the region stretching from San Francisco to the Monterey Bay. The diverse and numerous tribes of this region were also earlier referred to by the Spanish as Coastanoan. The term "Ohlone" has been used in place of "Costanoan" since the 1970s by some descendant groups and by most ethnographers, historians, and writers of popular literature. Awaswa was one of the eight Costanoan languages and made up a tribe of Native Americans living in Western Santa Cruz County, stretching slightly north of Davenport to Rio Del Mar. The Awaswas tribe was made up of no more than one thousand people and their language is now extinct. The only remnants of their spoken language are three local place names: Aptos, Soquel and Zayante; and the name of a native shellfish – abalone. The majority of Ohlone or Coastanoan tribes had no written language, and lived in small villages scattered around the Monterey Bay and San Francisco Bay regions. Within fifty years of the Spaniards' arrival, the Ohlone or Coastanoan culture and way of life had virtually disappeared in the Bay area. Today, two of the Coastanoan tribes, the Awaswa people 'missionized' in Santa Cruz and the Mutsun people 'missionized' at San Juan Bautista, have joined together as the Amah Mutsan Tribal Band in an effort to protect and maintain the authentic and distinct cultural history and practices.
The first European land exploration of Alta California, the Spanish Portolá expedition led by Gaspar de Portolá, passed through the area on its way north, still searching for the "port of Monterey" described by Sebastian Vizcaino in 1602. The party forded the river (probably near where the Soquel Avenue bridge now stands) and camped nearby on October 17, 1769. Franciscan missionary Juan Crespí, traveling with the expedition, noted in his diary that, "This river was named San Lorenzo." (for Saint Lawrence).
Next morning, the expedition set out again, and Crespi noted that, "Five hundred steps after we started we crossed a good arroyo of running water which descends from some high hills where it rises. It was named "El Arroyo de la Santisima Cruz, which translates literally as "The Stream of the Most Holy Cross").
In 1791, Father Fermín Lasuén continued the use of Crespi's name when he declared the establishment of La Misión de la Exaltación de la Santa Cruz (also known as Mission Santa Cruz) for the conversion of the Awaswas of Chatu-Mu and surrounding Ohlone villages. Santa Cruz was the twelfth mission to be founded in California. The creek, however, later lost the name, and is known today as Laurel Creek because it parallels Laurel Street. It is the main feeder of Neary Lagoon.
In 1797, Governor Diego de Borica, by order of the Viceroy of New Spain, Miguel de la Grúa Talamanca y Branciforte, marqués de Branciforte, established the Villa de Branciforte, a town named in honor of the Viceroy. One of only three civilian towns established in California during the Spanish colonial period (the other two became Los Angeles and San Jose), the Villa was located across the San Lorenzo River, less than a mile from the Mission. Its original main street is now North Branciforte Avenue. Villa de Branciforte later lost its civic status, and in 1905 the area was annexed into the City of Santa Cruz.
In the 1820s, newly independent Mexico assumed control of the area. Following the secularization of the Mission in 1834, the government attempted to rename the community that had grown up around the Mission, to Pueblo de Figueroa (after a former governor). The pueblo designation was never made official, however. The new name didn't catch on and Santa Cruz remained Santa Cruz. Mission farming and grazing lands, which once extended from the San Lorenzo River north along the coast to approximately today's Santa Cruz County border, were taken away and broken up into large land grants called ranchos. The grants were made by several different governors between 1834 and 1845 (see List of Ranchos of California).
Only two ranchos were totally within the boundaries of today's city of Santa Cruz. Rancho Potrero Y Rincon de San Pedro Regalado consisted mostly of flat, river-bottom pasture land north of Mission Hill ("potrero" translates as "pasture"). Rancho Tres Ojos de Agua was on the west side. Three other rancho boundaries later became part of the modern city limits: Rancho Refugio on the west. Rancho Carbonera on the north, and Rancho Arroyo del Rodeo on the east.
After secularization put most California land into private hands, immigrants from the United States began to arrive in steadily increasing numbers, especially in the 1840s when overland routes like the California Trail were opened. In 1848, following the Mexican–American War, Mexico ceded the territory of Alta California to the U.S. in the Treaty of Guadalupe Hidalgo. California was the first portion of the territory to become a state, in 1850. Santa Cruz County was established the same year, and Santa Cruz was incorporated as a town in 1866.
The Santa Cruz mission, along with the other twenty-one Franciscan missions, was secularized within a few years after 1833. Even before secularization, the Indian population had declined, and the adobe buildings slowly began to fall apart from wet weather and lack of maintenance. The chapel tower fell in 1840 and the entire front wall was destroyed in the 1857 Fort Tejon earthquake. In 1858 a "modern" church was built next door to the remaining rear portion of the chapel. That remainder was demolished in 1889, when today's Holy Cross church was built on the site, in a gothic style.
