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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
Railroad line construction east out of Los Angeles began in 1873. Trains were operated to Colton on July 16, 1875, and to Indio (then Indian Wells) on May 29, 1876. Moving on eastward from Indio, the railroad reached the west bank of the Colorado River opposite Yuma on May 23, 1877 (a village known as Arizona City prior to 1873). There was delay in getting military authority to lay tracks across the Yuma Indian reservation, and it was September that year before the bridge was completed so trains could operate into Yuma. The Southern Pacific Railroad was to have joined those of the Texas & Pacific, one of several railroads then holding, or seeking, federal authority to build lines from various sections of the country west to the Pacific Coast. But the rail-head of the T & P was at a standstill far off in Texas, so Southern Pacific continued building eastward.
The City of Indio came about because of the need of a halfway point for the Southern Pacific Railroad between Yuma, Arizona and Los Angeles, since the engines needed to be refilled with water. At first, the would-be city was called Indian Wells,:292 but since many other areas already had that name, Indio (after a Spanish variation of the word "Indian") was chosen instead. After the railroad's arrival in 1876, Indio really started to grow. The first permanent building was the craftsman-style Southern Pacific Depot station and hotel. Southern Pacific tried to make life as comfortable as it could for their workers in order to keep them from leaving such a difficult area to live in at the time. It was at the center of all social life in the desert with a fancy dining room and hosting dances on Friday nights.
While Indio started as a railroad town, it soon became agricultural. Onions, cotton, grapes, citrus and dates thrived in the arid climate due to the ingenuity of farmers finding various means of attaining water, first through artesian wells and later through the valley's branch of the All-American Canal. However, water also was a major problem for Indio and the city was flooded several times until the storm water canals were created throughout the Coachella Valley.
Businessmen and women found this last frontier land of the continental United States as an ideal place to start fresh. Dr. Harry Smiley and his wife Nell were early residents and stayed in Indio after their car broke down on the way to Los Angeles and became people of influence and helped shape the area. A. G. Tingman was an early store owner and first Postmaster of Indio, but also well known for taking advantage of miners as they headed to the mountains, selling at rather high prices. Later Dr. June Robertson McCarroll became a leading philanthropist and successful doctor in Indio. She was responsible along with the Indio Woman's Club for pressuring California into adopting the placing of white lines down the streets after she was nearly hit one too many times by passing vehicles. Even though these early founders of the city are considered pioneers, they still partook in the lifestyles of their friends living in such areas as Los Angeles. Indio established itself quickly and kept up with the trends as they were brought in by the railroads.
By the turn of the 20th century, Indio was already more than a fading railroad town. Schools were built, the La Casita hospital provided medical services, and families established roots. By 1920, about one to two thousand year-round residents lived in Indio, while it ballooned from 2,500 to 5,000 during the winter months and was advertised as a health resort for senior citizens and those with respiratory diseases and ailments in the rest of the 20th century.
Indio also served as the home of the USDA's Date Station, a place where leading scientific research was taking place on the fruit that would become a major part of the culture of Indio. The station started in 1907 and was responsible for the ability of local farmers to better understand this unique crop and make the Coachella Valley a leader in American date crops. This also created a tie to the Middle East that led to the theme for the County Fair with the Middle Eastern flair.
Coachella and Thermal soon became larger cities than Indio, but Indio remained the "Hub of the Valley", as it was called. With the burning of the majority of Thermal and the decline of Coachella, Indio grew again. By 1930, Indio was a thriving area and incorporated. On September 6, 1930, storekeeper Fred Kohler received the first business license in Indio.
Indio was also aided by the visiting soldiers from Patton's training grounds in Chiriaco Summit located 30 miles to the east.
In the second half of the 20th century, Indio saw another decline as the valley's population begin to move west towards newer cities such as Palm Desert. However, there is now a reversal in this trend and the eastern section of the valley is poised to once again become the center of the Coachella Valley.
