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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
Before European settlers came to the area, it was inhabited by a tribe of Native Americans called the Wintu. At their height, the Wintu had as many as 239 villages in the Shasta County area.
Although Europeans had been to California as early as 1542, when Juan Cabrillo sailed to what is now the San Diego Bay, the indigenous Indians were probably the only inhabitants of far Northern California region until Russian fur trappers came through the area in 1815.
The first European settlement in the area was established in 1844 by Pierson B. Reading, an early California pioneer who received a Rancho Buena Ventura Mexican land grant for 26,632 acres (10,778 ha) that is now covered by Redding and Cottonwood, California. At the time, it was the northernmost nonnative settlement in California.
During the Gold Rush, 49ers found gold to the north on Rock, Middle and Salt creeks, near Shasta, California, and to the south along Oregon and Olney creeks but the area that is now Redding was poor placer gold ground and called Poverty Flats. In 1868 the first land agent for the Central Pacific Railroad, a former Sacramento politician named Benjamin B. Redding, bought property in Poverty Flats on behalf of the railroad for a northern terminus, which the tracks reached in 1872. In the process of building the terminus, the railroad also built the town of Redding which was officially incorporated on October 4, 1887. In 1888, Redding won the county seat from Shasta.
In the early twentieth century the town's economic growth was spurred by the significant copper and iron mineral extraction industry nearby. However, the mining industry eventually declined, causing the economy and population to falter by 1920. It recovered in the thirties as the economy boomed due to the construction of Shasta Dam to the northwest. The building of the dam, which was completed in 1945, caused Redding's population to nearly double, also spurring the growth and development of other towns in the area.
Redding continued to grow steadily in the 1950s due to the region's growing lumber industry and tourism brought about by the newly completed dam. The constructions of Whiskeytown and Keswick dams also helped boost the economy by bringing new workers to the area. Interstate 5 was built during the sixties and seventies, which added to development and tourism in the region.
Growth in Redding during the '60s and '70s was also caused by annexation of an area east of the Sacramento River made up of the unincorporated community of Enterprise. Enterprise residents voted to support the annexation primarily to acquire less expensive electricity via Redding's municipal utility, which receives power from the dam.
During the 1970s, the lumber industry suffered from decline. Lumber mills in the area closed down and heavily impacted the Redding area. Things later picked up, due to a retail and housing boom in the late-1980s that continued until the mid-1990s.
In 2017, the city adopted a new flag after holding a redesign contest.
In late July 2018, the Carr Fire in Shasta County seriously impacted the Redding area with the destruction of at least 1,100 buildings, with several thousand more threatened, 38,000 people instructed to evacuate and 6 deaths.
Redding is located at(40.576606, −122.370325). According to the United States Census Bureau, the city has a total area of 61.2 square miles (159 square kilometers). 59.6 square miles (154 km2) of it is land, and 1.5 square miles (3.9 km2) of it (2.50%) is beneath water.
Redding is located at the very northwestern end of the Central Valley, which transitions into the Cascade foothills. The city is surrounded by mountains to the north, east, and west and fertile farm land to the south. Outermost parts of the city are part of the Cascade foothills, whereas southern and central areas are in the Sacramento Valley.
The elevation in Redding is 495 feet (151 meters) on average, whereas anywhere to the north, east, or west of downtown ranges between 550 feet (170 m) and 800 feet (240 m) feet. Southern portions range between 400 feet (120 m) and 500 feet (150 m).
The Shasta Dam on the Sacramento River provides a considerable level of flood protection for Redding. The dam is capable of controlling flows up to 79,000 cubic feet (7,300 cubic meters) per second. The flow rate exceeded this threshold in both 1970 and 1974.
Soils in and around town are composed mostly of clay or gravelly loam texture, with red or brown mineral horizons. They are slightly or moderately acidic in their natural state.
