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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
The original inhabitants of Pasadena (a Chippewa word meaning "Crown of the Valley") and surrounding areas were members of the Native American Hahamog-na tribe, a branch of the Tongva Nation. They spoke the Tongva language (part of the Uto-Aztecan languages group). Native Americans had lived in the Los Angeles Basin for thousands of years.Tongva dwellings lined the Arroyo Seco (Los Angeles County) in present day Pasadena and south to where it joins the Los Angeles River and along other natural waterways in the city.
The native people lived in thatched, dome-shape lodges and lived on a diet of acorn meal, seeds and herbs, venison, and other small animals as well as trading for ocean fish with the coastal Tongva. They made cooking vessels from steatite soapstone from Catalina Island. The oldest transportation route still in existence in Pasadena is the old Tongva foot trail, also known as the Gabrielino Trail, that follows the west side of the Rose Bowl and the Arroyo Seco past the Jet Propulsion Laboratory into the San Gabriel Mountains. The trail has been in continuous use for thousands of years. An arm of the trail is also still in use in what is now known as Salvia Canyon.
The Spanish first colonized the Los Angeles Basin in the 1770s as part of the Viceroyalty of New Spain and built the San Gabriel Mission and renamed the local Tongva people "Gabrielino Indians," after the name of the mission. Today, several bands of Tongva people live in the Los Angeles area.
In 1821, Mexico became independent of Spain and California came under control of the Mexican government. In 1833, the mission lands were secularized and most of the lands in California were granted to private Mexican citizens in the form of ranchos. Present-day Pasadena was divided between Rancho San Rafael (lands west of the Arroyo Seco extending to present-day Burbank in the northwest to Glassell Park in the southwest), Rancho del Rincon de San Pascual, (present-day central Pasadena, Altadena, and South Pasadena), and Rancho Santa Anita (present-day east Pasadena, Arcadia, and Monrovia). Rancho del Rincon de San Pascual was so named because it was deeded on Easter Sunday to Eulalia Perez de Guillén Mariné of Mission San Gabriel Arcángel.
Before the annexation of California in 1848 by the United States at the end of the Mexican-American war, the last of the Mexican owners of Rancho del Rincon de San Pascual was Manuel Garfias who retained title to the property after statehood in 1850. Garfias sold sections of the property to the first Anglo settlers to come into the area: Dr. Benjamin Eaton, the father of Fred Eaton; and Dr. S. Griffin. Much of the property was purchased by Benjamin Wilson, who established his Lake Vineyard property in the vicinity. Wilson, known as Don Benito to the local Indians, also owned the Rancho Jurupa (Riverside, California) and was mayor of Los Angeles. He was the grandfather of WWII General George S. Patton, Jr. and the namesake of Mount Wilson.
In 1873, Wilson was visited by Dr. Daniel M. Berry of Indiana who was looking for a place in the country that could offer a mild climate for his patients, most of whom suffered from respiratory ailments. Berry was an asthmatic and claimed that he had his best three night's sleep at Rancho San Pascual. To keep the find a secret, Berry code-named the area "Muscat" after the grape that Wilson grew. To raise funds to bring the company of people to San Pascual, Berry formed the Southern California Orange and Citrus Growers Association and sold stock in it. The newcomers were able to purchase a large portion of the property along the Arroyo Seco and on January 31, 1874, they incorporated the Indiana Colony. As a gesture of good will, Wilson added 2,000 acres (8 km2) of then-useless highland property, part of which would become Altadena. Colonel Jabez Banbury opened the first school on South Orange Grove Avenue. Banbury had twin daughters, named Jennie and Jessie. The two became the first students to attend Pasadena’s first school on Orange Grove.
At the time, the Indiana Colony was a narrow strip of land between the Arroyo Seco and Fair Oaks Avenue. On the other side of the street was Wilson's Lake Vineyard development. After more than a decade of parallel development on both sides, the two settlements merged into the City of Pasadena.
The popularity of the region drew people from across the country, and Pasadena eventually became a stop on the Atchison, Topeka and Santa Fe Railway, which led to an explosion in growth. From the real estate boom of the 1880s until the Great Depression, as great tourist hotels were developed in the city, Pasadena became a winter resort for wealthy Easterners, spurring the development of new neighborhoods and business districts, and increased road and transit connections with Los Angeles, culminating with the opening of the Arroyo Seco Parkway, California's first freeway. By 1940, Pasadena had become the eighth-largest city in California and was widely considered a twin city to Los Angeles.
The first of the great hotels to be established in Pasadena was the Raymond (1886) atop Bacon Hill, renamed Raymond Hill after construction. Pasadena was served by the Atchison, Topeka and Santa Fe Railway at the Santa Fe Depot in downtown when the Second District was opened in 1887. The original Mansard Victorian 200-room facility burned down on Easter morning of 1895, was rebuilt in 1903, and razed during the Great Depression to make way for residential development. The Maryland Hotel existed from the early 1900s and was demolished in 1934. The world-famous Mount Lowe Railway and associated mountain hotels shut down four years later due to fire damage. Three hotel structures have survived, the Green Hotel (a co-op since 1926), the Vista Del Arroyo (now used as a Federal courthouse), and a residential tower of the Maryland at 80 North Euclid Avenue (a co-op since 1953).
