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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT La Sierra
In the late 1700s and early 1800s the area was inhabited by Cahuilla and the Serrano people. Californios such as Bernardo Yorba and Juan Bandini established ranches during the first half of the 19th century. In the 1860s, Louis Prevost launched the California Silk Center Association, a short-lived experiment in sericulture. In the wake of its failure, John W. North purchased some of its land and formed the Southern California Colony Association to promote the area's development. In March 1870, North distributed posters announcing the formation of a colony in California. North, a staunch temperance-minded abolitionist from New York State, had formerly founded Northfield, Minnesota. A few years later, some navel orange trees were planted and found to be such a success that full-scale planting began. Riverside was temperance minded, and Republican. There were four saloons in Riverside when it was founded. The license fees were raised until the saloons moved out of Riverside. Investors from England and Canada transplanted traditions and activities adopted by prosperous citizens. As a result, the first golf course and polo field in southern California were built in Riverside.
The first orange trees were planted in 1871, with the citrus industry Riverside is famous for beginning three years later (1874) when Eliza Tibbets received three Brazilian navel orange trees sent to her by a personal friend, William Saunders who was a horticulturist at the United States Department of Agriculture in Washington, D.C. The trees came from Bahia, Brazil. The Bahia orange did not thrive in Florida, but its success in southern California was phenomenal.
The three trees were planted on the Tibbetts' property. One of them died after it was trampled by a cow during the first year it was planted. After the trampling, the two remaining trees were transplanted to property belonging to Sam McCoy to receive better care than L. C. Tibbetts, Eliza's husband, could provide. Later, the trees were again transplanted, one at the Mission Inn property in 1903 by President Theodore Roosevelt (this tree died in 1922), and the other at the intersection of Magnolia and Arlington Ave. Eliza Tibbets was honored with a stone marker placed with the tree. That tree still stands to this day inside a protective fence abutting what is now a major intersection.
The trees thrived in the southern California climate and the navel orange industry grew rapidly. Many growers purchased bud wood and then grafted the cuttings to root stock. Within a few years, the successful cultivation of many thousands of the newly discovered Brazilian navel orange led to a California Gold Rush of a different kind: the establishment of the citrus industry, which is commemorated in the landscapes and exhibits of the California Citrus State Historic Park and the restored packing houses in the downtown's Marketplace district. By 1882, there were more than half a million citrus trees in California, almost half of which were in Riverside. The development of refrigerated railroad cars and innovative irrigation systems established Riverside as the richest city in the United States (in terms of income per capita) by 1895.
As the city grew, a small guest hotel designed in the popular Mission Revival style, known as the Glenwood Tavern, eventually grew to become the Mission Inn, which was favored by presidents, royalty and movie stars. Inside was housed a special chair made for the sizable President William Howard Taft. The hotel was modeled after the missions left along the California coast by Franciscan friars in the 18th and 19th centuries. (Although Spanish missionaries came as far inland as San Bernardino (San Bernardino de Sena Estancia), east of Riverside, there was no actual Spanish mission in what is now Riverside.) Postcards of lush orange groves, swimming pools and magnificent homes have attracted vacationers and entrepreneurs throughout the years. Many relocated to the warm, dry climate for reasons of health and to escape Eastern winters. Victoria Avenue, with its scattering of elegant turn-of-the-century homes, and citrus-lined paseo, serves as a reminder of European investors who settled here.
As of the 2010 census reported that Riverside had a population of 303,871. The population density was 3,731.0 people per square mile (1,440.6/km2). The racial makeup of Riverside was 171,669 (56.5%) White, 21,421 (7.0%) African American, 3,467 (1.1%) Native American, 22,566 (7.4%) Asian (1.7% Filipino, 1.6% Chinese, 1.1% Korean, 1.0% Vietnamese, 1.0% Indonesian, 0.1% Japanese, 0.1% Pakistani), 1,219 (0.4%) Pacific Islander, 68,111 (22.4%) from other races, and 15,418 (5.1%) from two or more races. Hispanic or Latino of any race were 148,953 persons (49.0%); 41.8% of Riverside's population is Mexican, 1.1% Guatemalan, 1.0% Salvadoran, 0.7% Puerto Rican, 0.3% Cuban, 0.2% Nicaraguan, and 0.2% Colombian.Non-Hispanic Whites were 34.0% of the population in 2010, down from 82.1% in 1970.
The Census reported that 292,322 people (96.2% of the population) lived in households, 8,925 (2.9%) lived in non-institutionalized group quarters, and 2,624 (0.9%) were institutionalized.
