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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT San Mateo
The Ramaytush people lived in the land, prior to it becoming the city of San Mateo. In 1789, the Spanish missionaries had named a Native American village along Laurel Creek as Los Laureles or the Laurels (Mission Dolores, 1789). At the time of Mexican Independence, 30 native Californians were at San Mateo, most likely from the Salson tribelet.
Captain Frederick William Beechey in 1827 traveling with the hills on their right, known in that part as the Sierra del Sur, began to approach the road, which passing over a small eminence, opened out upon "a wide country of meadow land, with clusters of fine oak free from underwood… It strongly resembled a nobleman's park: herds of cattle and horses were grazing upon the rich pasture, and numerous fallow‑deer, startled at the approach of strangers, bounded off to seek protection among the hills… This spot is named San Matheo, and belongs to the mission of San Francisco."
Starting in 1856, the city of San Mateo was documented by Spanish colonists as part of the Rancho de las Pulgas (literally "Ranch of the Fleas") and the Rancho San Mateo, the earliest history is held in the archives of Mission Dolores.
Around the 1850s, some San Franciscans began building summer homes in the mid-Peninsula, because of the milder climate. While most of this early settlement occurred in adjacent Hillsborough and Burlingame, a number of historically important mansions and buildings were constructed in San Mateo.
A.P. Giannini, founder of the Bank of Italy (which later became the Bank of America), lived here most of his life. His mansion, Seven Oaks, is listed in the National Register of Historic Places (No. 99001181). Located at 20 El Cerrito Avenue, it has been deteriorating as it has not been preserved or occupied for years.
In 1858, Sun Water Station, a stage station of the Butterfield Overland Mail route, was established in San Mateo. It was located 9 miles south of Clarks Station in what is now San Bruno and 9 miles north of the next station at Redwood City.
The Howard Estate was built in 1859 on the hill accessed by Crystal Springs Road. The Parrott Estate was erected in 1860 in the same area, giving rise to two conflicting names for the hill, Howard Hill and Parrot Hill. After use of the automobile changed traffic patterns, neither historic name was commonly applied to that hill. The Borel Estate was developed near Borel Creek in 1874. It has been redeveloped since the late 20th century for use as modern offices and shops. The property is managed and owned by Borel Place Associates and the Borel Estate Company.
Hayward Park, the 1880 American Queen Anne-style residence of Alvinza Hayward (often said to be "California's first millionaire" from his silver and banking fortunes), was built on an 800-acre (3.2 km2) estate in San Mateo which included a deer park and racetrack, roughly bounded by present-day El Camino Real (on the west), 9th Avenue (on the north), B Street (on the east) and 16th Avenue (on the south). A smaller portion of the property and the mansion, was converted into The Peninsula Hotel in 1908, following Hayward's death in 1904. The Hotel burned down in a spectacular fire on 25 June 1920.
In 1893, Pedro Evencio had been called the last of the Ramaytush Native American of San Mateo. However his descendant, Joseph (José) Evencio (the younger) lived at Coyote Point until World War II; his final whereabouts are unknown.
In the early 20th century, Japanese immigrants came to San Mateo to work in the salt ponds and flower industry. Although Japanese-Americans only account for 2.2% of the population today, they continue to be a major cultural influence and a draw for the rest of the region. The Eugene J. De Sabla Japanese Teahouse and Garden was established in 1894 at 70 De Sabla Road, designed by Makoto Hagiwara, designer of the Japanese garden in Golden Gate Park in San Francisco. He arranged for Japanese artisans to be brought to the United States primarily for its teahouse construction. The parcel was purchased in 1988 by San Francisco businessman Achille Paladini and wife Joan, who have restored it. The garden features hundreds of varieties of plants and several rare trees. A large koi pond surrounds an island. The property was placed on the National Register of Historic Places in 1992.