There are several rare and endangered species in Redding and its immediate vicinity. The Redding Redevelopment Plan EIR notes the California State listed endangered species, slender Orcutt grass (Orcuttia tenuis), occurs in eastern Redding near the municipal airport, where vernal pools are known to exist. This endemic grass is a Federal Candidate for listing and is endangered throughout its range, confined to several populations, and seriously threatened by agriculture, overgrazing, and residential development. Vernal pools provide the preferred habitat for this plant, which the California Native Plant Society considers a rare and endangered species. These same vernal pools also support federally protected species such as the federally threatened vernal pool fairy shrimp (Branchinecta lynchi).
Redding has a hot-summer Mediterranean climate (Köppen: Csa), with very hot, dry summers and cool, wet winters. Winter (October–April) provides the most precipitation of any season in Redding—the weather tends to be either rainy or foggy and at times, snow occurs. While summers are mostly hot and dry, thunderstorms are not uncommon. The average daily maximum temperature in July stays near 100 °F (37.8 °C). The highest official recorded temperature in Redding was 118 °F (48 °C) on July 20, 1988, recorded at the nearby Redding Municipal Airport and the most recent of three occasions, however some residents say they recall a high temperature of 121 in the summer of 1981 and even just recently, 126 in the summer of 2020. Redding has an average possible sunshine of 88%, the second-highest percentage (after Yuma, Arizona) of any US city.
Redding occasionally receives snow, though it has received as much as 23 inches (58 centimeters) of snow in a single storm, occurring on December 4–7, 1909 and December 22–24, 1968, including 16 in (41 cm) on December 23, 1968, the most in any calendar day on record. It rarely gets sleet or freezing rain. Frost occurs commonly in December through February, less often in March or November. In spring, rain is common. The city is located near the foothills of the Cascade and Klamath mountain ranges and it therefore gets much more rain than most places in the Sacramento Valley; temperature differentials between land and sea cause moist air from the latter to flow over the southern Sacramento valley during the summer months, producing intense heat in Redding. The direction of this winds switches from the north and east in the summer, as hot, high-pressure air flows from land to sea, making the area very dry. Tornadoes are extremely rare; flooding occurs only around the area near the Sacramento River. The coldest temperature recorded in Redding was 16 °F (−9 °C) on January 17, 2012 and December 9, 2009.
The 2010 United States Census reported that Redding had a population of 89,861. The population density was 1,468.9 people per square mile (567.2/km2). The racial makeup of Redding was 77,117 (85.8%) White, 1,092 (1.2%) African American, 2,034 (2.3%) Native American, 3,034 (3.4%) Asian, 156 (0.2%) Pacific Islander, 2,307 (2.6%) from other races, and 4,121 (4.6%) from two or more races. There were 7,787 people of Hispanic or Latino origin, of any race (8.7%).
The Census reported that 87,841 people (97.8% of the population) lived in households, 1,138 (1.3%) lived in non-institutionalized group quarters, and 882 (1.0%) were institutionalized.
There were 36,130 households, out of which 11,012 (30.5%) had children under the age of 18 living in them, 16,001 (44.3%) were opposite-sex married couples living together, 4,806 (13.3%) had a female householder with no husband present, 1,984 (5.5%) had a male householder with no wife present. There were 2,570 (7.1%) unmarried opposite-sex partnerships, and 204 (0.6%) same-sex married couples or partnerships. 10,344 households (28.6%) were made up of individuals, and 4,622 (12.8%) had someone living alone who was 65 years of age or older. The average household size was 2.43. There were 22,791 families (63.1% of all households); the average family size was 2.94.
The population was spread out, with 20,518 people (22.8%) under the age of 18, 9,436 people (10.5%) aged 18 to 24, 21,725 people (24.2%) aged 25 to 44, 23,424 people (26.1%) aged 45 to 64, and 14,758 people (16.4%) who were 65 years of age or older. The median age was 38.5 years. For every 100 females, there were 93.8 males. For every 100 females age 18 and over, there were 90.4 males.
There were 38,679 housing units at an average density of 632.3 per square mile (244.1/km2), of which 19,968 (55.3%) were owner-occupied, and 16,162 (44.7%) were occupied by renters. The homeowner vacancy rate was 2.3%; the rental vacancy rate was 6.9%. 48,179 people (53.6% of the population) lived in owner-occupied housing units and 39,662 people (44.1%) lived in rental housing units.
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!