There were 91,932 households, out of which 38,939 (42.4%) had children under the age of 18 living in them, 45,398 (49.4%) were opposite-sex married couples living together, 13,845 (15.1%) had a female householder with no husband present, 6,372 (6.9%) had a male householder with no wife present. There were 6,392 (7.0%) unmarried opposite-sex partnerships, and 746 (0.8%) same-sex married couples or partnerships. 18,284 households (19.9%) were made up of individuals, and 6,262 (6.8%) had someone living alone who was 65 years of age or older. The average household size was 3.18. There were 65,615 families (71.4% of all households); the average family size was 3.67.
The population was spread out, with 81,406 people (26.8%) under the age of 18, 47,126 people (15.5%) aged 18 to 24, 82,482 people (27.1%) aged 25 to 44, 66,615 people (21.9%) aged 45 to 64, and 26,242 people (8.6%) who were 65 years of age or older. The median age was 30.0 years. For every 100 females, there were 97.6 males. For every 100 females age 18 and over, there were 95.4 males.
There were 98,444 housing units at an average density of 1,208.7 per square mile (466.7/km2), of which 51,185 (55.7%) were owner-occupied, and 40,747 (44.3%) were occupied by renters. The homeowner vacancy rate was 2.4%; the rental vacancy rate was 7.4%. 168,888 people (55.6% of the population) lived in owner-occupied housing units and 123,434 people (40.6%) lived in rental housing units.
According to the 2010 United States Census, Riverside had a median household income of $56,403, with 17.5% of the population living below the federal poverty line.
As of the census of 2000, there were 255,166 people, 82,005 households, and 58,141 families residing in the city. The population density was 1,261.5/km2 (3,267.2/mi2). There were 85,974 housing units at an average density of 425.0/km2 (1,100.8/mi2). The racial makeup of the city was 59.3% White, 7.4% African American, 1.1% Native American, 5.68% Asian, 0.4% Pacific Islander, 21.0% from other races, and 5.1% from two or more races. 38.1% of the population were Hispanic or Latino of any race.
There were 82,005 households, out of which 39.8% had children under the age of 18 living with them, 50.3% were married couples living together, 14.8% had a female householder with no husband present, and 29.1% were non-families. 21.5% of all households were made up of individuals, and 7.2% had someone living alone who was 65 years of age or older. The average household size was 3.02 and the average family size was 3.54.
In the city, the population was spread out, with 30.1% under the age of 18, 12.9% from 18 to 24, 30.0% from 25 to 44, 18.0% from 45 to 64, and 9.0% who were 65 years of age or older. The median age was 30 years. For every 100 females, there were 97.1 males. For every 100 females age 18 and over, there were 93.6 males.
The median income for a household in the city was $41,646, and the median income for a family was $47,254. Males had a median income of $36,920 versus $28,328 for females. The per capita income for the city was $17,882. 15.8% of the population and 11.7% of families were below the poverty line. Out of the total population, 18.9% of those under the age of 18 and 8.0% of those 65 and older were living below the poverty line.
Riverside is largely Christian and is home to Catholic, Eastern Orthodox, Church of Jesus Christ of Latter Day Saints, Protestant, and Universalist Unitarian churches, an Islamic mosque, Jewish synagogue, Hindu temple, and several Buddhist temples. Riverside is also home to the Inland Empire Atheists and Agnostics organization.
Large Seventh-Day Adventist populations, due to La Sierra University, are located in Riverside and proximity to Loma Linda near San Bernardino.
There is also a large Mormon population, as well as in the San Bernardino area, as The Church of Jesus Christ of Latter-day Saints has missions in Riverside and Redlands near their temple.
Several religious celebrations take place on top of the city's Mount Rubidoux. One is an annual Easter Sunrise service, which is the nation's oldest continual non-denominational outdoor Easter service The 100th anniversary of the event was held April 12, 2009. Each December, a 2½-mile (4 km) procession from Our Lady of Guadalupe Shrine to the top of Mount Rubidoux promotes awareness of Juan Diego's walk up Tepeyac hill, in 1531, where he reportedly saw a Marian apparition known as Our Lady of Guadalupe.
In 2012, a controversy erupted regarding the cross atop Mount Rubidoux, which was on city-owned land and maintained by the city. Due to constitutional issues regarding separation of church and state, the Riverside City Council sold the cross and the land under it (0.43 acres; 1740.15 sq m) to a private entity for $10,500.
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!