In December 1967, Sgt. Joe Artavia, then serving in Vietnam with Alpha Company, 1st Battalion, 327th Infantry Regiment of the 101st Airborne Division wrote to his sister, Linda Giese, who was a resident of San Carlos working in San Mateo, asking if San Mateo or San Francisco could adopt the Company, saying that it would bring "the morale of the guys up as high as the clouds". San Mateo passed a resolution on March 4, 1968, officially adopting Alpha Company and letters and gifts began arriving from the citizens of San Mateo. Joe would be killed in action on March 24, 1968, less than three weeks after the resolution. Linda would travel to Vietnam to meet with the men of Alpha Company for Christmas in 1968 and deliver personalized medallions from the City of San Mateo. In 1972, San Mateo requested and received permission to have Alpha Company visit the city when they left Vietnam, later holding a parade in January 1972, believed to be the only parade honoring the military during the Vietnam War. In 1988, Joseph Brazan wrote a screenplay entitled A Dove Among Eagles chronicling the adoption of Alpha Company by San Mateo and the real-life romance between Linda and Artavia's commander, Lt. Stephen Patterson. The city expanded its support to the entire 1st Battalion in 1991, when they were deployed to Kuwait under Operation Desert Storm.
Bay Meadows horse-racing track was torn down in 2008.
The 2010 United States Census reported that San Mateo had a population of 97,207. The population density was 8,013.8 people per square mile (3,094.2/km2). The racial makeup of San Mateo was 56,214 (46.8%) White, 2,296 (2.4%) African American, 505 (0.5%) Native American, 18,384 (18.9%) Asian (7.9% Chinese, 4.6% Filipino, 2.2% Japanese, 1.8% Indian, 0.8% Korean, 0.3% Vietnamese, 0.2% Thai), 1,998 (2.1%) Pacific Islander (1.2% Tongan, 0.3% Fijian, 0.2% Samoan, 0.1% Hawaiian,), 12,264 (12.6%) from other races, and 5,546 (5.7%) from two or more races. Hispanic or Latino of any race were 25,815 persons (26.6%); 14.4% of San Mateo is Mexican, 2.8% Guatemalan, 2.6% Salvadoran, 1.2% Peruvian, 0.9% Nicaraguan, 0.5% Puerto Rican, 0.3% Colombian, 0.3% Chilean, 0.2% Honduran, and 0.2% Cuban.
The Census reported that 95,891 people (98.6% of the population) lived in households, 975 (1.0%) lived in non-institutionalized group quarters, and 341 (0.4%) were institutionalized.
There were 38,233 households, out of which 11,464 (30.0%) had children under the age of 18 living in them, 17,964 (47.0%) were opposite-sex married couples living together, 3,824 (10.0%) had a female householder with no husband present, 1,656 (4.3%) had a male householder with no wife present. There were 2,098 (5.5%) unmarried opposite-sex partnerships, and 343 (0.9%) same-sex married couples or partnerships. 11,751 households (30.7%) were made up of individuals, and 4,391 (11.5%) had someone living alone who was 65 years of age or older. The average household size was 2.51. There were 23,444 families (61.3% of all households); the average family size was 3.14.
The population was spread out, with 20,254 people (20.8%) under the age of 18, 6,915 people (7.1%) aged 18 to 24, 30,772 people (31.7%) aged 25 to 44, 25,286 people (26.0%) aged 45 to 64, and 13,980 people (14.4%) who were 65 years of age or older. The median age was 38.9 years. For every 100 females, there were 95.4 males. For every 100 females age 18 and over, there were 92.8 males.
There were 40,014 housing units at an average density of 3,298.8 per square mile (1,273.7/km2), of which 19,969 (52.2%) were owner-occupied, and 18,264 (47.8%) were occupied by renters. The homeowner vacancy rate was 1.5%; the rental vacancy rate was 3.7%. Of the population, 50,951 people (52.4%) lived in owner-occupied housing units and 44,940 people (46.2%) lived in rental housing units.
According to the 2011 American Community Survey 5-Year estimate, the median income for a household in the city was $86,772, and the median income for a family was $107,023. Males had a median income of $65,541 versus $60,491 for females. The per capita income for the city was $25,248. About 3.6% of families and 5.9% of the population were below the poverty line, including 6.1% of those under age 18 and 5.9% of those age 65 or over.
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!