The Native Americans of Santa Cruz are known to be the Ohlone people, who occupied the area from Monterey to San Francisco. The Spanish called them "Costanos". Costanos is derived from the Spanish word costa (coast). "Ohlone" is a more recent name for the same language group. The Costanos (anglicized as "Costanoan") people spoke eight known dialects, each defining a different tribelet area. During the mission era, the number of native people in the Bay Area, including Santa Cruz, began to rapidly decrease. Many natives brought to live at the missions (neophytes) died from European diseases to which they had no resistance. As the missions closed, most of the remaining neophytes living at the missions became laborers on the ranchos that inherited the former mission lands.
The ancestors of the Costanoan people are thought to have originally migrated to the San Francisco and Monterey Bay Area from the San Joaquin-Sacramento River system sometime around A.D. 500. With the arrival of the Spanish, the Costanoan people experienced a cultural disruption. During their time with the missions the Costanoan people experienced cultural shock, mistreatment and diseases brought from Europe. In 1834, 14 years after Mexico won its independence from Spain, the twenty-one California missions were secularized. The vast lands they were supposed to be holding in trust for converted natives went instead mostly to friends and relatives of the Alta California government (including some foreign immigrants who had married into Californio families). The remaining Costanoan/Ohlone mission residents struggled to survive, and many became servants or agricultural laborers or vaqueros (cowboys). Some small communities were formed after this which promoted old ways but in different locations from their homelands.
Elihu Anthony (1818–1905) arrived in Santa Cruz, California in 1847 and opened many firsts for the city of Santa Cruz; including the first Protestant Church, the first blacksmith foundry, he built the first wharf and was the first postmaster. He developed the first commercial blocks in downtown Santa Cruz with his early blacksmith foundry located at the corner of Pacific Street and Mission Street. Anthony with Frederick A. Hihn, built the first private water supply network in the city and serving nearby communities. The establishment of railroad lines in Santa Cruz in 1876 until 1881 with the Santa Cruz Railroad, brought workers to Santa Cruz and provided market access for the city's timber, leather and limestone industries.
California Powder Works began manufacturing blasting powder for California mining when normal supplies were interrupted by the American Civil War. A powder mill built on the San Lorenzo River upstream of Santa Cruz used charcoal and powder kegs manufactured from local forests. The mill later manufactured smokeless powder used in United States Army Krag-Jørgensen rifles and guns of the United States Navy Pacific and Asiatic fleets. The mill was heavily damaged by a series of explosions on the evening of April 26, 1898. The explosions caused flaming debris to fall on Mission Hill and caused fires threatening the city. The powder works employed 150 to 275 men until operations ceased in 1914.
Santa Cruz was hard hit by the 1989 Loma Prieta earthquake that killed three people. It was also hit by ocean surges caused by the 2011 Tōhoku earthquake and tsunami, wherein the Santa Cruz Small Craft Harbor sustained an estimated $10 million of damage, with another $5 million of damage to docked boats there.
As a center of liberal and progressive activism, Santa Cruz became one of the first cities to approve marijuana for medicinal uses. In 1992, residents overwhelmingly approved Measure A, which allowed for the medicinal uses of marijuana. Santa Cruz was home to the second above-ground medical marijuana club in the world when the Santa Cruz Cannabis Buyers Club opened its doors in April 1995. Santa Cruz also became one of the first cities in California to test the state's medical marijuana laws in court after the arrest of Valerie Corral and Mike Corral, founders of the Wo/Men's Alliance for Medical Marijuana, by the DEA. The case was ruled in favor of the growers. In 2005, the Santa Cruz City Council established a city government office to assist residents with obtaining medical marijuana. On November 7, 2006, the voters of Santa Cruz passed Measure K by a vote of 64–36 percent. Measure K made adult non-medical cannabis offenses the lowest priority for law enforcement; this does not apply to cultivation, distribution, sale in public, sale to minors, or driving under the influence. The measure requests the Santa Cruz city clerk send letters annually to state and federal representatives advocating reform of cannabis laws. In January 2020, Santa Cruz became the third city in the US and second city in California to decriminalize psilocybin mushrooms in addition to a slew of other entheogenic plants on the Federal Schedule 1 Substance List.
In 1998, the Santa Cruz community declared itself a nuclear-free zone, and in 2003, the Santa Cruz City Council became the first city council in the U.S. to denounce the Iraq War. The City Council of Santa Cruz also issued a proclamation opposing the USA PATRIOT Act.
Notable feminist activists Nikki Craft and Ann Simonton resided in Santa Cruz, where they formed the "Praying Mantis Brigade". This collection of activists organized the "Myth California Pageant" in the 1980s protesting "the objectification of women and the glorification of the beauty myth." Myth California was staged concurrently with the Miss California pageant held in Santa Cruz since the 1920s. The protests ran for nine years and eventually contributed to the Miss California pageant leaving Santa Cruz. Simonton founded and coordinates the non-profit group "Media Watch" which monitors and critiques media images of women and ethnic minorities.