The American Craftsman era in art and design is well represented in Pasadena. The architectural firm Greene and Greene developed the style; many of its residences still stand. Two examples of their Ultimate bungalow are the masterpiece Gamble House, of which public tours are available, and the Robert R. Blacker House, both designated California Historical Landmarks and enrolled on the U.S. National Register of Historic Places.
The Second World War proved to be a boon to Pasadena as Southern California became a major staging area for the Pacific War. High tech manufacturing and scientific companies made the city their home, a trend which continued in the decades following the war, notably with NASA's Jet Propulsion Laboratory, Tetra Tech and Ameron International.
In the 1950s, Pasadena saw a steady influx of people from the Southern United States, especially African-Americans from Texas and Louisiana. Pasadena also began hosting a large immigrant community, particularly from China, Japan, Philippines, esp. Mexico, Guatemala, El Salvador, Italy and Armenia, as well South Asia like India.
The American Academy of Dramatic Arts, founded in 1884 in New York, opened its Pasadena campus in 1974. However, in 2001 the conservatory moved from Pasadena to Hollywood. Training actors for the stage in a two year program, the conservatory was the first school in the United States to offer professional education in the field of acting. Point Loma Nazarene University was located in Pasadena for many years before relocating to San Diego County, and retained the names Pasadena University and Pasadena College.
In 1969, the Pasadena Unified School District was desegregated, though the issue would continue to be fought in court for a decade. A year later, the 210 Freeway was built along a newly chosen route. The freeway's construction was controversial, as it caused the demolition of over a thousand homes, many historic, and many claimed that the route was designed to cut off the city's less wealthy neighborhoods.
Downtown Pasadena became dangerous in some parts and deserted in others, and incidences of murder and arson skyrocketed. Old Pasadena faced destruction as plans for new high-rise developments were drawn up, though they were mostly stopped by increasingly active preservation advocates. Pasadena suffered demographically as many residents decamped for the nearby suburbs or the Inland Empire, causing an overall decrease in population. Despite these setbacks, many local artists and hipsters moved in to take advantage of low property values. Their legacy can be seen today in the Doo Dah Parade which began in 1976.
In 2014, several arrests were made involving an embezzlement scheme which stole money from the UUP. The amount is estimated to be $6.4 million.
The 2010 United States Census reported that Pasadena had a population of 137,122. The population density was 5,928.8 people per square mile (2,289.1/km2). The racial makeup of Pasadena was 76,550 (55.8%) White, 14,650 (10.7%) African American, down from 19.0% in 1990, 827 (0.6%) Native American, 19,595 (14.3%) Asian, 134 (0.1%) Pacific Islander, 18,675 (13.6%) from other races, and 6,691 (4.9%) from two or more races. Hispanic or Latino of any race numbered 46,174 persons (33.7%). Non-Hispanic whites were 38.8% of the population, down from 70.4% in 1970.
The Census reported that 133,629 people (97.5% of the population) lived in households, 2,472 (1.8%) lived in non-institutionalized group quarters, and 1,021 (0.7%) were institutionalized.
There were 55,270 households, out of which 14,459 (26.2%) had children under the age of 18 living in them, 22,285 (40.3%) were married couples living together, 6,131 (11.1%) had a female householder with no husband present, 2,460 (4.5%) had a male householder with no wife present. There were 3,016 (5.5%) unmarried partnerships. 18,838 households (34.1%) were made up of individuals, and 5,748 (10.4%) had someone living alone who was 65 years of age or older. The average household size was 2.42. There were 30,876 families (55.9% of all households); the average family size was 3.18.
The age distribution of the population was as follows: 26,507 people (19.3%) were under the age of 18, 12,609 people (9.2%) aged 18 to 24, 45,371 people (33.1%) aged 25 to 44, 34,073 people (24.8%) aged 45 to 64, and 18,562 people (13.5%) who were 65 years of age or older. The median age was 37.2 years. For every 100 females, there were 95.1 males. For every 100 females age 18 and over, there were 93.5 males.
There were 59,551 housing units at an average density of 2,574.8 per square mile (994.1/km2), of which 24,863 (45.0%) were owner-occupied, and 30,407 (55.0%) were occupied by renters. The homeowner vacancy rate was 2.3%; the rental vacancy rate was 6.6%. 64,306 people (46.9% of the population) lived in owner-occupied housing units and 69,323 people (50.6%) lived in rental housing units.
According to the 2010 United States Census, Pasadena had a median household income of $69,302, with 13.2% of the population living below the federal poverty line.
During 2015–2019, Pasadena had a median household income of $83,068, with 14.5% of the population living below the federal poverty line. For people ages 25 and over, 88.3% had a high school degree or higher while 52.3% had a Bachelor's degree or higher.
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!