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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
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A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT San Clemente
Prior to colonization by Spaniards, the area was inhabited by the Juaneño people. It remained virtually uninhabited until 1776, when Mission San Juan Capistrano was established by Father Junipero Serra, which led both Native Americans and Spanish settlers to establish villages nearby. After the founding of Mission San Juan Capistrano, local natives were conscripted to work for the mission.
Property rights to the land exchanged hands several times, but few ventured to build on it until 1925, when former Mayor of Seattle, Ole Hanson, an out-of-town major land developer, purchased and designed a 2,000-acre (8.1 km2) community with the financial help of a syndicate headed by Hamilton Cotton. Hanson believed the area's pleasant climate, beautiful beaches, and fertile soil would serve as a haven to Californians tired of "the big city." He named the city after San Clemente Island, which in turn was named by the explorer Sebastián Vizcaino in 1602 after Saint Clement. Hanson envisioned it as a Mediterranean-style coastal resort town, his "San Clemente by the Sea." He had a clause added to the deeds requiring all building plans to be submitted to an architectural review board in an effort to ensure future development would retain red tile roofs and white exteriors. This proved to be short-lived; an eclectic mix of building styles is found in the oldest parts of town.
Hanson succeeded in promoting the new area and selling property. He built public structures such as the Beach Club, the community center, the pier and San Clemente Plaza, now known as Max Berg Plaza Park. The area was officially incorporated as a city on February 27, 1928 with a council-manager government.
Referring to the way he would develop the city, Hanson proclaimed, "I have a clean canvas and I am determined to paint a clean picture. Think of it - a canvas five miles long and one and one-half miles wide!... My San Clemente by the Sea."
Soon after San Clemente was incorporated, the need for a fire station was realized. The headlines in San Clemente's first newspaper, El Heraldo de San Clemente June 1928 read: "Building to house local fire department will be constructed by popular subscription and turned over to the city when completed!" Individual subscriptions were received in the amounts from $6.00 to $1,500.00 from the citizenry.
Casa Romantica is one of the most historic places in San Clemente and is well-known to its residents. When Ole Hanson came to San Clemente and decided to develop the city he moved into his epitome of the perfect house which was called Casa Romantica. Hansen owned Casa Romantica up until the Great Depression hit and the Bank of America foreclosed on the property. Today the home is owned by the city and is used as a cultural center. It is also open to rent for private events like weddings. Casa Romantica is located above the San Clemente Pier station and overlooks the San Clemente coastline.
In 1969, President Richard Nixon bought part of the H. H. Cotton estate, one of the original homes built by one of Hanson's partners. Nixon called it "La Casa Pacifica" and was nicknamed the "Western White House," a term for a President's vacation home. It sits above one of the West Coast's premier surfing spots, Trestles, and just north of historic surfing beach San Onofre. Many world leaders visited the home during Nixon's tenure, including Soviet general secretary Leonid Brezhnev, Mexican President Gustavo Díaz Ordaz, Prime Minister of Japan Eisaku Satō, Henry Kissinger, and businessman Bebe Rebozo. After his resignation, Nixon retired to San Clemente to write his memoirs. He sold the home in 1980 and moved to New York City. The property also has historical ties to the Democratic side of the aisle; prior to Nixon's tenure at the estate, H. H. Cotton was known to host Franklin D. Roosevelt, who would visit to play cards in a small outbuilding overlooking the Pacific Ocean.
One of the most iconic landmarks in San Clemente is the San Clemente Pier. The first constructed pier was built in 1928 and was 1,200 feet long. This pier was built at no cost to the residents and its intention was for fishing and pleasure. In 1939 and 1983 the pier was damaged due to storms but has since been reconstructed into the pier it is today. The pier hosts the Fisherman's Restaurant & Bar where people eat while watching the waves crash below. The pier is perpendicular to the San Clemente Beach trail which starts at North Beach and goes as far as Califia, extending 2.6 miles out along the beaches of San Clemente.