Riots occurred on May 1, 2010, sparked when leftist extremists threw jugs of paint at police cars and painted anarchist symbols and anti-capitalist phrases onto buildings. Property damages are estimated to top roughly $100,000. Prior to the riot, a May Day rally was being held for worker and immigrant rights. According to police, the rally was infiltrated by a local anarchists group, who used the rally as a cover for attacking corporate premises. The riots started when the protesters began vandalizing nearby buildings; by 10:30 pm, approximately, a dozen buildings were already vandalized. The scene then intensified when a group of about ten people began breaking storefront windows at approximately 11:05 pm. Several police officers were stationed downtown, but retreated after protesters threw stones at their vehicles. After calling in backup resources from around the county, law enforcement reached the riots at 11:23 pm, over 45 minutes after it began, the delay due to a large number of phony 911 calls, which diverted the police force all around the county.
Occupy Santa Cruz formed as an autonomous organization in solidarity with the worldwide Occupy movement, a broad-based protest against economic and social inequality. Occupy Santa Cruz was most active in the fall of 2011, and included over a thousand active members at its peak. The organization gained most of its notoriety when members barricaded themselves in an empty bank building owned by Wells Fargo and occupied the building for 72 hours causing $30,000 in damages. 11 criminal charges were filed, at least seven of which have since been dropped.
Recorded from the census of 2000, there were 54,593 people total with 20,442 households and 10,404 families residing in the city. The population density includes 1,682.2/km2 (4,356.0/sq mi). There were 21,504 housing units at an average density of 1,715.8 per square mile (662.6/km2). The racial makeup of the city was 78.7% White, 17.4% Hispanic or Latino, 1.7% African American, 0.9% Native American, 4.9% Asian, 0.1% Pacific Islander, 9.1% from other races, and 4.5% from two or more races.
There were 20,442 households, out of which 25.1% had children under the age of 18 living with them, 37.0% were married couples living together, 9.6% had a female householder with no husband present, and 49.1% were non-families. 29.3% of all households were made up of individuals, and 7.6% had someone living alone who was 65 years of age or older. The average household size was 2.44 and the average family size was 2.98.
In the city, the age distribution of the population shows 17.3% under the age of 18, 20.5% from 18 to 24, 32.6% from 25 to 44, 21.0% from 45 to 64, and 8.5% who were 65 years of age or older. The median age was 32 years. For every 100 females, there were 99.2 males. For every 100 females age 18 and over, there were 97.9 males age 18 and over.
The median income for a household in the city was $50,605, and the median income for a family was $62,231 (these figures had risen to $59,172 and $80,496 respectively as of a 2007 estimate). Males had a median income of $44,751 versus $32,699 for females. The per capita income for the city was $25,758. About 6.6% of families and 16.5% of the population were below the poverty line, including 12.5% of those under age 18 and 4.8% of those age 65 or over.
The 2010 United States Census reported that Santa Cruz had a population of 59,946. The population density was 3,787.2 people per square mile (1,462.3/km2). The racial makeup of Santa Cruz was 44,661 (74.5%) White, 1,071 (1.8%) African American, 440 (0.7%) Native American, 4,591 (7.7%) Asian, 108 (0.2%) Pacific Islander, 5,673 (9.5%) from other races, and 3,402 (5.7%) from two or more races. Hispanic or Latino of any race were 11,624 persons (19.4%).
The Census reported that 51,657 people (86.2% of the population) lived in households, 7,910 (13.2%) lived in non-institutionalized group quarters, and 379 (0.6%) were institutionalized.
There were 21,657 households, out of which 4,817 (22.2%) had children under the age of 18 living in them, 7,310 (33.8%) were opposite-sex married couples living together, 1,833 (8.5%) had a female householder with no husband present, 862 (4.0%) had a male householder with no wife present. There were 1,802 (8.3%) unmarried opposite-sex partnerships, and 379 (1.8%) same-sex married couples or partnerships. 6,773 households (31.3%) were made up of individuals, and 1,862 (8.6%) had someone living alone who was 65 years of age or older. The average household size was 2.39. There were 10,005 families (46.2% of all households); the average family size was 2.92.
The age distribution of the population shows 8,196 people (13.7%) under the age of 18, 17,449 people (29.1%) aged 18 to 24, 15,033 people (25.1%) aged 25 to 44, 13,983 people (23.3%) aged 45 to 64, and 5,285 people (8.8%) who were 65 years of age or older. The median age was 29.9 years. For every 100 females, there were 100.5 males. For every 100 females age 18 and over, there were 99.7 males.
There were 23,316 housing units at an average density of 1,473.0 per square mile (568.7/km2), of which 9,375 (43.3%) were owner-occupied, and 12,282 (56.7%) were occupied by renters. The homeowner vacancy rate was 1.2%; the rental vacancy rate was 3.4%. 22,861 people (38.1% of the population) lived in owner-occupied housing units and 28,796 people (48.0%) lived in rental housing units. The median price of a home being $640,000 as of April 2013.
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!