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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT North Hollywood
North Hollywood was once part of the vast landholdings of the Mission San Fernando Rey de España, which was confiscated by the government during the Mexican period of rule.
A group of investors assembled as the San Fernando Farm Homestead Association purchased the southern half of the Rancho Ex-Mission San Fernando.[when?] The leading investor was Isaac Lankershim, a Northern California stockman and grain farmer, who was impressed by the Valley's wild oats and proposed to raise sheep on the property. In 1873, Isaac Lankershim's son and future son-in-law, James Boon Lankershim and Isaac Newton Van Nuys, moved to the San Fernando Valley and took over management of the property. Van Nuys thought the property could profitably grow wheat using the dryland farming technique developed on the Great Plains and leased land from the Association to test his theories. In time, the Lankershim property, under its third name, the Los Angeles Farming and Milling Company, would become the world's largest wheat-growing empire.
In October 1887, J.B. Lankershim and eight other developers organized the Lankershim Ranch Land and Water Company, purchasing 12,000 acres (49 km2) north of the Cahuenga Pass from the Lankershim Farming and Milling Company. Lankershim established a townsite which the residents named Toluca along the old road from Cahuenga Pass to San Fernando. On April 1, 1888, they offered ready-made small farms for sale, already planted with deep-rooted deciduous fruit and nut trees—mostly peaches, pears, apricots, and walnuts—that could survive the rainless summers of the Valley by relying on the high water table along the Tujunga Wash rather than surface irrigation.
The land boom of the 1880s went bust by the 1890s, but despite another brutal drought cycle in the late 1890s, the fruit and nut farmers remained solvent. The Toluca Fruit Growers Association was formed in 1894. The next year the Southern Pacific opened a branch line slanting northwest across the Valley to Chatsworth. The Chatsworth Limited made one freight stop a day at Toluca, though the depot bore the new name of Lankershim. With the post office across the street being called Toluca, controversy over the town's name continued, and the local ranchers used to quip, "Ship the merchandise to Lankershim, but bill it to Toluca." In 1896, under pressure from Lankershim, the post office at Toluca was renamed "Lankershim" after his father, although the new name of the town would not be officially recognized until 1905.
By 1903, the area was known as "The Home of the Peach". In 1912, the area's major employer, the Bonner Fruit Company, was canning over a million tons of peaches, apricots, and other fruits. When the Los Angeles Aqueduct opened in 1913, Valley farmers offered to buy the surplus water, but the federal legislation that enabled the construction of the aqueduct prohibited Los Angeles from selling the water outside of the city limits.
At first, resistance to the real-estate development and downtown business interests of Los Angeles remained strong enough to keep the small farmers unified in opposition to annexation. However, the fruit packing company interests were taken over by the Los Angeles interests. The two conspired to decrease prices and mitigate the farmers' profit margins, making their continued existence tenuous. When droughts hit the valley again, rather than face foreclosure, the most vulnerable farmers agreed to mortgage their holdings to the fruit packing company and banks in Los Angeles for the immediate future and vote on annexation.
West Lankershim (more or less today's Valley Village) agreed to be annexed to the City of Los Angeles in 1919. Lankershim proper joined in 1923. Much of the promised water delivery was withheld, and many of the ranchers one by one had their holding foreclosed or transferred to the packing companies. In turn, these were bought up by the real-estate developers and by the late 1920s a massive effort was underway to market the area to prospective home owners throughout the country. As part of this effort, in 1927, in an effort to capitalize on the glamour and proximity of Hollywood, Lankershim was renamed "North Hollywood". The result was a massive development of housing which transformed the area into a suburban development of Los Angeles.
In the late 1940s and 1950s the area saw the first department-store-anchored, auto-oriented shopping center in the Valley: Valley Plaza, covering both a development at Laurel Canyon at Victory boulevards but also a loose collection of other retail stores south along Laurel Canyon to Oxnard, including a branch of the May Co., the second-largest suburban department store branch in the U.S. at the time. In the mid-1950s Valley Plaza claimed to be the largest shopping center on the West Coast of the United States and the third-largest in the country. The May Co. at the south end of the Valley Plaza shopping district built its own attached, enclosed mall, Laurel Plaza, opening in 1968. The last department of Valley Plaza's anchors, Sears, closed in 2019 as department store-anchored shopping centers lost favor. As of 2020, much of the Valley Plaza retail space is either empty, portion is now a middle school, and the Laurel Plaza site is under construction to become NOHO West, a mixed-use development including retail.
Lankershim Blvd. around Magnolia Blvd. was the heart of the town of Lankershim and of North Hollywood and until the mid-1950s boasted the largest concentration of retail stores, banks, restaurants, and entertainment. In 1953, for example, the shopping strip included three full-line department stores: J.C. Penney at 5261 Lankershim, Yeakel & Goss department store at 5272, and the upscale single-location Rathbun's department store at nos. 5307–15. There were also branches of the large Harris & Frank clothing chain at 5236 Lankershim, J. J. Newberry five and dime at 5321, and Safeway at 5356. But nearby Valley Plaza shopping center, designed for accessibility by car with plenty of free parking, opened in 1951 and kept growing until by 1956 it claimed to be the third-largest shopping center in the country. It was difficult for the Lankershim retail district to compete and by 1980, most stores had closed including iconic Rathbun's.
By the late 1950s, many of the original owners were aging, and their children were moving to other areas. School integration in the subsequent years, blockbusting, and subsequent ethnic turmoil encouraged many remaining families to move out, who in turn were replaced with black and Hispanic families moving from the downtown areas. By the 1990s, the demographic changes had almost completely transformed the region.
The North Hollywood shootout occurred in 1997, leaving 12 Los Angeles Police Department officers and eight civilians injured and the two armed robbers dead.
The opening of North Hollywood station in 2000, establishment and success of the NoHo Arts District in the old "downtown", and repurposing of disused lots such as Laurel Plaza into NOHO West, has revitalized the heart of North Hollywood.
Since 2000, the community has been developing and undergoing many changes, thanks in large part to the formation of the 743-acre North Hollywood Development District and the subsequent NoHo Commons projects.
In 2015, Lankershim Boulevard in North Hollywood was part of the first San Fernando Valley CicLAvia, an event sponsored by the Los Angeles County Metropolitan Transportation Authority in which major roads are temporarily closed to motorized vehicle traffic and used for recreational human-powered transport.
The 2000 U.S. census counted 77,848 residents in the 5.87-square-mile North Hollywood neighborhood—or 13,264 people per square mile, about an average population density for the city but among the highest for the county. In 2008, the city estimated that the population had increased to 87,241. In 2000 the median age for residents was 30, considered an average age for city and county neighborhoods; the percentage of residents aged 19 to 34 was among the county's highest.
The neighborhood was considered "moderately diverse" ethnically within Los Angeles. The breakdown was 57.7% Latino, 27% Non-Hispanic White, 5.7% Asian, 5.6% black, and 4% from other groups. Foreign-born residents made up 46.4% of residents, a high percentage for Los Angeles; Mexico (43.2%) and El Salvador (16%) were the most common places of birth for this portion of the population. The percentages of never-married men and never-married women were among the county's highest.
The median yearly household income in 2008 dollars was $42,791, considered average for the city but low for the county. The percentages of households that earned $40,000 or less were high for the county. Renters occupied 75.4% of the housing stock, and house- or apartment-owners held 24.6%.
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!