Known as the “Spanish Village by the Sea”, San Clemente has long been known for its Spanish style architecture. Downtown San Clemente restaurants and shops are adorned with red tile roofs, cream stucco walls, and dark wood doors and windows. The historic "North Beach" area is home to San Clemente's Casino Building and Ole Hanson Beach Club, which were renovated in 2010 and 2016. The homes in the area range in style, but stick to the Spanish theme for the most part. The area's oldest homes are in Southwest San Clemente, directly south of downtown and "North Beach" area, directly north of downtown. The homes in the Southwest Riviera neighborhood include several new constructions in the Cape Cod style, as well as new modern residences. The more traditional, older homes sit in the Lasuen "boot" district. The neighborhood surrounding Lasuens or "Lost Winds" beach is characterized by a variety of styles in both single and double story fashion, with the traditional Spanish style sprinkled throughout, crafting an eclectic atmosphere. The renovations to historic buildings in North Beach have sparked a revival in the area, attracting new residents and business owners.
The 2010 United States Census reported San Clemente had a population of 63,522. The population density was 3,262.9 people per square mile (1,259.8/km2). The racial makeup of San Clemente was 54,605 (86.0%) White (76.0% Non-Hispanic White), 411 (0.6%) African American, 363 (0.6%) Native American, 2,333 (3.7%) Asian, 90 (0.1%) Pacific Islander, 3,433 (5.4%) from other races, and 2,287 (3.6%) from two or more races. Hispanic or Latino of any race were 10,702 persons (16.8%).
The Census reported 63,249 people (99.6% of the population) lived in households, 245 (0.4%) lived in non-institutionalized group quarters, and 28 (0.04%) were institutionalized.
There were 23,906 households, out of which 8,210 (34.3%) had children under the age of 18 living in them, 13,873 (58.0%) were marriage living together, 1,898 (7.9%) had a female householder with no husband present, 986 (4.1%) had a male householder with no wife present. There were 1,207 (5.0%) unmarried partnerships, ]. 5,184 households (21.7%) were made up of individuals, and 1,972 (8.2%) had someone living alone who was 65 years of age or older. The average household size was 2.65. There were 16,757 families (70.1% of all households); the average family size was 3.
The population was spread out, with 15,506 people (24.4%) under the age of 18, 5,006 people (7.9%) aged 18 to 24, 16,474 people (25.9%) aged 25 to 44, 18,122 people (28.5%) aged 45 to 64, and 8,414 people (13.2%) who were 65 years of age or older. The median age was 39.7 years. For every 100 females, there were 100.9 males. For every 100 females age 18 and over, there were 98.8 males.
There were 25,966 housing units at an average density of 1,333.8 per square mile (515.0/km2), of which 15,309 (64.0%) were owner-occupied, and 8,597 (36.0%) were occupied by renters. The homeowner vacancy rate was 1.3%; the rental vacancy rate was 5.8%. 41,164 people (64.8% of the population) lived in owner-occupied housing units and 22,085 people (34.8%) lived in rental housing units.
According to the 2010 United States Census, San Clemente had a median household income of $87,184, with 7.9% of the population living below the federal poverty line.
The Federal census statistics from the 2000 census reported San Clemente had a population of 49,936. Population density was 2,833.4 inhabitants per square mile (1,094.2/km2). There were 20,653 housing units at an average density of 1,171.8 per square mile (452.6/km2). The racial makeup of the city was 87.92% White, 0.77% African American, 0.61% Native American, 2.64% Asian, 0.14% Pacific Islander, 5.11% from other races, and 2.81% from two or more races. Hispanic or Latino of any race were 15.89% of the population.
As of the city's 2010 census, there were 68,763 people and 25,514 housing units in the city. Ninety percent of the adult population is a high school grad or higher, and 5.5% of the population are considered below the poverty line.
As of 2017 the median household income was $101,843. The per capita income for the city as of 2017 was $54,133. As of March 2010 the median home value was $605,500.
In the city, the population was spread out, with 24.1% under the age of 18, 7.2% from 18 to 24, 31.5% from 25 to 44, 24.1% from 45 to 64, and 13.1% who were 65 years of age or older. The median age was 38 years. For every 100 females, there were 102.4 males. For every 100 females age 18 and over, there were 100.9 males.
About California
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!