The 2010 United States Census reported that Indio had a population of 76,036. The population density was 2,604.9 people per square mile (1,005.8/km2). The racial makeup of Indio was 46,735 (61.5%) White (27.0% Non-Hispanic White), 1,805 (2.4%) African American, 741 (1.0%) Native American, 1,693 (2.2%) Asian, 55 (0.1%) Pacific Islander, 22,394 (29.5%) from other races, and 2,613 (3.4%) from two or more races. Hispanic or Latino of any race were 51,540 persons (67.8%).
There were 23,378 households, out of which 10,522 (45.0%) had children under the age of 18 living in them, 13,149 (56.2%) were opposite-sex married couples living together, 3,578 (15.3%) had a female householder with no husband present, 1,512 (6.5%) had a male householder with no wife present. There were 1,654 (7.1%) unmarried opposite-sex partnerships, and 232 (1.0%) same-sex married couples or partnerships; 3,859 households (16.5%) were made up of individuals, and 1,777 (7.6%) had someone living alone who was 65 years of age or older. The average household size was 3.21. There were 18,239 families (78.0% of all households); the average family size was 3.60.
The population was spread out, with 22,879 people (30.1%) under the age of 18, 7,247 people (9.5%) aged 18 to 24, 20,705 people (27.2%) aged 25 to 44, 15,793 people (20.8%) aged 45 to 64, and 9,412 people (12.4%) who were 65 years of age or older. The median age was 32.2 years. For every 100 females, there were 97.3 males. For every 100 females age 18 and over, there were 94.5 males.
There were 28,971 housing units at an average density of 992.5 per square mile (383.2/km2), of which 15,274 (65.3%) were owner-occupied, and 8,104 (34.7%) were occupied by renters. The homeowner vacancy rate was 5.0%; the rental vacancy rate was 12.5%, while 46,780 people (61.5% of the population) lived in owner-occupied housing units and 28,307 people (37.2%) lived in rental housing units.
During 2009–2013, Indio had a median household income of $50,068, with 21.9% of the population living below the federal poverty line.
As of the census of 2000, there were 49,116 people, 13,871 households, and 11,069 families residing in the city. The population density was 1,840.3 people per square mile (710.5/km2). There were 16,909 housing units at an average density of 633.6 per square mile (244.6/km2). The racial makeup of the city was 44.4% White, 2.8% Black, 1.0% Native American, 1.5% Asian American, 0.1% Pacific Islander, 42.0% from other races, and 3.9% from two or more races. 65.7% of the population were Hispanic or Latino of any race.
There were 13,871 households, out of which 48.2% had children under the age of 18 living with them, 55.9% were married couples living together, 16.7% had a female householder with no husband present, and 20.2% were non-families. Of all households 16.0% were made up of individuals, and 7.0% had someone living alone who was 65 years of age or older. The average household size was 3.5 and the average family size was 3.9.
In the city, the population was spread out, with 35.3% under the age of 18, 11.1% from 18 to 24, 29.4% from 25 to 44, 15.2% from 45 to 64, and 9.1% who were 65 years of age or older. The median age was 27 years. For every 100 females, there were 101.2 males. For every 100 females age 18 and over, there were 98.8 males.
The median income for a household in the city was $34,624, and the median income for a family was $35,564. Males had a median income of $25,651 versus $21,093 for females. The per capita income for the city was $13,525. About 16.8% of families and 21.5% of the population were below the poverty line, including 28.2% of those under age 18 and 12.0% of those age 65 or over.
From 1984 to 2008, Indio grew many times its previous size. Indio handles unprecedented growth for being a select area of choice for thousands of new residents per year. In 2018, Indio was ranked the 30th fastest-growing city in America and 8th fastest-growing city in California.
The 2010 United States Census recorded the city's population to be about 76,000 residents, but it did not include the addition of seasonal residents. According to the Demographic Research Unit (DRU) of the California Department of Finance, the provisional population estimate for the City of Indio as of January 1, 2019, was 89,406.
City leaders and other locals are expanding city public services, including recreation activities, commercial retail centers and industrial complexes.
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!