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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT La Quinta
The Cahuilla Indians were the first ancestors of La Quinta.
In the late-19th century and early-20th century (1880–1920), agriculture developed in present-day La Quinta and "East Valley" by pre-modern (mountain water runoff or open water springs) and modern irrigation techniques. At the time, California and federal land surveyors declared the sand dunes uninhabitable, only the hard rock ground of the "Marshall Cove" held potential farming and residential development.
In 1926, Walter Morgan established the La Quinta Resort at the northern section of Marshall Cove as a type of secluded hideaway for nearby Hollywood's celebrities and socialites. The Resort was the site for the Coachella Valley's first golf course, coinciding with the construction and pavement of State Route 111 in the 1930s. Further expansion of Washington Street in the 1950s and 1960s connected La Quinta with US Highways 60 and 99 (became Interstate 10 in the 1970s).
As nearby desert cities grew to capacity, La Quinta's growth rose dramatically by the mid-1980s, which led to its incorporation as a city in Riverside County in 1982. In the 1980 census, La Quinta had 4,200 residents, then increased to 11,215 by 1990 in the city's early phases of residential area growth. It was predominantly a part-time community until around that time.
Coral Mountain is a proposed $200-million complex on 400 acres (160 ha) that would include a hotel and housing built around a surfing basin created by Kelly Slater Wave Co.
As of January 1, 2012, the California Department of Finance Demographic Research Unit estimates the City of La Quinta's population to be 38,075.
The 2010 United States Census reported that La Quinta had a population of 37,467. The population density was 1,053.9 people per square mile (406.9/km2). The racial makeup of La Quinta was 29,489 (78.7%) White (63.1% Non-Hispanic White), 713 (1.9%) African American, 230 (0.6%) Native American, 1,176 (3.1%) Asian, 41 (0.1%) Pacific Islander, 4,595 (12.3%) from other races, and 1,223 (3.3%) from two or more races. Hispanic or Latino of any race were 11,339 persons (30.3%).
The Census reported that 37,410 people (99.8% of the population) lived in households, 50 (0.1%) lived in non-institutionalized group quarters, and 7 (0%) were institutionalized.
There were 14,820 households, out of which 4,329 (29.2%) had children under the age of 18 living in them, 8,672 (58.5%) were opposite-sex married couples living together, 1,442 (9.7%) had a female householder with no husband present, 595 (4.0%) had a male householder with no wife present. There were 787 (5.3%) unmarried opposite-sex partnerships, and 182 (1.2%) same-sex married couples or partnerships. 3,164 households (21.3%) were made up of individuals, and 1,522 (10.3%) had someone living alone who was 65 years of age or older. The average household size was 2.52. There were 10,709 families (72.3% of all households); the average family size was 2.93.
The population was spread out, with 8,208 people (21.9%) under the age of 18, 2,509 people (6.7%) aged 18 to 24, 7,696 people (20.5%) aged 25 to 44, 11,238 people (30.0%) aged 45 to 64, and 7,816 people (20.9%) who were 65 years of age or older. The median age was 45.6 years. For every 100 females, there were 93.5 males. For every 100 females age 18 and over, there were 91.3 males.
There were 23,489 housing units at an average density of 660.7 per square mile (255.1/km2), of which 11,152 (75.2%) were owner-occupied, and 3,668 (24.8%) were occupied by renters. The homeowner vacancy rate was 6.5%; the rental vacancy rate was 16.5%. 27,386 people (73.1% of the population) lived in owner-occupied housing units and 10,024 people (26.8%) lived in rental housing units.
According to the 2010 United States Census, La Quinta had a median household income of $72,099, with 8.0% of the population living below the federal poverty line.
As of the census of 2000, there were 23,694 people, 8,445 households, and 6,553 families residing in the city. The population density was 746.2 people per square mile (288.1/km2). There were 11,812 housing units at an average density of 372.0 per square mile (143.6/km2). The racial makeup of the city was 78.5% White, 1.4% African American, 0.7% Native American, 1.9% Asian, 0.1% Pacific Islander, 13.9% from other races, and 3.5% from two or more races. Hispanic or Latino of any race were 32.0% of the population.
There were 8,445 households, out of which 38.1% had children under the age of 18 living with them, 64.6% were married couples living together, 9.2% had a female householder with no husband present, and 22.4% were non-families. 17.0% of all households were made up of individuals, and 6.6% had someone living alone who was 65 years of age or older. The average household size was 2.8 and the average family size was 3.2, above national average of 2.4 according to the 2000 United States Census.
In the city, the population was spread out, with 29.1% under the age of 18, 6.0% from 18 to 24, 29.0% from 25 to 44, 22.4% from 45 to 64, and 13.4% who were 65 years of age or older. The median age was 36 years. For every 100 females, there were 96.2 males. For every 100 females age 18 and over, there were 93.1 males.
The median income for a household in the city was $54,552, and the median income for a family was $56,848 (these figures had risen to $72,452 and $82,168 respectively as of a 2007 estimate). Males had a median income of $40,553 versus $31,627 for females. The per capita income for the city was $27,284. About 5.0% of families and 7.8% of the population were below the poverty line, including 11.1% of those under age 18 and 4.8% of those age 65 or over.
La Quinta has developed a culturally diverse community, as large ancestry groups include Mexicans (the largest) and Mexican Americans who frequently came to the Palm Springs area/Coachella Valley to find available employment in the 1990s and 2000s. Others, in alphabetical order, include: Armenians, Bosnians, British, French, Germans, Italians, Poles and Jews of multiple nationalities.
Temporary population known as "snowbird" from Coastal California urban areas, the Pacific Northwest and/or Canada increase the local population by 50–90% in the winter months from November to April. A large percentage of seasonal residents are senior citizens and RV or mobile home parks are scattered throughout "East Valley" – the eastern half of the Coachella Valley.
Like the rest of the "East Valley" including nearby communities of Indio, Coachella, and unincorporated communities of Bermuda Dunes and Vista Santa Rosa, there is a burgeoning Latino (especially Mexican-American and Central American nationalities) as well an enlargened African American and Asian American (i.e. east Asians) population belonging to the middle and upper-middle class.
According to the United States Hispanic Chamber of Commerce, estimates placed Latinos at half (about 50% to 60%) of the local population, Blacks at near or over 10% and Asians at 10–15% of the city population as of the year 2010. Most of the minorities are recently moved-in families sought starter homes and/or relocated from urban centers of Southern California during the 1990s and 2000s, and from families of two or more races (to represent multiracial identity).
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!