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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
Members of the Tongva and Juaneño/Luiseño ethnic group long inhabited this area. After the 1769 expedition of Gaspar de Portolá, an expedition out of San Blas, Nayarit, Mexico, led by Father Junípero Serra, named the area Vallejo de Santa Ana (Valley of Saint Anne). On November 1, 1776, Mission San Juan Capistrano became the area's first permanent European settlement in Alta California, New Spain.
In 1801, the Spanish Empire granted 62,500 acres (253 km2) to José Antonio Yorba, which he named Rancho San Antonio. Yorba's great rancho included the lands where the cities of Olive, Orange, El Modena, Villa Park, Santa Ana, Tustin, Costa Mesa and Newport Beach stand today. Smaller ranchos evolved from this large rancho, including the Rancho Santiago de Santa Ana.
Don Juan Pablo Grijalva, a retired known Spanish soldier and the area's first landowner, was granted permission in 1809 by the Spanish colonial government to establish a rancho in "the place of the Arroyo de Santiago."
After the Mexican–American War, Alta California was ceded to the United States by México with the signing of the Treaty of Guadalupe Hidalgo in 1848, and though many Californios lost titles to their lands in the aftermath, Grijalva's descendants retained ownership through marriages to Anglo-Americans.
Since at least 1864, Los Angeles attorneys Alfred Chapman and Andrew Glassell, together and separately, held about 5,400 acres (22 km2) along both sides of the Santiago Creek (Glassell also had a 4,000-acre (16 km2) parcel where Costa Mesa is today). Water was the key factor for the location of their townsite (bordered by Almond Avenue on the south, Lemon Street on the west, Glassell Street on the east, & Maple Avenue on the north). Glassell needed a spot he could irrigate, bringing water down from the Santa Ana Canyon and the quality of the soil may have influenced his choice. Originally the community was named Richland, but in 1873 Richland got a new name. In the book, "Orange, The City 'Round The Plaza" by local historian Phil Brigandi, it states, "In 1873 the town had grown large enough to require a post office, so an application was sent to Washington. It was refused, however, as there was (and is) already a Richland, California in Sacramento County. Undaunted, the Richlanders proposed a new name – Orange."
The small town was incorporated on April 6, 1888, under the general laws of the state of California. Orange was the only city in Orange County to be planned and built around a plaza, earned it the nickname Plaza City. Orange was the first developed town site to be served by the California Southern Railroad when the nation's second transcontinental rail line reached Orange County.
The town experienced its first growth spurt during the last decade of the 19th century (as did many of the surrounding communities), thanks to ever-increasing demands for California-grown citrus fruits, a period some refer to as the "Orange Era." Southern California's real estate "boom" of 1886–1888, fueled by railroad rate wars, also contributed to a marked increase in population. Like most cities in Orange County, agriculture formed the backbone of the local economy, and growth thereafter was slow and steady until the 1950s, when a second real estate boom spurred development. Inspired by the development of a region-wide freeway system which connected Los Angeles' urban center with outlying areas like Orange, large tracts of housing were developed from the 1950s to the early 1970s, and this continues today, albeit at a much slower pace, at the eastern edge of the city.
The 2010 United States Census reported that Orange had a population of 136,416. The population density was 5,404.7 people per square mile (2,086.8/km2). The racial makeup of Orange was 91,522 (67.1%) White (46.8% Non-Hispanic White), 2,227 (1.6%) African American, 993 (0.7%) Native American, 15,350 (11.3%) Asian, 352 (0.3%) Pacific Islander, 20,567 (15.1%) from other races, and 5,405 (4.0%) from two or more races. Hispanic or Latino of any race were 52,014 persons (38.1%).
The Census reported that 130,163 people (95.4% of the population) lived in households, 2,587 (1.9%) lived in non-institutionalized group quarters, and 3,666 (2.7%) were institutionalized.
There were 43,367 households, out of which 16,303 (37.6%) had children under the age of 18 living in them, 23,572 (54.4%) were opposite-sex married couples living together, 5,260 (12.1%) had a female householder with no husband present, 2,424 (5.6%) had a male householder with no wife present. There were 2,442 (5.6%) unmarried opposite-sex partnerships, and 373 (0.9%) same-sex married couples or partnerships. 8,480 households (19.6%) were made up of individuals, and 3,115 (7.2%) had someone living alone who was 65 years of age or older. The average household size was 3.00. There were 31,256 families (72.1% of all households); the average family size was 3.42.
The population was spread out, with 32,096 people (23.5%) under the age of 18, 16,420 people (12.0%) aged 18 to 24, 39,574 people (29.0%) aged 25 to 44, 33,698 people (24.7%) aged 45 to 64, and 14,628 people (10.7%) who were 65 years of age or older. The median age was 34.8 years. For every 100 females, there were 101.5 males. For every 100 females age 18 and over, there were 99.7 males.
There were 45,111 housing units at an average density of 1,787.3 per square mile (690.1/km2), of which 26,319 (60.7%) were owner-occupied, and 17,048 (39.3%) were occupied by renters. The homeowner vacancy rate was 1.1%; the rental vacancy rate was 5.1%. 77,179 people (56.6% of the population) lived in owner-occupied housing units and 52,984 people (38.8%) lived in rental housing units.
During 2009–2013, Orange had a median household income of $78,838, with 11.8% of the population living below the federal poverty line.
As of the census of 2000, there were 128,821 people, 40,930 households, and 30,165 families residing in the city. The population density was 5,506.4 inhabitants per square mile (2,126.5/km2). There were 41,904 housing units at an average density of 1,791.2 per square mile (691.7/km2).
The racial makeup of the city was 70.60% White, 1.59% African American, 0.78% Native American, 9.22% Asian, 0.23% Pacific Islander, 13.84% from other races, and 3.74% from two or more races. 32.21% of the population were Hispanic or Latino of any race.
There were 40,930 households, out of which 37.1% had children under the age of 18 living with them, 57.1% were married couples living together, 11.6% had a female householder with no husband present, and 26.3% were non-families. 19.5% of all households were made up of individuals, and 6.6% had someone living alone who was 65 years of age or older. The average household size was 3.02 and the average family size was 3.43.
The population was spread out, with 26.7% under the age of 18, 9.9% from 18 to 24, 33.3% from 25 to 44, 20.5% from 45 to 64, and 9.6% who were 65 years of age or older. The median age was 33 years. For every 100 females, there were 100.8 males. For every 100 females age 18 and over, there were 98.7 males.
The median income for a household in the city was $58,994, and the median income for a family was $64,573 (these figures had risen to $75,024 and $85,730 respectively as of a 2007 estimate). Males had a median income of $42,144 versus $34,159 for females. The per capita income for the city was $24,294. 10.0% of the population and 6.8% of families were below the poverty line. Out of the total population, 12.5% of those under the age of 18 and 7.5% of those 65 and older were living below the poverty line.
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!